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12/08 – Addressability Solutions Roadshow
December 8, 2021 @ 1:00 PM - 3:30 PM EST
Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:
- Seller Defined Audiences specification
- Accountability Platform specification
- Global Privacy Platform specification
- Id-sources.json specification
You won’t want to miss it!
| TIME (ET) | SESSION |
| 1:00 PM-1:05 PM | Opening Comments
Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab |
| 1:05 PM- 1:15 PM | Keynote
David Posada, CEO, GroupM Gabriel Richaud, Managing Director, IAB Mexico |
| 1:15 PM- 1:45 PM | Exploring the Role of Tech-based Accountability Standards
Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab John deTar, CEO, Global Data Bank Dio Espinal, Senior Manager, Product Marketing, PubMatic Caitlin Fitzharris, Senior Product Manager, Addressability, Index Exchange |
| 1:45 PM- 2:15 PM | Global Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations
Alex Cone, Vice President, Privacy and Data Collection, IAB Tech Lab Dr. Paul Farrow, Product Manager, Privacy and Identity, Xandr Steve Silvers, SVP Product and GM Customer Experience, Neustar Arshdeep Sood, Solutions Engineer, OneTrust |
| 2:15 PM- 2:45 PM | Addressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences
Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab Travis Clinger, Senior Vice President, Addressability and Ecosystem, LiveRamp Stephanie Layser, Vice President, Advertising Technology and Operations, Newscorp Emera Trujillo, Director of Product Management, MediaMath |
| 2:45 PM | Closing Comments
Benjamin Dick, Senior Director of Product- Privacy, Identity and Data, IAB Tech Lab |
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