Private Audience Activation & Data Cleanrooms – Specifications and Guidance

As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this Webinar we present two key pieces of this new paradigm in advertising. IAB Tech Lab is proud to release the final version of the privacy away audience activation protocol named “Open Private Join & Activation.” In addition, we are releasing the final version of Data Clean Rooms guideline to help understand data clean rooms and their functions to support privacy. This work has been brilliantly done by the members of Rearc Addressability Working Group, some of which will be presenting in this webinar. In this webinar we will explain what Open Private Join & Activation is, what it does and how it works along with providing a brief overview of the data clean rooms guidelines.

Speakers:

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