4/8 – Contextual Approach to Targeting Digital Advertising

Date: 8th Apr 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30pm Canberra, 00:30 New York

Context has always mattered in traditional mediums of advertising and now with privacy regulations and the anticipated disappearance of 3rd party cookies from digital, it is reemerging as a powerful enabler – not just as a proxy for audience, but as a valuable tool to unlock the holy grail of marketing – the right message to the right person at the right time.

The event will feature a POV presentation by Media.net and will be followed by a panel discussion with industry experts on contextual approach to audience targeting.