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IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain
May 6, 2019 @ 8:30 AM - 5:00 PM EDT
IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019.
This event is for technical and operations teams who are building the future of programmatic supply chain technology, including those from brands, agencies, and publishers. For this event, our supply chain scope includes authenticating publisher media inventory, providing transparent paths through ad tech SSP/Exchange platforms, reducing fraud, and serving trusted advertiser creative on purchased impressions. Attendees will deep dive into critical technical standards, remaining supply chain vulnerabilities and take away inputs for engineering roadmaps in 2019.
As an industry, we made huge strides in securing the supply chain last year, and the fight continues as the latest ad technology standards are adopted. This full-day event will be packed with fresh takes on fighting remaining fraud vectors and adopting technical standards for programmatic transparency. You’ll learn about updated technologies like OpenRTB 3.0, OpenDirect 2.0, AdCOM 1.0, app-ads.txt and more, and leave with actionable insights for platform development.
Agenda
Note: Times subject to change
What does it mean to clean up the programmatic media supply chain? What are the differences between fighting fraud and providing transparency? How do all of the OpenMedia standards releases in 2018 work together? What vulnerabilities remain?
9:45 AM – 10:05 AM
Pathway to a Safer and Transparent Marketplace: Adopting OpenRTB 3.0
This presentation highlights the necessity of adopting OpenRTB 3.0 to make the supply chain more efficient. Comparison of industry efforts, like ads.cert, and how to combat fraud and transparency.
Speakers:
Amit Bhawnani, Vice President, Engineering, Media.net
Amy Ogawa, Director of Strategic Partnerships, Media.net
10:05 AM – 10:20 AM
Dynamic Updates: Stacking the Specs within the OpenMedia Framework
What is the OpenMedia specification stack? How can you build interoperability in programmatic technology? How does OpenRTB 3.0 work with AdCOM 1.0? What is the advertising common object model? How are privacy and premium inventory supported across these specifications
Speaker: J. Allen Dove, Chief Technology Officer, SpotX
sellers.json +supply chain object have been released for public comment. This session will review of tech specs and explore how this new tech brings transparency in programmatic.
Speaker: Jud Spencer, Principle Software Engineer, The Trade Desk
Highlights OpenDirect 2.0 capabilities, showcases current adopters, and explains how OpenDirect 2.0 and AdCOM can be implemented.
Fireside chat diving into OpenDirect 2.0 implementation.
Eric Cherng, Director, Product Management, Freewheel
Robyn Parker, Chief Information Officer, Adslot
Showcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.
Curt Larson, Chief Product Officer, Sharethrough
Ian Trider, Director, RTB Platform Operations, Centro
11:30 AM – 11:45
BREAK
How new video use cases continue to expand the need for an open ad request, and how the OpenRTB protocol can inform the future of programmatically exchanged video.
J. Allen Dove, Chief Technology Officer, SpotX
Aron Schatz, Director of Programmatic Solutions, Powerinbox
Anthony Katsur, Senior Vice President, Digital Strategy, Corp Dev & Ops, Nexstar
What should you prioritize in 2019? Where are you at in your OpenRTB 3.0 or OpenDirect 2.0 adoption? How should your engineering team leverage existing industry standards and resources?
Speakers:
Jennifer Kyla Derke, Director of Product Programmatic and Data, IAB Tech Lab
Isaac Schechtman, Director, Sales Engineering, BidSwitch
Steven Katz, Senior Principal Architect, Verizon Media
Aswanth Vemulapalli, Senior Product Manager, PubMatic
With recent privacy law, what are the concerns about open exchanges? How have companies used the IAB Europe Transparency and Consent Framework over programmatic to communicate consent? What is the latest enhancements within the IAB Europe Transparency and Consent Framework v2?
1:00 PM – 2:00 PM
LUNCH
Presentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.
Angelos Lazaris, Chief Data Scientist, Pixalate
Amy King, VP, Product Marketing, Pixalate
How does app-ads.txt work? What does it look like for buyers to implement app-ads.txt? What resources are available?
Yoav Arnstein, Director of Product, Facebook
Per Bjorke, Senior Product Manager, Google
Isaac Schechtman, Director of Sales, Bidswitch
2:55 PM – 3:10 PM
Resources for ads.txt analytics
Presentation of ads.txt resources, including a demo of the IAB Tech Lab Ads.txt aggregator tool.
Speaker: Mayank Mishra, Senior Director Engineering, IAB Tech Lab
Criminal dynamics and what White Ops has learned in fighting the bad guys.
Speaker: Michael Tiffany, Co-founder & President, White Ops
Industry Anti-Fraud Roadmap
Based on the remaining supply chain vulnerabilities, what should the industry prioritize for industry technology development?
Speaker: Jennifer Kyla Derke, Director of Product Programmatic and Data, IAB Tech Lab
3:30 PM – 3:45 PM
BREAK
Review of the status of the ads.cert: signed bid requests protocol, and understanding how the underlying ads.cert technology works. Is there a need for certificate authorities to host cryptographic keys?
Curt Larson, Chief Product Officer, Sharethrough
Jon Whitticom, EVP, Product, GroupM
Ensuring accountability and transparency in supply chain.
Mike McNeeley, Vice President, Product, Demand & UI, Index Exchange
Allison Schulte, SVP, Product, Amnet Group
Benjamin Dick, Product Director – Data, IAB Tech Lab
What’s Wrong with the Open Exchange?
Are budgets shifting back to direct deals? What is needed to secure the open exchange? What are the technology value propositions for the open exchange? How do we frame the technical vulnerabilities, fraud, and privacy concerns to create better technology?
Bismit Boruah, Head of Programmatic Operations, InMobi
Amy King, VP, Product Marketing, Pixalate
Michael Zacharski, Chief Executive Officer, EMX Digital
Shelley Pinsonneault, VP, Partnership & Standards, Publicis Media
5:15 PM – 5:20 PM
Closing Notes
Wrapping up the day, summarizing our takeaways and learnings.
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