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Video Everywhere: Binge Series – London
April 27, 2023 @ 8:00 AM - 5:00 PM BST
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for our second event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.
The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.
We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these.
Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person, only.
Additional events in this series:
Past Events:
CTV & Video Advertising – Growing with Standards – EU Edition
Advanced Television: The Quest for Universal Addressability
Agenda Topics (Subject To Change):
| 8:00 – 9:00 AM | Breakfast & Check-In |
| 9:00 – 9:45 AM | Thinking Beyond CTV
Tech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term key priorities and roadmap for Advanced TV. Anthony Katsur, CEO, IAB Tech Lab |
| 9:45 – 10:20 AM | What Does Video Everywhere Mean?
How do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem. Stephen Byrne, Managing Director, Nordics & Executive Director, New Partnerships, RTL Alliance Dominic Fawcett, Global Client Partner, Finecast Anthony Katsur, CEO, IAB Tech Lab Zaid Roberts, Director, Advertiser Solutions EMEA, PubMatic |
| 10:20 – 10:55 PM | Measurement in the Fragmented TV Landscape
Measurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it. Steph Miller, Commercial Director, EMEA, Publica Anang Pandya, Sr. Director, Consulting Services, TransUnion Shailley Singh, EVP, Product & COO, IAB Tech Lab Alexis Wrightson, Lead Product Specialist, Quantcast |
| 10:55 – 11:25 AM | Networking Break |
| 11:25 – 11:45 AM | Current Standards in Television
Television standards are not new. In this session, we’ll hear from the European experts in television technology standards HBBTV & DVB. Dr. Oliver Friedrich, Head of Video Publisher Partnerships, Google Ranjeet Kaur, Associate Director of Products & Services, DTG Robert Seeliger, DAI Lead & Sr. Project Manager, Fraunhofer FOKUS Oliver von Wersch, Partner, nxt statista |
| 11:45 – 12:10 PM | Closing the Viewability Loop: The Open Measurement SDK for CTV
With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in Advanced TV and the IAB Tech Lab OMSDK Compliance program. Nicolas Chavez, Sr. Software Engineer, Google Ad Manager, Google Jarrett Wold, Sr. Director, Compliance Programs, IAB Tech Lab |
| 12:10 – 12:25 PM | Video Placement Types
As video placements evolve, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic. Philipp Strothmann, Sr. Manager of Marketplace Quality, The Trade Desk |
| 12:25 – 1:40 PM | Lunch |
| 1:40 – 2:00 PM | Traditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB2.6
Not sure what an ad pod is? We can help with that. Learn more about the Advanced TV related features in OpenRTB2.6, how they’re being used in market, and what’s up next on the Programmatic Supply Chain’s roadmap. Sara Vincent, Managing Director, UK & IE, Index Exchange |
| 2:00 – 2:35 PM | Optimizing Ad Formats for Digital Video and CTV
Are there more to video ads than instream and outstream? Gain key insights around interactivity, native, and more in this session. We’ll also discuss how to think about measurement and the impact of these and future formats. Ossie Bayram, UK Country Director, Ogury Sarah Gaudszun, Commercial Director, EMEA, SpringServe Tina Lakhani, Director, Product Marketing, IAB Tech Lab Anna Lena Schenk, Director of Growth, Virtual Minds |
| 2:35 – 2:50 PM | Sustainability in Video Advertising
We’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel? Charlotte Delpech, Product Manager, IMPACT+ |
| 2:50 – 3:20 PM | Networking Break |
| 3:20 – 3:40 PM | OpenRTB and Advanced TV: Utilizing Video-Level Data and Content Identifiers for Contextual Success
Contextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic during this recorded session. Richie Hyden, Co-Founder & COO, IRIS.TV |
| 3:40 – 3:55 PM | Content Taxonomy and Why It Matters
Ever think contextual targeting may be easier if there was a common language for content descriptions? Have you heard of Content Taxonomy 3.0? We’re here to help explain the leaps and bounds made to the content taxonomy in recent years. Kevin Flood, General Partner, FirstPartyCapital |
| 3:55 – 4:30 PM | Fighting Fraud in CTV
Where advertising dollars go, so goes the fraud. The industry must continue to be vigilant in finding proactive ways and lessons learned from other channels to apply to CTV. David Goddard, VP, Business Development, DoubleVerify Chloe Nicholls, Head of Ad Tech, IAB UK |
| 4:30 – 4:35 PM | Closing Remarks
Shailley Singh, EVP, Product & COO, IAB Tech Lab |
| 5:00 – 6:00 PM | Networking Cocktail Reception
Kings Arms Pub, 27-28 Wormwood Street, Bishopsgate, London |
Speakers: [sp_testimonial id=”16386″]
Sponsors:
Principal Sponsors: [sp_testimonial id=”16181″]
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