BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IAB Tech Lab - ECPv6.15.16//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:IAB Tech Lab X-ORIGINAL-URL:https://dev.iabtechlab.com X-WR-CALDESC:Events for IAB Tech Lab REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20180311T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20181104T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20190310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20191103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20200308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20201101T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20240926T150000 DTEND;TZID=America/New_York:20240926T180000 DTSTAMP:20260419T045957 CREATED:20240625T203707Z LAST-MODIFIED:20251027T121324Z UID:20483-1727362800-1727373600@dev.iabtechlab.com SUMMARY:2024 IAB Tech Lab Council Meeting DESCRIPTION:Join us on September 26\, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year. \nWe’ll cover releases across all of our strategic pillars including privacy\, addressability & privacy enhancing technologies\, advanced tv and supply chain foundations. \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n  \n \n Register\n \n \n \n Already a member?\n Login & Register\n \n \n \n\n \n \n\n \n \n \n \n \n \n \n \n \n\n\nSpeakers: \nShreya MathurSenior Product ManagerView Bio Shreya MathurSenior Product Manager Shamim SamadiSpecial AdvisorView Bio Shamim SamadiSpecial Advisor Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Michael Palmer VP & Global Partner - TechnologyView Bio Michael Palmer VP & Global Partner - Technology Mary Xiaoyong Liu WangSenior Staff Software EngineerView Bio Mary Xiaoyong Liu WangSenior Staff Software Engineer Mark McEachranVice President\, Product - PlatformM... View Bio Mark McEachran is the VP of Product for the Platform at Yieldmo. He focuses on developing new markets for the online advertising ecosystem. McEachran is currently focusing on auction mechanics\, privacy compliance and bringing media owners\, buyers\, and technology providers together to accelerate feature development and expand the capabilities of their marketplaces. He has been digital advertising for over 25 years and championed the transformation from traditional ad networks to Real-Time Bidding (RTB) architecture. An entrepreneur at heart\, Mark also owns a blueberry farm with his family in Oregon. Mark McEachranVice President\, Product - Platform Ken WeinerChief Technology OfficerView Bio Ken WeinerChief Technology Officer Kale SmithSenior Product Manager – Global Privacy InfrastructureK... View Bio Kale Smith manages the privacy products at Roku\, spanning across ad integrity\, consent management\, and regulatory compliance. Prior to joining Roku\, Kale led the privacy and identity strategy at Nielsen\, tackling cookieless attribution and GDPR requirements to support a diverse range of global clients from television broadcasters\, tech giants\, and digital-native publishers. His experience launching Nielsen’s first CTV measurement platform has given him valuable insight into the intricacies of the shifting digital ecosystem and the challenges it faces. He lives in New York and holds an Electrical and Computer Engineering degree from Cornell University\, where he worked in a behavioral economics lab researching the valuation of privacy. Kale SmithSenior Product Manager – Global Privacy Infrastructure Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer Cillian KieranChief Executive OfficerView Bio Cillian KieranChief Executive Officer Arthur ColemanPartner ConsultantView Bio Arthur ColemanPartner Consultant Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor URL:https://dev.iabtechlab.com/event/2024-iab-tech-lab-council-meeting/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States ATTACH;FMTTYPE=image/png:https://dev.iabtechlab.com/wp-content/uploads/2024/07/Council-Meeting.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230927T150000 DTEND;TZID=America/New_York:20230927T170000 DTSTAMP:20260419T045957 CREATED:20230501T205700Z LAST-MODIFIED:20251027T121339Z UID:16596-1695826800-1695834000@dev.iabtechlab.com SUMMARY:IAB Tech Lab Council Meeting (Free Member Meeting) DESCRIPTION:Join us on September 27\, 2023 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2023 releases to date and what you should expect from the rest of the year. \nWe’ll cover releases across all of our strategic pillars including privacy\, addressability & privacy enhancing technologies\, advanced tv and supply chain foundations. \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n  \n\n  \nAgenda:\n\n\n\n3:00 – 3:10 PM\nIntroduction \n  \nNeal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n3:10 – 3:25 PM\nRoadmap/Objectives vs Accomplished So Far \n  \nIAB Tech Lab tackled an aggressive 2023 roadmap\, diving deeper than ever before into Advanced Television\, investing in standards around use of privacy enhancing technologies\, and working to support the myriad of US state laws coming into effect. Take a look at what we’ve accomplished so far\, and what to expect from the rest of the year. \n  \nAntony Katsur\, CEO\, IAB Tech Lab\n\n\n3:25 – 3:45 PM\nThe Advanced TV Landscape with McKinsey \n  \nThe CTV landscape is evolving — and the Advanced TV Commit Group has a mission to help modernize the television advertising technology stack. We’ll take you through some of the details and implications to participants in the television supply chain. \n  \nAdam Broitman\, Partner\, McKinsey & Company \nDavid Kalman\, Partner\, McKinsey & Company\n\n\n3:45 – 3:52 PM\nAdvanced TV \n  \nWhether an ad is on a traditional linear platforms like cable\, satellite\, broadcast or emerging IP-enabled TV (CTV\, OTT\, Addressable Linear\, streamed FAST channels)\, the industry must ensure that any ad can be identified and potentially offered as part of the addressable landscape. Learn more about the items the Advanced TV Group has tackled to achieve this goal. \n  \nFrank Rizzo\, VP\, AdTech Strategy\, NBCUniversal\n\n\n3:52 – 3:59 PM\nGlobal Privacy Platform & Data Subject Rights \n  \nHow do Data Subject Rights fit into the GPP? Check out what the Global Privacy Working Group has been up to as they work to include these US State requirements into the GPP. \n  \nJared Moscow\, Director\, Privacy & Addressability\, IAB Tech Lab\n\n\n3:59 – 4:06 PM\nWho Needs Accountability? \n  \nA look at the Accountability Platform and how it can help with demonstrating conformity with consumer privacy and consent choices. \n  \nBrian May\, Principal Engineer\, Dstillery\n\n\n4:06 – 4:13 PM\nWhat to Expect from the Privacy Implementation & Accountability Task Force (PIAT) \n  \nIn April 2023\, Tech Lab and IAB Legal Affairs Council launched this new joint task force. It’s taking a hard look at the evolving privacy landscape to develop standards\, define best practices and encourage innovation in privacy technology. We’ll update you on what the roadmap looks like for this group. \n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n4:13 – 4:20 PM\nCleanroom Standards \n  \nTech Lab continues its work in Clean Room Standards – learn more about our suite of technical guidelines and best practices for cleanroom usage\, as well as private audience activation and measurement specifications in progress. \n  \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nBosko Milekic\, CPO\, Optable\n\n\n4:20 – 4:27 PM\nAddressability & PETS \n  \nThe Addressability and Privacy Enhancing Technology working groups continue to drive forward. Learn the latest on Seller Defined Audience Implementation Guidelines and stay up to date on what’s coming for Identity Guidelines. \n  \nAndrei Lapets\, VP\, Engineering\, Magnite\n\n\n4:27 – 4:32 PM\nOpen RTB – What’s New \n  \nIn 2023\, OpenRTB moved to a more iterative release cycle. This meant that we were able to ship non-breaking changes on a quarterly basis. Join us to get a summary of the features thus far. You’ll learn about things like Digital Video Placement Definitions\, Auto Refresh\, Per Creative Floors and more. \n  \nRob Hazan\, Senior Director\, Product\, Index Exchange\n\n\n4:32 – 4:37 PM\nSustainability \n  \nIn January 2023\, IAB Tech Lab announced a new workstream committed to working with the industry to produce guidance\, tools\, and initiatives that can be used to reduce the carbon impact of the programmatic supply chain. Get the latest on what they’ve been up to. \n  \nNishant Khatri\, SVP\, Product Management\, PubMatic\n\n\n4:37 – 4:42 PM\nAd Product Taxonomy 2.0 \n  \nStill using Content Taxonomy 1.0 for blocked categories? If you are\, you know it’s not good enough. Learn more about Ad Product Taxonomy 2.0 and what it means for buyers and sellers. \n  \nKatie