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DTSTART;TZID=America/New_York:20240813T080000
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SUMMARY:Ad Ops Workshop for Advanced TV
DESCRIPTION:Learn all about the Ad Creative ID Framework\, the VAST CTV Addendum\, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement\, we need to “get the small things right.” Learn how adjusting your workflow for labeling you ad media for TV environments can save you time and resources\, protect the brands of the campaigns you run\, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity\, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework. \n\nAgenda:\n\n\n\n8:30 AM – 9:00 AM\nBreakfast\n\n\n9:00 AM – 9:15 AM\nWelcome! What’s AdOps Got To Do With It? \nLet’s talk about why we’re here\, take a look at the agenda\, and introduce our speakers. \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n9:15 AM – 9:35 AM\nRegistered Ad Creative: The UPC Code for Your CTV Ads and How ACIF Enables it Throughout the Supply Chain \nEver wished you had a way to track your CTV ads like products in a store? Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. Learn how ACIF’s ad registration approach\, similar to a UPC code\, unlocks efficient campaign management and measurement for improved ROI. \nDan Brackett\, CSO\, XR Extreme Reach\n\n\n9:35 AM – 10:05 AM\nThe Cost of (not doing) Ad Registration: Show Me the Data  \nIAB’s Chris Bruderle shares survey results with Mike Levin\, VP of Product Management at NBCU\, on what agencies and marketers think about ad registration and how publishers experience those results in everyday operations. \nMike Levin\, VP of Product Management\, NBCU \nChris Bruderle\, Vice President\, Industry Insights & Content Strategy at IAB\n\n\n10:05 AM – 10:50 AM\nBuy Side vs Sell Side: What’s your workflow?  \nIn this breakout session the buy-side and sell-side ad ops will map out their workflow and then come together to compare notes. \nRob Beeler\, Founder & CEO\, Beeler.Tech \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n10:50 AM – 11:05 AM\nBreak\n\n\n11:05 AM – 11:35 AM\nAd Registration Workflow: The Interface  \nHow do you register an ad? Two of our ad registration authorities demo the interface for ad registration. \nJason Randall\, CTO\, Ad-ID\n\n\n11:35 AM – 11:55 AM\nLost in VAST Translations  \nRob Beeler talks to Extreme Reach’s Dan Brackett on how they work with multiple VAST versions and how the VAST CTV Addendum 2024 will help. \nDan Brackett\, CSO\, XR Extreme Reach \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n11:55 AM – 12:30 PM\nWhat’s so hard about VAST?  \nSarah Kirtcheff of Media Ocean shares an overview of the VAST CTV Addendum 2024 and what companies might need to consider as they take steps to support the updates. \nSarah Kirtcheff\, Director\, Verification Services\, Protected Media by Mediaocean\n\n\n12:30 PM – 1:30 PM\nLunch\n\n\n1:30 PM – 2:00 PM\nThe VAST Workflow: Tech + People + Process  \nThe VAST CTV Addendum 2024 uses extensions to provide much needed feature support for ACIF and CTV to make the updates as simple as possible. But “simple” is relative to your organization’s technology\, people\, and process. Sarah Kirtcheff and Katie Stroud help you outline what you might need to consider as you make VAST updates. \nSarah Kirtcheff\, Director\, Verification Services\, Protected Media by Mediaocean \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n2:00 PM – 2:15 PM\nDeclaring Your VAST Support  \nTodd Henry\, our Senior Product Manager for software will demo our Tools Portal and how you can self attest to any Tech Lab specifications you support. Entries for the Specification Adoption Program are available for anyone who creates a free account\, which makes it easier for looking up which specifications your partners support. \nTodd Henry\, Sr Product Manager\, IAB Tech Lab\n\n\n2:15 PM – 2:35 PM\nACIF: What’s Your Big IDea? \nRob Beeler recaps the big ideas shared in today’s session and asks\, “What stands out most for you?” \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n2:35 PM – 2:50 PM\nBreak\n\n\n2:50 PM – 3:10 PM\nAd Formats: The Brave New World of CTV Ads  \nTV-watching has been evolving for a while now and so have the advertising possibilities. Charles Goodman of Roku breaks down some of the key properties of an ad placement in CTV and outlines some of the updates we’re working on in the Ad Formats sub-group under our Advanced TV initiative. \nCharlie Goodman\, Head of Supply Side Ad Platform\, Roku\n\n\n3:10 PM – 3:40 PM\nCTV Interaction: What do you know about SIMID?  \nVideoStorm presents an overview of the capabilities for interaction on CTV and what they’ve seen with video player support for the Secure Interactive Media Interface Definition (SIMID). What is SIMID\, where it is supported\, and what questions do you need to be asking. And\, more importantly\, why SIMID will create a whole new market for interactive CTV ads. \nDavid Sidman\, Founder & CAO\, VideoStorm  \nTim Ross\, CTO\, VideoStorm  \nJeffrey Griffin\, VP\, Publisher Sales Development & Operations\, VideoStorm\n\n\n3:40 PM – 4:00 PM\nWhat’s Next?  \nRob Beeler asks\, “What inspired you most in this workshop\, and what is one thing you will do as a result? \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n4:00 PM – 5:00 PM\nCocktail Reception\n\n\n\n  \nSpeakers:\nKatie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager   David SidmanFounder/CAOView Bio David SidmanFounder/CAO   Jason RandallCTOView Bio Jason RandallCTO   Mike LevinVP Of Product Management\, Advanced Products and ActivationView Bio Mike LevinVP Of Product Management\, Advanced Products and Activation   Sarah KirtcheffDirector\, Verification SpecialistsS... View Bio Sarah Kirtcheff is currently Director\, Verification Specialists at Protected Media by Mediaocean. Sarah has over 20 years experience in Ad Tech\, having worked for publishers and adservers. She has worked for companies such as NBC Universal and Yahoo. Sarah is a long-standing member of the IAB and has participated in the Digital Video Committee since VAST was first introduced. Sarah holds a degree in Broadcasting and Electronic Communication from Marquette University along with a minor in Computer Science. Sarah KirtcheffDirector\, Verification Specialists   Todd HenrySenior Product ManagerView Bio Todd HenrySenior Product Manager   Jeffrey Griffin Jr.VP\, Publisher Sales Development & OperationsView Bio Jeffrey Griffin Jr.VP\, Publisher Sales Development & Operations   Charles GoodmanHead of Supply Side Ad Platform View Bio Charles GoodmanHead of Supply Side Ad Platform    Chris BruderleVP\, Industry Insights & Content StrategyView Bio Chris BruderleVP\, Industry Insights & Content Strategy   Dan BrackettChief Strategy OfficerD... View Bio Dan is Chief Strategy Officer of XR Extreme Reach. He leads innovation and development with a customer-centric software release cycle\, growing the company’s industry-leading\, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership\, systems architecture\, application design and agile software delivery\, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues\, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape. Dan BrackettChief Strategy Officer   Rob BeelerFounder & CEOView Bio Rob BeelerFounder & CEO
URL:https://dev.iabtechlab.com/event/ad-ops-workshop-for-advanced-tv/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
CATEGORIES:Event
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DTSTART;TZID=America/New_York:20240516T090000
DTEND;TZID=America/New_York:20240516T170000
DTSTAMP:20260409T152519
CREATED:20231121T202224Z
LAST-MODIFIED:20251027T121331Z
UID:17802-1715850000-1715878800@dev.iabtechlab.com
SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams
DESCRIPTION:This instructor-led\, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers\, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.  \nNote: This is not a CLE-eligible workshop \nTopics will include: \n\nHow the digital supply chain works and how data flows through the ecosystem\nChanges in the digital advertising status quo caused by operating systems\, browser\, regulation\, and concerns around “data leakage”\nEvolution of new privacy technologies including PETs to address the changes\nOther approaches to addressability\n\n*Save the date! More to come soon! \n 
URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-3/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
CATEGORIES:Event
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DTSTART;TZID=America/New_York:20231003T130000
DTEND;TZID=America/New_York:20231003T170000
DTSTAMP:20260409T152519
CREATED:20230816T164610Z
LAST-MODIFIED:20251027T121333Z
UID:17194-1696338000-1696352400@dev.iabtechlab.com
SUMMARY:/Adops? How to thrive in a changing digital advertising landscape (Free Member Meeting)
