Advanced TV: Binge Series – NYC (Paid Conference)

Justin Adler-Swanberg is the Director of Product Management at HUMAN. Working on product strategy for HUMAN’s media business, Justin’s, focus is supporting and enhancing leadership in quality and compliance protections across the advertising landscape. Before joining HUMAN, Justin was the Director of Product Strategy, Quality, and Compliance and the Director of Marketplace Quality at MediaMath. Prior to MediaMath, Justin was Senior Manager of Supply and Network Quality at GroundTruth (formerly xAd).

Todd Bender is SVP of Advertising Platforms at Paramount. In this role, he is responsible for developing and maintaining the technology that powers Paramount’s premium video advertising platform EyeQ. Bender played a critical role in EyeQ’s global expansion, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. 

An accomplished executive with highly developed skills in all aspects of digital media, Bender also oversees Conduit, an innovative programmatic platform that directly integrates with major players in the ecosystem. 

Prior to joining Paramount, Bender held positions at Videology, Nokia and Digitas.  

He received his Bachelor of Science degree from Boston University.

Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising
registry. AD-ID provides standardized identity management for ad creatives. Since joining in
January 2023, she has been the chief architect of the company’s transformation to ensure
advertising transparency and accountability in an increasingly digital ecosystem.

She has spent over two decades of her career in senior operating roles including strategy,
product development, marketing and commercial operations in the advertising, measurement
and media industries. Nada has a proven track record of implementing growth strategies,
overseeing complex strategic partnerships and creating value for employees and stakeholders
alike. She has a deep and holistic understanding of media and advertisers and how best to
serve them.

Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data
initiatives and transformation to a big data first strategy. With deep expertise across identity,
viewing metrics, analytics and data science to support new and existing products and currencies
for customers across a large number of verticals, globally. Prior to that, she led strategy and
measurement products at NielsenIQ (previously known as ACNielsen).

Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

Nada received her bachelor’s degree in business administration with a concentration in
marketing from the University of Illinois at Urbana-Champaign.

Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS), a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser, publisher, and media platform product lines. Prior to IAS, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ.

Karen Chan is the Group Director of Investment Innovation and Marketing at GroupM, where she promotes a holistic and cross-functional approach to the evolution of media. She creates innovative ideas and processes including continuous play and measurement advancements, manages media, tech, data, and platform partnerships, and champions internal communications, partner marketing, and events cross GroupM. Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and industry groups, and mentors industry up-and-comers. Karen’s contributions have been recognized with honors such as Adweek Media All-Stars 2023, Broadcasting + Cable’s NYC TV Week 40 Under 40, FierceVideo’s 2022 Emerging Leaders, and Cynopsis’ Top Women in Tech in 2020. 

As Chief Measurability Officer, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.

When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.

Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist, Church currently serves as the Head of Advanced TV Product at Beachfront Media, where he leads the company’s efforts to uniformly connect cable, broadcast, and connected television within modern advertising marketplaces. A market-renowned expert in TV infrastructure and high-frequency ad trading, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront, Daniel served in similar roles at FreeWheel, StickAds.tv (Acquired by FreeWheel), and Smaato.

David Dworin is the Chief Product Officer of FreeWheel, a global technology platform for the TV advertising industry. In this position, David oversees and defines FreeWheel’s product vision, strategy, design and development worldwide. He leads FreeWheel’s global product team, including product management, product marketing, data science and design, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the marketplace forward.

Iana Feliciano is currently the Senior Director of Programmatic Advertising at Raptive, the exclusive media agent for 5,000+ premium, diverse, expert lifestyle creators.

In this role, she leads the programmatic partnerships team and drives strategic initiatives across all of Raptive’s demand partnerships, and connecting more than 5,000 creators to the best advertising technology partners across the industry.

Prior to Raptive, Iana was the Manager of Programmatic Revenue at Chegg, where she managed the advertising revenue and operations for Chegg’s free-to-use tools.

For over a decade, Eric Hammond has been championing Fraud Fighting, building effective anti-fraud optimization strategies, and advocating for industry awareness. He joined DoubleVerify in 2018, where he lead fraud-related investigations and client communications, mentoring teams during commercial activation across IVT/fraud protection products. Eric also creates and maintains DoubleVerify’s main Fraud onboarding and education programs, both internally and across advertiser, partner platforms, and publisher clients. Eric’s vast hands-on experience in digital advertising spans from Ad Verification to both Agency and Platform side. He started out at MediaCom in Ad Operations and later global account technology manager for targeting and attribution strategies. Then, he moved to the platform side, as a client solutions manager for DSP and SSP clients at IPONWEB, before moving to Ad Verification in 2018 where he began investigating and detecting fraud schemes for DoubleVerify.