Shell\, Associate Product Manager\, IAB Tech Lab\n\n\n4:42 – 4:49 PM\nMore CTV Measurement with OMSDK \n  \nWith CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program. \n  \nNathan Lehrer\, Software Engineer\, Google\n\n\n4:49 – 5:04 PM\nMember Vote \n  \nNeal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n5:04 – 6:00 PM\nNetworking Reception \n \n\n\n\nSpeakers:\nJill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Katie ShellAssociate Product ManagerK... View Bio Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio\, focusing on taxonomies and programmatic practices. Katie ShellAssociate Product Manager Frank RizzoVice President\, Ad Tech StrategyF... View Bio Frank has been at NBCUniversal for 15+ years and in his current role as VP\, Ad Tech Platforms\, Frank is responsible for supporting and re-imagining the “pitch to pay” systems and workflows across NBCU’s National\, Local and Global Partnerships footprint on all Linear and Digital endpoints. Frank also focuses on customer automation initiatives with the goal of simplifying buy/sell side transactions. Frank RizzoVice President\, Ad Tech Strategy Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Jared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Brian MayAdtech Industry ContributorS... View Bio Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems\, building teams to support them and businesses to support them. Brian MayAdtech Industry Contributor Nathan LehrerSoftware EngineerN... View Bio Nathan Lehrer has been a software engineer at Google since 2018 and currently works on the Interactive Media Ads (IMA) SDK for web\, mobile\, and CTV. In 2022\, he led the technical design of new CTV-specific OMID signals and contributed to their implementation in the OM SDK\, for which he received an IAB Tech Lab Service Excellence award in 2023. He also regularly develops features and improvements for the OM SDK for web and mobile platforms. Nathan LehrerSoftware Engineer Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Nishant KhatriSenior Vice President\, Product ManagementN... View Bio Nishant is a seasoned product executive with decades of experience building and launching successful internet and high-tech products. As Senior Vice President\, Product Management\, he is responsible for driving global product innovation and development across all of the products and solutions. He joined PubMatic in 2015 as the header bidding Product Manager\, devising strategies with Prebid and OpenWrap to establish PubMatic as having one of the most thoughtful solutions in the industry. Since then Nishant has taken up increasing levels of product leadership roles\, building a solid team that drives PubMatic’s RTB platform and pipes in addition to our marketplace quality\, omni-channel monetization\, analytics platform\, and efficiency.    Prior to PubMatic\, Nishant led new product innovation\, platform and mobile audience related products at Groundtruth\, playing a key role in what was then a rapidly growing location based mobile advertising platform. He has deep insights into the location based mobile ad technology market. These experiences were more centered on the buy side of the eco-system\, including prior ones that involved the use of machine learning applications in search and contextual advertising at Microsoft and Yahoo.   Nishant grew up in India and moved to Bay Area to do his MBA at Stanford University Graduate School of Business. He is also an Electronics and Communication engineer\, and has professionally worked on building robotic systems before working in ad tech.   Nishant KhatriSenior Vice President\, Product Management Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer David KalmanPartnerD... View Bio David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally\, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.   Prior to McKinsey\, David spent over 17 years leading technology for numerous media agencies including at IPG\, Omnicom\, WPP and independents. He managed large scale technology programs\, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota\, Mattel\, BMW\, Microsoft. David KalmanPartner Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing Adam BroitmanPartnerA... View Bio Adam is a Partner in the NYC office. He co-leads the healthcare provider growth service line. Prior to joining McKinsey Adam served as Managing Partner for GroupM\, the world’s largest media buying agency. While there\, he helped grow global media clients by leading teams responsible for advanced media mix modelling\, attribution and cross channel strategic planning. He led MasterCard’s global transformation to digital as Vice President of Global Digital Marketing. Adam also founded “creative-technology” firm Circ.us which specialized in mobile app design\, marketing\, creative and computer vision.  