DESCRIPTION:  \nAd Ops is where the rubber meets the road in digital advertising. And the road is changing fast. \n  \nThe digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers\, privacy regulations enforcement\, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising channels like CTV and Retail Media Ad Networks.  \n  \nJoin us for an afternoon of in depth exploration and discussion of what these changes mean for advertising operations. In this workshop style discussion\, ad ops experts from both sell side and buy side will outline the challenges and debate solutions and alternatives for success in ad operations. Some of the topics\, we plan to investigate at this event are: \n  \n\nRetail Media Networks activation and reporting\nPost Cookie Campaign trafficking management\nManaging CTV campaigns for privacy\, viewability and IVT\nPrivacy regulations compliance management\n\n  \nThe focus will be on how Ad Ops can proactively plan for and lead the industry evolution. \n  \n*This event has reached capacity \n  \nAgenda\n\n\n\n12 – 1 PM\nLunch & Check In \n \n\n\n1 – 2 PM \nPost Cookie campaign and trafficking management \nIn this section we will cover how ad operations teams are gearing up for post cookie management touching upon setup and configuration of tag management\, macros\, id resolution services and other challenges \n  \nEric Kirtcheff\, Global Head of Ad Operations\, Measurement and Data Integrity\, Group M\n\n\n2 – 3 PM\nManaging CTV campaigns \nThe session will cover how to develop streamlined education and processes for CTV specific requirements for ad delivery\, viewability\, measurement and CTV specific configuration and setup \n  \nEric Kirtcheff\, Global Head of Ad Operations\, Measurement and Data Integrity\, Group M\n\n\n3 – 4 PM\nCommerce Media \nIn this session we will dive deep into activation and reporting on retail media network campaigns including network specific differences and similarities and what standardization and guidance can hep ad operations teams help navigate the new and emerging media channel \n  \nMelissa Gallo\, Executive Director\, Head of Operations\, CVS Media Exchange (CMX)\n\n\n4 – 5 PM\nManaging Privacy regulations compliance \nDiscuss challenges for staying updated on privacy regulation compliance for state regulations\, health children laws and existing laws like VPPA\,  and managing specific requirements like data deletion requests. \n  \nJana Meron\, Strategic Advisor\, Lioness Strategies \nCraig Partovich\, VP\, Product Operations and Management\, NBCUniversal \n\n\n\n5 – 6 PM\nNetworking Cocktails\n\n\n\nSpeakers:\nShailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer   Mike RichterM... View Bio Mike has built a reputation in the media industry with his expertise in CTV\, digital\, and programmatic advertising. With key contributions at companies like TEGNA\, Newsy\, Jukin Media\, and most recently at TMB\, he’s demonstrated a knack for crafting innovative monetization strategies\, amplifying market footprints\, implementing advanced data solutions\, and building integrated operations teams. Today\, Mike is leveraging his skills as a consultant and strategic partner\, while also exploring new horizons in the media landscape. Outside of his professional endeavors\, Mike is a passionate dog dad\, travel enthusiast\, and lover of the creative arts. Mike Richter   Craig PartovichVice President\, Product Operations and ManagementW... View Bio With over 13 years of experience in digital advertising and technology\, craig has expertise in ad\, revenue\, and product operations. He is currently focused on data privacy and how to successfully operate under new state regulations.  The past 8 years at NBC he has established himself as a go to leader in operations for an ad first streaming service (Peacock) with a focus on live events. Before that\, he has had key roles at CBS and DailyMail.   Craig PartovichVice President\, Product Operations and Management   Jana MeronStrategic AdvisorJ... View Bio Jana Meron is an award-winning media leader with a track record of creating strategies that increase revenue and future proof digital media organizations as the landscape changes. Over the last year Jana has helped digital media companies improve their monetization strategies and tech stacks. Prior to 2023\, Jana was the SVP of Programmatic & Data Strategy for Insider Inc. where over the course of 8+ years she launched their multi-million dollar programmatic business and developed their industry leading first party data strategy with the launch of SÀGA\, Insider’s first party data platform. A highly regarded programmatic thought leader\, Jana was previously cited as one of the top 12 ad-tech executives solving for the death of the cookie by AdAge\, and she was honored as a 2022 Top Women in Media as a programmatic storyteller. Before joining Insider\, Jana was Director of Secondary Revenue at CBS Local Media Group\, where she was responsible for a majority of indirect revenue across local digital properties (encompassing over 100 sites). She was also an early employee at Google as one of the first sellers of AdSense where she was consistently amongst the top sellers on the team. Jana MeronStrategic Advisor   Eric KirtcheffGlobal Head of Ad Operations\, Measurement and Data Integrity at GroupmB... View Bio Based in Chicago\, Eric Kirtcheff is the global head of Ad Operations\, Measurement and Data Integrity for GroupM\, the world’s leading media investment company. In his role\, Kirtcheff is responsible for maintaining\, advancing\, and fusing GroupM’s Ad Ops best practices and platform measurement capabilities to create privacy-first measurement solutions in a cookieless future.Eric joined GroupM in 2021 after nearly nine years at Essence where he oversaw a global team of Ad Operations and Ad Tech professionals responsible for the largest CM360 account in the world while maintaining a 99.9% accuracy rate. Prior to Essence\, Eric spent nearly fifteen years working in senior management\, product management\, and media sales engineering roles at Akamai\, Yahoo!