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DTSTART;VALUE=DATE:20171018
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CREATED:20190109T204550Z
LAST-MODIFIED:20251027T121423Z
UID:7130-1508284800-1508371199@dev.iabtechlab.com
SUMMARY:Blockchain in Advertising: Introduction & Use Cases and Panel Discussion
DESCRIPTION:The IAB Tech Lab provides an introduction to blockchain and its application to digital advertising. These recordings are from an event in Santa Monica\, CA in October 2017\, which started with Blockchain 101 and discussed use cases applicable to advertising business and supply chain followed by an expert discussion on challenges\, opportunities and experience of applying blockchain technology to digital advertising. \n\n 
URL:https://dev.iabtechlab.com/event/blockchain-in-advertising-introduction-use-cases-and-panel-discussion/
LOCATION:MetaX HQ\, Santa Monica\, California
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