Adam BroitmanPartner URL:https://dev.iabtechlab.com/event/iab-tech-lab-council-meeting-2/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221208T130000 DTEND;TZID=America/New_York:20221208T160000 DTSTAMP:20260419T045957 CREATED:20220207T123050Z LAST-MODIFIED:20251027T121350Z UID:13420-1670504400-1670515200@dev.iabtechlab.com SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs) DESCRIPTION:Followed by a Networking Reception \n \nThis is the third and final event in our three part event series on Privacy Enhancing Technologies. \nEvent 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group and to get involved visit our dedicated page here. \nMissed part one and/or two? No problem\, you can watch back with our VODs (Part One & Part Two) or scroll through our write-ups (Part One & Part Two) to ensure you’re up to date. \n\n  \nAgenda (subject to change): \n\n\n\nTime\nSession\n\n\n1:00 – 1:10 PM\nTech Lab Introduction \nAn introduction to the IAB Tech Lab PETs initiative and an overview of the solutions we are exploring jointly with industry partners to build a more private internet ecosystem. \nAnthony Katsur\, Chief Executive Officer\, IAB Tech LAB\n\n\n1:10 – 1:20 PM\nMoving Towards Optimal Privacy & Utility  \nA recap of the progress we’ve made on Privacy Enhancing Technologies in 2022\, along with a summary of early results from solutions that leverage secure multi-party computation.\n\n\n1:20 – 1:50 PM\nMatching & Activation in Clean Rooms: Need for a Standard Specification \nAn overview of Open Private Join protocol that is being designed by the IAB Tech Lab members across the PETs WG and the REARC Addressability WG. Lead contributors will be presenting the key choices\, functionality\, and the next steps for the Open Private Join work at Tech Lab. \nAndrei Lapets\, Vice President\, Engineering & Applied Cryptography\, Magnite \nBosko Milekic\, Chief Product Officer\, Optable\n\n\n1:50 – 2:10 PM\nPublisher Advertiser Identity Reconciliation (PAIR) \nIn October\, Google unveiled the Publisher Advertiser Identity Reconciliation\, a new solution that gives publishers and advertisers the option to reconcile their first-party data securely and privately for audiences who have visited both an advertiser’s and a publisher’s site. During this session\, Google will provide an update on PAIR and how this solution fits in with other industry developments. \nShreya Mathur\, Senior Product Manager\, Google\n\n\n2:10 – 2:25 PM\nUsing PETs in Clean Rooms for Measurement & Attribution \nEdik Mitelman\, GM\, Privacy Cloud\, AppsFlyer\n\n\n2:25 – 2:50 PM\nState of Clean Rooms Today: What to Expect \nA discussion with panelists on the state of the current clean room solutions focusing on their privacy claims and the functionality they serve for advertisers and publishers. \nDevon DeBlasio\, Vice President\, Product Marketing\, Infosum \nEdik Mitelman\, General Manager\, Privacy Cloud\, AppsFlyer \nShailley Singh\, Executive Vice President\, Product\, Chief Operating Officer\, IAB Tech Lab \nMatt Zambelli\, Director of Product\, Neustar\, a TransUnion Company\n\n\n2:50 – 3:15 PM\nOn Device Audience Targeting \nA presentation by GroundTruth highlighting the work done with on device audiences. \nEddie Dingels\, Chief Technology Officer\, GroundTruth\n\n\n3:15 – 3:35 PM\nPrivacy Sandbox Anti-Fraud Ad Spam Solutions \nAs part of the Privacy Sandbox initiative\, Chrome and Android are working with the industry to build privacy-preserving technologies that strengthen consumer trust while enabling the industry to meet key advertising use cases\, including combatting advertising spam and online fraud. During this session\, the Privacy Sandbox team will share an update on the goals of the Privacy Sandbox Anti-Fraud Effort and the ongoing initiatives in this space. \nNeha Megchiani\, Strategic Partnerships\, Privacy Sandbox\, Google \nEric Trouton\, Product Manager\, Privacy Sandbox\, Google\n\n\n3:35 – 