Advanced TV: Binge Series

Tech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term, key priorities and roadmap for Advanced TV. 

Anthony Katsur, CEO, IAB Tech Lab

Digital Video and Connected TV advertising continue to converge. How do we think about them in the programmatic ecosystem? What evolutions to standards help us differentiate? We’ve gathered an expert panel of buyers, sellers, and platforms to discuss.

Luc Dumont, SVP, Business Strategy, Madhive

Lee Filner, Data Product Leader 

Nishant Khatri, SVP, Product Management, PubMatic

Ash Vemulapalli, Sr. Product Manager, Ad Platforms, Roku

Never heard of a video watermark before? We’ll ask and answer all the questions you have on ATSC A335 watermark specification. Learn how this standard is used today and how we think it can shape the future of TV advertising.

Dan Brackett, CTO & Co-Founder, Extreme Reach

Joe Winograd, Co-Founder & CTO, Verance

With more critical ad dollars moving to live streaming, what are the opportunities for improvement? Learn about the challenges and considerations as we continue to explore the technical requirements of livestreaming.

Katie Stroud, Sr. Product Manager, IAB Tech Lab

Jarred Wilichinsky, SVP, Global Video and Monetization, Paramount Global

The authorized digital sellers specification has helped to fight fraud in digital advertising for years. Come learn about the latest guidance for complex CTV seller relationships.

Catherine Cho, Product Manager, Index Exchange

Jill Wittkopp, VP, Product, IAB Tech Lab

Learn more about OMSDK for CTV. With CTV SDKs in market, and more support on the way, learn everything you need to know about viewability measurement in Advanced TV.

Steph Allen, Strategic Partner Development Manager, Google

Not sure what an ad pod is? We can help with that. Learn more about the AdvancedTV related features in OpenRTB 2.6, how they’re being used in market and what’s up next on the Programmatic Supply Chain’s roadmap

James Wilhite, VP, Product, Publica

What generative AI breakthroughs mean for creative teams, products, and advertisers.

Alex Persky-Stern, CEO, Waymark

As video placements evolve so do the terms used to define them. Hear about the recent proposal to update the way that instream and other placement types are signaled in programmatic and what it means for digital video and CTV buyers and sellers.

Curt Larson, CPO, Sharethrough

Contextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic

Richie Hyden, Co-Founder & COO, IRIS.TV

The world of video creative is complex, and many measurement and optimization use cases start with understanding which creative was shown to whom. Join this session to learn what about ucid and what problems it solves.

Dan Brackett, CTO & Co-Founder Extreme Reach

Ever think contextual targeting may be easier if we had a common language for content descriptions? What about if ads were labeled with a common language. We’re here to help explain the leaps and bounds made to the Tech Lab taxonomies, and what’s up next for them.

Lizzie Petro, VP, Product, Yieldmo

Gabe Thomas, VP, Product Strategy, Safe Exchange

Measurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it.

Sam White, Head of AdTech Platforms, Addressability, LiveRamp

Ads.cert Authenticated Connections released last year. A specification to help fight fraud in server to server messages. Check out the use cases and applications in SSAI environments and more.

Curtis Light, Software Engineer, Google

James Wilhite, VP, Product, Publica

Shailley Singh, EVP, Product & COO, IAB Tech Lab