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9/16 – Addressability Solutions Roadshow

September 16, 2021 @ 3:00 PM - 5:30 PM EDT

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Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Thursday, September 16 at 3PM ET/12PM PT. We will hear from Tech Lab’s new CEO, Anthony Katsur, learn about draft specifications that are picking up steam and consider what it’s going to take to make accountability a reality in a world of new IDs taking off. You will walk away understanding how each new draft specification impacts your business so that you can educate and prepare your teams for adopting them. The IAB Tech Lab team and industry experts will discuss details, challenges, and the feedback received so far in the review process of these draft documents:

  • Seller defined contexts and audiences
  • User enabled ID token best practices
  • Accountability Platform
  • Global Privacy Platform
  • And more…

Join us to get the full understanding of how everything will play together with commercial solutions, to ask your questions, and to get ready to plan and implement in your products. It’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021!

TIME (ET) SESSION
3:00 PM – 3:05 PM Opening Comments: Charting Tech Lab’s Course in ’22 and Beyond

Tony Katsur, Chief Executive Officer, IAB Tech Lab

3:05 PM – 3:15 PM Fireside Chat

Tony Katsur, Chief Executive Officer, IAB Tech Lab

Steve Silvers, Senior Vice President, Product & GM Customer Experience, Neustar

3:15 PM – 3:20 PM Introduction: Addressability Solutions That Are Gaining Momentum

Benjamin Dick, Senior Director of Product – Consumer Privacy, Identity, and Data, IAB Tech Lab

3:20 PM – 3:25 PM The Importance of Open Standards

Pierre Diennet, Global Partnerships, Lotame

3:25 PM – 3:55 PM Navigating Identifier Disruption via the Seller Defined Audiences Specification

Benjamin Dick, Senior Director of Product – Consumer Privacy, Identity, and Data, IAB Tech Lab

Eliza Nevers, Senior Vice President, Product, Lotame

Steve Silvers, Senior Vice President, Product & GM Customer Experience, Neustar

Garrett McGrath, Vice President, Product Management, Magnite

3:55 PM – 4:10 PM What’s id-sources.json?

Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab

Mike O’Sullivan, Director of Product, Roku

4:10 PM – 4:30 PM Global Privacy Platform expands privacy signaling to new markets

Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab

Julie Rubash, Chief Privacy Counsel, Sourcepoint

Jill Wittkopp, Director, Product Management, IAB Tech Lab

4:30 PM – 4:55 PM Where UID2 fits in

Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab

Travis Clinger, Senior Vice President, Addressability and Ecosystem, LiveRamp

Ankur Srivastava, Vice President, Product Management, Pubmatic

4:55 PM – 5:20 PM No addressability without accountability

Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab

Scott Menzer, Co-founder & SVP of Customer Operations & Product, ID5

Michal Jacobsberg-Reiss, Head of Ecosystem Product Partnerships, MoPub

5:20 PM Event concludes

Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab

 

 

Details

Date:
September 16, 2021
Time:
3:00 PM - 5:30 PM EDT
Events Category: