- This event has passed.
Advanced TV: Binge Series – NYC (Paid Conference)
December 7, 2023 @ 8:00 AM - 5:00 PM EST
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel.
Join IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.
The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.
We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these.
Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance from across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere.
This event series is in-person, only.
Agenda
8:00 – 9:15 AM |
Breakfast
|
9:15 – 9:30 AM |
AdvancedTV: Convergence Needs New Foundations
Anthony Katsur, CEO, IAB Tech Lab |
9:30 – 9:50 AM |
Thinking Beyond CTVThe business case for Tech Lab’s Advanced TV initiative and what it means for our industry.
David Kalman, Partner, McKinsey & Company Jill Wittkopp, VP, Product, IAB Tech Lab |
9:50 – 10:25 AM |
What Does Video Everywhere Mean?How do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem.
Todd Bender, SVP, Advertising Platforms Karen Chan, Group Director, Investment Innovations, GroupM Daniel Church, Head of ATV Product, Beachfront Gianna Gammieri, Senior Director, Advanced Advertising Product, WBD Moderator: Anthony Katsur, CEO, IAB Tech Lab |
10:25 – 10:45 AM |
Unlocking Video Inventory Value with Creative IDsTech Lab’s Advanced TV Commit Group, leaders in television advertising, have identified key initiatives for 2024. Creative IDs enable myriad use cases, we’ll discuss what those are and why this foundational part of the process matters to all participants in the supply chain.
Nada Bradbury, CEO, AD-ID Moderator: Katie Stroud, Sr. Product Manager, IAB Tech Lab |
10:45 – 11:20 AM |
Networking Break
|
11:20 – 11:40 AM |
In-Venue CTV: The Need for StandardsLoop Media’s Chief Product Officer, Explores their Unique Streaming TV for Business Platform and Advocates for use of Universal Creative ID, Mezzanine File Management, Captioning, and Brand Categorization in VAST
Liam McCallum, CPO & Co-Founder, Loop Media Inc. |
11:40 – 12:15 PM |
Identity in Advanced TVAs buyers and sellers think about Video Everywhere, what does that mean for identity in Advanced TV? What are the trends around individual versus household measurement? How do you think about identity for addressable audiences across devices? We’ll hear from a panel of experts on best practices.
Josh Chasin, CMO, VideoAmp Davide Rosamilia, Director, Product Management, ID5 Hillary Slattery, Director, Programmatic, Product, IAB Tech Lab Benjamin Vandegrift, VP, Measurement Solutions & Innovations, VAB |
12:15 – 12:40 PM |
OpenRTB and Advanced TV: Utilizing Video-level Data and Content Identifiers for Contextual SuccessContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic.
Richie Hyden, President, COO and Co-founder, IRIS.TV Amit Nigam, VP of Product, Beachfront |
12:40 – 2:00 PM |
Lunch
|
2:00 – 2:25 PM |
Video Placement TypesAs video placements evolve, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic.
Iana Feliciano, Sr. Director, Programmatic Advertising, Raptive Hillary Slattery, Programmatic, Product IAB Tech Lab |
2:25 – 2:45 PM |
OpenRTB takes on CTVIn 2022, Tech Lab released OpenRTB 2.6, introducing the ad pods standard to the programmatic ecosystem. Since then, the Programmatic Supply Chain working group has been hard at work continuing to release features to support CTV use cases. Join this session to learn about ad pods, duration floors, and upcoming proposals.
Anthony Bursae, Sr. Director, Product Management at Publica by IAS |
2:45 – 3:20 PM |
Networking Break
|
3:20 – 3:40 PM |
Closing the Viewability Loop: The Open Measurement SDK for CTVWith CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in AdvancedTV. What measurement challenges associated with CTV ads does OM SDK for CTV solve for? And what does OM certification mean for Ad Platforms & publishers working with advertisers?
David Dworin, Chief Product Officer, Freewheel Chris Troein, Principal Software Engineer, Oracle Moderator: Jarrett Wold, VP Member Solutions, Services & Compliance, IAB Tech Lab |
3:40 – 3:55 PM |
The Future of VASTVAST is one of the most critical standards in video advertising, yet the industry struggles to adopt the latest features and versions of the standard. IAB Tech Lab has put forth a survey to critical supply chain participants to help us understand how best to evolve the requirements of digital video creative. We’ll share the results and chart a course for the future.
Sarah Kirtcheff, Director, Verification Services, Protected Media by Mediaocean |
| 3:55 – 4:15 PM |
Watermarks Today and What it Means for the FutureNever heard of an audio or video watermark before? Learn how they are used today and how we think they can be standardized to shape the future of TV advertising.
Caroline Horner, Coalition for Innovative Media Measurement David Unsworth, VP Technical Operations, Extreme Reach Moderator: Katie Stroud, Sr. Product Manager, IAB Tech Lab |
4:15 – 4:25 PM |
Ad Product TaxonomyCompetitive separation is a requirement and a programmatic challenge. Learn more about Tech Lab’s recently released Ad Product taxonomy to learn how it can help.
Katie Shell, Associate Product Manager, IAB Tech Lab |
4:25 – 5:00 PM |
Defending Against Ad Fraud in CTVAll aspects of the digital advertising ecosystem are vulnerable to the consequences of CTV fraud, but the question remains: why is it persisting, and how can we bring about meaningful change? In this panel discussion industry experts will delve into the challenges of CTV fraud and the need to incentivize change.
Justin Adler-Swanberg, Director of Product Management, HUMAN Eric Hammond, Sr. Sales Engineer, DoubleVerify Curt Larson, CPO, Sharethrough Moderator: Jill Wittkopp, VP, Product, IAB Tech Lab |
5:00 – 5:15 PM |
Sustainability in Video AdvertisingWe’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel?
Lillie Ratliff, Head of Research & Solutions, Scope3 |
5:15 – 5:25 PM |
Closing Remarks
Anthony Katsur, CEO, IAB Tech Lab |
5:25 – 6:30 PM |
Cocktail Reception
|
Pricing Tiers
- 525/600 Tier 3, Nov 16- Dec 7
Speakers:
[sp_testimonial id=”17590″]
Sponsors:
Principal Sponsors: [sp_testimonial id=”16197″]
VIP Sponsors: [sp_testimonial id=”16190″]
Questions? Email Support Terms of Use Privacy Policy iab.com Copyright 2024 IAB Technology Laboratory, Inc.