The Global Privacy Platform (GPP) launched in September 2022 to provide the industry with a single standard for communicating consumer privacy consent and choice through the ad supply chain. This update to the GPP API was the result of industry feedback and includes improvements to the available commands, improvements to the pingReturn object, improvements to available status codes, plus others. Join some of the authors of this update in this webinar to get an in depth look at what’s new and what’s changed in GPP API v1.1.
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