Caroline Horner is an industry pioneer who specializes in delivering large-scale data analytics solutions in support of multi-platform advertising and media businesses.  She led TV and cross-platform product teams at 605 and Comscore/Rentrak, and shaped the addressable and viewer measurement practices at Dish Network.  She also served in executive positions at traditional and digital advertising agencies.  Recently she completed the Smart[er] TV Data Initiative for CIMM, which surveyed the industry for requirements and solutions that could improve the media measurement ecosystem.

Richie Hyden is a Co-Founder and COO of IRIS.TV, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media, video, and AI as a contributing writer for publications such as AdExchanger, MarTechSeries and MediaPost. Richie also played professional water polo in the US, Europe and Australia and received his BA in International Relations and Economics from Bucknell University.

David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.

Prior to McKinsey, David spent over 17 years leading technology for numerous media agencies including at IPG, Omnicom, WPP and independents. He managed large scale technology programs, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota, Mattel, BMW, Microsoft.

Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry.

Most recently, Anthony was SVP, Strategy, Operations and Corporate Development at Nexstar Media Group, Inc., the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy, technology platforms and corporate development across Nexstar’s portfolio of digital assets.

Prior to Nexstar, Anthony served as President of Sonobi, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited, and led highly effective teams while driving strategic partnerships with leading media companies, agencies and brands.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles.

Anthony is an active participant at industry conferences, speaking about the latest ends in advertising at the National Association of Broadcasters, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal, AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Sarah Kirtcheff is currently Director, Verification Specialists at Protected Media by Mediaocean. Sarah has over 20 years experience in Ad Tech, having worked for publishers and adservers. She has worked for companies such as NBC Universal and Yahoo. Sarah is a long-standing member of the IAB and has participated in the Digital Video Committee since VAST was first introduced. Sarah holds a degree in Broadcasting and Electronic Communication from Marquette University along with a minor in Computer Science.

Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects, he led the rollout of new mobile handsets and services for Vodafone Japan.

He then moved to Silicon Valley and led several product management teams, including as a founding employee at Jibe mobile (now Google), growing and taking RingCentral public, and 8 years at Sharethrough, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model.

He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product, UX, analytics, business development, operations, marketing, and publisher sales.

Liam is an experienced Mediatech executive with 20 years experience leading international product development teams. Enjoying a career foundation at Electronic Arts Asia, Liam, as Director of Online Technology, built the online platforms that powered the world’s most successful online games — “Liam has a unique ability to foresee upcoming trends, then build the supporting technology for millions of users.” – Andrew Wilson, CEO of Electronic Arts, Forbes’ 2015 most Powerful American CEO’s Under 40. After 10 years with Electronic Arts, Liam left to found QVIVO, an enterprise cloud media platform with lead investment from the SingTel Group who serve over 550 million mobile customers around the world. In addition, Liam is board member and advisor to the Hong Kong charity Lizzie Bee, a foundation dedicated to bringing art projects to the underprivileged of all ages. McCallum is based in Loop’s Burbank, CA headquarters.

Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media, marketing, and advertising industry. Currently, Nigam serves as the Vice President of Product at Beachfront Media, where he leads the sell-side ad server’s Product management team and drives the vision, strategy, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD, Horizon Media, and Maxus, where he worked closely with leading brands including PepsiCo, Kraft, and Arm & Hammer.

Lillie Ratliff is the Head of Research and Solutions at Scope3, the collaborative sustainability platform decarbonizing media and advertising. She oversees the Client Solutions and Data Science and Analytics teams that drive Scope3 innovation, data-driven decision making, and client outcomes via servicing and support.

Davide Rosamilia is the Director, Product Management at ID5. He has nearly fifteen years of experience in adtech, initially in client services and then transitioning to helping firms to improve their product offering.

Prior to ID5, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler, Clickpoint and GroupM, in addition to working as an external consultant with numerous companies across the globe.

Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio, focusing on taxonomies and programmatic practices.

Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising, ad operations, targeting solutions, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past, namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.

Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.

Chris is a Principal Software Engineer at Oracle Moat, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs, expanding test coverage, and development of test apps. Chris also has been working on Oracle’s In-Game integrations, enabling tracking of ads in 3D-rendered environments, through prototyping, specification development, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York, NY.

As Vice President, Technical Operations at Extreme Reach, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency, application of new technology, and process automation that have been a driving force in the growth of the business.

As VP of Measurement Solutions & Innovations, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.

Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.

Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning.

Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.