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/Adops? How to thrive in a changing digital advertising landscape (Free Member Meeting)
October 3, 2023 @ 1:00 PM - 5:00 PM EDT
Ad Ops is where the rubber meets the road in digital advertising. And the road is changing fast.
The digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers, privacy regulations enforcement, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising channels like CTV and Retail Media Ad Networks.
Join us for an afternoon of in depth exploration and discussion of what these changes mean for advertising operations. In this workshop style discussion, ad ops experts from both sell side and buy side will outline the challenges and debate solutions and alternatives for success in ad operations. Some of the topics, we plan to investigate at this event are:
- Retail Media Networks activation and reporting
- Post Cookie Campaign trafficking management
- Managing CTV campaigns for privacy, viewability and IVT
- Privacy regulations compliance management
The focus will be on how Ad Ops can proactively plan for and lead the industry evolution.
*This event has reached capacity
Agenda
| 12 – 1 PM | Lunch & Check In
|
| 1 – 2 PM | Post Cookie campaign and trafficking management
In this section we will cover how ad operations teams are gearing up for post cookie management touching upon setup and configuration of tag management, macros, id resolution services and other challenges
Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity, Group M |
| 2 – 3 PM | Managing CTV campaigns
The session will cover how to develop streamlined education and processes for CTV specific requirements for ad delivery, viewability, measurement and CTV specific configuration and setup
Eric Kirtcheff, Global Head of Ad Operations, Measurement and Data Integrity, Group M |
| 3 – 4 PM | Commerce Media
In this session we will dive deep into activation and reporting on retail media network campaigns including network specific differences and similarities and what standardization and guidance can hep ad operations teams help navigate the new and emerging media channel
Melissa Gallo, Executive Director, Head of Operations, CVS Media Exchange (CMX) |
| 4 – 5 PM | Managing Privacy regulations compliance
Discuss challenges for staying updated on privacy regulation compliance for state regulations, health children laws and existing laws like VPPA, and managing specific requirements like data deletion requests.
Jana Meron, Strategic Advisor, Lioness Strategies Craig Partovich, VP, Product Operations and Management, NBCUniversal |
| 5 – 6 PM | Networking Cocktails |
Speakers:
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