IAB Tech Lab Council Meeting (Free Member Meeting)

Neal Richter, Director, Advertising Science, Amazon Advertising

IAB Tech Lab tackled an aggressive 2023 roadmap, diving deeper than ever before into Advanced Television, investing in standards around use of privacy enhancing technologies, and working to support the myriad of US state laws coming into effect. Take a look at what we’ve accomplished so far, and what to expect from the rest of the year.

Antony Katsur, CEO, IAB Tech Lab

The CTV landscape is evolving — and the Advanced TV Commit Group has a mission to help modernize the television advertising technology stack. We’ll take you through some of the details and implications to participants in the television supply chain.

Adam Broitman, Partner, McKinsey & Company

David Kalman, Partner, McKinsey & Company

Whether an ad is on a traditional linear platforms like cable, satellite, broadcast or emerging IP-enabled TV (CTV, OTT, Addressable Linear, streamed FAST channels), the industry must ensure that any ad can be identified and potentially offered as part of the addressable landscape. Learn more about the items the Advanced TV Group has tackled to achieve this goal.

Frank Rizzo, VP, AdTech Strategy, NBCUniversal

How do Data Subject Rights fit into the GPP? Check out what the Global Privacy Working Group has been up to as they work to include these US State requirements into the GPP.

Jared Moscow, Director, Privacy & Addressability, IAB Tech Lab

A look at the Accountability Platform and how it can help with demonstrating conformity with consumer privacy and consent choices.

Brian May, Principal Engineer, Dstillery

In April 2023, Tech Lab and IAB Legal Affairs Council launched this new joint task force. It’s taking a hard look at the evolving privacy landscape to develop standards, define best practices and encourage innovation in privacy technology. We’ll update you on what the roadmap looks like for this group.

Rowena Lam, Sr. Director, Privacy & Data, IAB Tech Lab

Tech Lab continues its work in Clean Room Standards – learn more about our suite of technical guidelines and best practices for cleanroom usage, as well as private audience activation and measurement specifications in progress.

Devon DeBlasio, VP, Product Marketing, InfoSum

Bosko Milekic, CPO, Optable

The Addressability and Privacy Enhancing Technology working groups continue to drive forward. Learn the latest on Seller Defined Audience Implementation Guidelines and stay up to date on what’s coming for Identity Guidelines.

Andrei Lapets, VP, Engineering, Magnite

In 2023, OpenRTB moved to a more iterative release cycle. This meant that we were able to ship non-breaking changes on a quarterly basis. Join us to get a summary of the features thus far. You’ll learn about things like Digital Video Placement Definitions, Auto Refresh, Per Creative Floors and more.

Rob Hazan, Senior Director, Product, Index Exchange

In January 2023, IAB Tech Lab announced a new workstream committed to working with the industry to produce guidance, tools, and initiatives that can be used to reduce the carbon impact of the programmatic supply chain. Get the latest on what they’ve been up to.

Nishant Khatri, SVP, Product Management, PubMatic

Still using Content Taxonomy 1.0 for blocked categories? If you are, you know it’s not good enough. Learn more about Ad Product Taxonomy 2.0 and what it means for buyers and sellers.

Katie Shell, Associate Product Manager, IAB Tech Lab

With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program.

Nathan Lehrer, Software Engineer, Google

Neal Richter, Director, Advertising Science, Amazon Advertising