3:55 PM\nAdvertisers Driving Change: Global Cross-Media Measurement \nAn introduction to the first cross measurement PET proposal that is being developed in collaboration with industry and leading bodies like WFA. \nMatt Green\, Director\, Global Media Services\, WFA\n\n\n3:55 – 4:00 PM\nClosing Remarks\n\n\n4:00 – 5:30 PM\nNetworking Cocktail Reception \n\n\n\n  \nSpeakers: \nMatt ZambelliDirector of ProductM... View Bio Matt is responsible for executing Neustar’s strategy for its federated machine learning Clean Room product. His team is focused on enabling collaboration for measurement\, segmentation\, and identity use cases in a privacy-preserving way. Matt has a background in data engineering and has 10+ years of product management experience working on attribution\, fraud\, and data privacy solutions. Matt ZambelliDirector of Product Eric TroutonProduct Manager\, Privacy SandboxView Bio Eric TroutonProduct Manager\, Privacy Sandbox Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Sanjay SaravananSoftware Engineering\, Ads Privacy - MetaS... View Bio Sanjay Saravanan is a Software Engineer at Meta\, based in Menlo Park\, CA. He leads engineering and product initiatives at Meta that are in the intersection of ads\, data\, and privacy. Sanjay SaravananSoftware Engineering\, Ads Privacy - Meta Edik MitelmanGM\, Privacy CloudE... View Bio Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure\, through Data Clean Rooms\, leveraging Privacy Enabling Technologies\, to a marketplace where app developers\, publishers\, and tech partners can all collaborate to create a better\, safer digital experience for all of us. The first part of his career\, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big\, such as Conduit and Wochit.Prior to joining AppsFlyer at the beginning of 2021\, Edik was Director\, AutoCAD Mobile\, and the Autodesk Tel Aviv site lead\, leading the transition of the heavy\, 35-year-old desktop AutoCAD to be fully available on mobile devices. Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.He is based in Tel Aviv\, a proud father to a 5-year-old daughter\, and in his free time\, Edik is a professional trivia player and an avid sports fan\, ranging in all kinds of sports from F1 to baseball. Edik MitelmanGM\, Privacy Cloud Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Neha MegchianiStrategic Partnerships\, Privacy Sandbox View Bio Neha MegchianiStrategic Partnerships\, Privacy Sandbox Shreya MathurSenior Product ManagerView Bio Shreya MathurSenior Product Manager Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Eddie DingelsChief Technology OfficerE... View Bio Eddie Dingels is Chief Technology Officer at GroundTruth\, leading technology\, product\, data science\, and WeatherBug business initiatives. Throughout his career\, Eddie has worked in multiple product and technology roles\, supporting corporate and production infrastructure\, as well as leading cloud and technology initiatives. Before being named CTO\, Eddie was General Manager of WeatherBug\, overseeing business strategy\, technology\, and product development\, and overall operations for WeatherBug.  In 2016\, WeatherBug became the first technology acquisition by GroundTruth. Over the course of his career\, Eddie accelerated company revenue and profitability while innovating the company’s product and technology footprint. Eddie DingelsChief Technology Officer Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing \nSponsors: \nPrincipal Sponsors: \nVIP Sponsor: \n  \nAdditional events in this series will be: \n\nMarch 24th: What are Privacy Enhancing Technologies? (virtual)\nSeptember 13th: Education on Different PETs (in-person & virtual) URL:https://dev.iabtechlab.com/event/12-08-privacy-enhancing-technologies-evolution-series-pets/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220922T130000 DTEND;TZID=America/New_York:20220922T163000 DTSTAMP:20260419T045957 CREATED:20220207T123031Z LAST-MODIFIED:20251027T121351Z UID:13417-1663851600-1663864200@dev.iabtechlab.com SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs) DESCRIPTION: Followed by a Networking Reception \nThis second event in our PETs Series will focus on: \n\nHow PETs work\nWhat are the different technology components\nWhat are the techniques to operationalize PETs for different use cases\n\nJoin us to dive deeper into core PETs – secure multi-party computing\, differential