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SUMMARY:Advanced TV: Binge Series
DESCRIPTION:From Connected TV to streaming apps on mobile devices\, the TV industry is  thinking about how to manage and deliver Video Everywhere\, across every channel.  \nJoin IAB Tech Lab in San Francisco on March 16 for our first event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management\, Server Side Ad Insertion (SSAI)\, and viewability across ALL screens. \nThe ‘Binge’ Series of events will bring experts from the TV\, digital video\, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.  \nWe will discuss TV across different delivery channels like AVOD\, FAST\, MVPD\, Addressable Linear\, and Broadcast over CTV and other devices\, and discuss how buyers can streamline interoperability and reconciliation across all of these.  \nAttendees can expect candid and contentious debates on technologies like universal ad ids\, reconciliation across screens\, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person\, only. \n \nThis event has passed\nAdditional events in this series will be:\n\n\nApril 27\, London\nDecember 7\, NYC\n\n\n \nPast Events:  \nCTV & Video Advertising – Growing with Standards – EU Edition \nAdvanced Television: The Quest for Universal Addressability \n  \nAgenda Topics (subject to change):\n\n\n\n8:00 AM – 9:00 AM\nBreakfast \n \n\n\n9:15 AM – 9:45 AM\nThinking Beyond CTV \nTech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term\, key priorities and roadmap for Advanced TV.  \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n9:45 AM – 10:20 AM\nWhat Does Video Everywhere Mean? \nDigital Video and Connected TV advertising continue to converge. How do we think about them in the programmatic ecosystem? What evolutions to standards help us differentiate? We’ve gathered an expert panel of buyers\, sellers\, and platforms to discuss. \nLuc Dumont\, SVP\, Business Strategy\, Madhive \nLee Filner\, Data Product Leader  \nNishant Khatri\, SVP\, Product Management\, PubMatic \nAsh Vemulapalli\, Sr. Product Manager\, Ad Platforms\, Roku\n\n\n10:20 AM – 10:40 AM\nWatermarking Question from a Digital Video Expert \nNever heard of a video watermark before? We’ll ask and answer all the questions you have on ATSC A335 watermark specification. Learn how this standard is used today and how we think it can shape the future of TV advertising. \nDan Brackett\, CTO & Co-Founder\, Extreme Reach \nJoe Winograd\, Co-Founder & CTO\, Verance\n\n\n10:40 AM – 11:10 AM\nNetworking Break\n\n\n11:10 AM – 11:25 AM\nLivestreaming \nWith more critical ad dollars moving to live streaming\, what are the opportunities for improvement? Learn about the challenges and considerations as we continue to explore the technical requirements of livestreaming. \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab \nJarred Wilichinsky\, SVP\, Global Video and Monetization\, Paramount Global\n\n\n11:25 AM – 11:40 AM\nApp-ads.txt for CTV \nThe authorized digital sellers specification has helped to fight fraud in digital advertising for years. Come learn about the latest guidance for complex CTV seller relationships. \nCatherine Cho\, Product Manager\, Index Exchange \nJill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n11:40 AM – 11:55 AM\n“Closing the Viewability Loop” The Open Measurement SDK for CTV  \nLearn more about OMSDK for CTV. With CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in Advanced TV. \nSteph Allen\, Strategic Partner Development Manager\, Google\n\n\n11:55 AM – 12:15 PM\nTraditional Ad Breaks Meet New Ad Breaks\, Dynamic Pods in ORTB 2.6  \nNot sure what an ad pod is? We can help with that. Learn more about the AdvancedTV related features in OpenRTB 2.6\, how they’re being used in market and what’s up next on the Programmatic Supply Chain’s roadmap \nJames Wilhite\, VP\, Product\, Publica\n\n\n12:15 PM – 1:30 PM\nLunch\n\n\n1:30 PM – 1:45 PM\nWhat AI Advances Mean for TV? \nWhat generative AI breakthroughs mean for creative teams\, products\, and advertisers. \nAlex Persky-Stern\, CEO\, Waymark\n\n\n1:45 PM – 2:00 PM\nWhat’s an Instream Video Ad?  \nAs video placements evolve so do the terms used to define them. Hear about the recent proposal to update the way that instream and other placement types are signaled in programmatic and what it means for digital video and CTV buyers and sellers. \nCurt Larson\, CPO\, Sharethrough\n\n\n2:00 PM – 2:25 PM\nOpenRTB and Advanced TV: Utilizing Video-level Data and Content Identifiers for Contextual Success \nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic \nRichie Hyden\, Co-Founder & COO\, IRIS.TV\n\n\n2:25 PM – 2:40 PM\nUniversal Creative ID \nThe world of video creative is complex\, and many measurement and optimization use cases start with understanding which creative was shown to whom. Join this session to learn what about ucid and what problems it solves. \nDan Brackett\, CTO & Co-Founder Extreme Reach\n\n\n2:40 PM – 2:55 PM\nTaxonomies and Why They Matter  \nEver think contextual targeting may be easier if we had a common language for content descriptions? What about if ads were labeled with a common language. We’re here to help explain the leaps and bounds made to the Tech Lab taxonomies\, and what’s up next for them. \nLizzie Petro\, VP\, Product\, Yieldmo \nGabe Thomas\, VP\, Product Strategy\, Safe Exchange\n\n\n2:55 PM – 3:25 PM\nNetworking Break\n\n\n3:25 PM – 3:40 PM\nMeasurement in the Fragmented CTV Landscape \nMeasurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it. \nSam White\, Head of AdTech Platforms\, Addressability\, LiveRamp\n\n\n3:40 PM – 4:00 PM\nAuthenticating Connections in CTV \nAds.cert Authenticated Connections released last year. A specification to help fight fraud in server to server messages. Check out the use cases and applications in SSAI environments and more. \nCurtis Light\, Software Engineer\, Google \nJames Wilhite\, VP\, Product\, Publica\n\n\n4:00 PM – 4:15 PM\nIAB Tech Lab Closing Remarks \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n4:15 PM – 6:00 PM\nNetworking Cocktail Reception\n\n\n\nSpeakers: \nJill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product   Joe WinogradExecutive Vice President & Chief Technology OfficerJ... View Bio Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies\, television\, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Joe WinogradExecutive Vice President & Chief Technology Officer   Jarred WilichinskySenior Vice President\, Global Video Monetization & OperationsA... View Bio As Senior Vice President of Global Video Monetization and Operations at Paramount Global\, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramount to ensure the best possible user experience. Since 2006\, Jarred has focused on video ad strategy and execution\, working closely with sales and distribution leadership to drive forward sales strategy and optimize inventory\, pricing and campaign execution.  Jarred WilichinskySenior Vice President\, Global Video Monetization & Operations   James WilhiteVice President\, ProductJ... View Bio James Wilhite has worked in AdTech for over a decade on both Solutions Architecture and Product. He has held strategic roles at global companies such as OpenX and Yardi\, and is now Head of Product at leading CTV technology company\, Publica. James is responsible for the roadmap for all products at Publica; he works across Engineering and client-facing teams to help global CTV publishers and smart TV manufacturers implement their ad serving and ad break decisioning strategies using Publica’s award winning solutions. James WilhiteVice President\, Product   Sam WhiteHead of AdTech Platforms\, AddressabilityS... View Bio Sam White is Head of Adtech Platforms Business Development at LiveRamp (NYSE: RAMP). In addition to advocating for an open and interoperable internet\, Sam has struck product partnerships across LiveRamp’s Authenticated Traffic Solution (ATS) and embedded identity offerings that help partners mitigate their reliance on legacy device identifiers. He has consulted with major financial institutions\, telcos\, platforms and publishers as they navigate the regulatory landscape surrounding cookie deprecation and other industry changes\, to help make their data meaningful in a secure\, privacy-centric way. Before joining LiveRamp\, Sam conducted econometric research on the IoT and telecommunications industries. Sam is a graduate of George Washington University and lives in the San Francisco Bay Area. Sam WhiteHead of AdTech Platforms\, Addressability   Ash VemulapalliManager\, Product ManagementE... View Bio Experienced product professional with over 15 years of experience in launching advertising technology products for both advertisers and publishers across all channels. Ash VemulapalliManager\, Product Management   Gabe ThomasVice President\, Product StrategyG... View Bio Gabe Thomas is the Vice President of Product Strategy at APMC. He oversees the creation and growth of Safe Exchange’s suite of AdTech products spanning from real-time creative review to SSAI. He is passionate about making CTV a safer\, more enjoyable experience for viewers of all ages.   Gabe has worked in programmatic for 10+ years across all points in the supply chain. Prior to working at APMC Gabe worked at Fyber overseeing their mobile SSP and Yahoo managing programmatic monetization of their O&O. Gabe has degrees in Economics and Psychology from University of California\, Santa Cruz Gabe ThomasVice President\, Product Strategy   Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager   Alex Persky-SternChief Executive Officer A... View Bio Alex Persky-Stern is the CEO of Waymark\, the creative AI startup making video production faster and easier than it’s ever been. With Waymark\, video at scale is possible for everyone. Alex Persky-SternChief Executive Officer    Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product   Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer   Lizzie PetroVice President of ProductE... View Bio Elizabeth Petro owns experiences for buyers and sellers at Yieldmo where she has worked for the past year. Previously she built ad products for Pandora with a focus on native ad formats\, ad quality measurement and ad buying. She also spent time at Razorfish delivering leading experiences for brands such a s Sony\, Visa\, Intel and Activision. In her free time\, she makes furniture and reads science fiction. Lizzie PetroVice President of Product   Curtis LightSoftware Engineer F... View Bio For nearly 12 years\, Curtis Light has built software throughout Google’s advertising platforms\, including Display & Video 360\, AdSense\, and YouTube Ads.  With a strong interest in combating ad fraud\, he actively contributed to designing and authoring the app-ads.txt standard\, along with contributions to IAB Tech Lab security working groups.  