The transformations initiated a few months ago within the industry herald a profound upheaval in the digital advertising market. The first steps towards a new digital age which is shaking up established regulatory and technological codes and which is reinventing the relationships between all players.

An online and offline event that will welcome a selection of guests under current sanitary conditions during a plenary morning broadcast live by IAB France in collaboration with the IAB Tech Lab, the organization that forges international standards and that acts as an innovation accelerator, whose workshops will be broadcast throughout the afternoon. Don’t miss this unmissable event!

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VIEW THE FULL PROGRAM, INCLUDING THE FRENCH SESSIONS HERE.

WORKSHOPS (in English)

8:15am EST – REARC

Advertising in a Volatile, Uncertain, Complex and Ambiguous Environment

As major tech platforms change the rules of user engagement for advertising in their vertically integrated ecosystems and the regulatory environment evolves across jurisdictions, creating engaging online ad experiences is becoming more and more challenging. All this happening against a backdrop of increased scrutiny from authorities about whether market dynamics benefit or harm users.

After a quick survey of relevant industry initiatives, we will engage publisher, advertiser and user perspectives to create a view of the future of user addressability in digital advertising and how to adapt to preserve vibrant competition and increase data protection and privacy in the open internet we all enjoy today.

Speakers :

• Charles-Henri Henault, VP Platform & Analytics, Criteo
• Emmanuel Alix, Directeur du numerique, Ll’Equipe et Geste Pass Media 
• Thibault Montanier, SIRData 
• Jean-Baptiste Rouet – Chief Programmatic Officer Publicis Media, President of Udecam (Union des Entreprises de Conseil et Achat Media) – Commission Digital

9:00am EST – CTV / OTT

The CTV Future in France

How have consumers’ media habits changed this year? What does the CTV opportunity in France look like? What needs to change? This workshop, hosted by Magnite (formerly Rubicon Project & Telaria), aims to answer all these questions and more. Featuring a brand new piece of consumer research on CTV and a lively expert panel to discuss the opportunities and barriers to entry in this exciting new sector, and review the technology & standards to support CTV ad delivery – this is an unmissable session that will be sure to inform your 2021 strategy.

Speakers :

• Valérie Latronche, Managing Director France & Belgium, Magnite
• Karen Ring, Head of Research & Insights, Magnite
• William Jones, Publisher Development OTT/ CTV, EMEA, Magnite

10:00am EST – Measurement and Attribution

Ad verification and media effectiveness

Ad verification has enabled brands to measure ad fraud, brand safety as well as human/non-human traffic.  In this session, we’ll hear from DoubleVerify on how ad verification can improve brand measurement, including driving higher quality traffic and audiences, increasing user engagement, and improving ROI.

Speakers :

• Nick Tulloch, VP Account Management, DoubleVerify
• Arnaud Lauga, Director General, Zenith

10:45am EST – Brand Safety & UGC

Responding to brand safety challenges in UGC / viral video content

In this session, Arnaud Cabanis, Managing Director, GBS, France, discusses the steps TikTok’s dedicated team are taking to create a safe, positive environment for brands to meaningfully connect. Arnaud will expand on TikTok’s commitment to brand safety and will invite the audience to join TikTok on their journey towards building the world’s safest place for creative self-expression.

Speakers :

• Arnaud Cabanis, Managing Director, Global Business Solutions at Tik Tok