\, and DoubleClick. Eric’s combination of experience across advertising technology and publishing gives him a unique perspective into the opportunities to create value for brands and users across the advertising ecosystem.Eric received a B.S. in Electrical Engineering from Purdue University where he recently was president of the Engineering Alumni Association. Eric KirtcheffGlobal Head of Ad Operations\, Measurement and Data Integrity at Groupm   Shannon HartmannDirector\, Activation & BuyingO... View Bio One of our Kroger Precision Marketing’s activations & buying team that activates managed service solutions for CPG partners utilizing Kroger’s 1st party data for the last 4 years. Our team is focused on activating high quality campaigns with custom audiences to drive lifetime value for our and incrementality for our advertisers. Prior to KPM\, she worked primarily in ad ops on the publisher side for about five years. Shannon HartmannDirector\, Activation & Buying   Melissa GalloExecutive Director\, Head of OperationsA... View Bio As Executive Director\, Head of Operations for CVS Media Exchange (CMX)\, CVS Pharmacy’s retail media network\, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations\, Sales Operations\, Business Operations\, Ads Policy\, Ad Technology Operations\, Business Systems and Media Performance and Activation. Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP\, Global Exchange Operations for Yieldmo. Prior to Yieldmo\, Melissa ran Revenue Operations for Walmart Connect. In her role\, she led the US and India-based team responsible for ad campaign performance and optimization\, technical operations\, API partner and self-serve Advertiser Support\, Ads Trafficking\, Billing\, and Ads Policy. Before Walmart\, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce\, IAB Tech Lab Content Taxonomy\, Header Tag Working Group\, OpenRTB and OpenDirect protocols. Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area. Melissa GalloExecutive Director\, Head of Operations
URL:https://dev.iabtechlab.com/event/adopshow-to-thrive-in-changing-digital-advertising-landscape/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20230606T080000
DTEND;TZID=America/New_York:20230606T170000
DTSTAMP:20260409T152519
CREATED:20221006T205415Z
LAST-MODIFIED:20251027T121346Z
UID:15014-1686038400-1686070800@dev.iabtechlab.com
SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams
DESCRIPTION:Privacy lawyers\, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers\, privacy product managers\, risk officers\, and compliance managers in the industry to have a foundational understanding of how technologies and platforms work to deliver personalized and non-personalized ads from the bid request to pixels firing in the ad creative. To design or implement a privacy compliance program\, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain\, is the critical challenge and knowledge gap that this seminar seeks to fill. \nOn June 6 in NYC\, join IAB Tech Lab for a five-hour educational seminar that will cover: \n\nHow the digital supply chain works\, what different industry segments do and their data flows;\nHow consumer data is tracked\, collected and used in digital advertising transactions\, as well as how they relate to TCF and MSPA purposes;\nDifferent identity and data collection methods with detailed uses cases for campaign-level frequency capping on the web\, look-a-likes in app\, interest-based targeting and attribution across devices;\nChanges in the digital advertising status quo caused by operating systems\, browsers\, regulation and greater brands concern around “data leakage”;\nEvolution of privacy technologies\, including PETS\, seller defined audiences\, clean rooms\, multi-party computation\, etc.  \nOpportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation\, but also an opportunity.\n\n  \n*Other events in this series: \n\nOctober 18\, San Francisco\nDecember 12 & 13\, Virtual\n\n  \nSOLD OUT!\n  \nSPONSORS:
URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-nyc-ad-lab/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
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