Within Google\, he works on various anti-abuse initiatives. Curtis LightSoftware Engineer    Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer   Nishant KhatriSenior Vice President\, Product ManagementN... View Bio Nishant is a seasoned product executive with decades of experience building and launching successful internet and high-tech products. As Senior Vice President\, Product Management\, he is responsible for driving global product innovation and development across all of the products and solutions. He joined PubMatic in 2015 as the header bidding Product Manager\, devising strategies with Prebid and OpenWrap to establish PubMatic as having one of the most thoughtful solutions in the industry. Since then Nishant has taken up increasing levels of product leadership roles\, building a solid team that drives PubMatic’s RTB platform and pipes in addition to our marketplace quality\, omni-channel monetization\, analytics platform\, and efficiency.    Prior to PubMatic\, Nishant led new product innovation\, platform and mobile audience related products at Groundtruth\, playing a key role in what was then a rapidly growing location based mobile advertising platform. He has deep insights into the location based mobile ad technology market. These experiences were more centered on the buy side of the eco-system\, including prior ones that involved the use of machine learning applications in search and contextual advertising at Microsoft and Yahoo.   Nishant grew up in India and moved to Bay Area to do his MBA at Stanford University Graduate School of Business. He is also an Electronics and Communication engineer\, and has professionally worked on building robotic systems before working in ad tech.   Nishant KhatriSenior Vice President\, Product Management   Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer   Richie HydenCo-Founder & Chief Operating OfficerR... View Bio Richie Hyden is a Co-Founder and COO of IRIS.TV\, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity\, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV\, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media\, video\, and AI as a contributing writer for publications such as AdExchanger\, MarTechSeries and MediaPost. Richie also played professional water polo in the US\, Europe and Australia and received his BA in International Relations and Economics from Bucknell University. Richie HydenCo-Founder & Chief Operating Officer   Lee FilnerData Product LeaderL... View Bio Lee Filner has worked on data and audience products at large enterprises\, start-ups and agencies. At Rakuten Advertising\, she delivered an AI product for audience monetization\, ensured compliance with privacy legislation and policies\, and owned products including audience extension\, product recommendation and forecasting. She is currently consulting.  Lee FilnerData Product Leader   Luc DumontSenior Vice President\, Business DevelopmentL... View Bio Luc Dumont is a seasoned digital media executive with 20+ years of experience\, relentlessly striving to enhance the video experience\, across all aspects from distribution to monetization. Before assuming the role of SVP Business Development at Madhive\, a CTV enterprise platform\, Luc held prominent leadership positions at fast-growing technology companies such as mobile video DSP Loopme\, video distribution platform Dailymotion and Yahoo. Luc DumontSenior Vice President\, Business Development   Catherine ChoProduct ManagerA... View Bio As Product Manager at Index Exchange\, Catherine Cho leads several streaming TV initiatives including supply transparency with signals\, CTV deals\, and video pod bidding optimization. Catherine holds over 10 years of experience in video streaming and CTV advertising.  Prior to Index Exchange\, she led the multi-year Digital Ad Ratings (DAR) measurement integration project with Nielsen for Samsung TVPlus. Before Samsung\, she was senior director of product management at MobiTV focused on building a white-labeled CTV service. Catherine ChoProduct Manager   Dan BrackettChief Strategy OfficerD... View Bio Dan is Chief Strategy Officer of XR Extreme Reach. He leads innovation and development with a customer-centric software release cycle\, growing the company’s industry-leading\, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership\, systems architecture\, application design and agile software delivery\, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues\, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape. Dan BrackettChief Strategy Officer   Steph AllenStrategic Partner Development ManagerB... View Bio Based in the Bay Area\, Steph leads a number of third-party measurement partnerships supporting various validation integrations across Google’s advertising platforms. Prior to this\, she worked in Google Cloud. Within Cloud\, Steph led a number of strategic enterprise customers in both a business and technical capacity. She has had the unique opportunity to strengthen her technical acumen and apply that knowledge to the ever evolving ads industry. Before joining Google\, Steph worked at PwC in their Boston and NYC offices. Outside of work she loves to spend her time traveling and exploring new places\, trying new foods\, and reading.  Steph AllenStrategic Partner Development Manager   \nSponsors:\nPrincipal Sponsors:      \nVIP Sponsors:
URL:https://dev.iabtechlab.com/event/03-16-advanced-tv-binge-series/
LOCATION:Bespoke\, San Francisco\, 835 Market St.\, San Francisco\, 94103\, United States
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