privacy\, and federated learning. The event will cover detailed discussion of PETs solutions in market for attribution from Apple\, Google\, Meta/Mozilla\, explainer for differential privacy and different techniques with example applications and an example of federated learning in retail media. In addition\, we will preview the Clean Rooms initiative launched by IAB Tech Lab to standardize Clean Rooms processes and operations. \nWe are still accepting speaker and sponsorship applications for this event\, if you’d like to be involved please reach out to: techlab@dev.iabtechlab.com \nMissed the first event in the series? Watch the VOD or scroll through our write up. \n\n  \nAgenda (subject to change): \n\n\n\nTime (ET)\nSession\n\n\n1:00-1:15 PM\nOpening Remarks \nDennis Buchheim\, VP\, Advertising Ecosystem\, Meta\n\n\n1:15-1:45 PM\nPrivacy Sandbox Technical Developments \nIn collaboration with the ecosystem\, Google Chrome is working on the Privacy Sandbox initiative to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. During this session\, Google Chrome will provide an update on the latest technical developments in Privacy Sandbox. \nChristina Ilvento\, Privacy Sandbox\, Google \nBarb Smith\, Privacy Sandbox Partnerships\, Google \n\n\n1:45-2:15 PM\nSecure Multi-Party Computation for Advertising  \nSecure multi-party computation (MPC) promises to be an important component in the digital advertising toolbox\, allowing firms to protect data while continuing to offer existing services and innovating new ones. This session will introduce in detail some of the basic building blocks of MPC\, present how MPC is being deployed at Magnite and Meta (such as for matching\, activation\, measurement\, and aggregation)\, review lessons from past efforts\, and discuss MPC’s role in the advertising ecosystem of the future. \nAndrei Lapets\, VP\, Engineering & Applied Cryptography\, Magnite \nJames Reyes\, Tech Lead\, Private Computation\, Meta\n\n\n2:15-2:50 PM\nPETs Attribution Solutions in Market Today \nThere are several PETs Attribution solutions in market today namely SKAdNetworks\, Webkit Private Click Attribution\, Chrome Attribution Reporting API\, and Meta/Mozilla IPA proposal. This panel of experts will discuss how these different solutions compare and what their plans are in terms of integrating these into their technology stack for attribution. \nEthan Lewis\, Chief Technology Officer\, Kochava \nRachit Sharma\, Director\, Product Management\, PETs Programs\, IAB Tech Lab \nAram Zucker-Scharff\, Engineering Lead\, Privacy & Security Compliance\, The Washington Post \nErik Taubeneck\, Research Scientist\, Cryptography and Internet Technology\, Meta\n\n\n2:50-3:10 PM\nDifferential Privacy: When Anonymization Isn’t Enough \nDifferential privacy is a deterministic mathematical way to measure and manage privacy and the key technology being applied today in solutions enhancing privacy. This session will dive deep into the math and methods explaining different techniques used in differential privacy and example applications in AdTech. \nBhairavi Vyas\, Product Manager\, Neustar\, a TransUnion Company\n\n\n3:10-3:30 PM\nPrivacy-Preserving Machine Learning using Federated Learning: Introduction and Application to Retail Media \nTraining machine learning algorithms classically requires data collection in a single place such as a cloud server. Nevertheless\, most data is by nature decentralized across many parties such as end-users’ devices (e.g. smartphones and tablets)\, retailers and publishers. Due to the introduction of data protections regulations and compliance principles such as personal data minimization and purpose limitation\, along with potential commercial risks due to data leakage or mis-use\, classical machine learning approaches might be no longer suitable. \nFederated Learning is a recent and promising privacy enhancing technology (PET) enabling machine learning training at the edge without exchanging (personal) data. In this talk\, Maxime Vono\, Senior Research Assistant at Criteo\, will present Federated Learning\, its opportunities for data protection compliance and commercial risk reduction\, and an application to Retail Media. \nMaxime Vono\, Senior Research Scientist\, Criteo\n\n\n3:30-3:50 PM\nSetting Standards and Driving Adoption with Data Clean Rooms \nA lot has been said about the importance of data clean rooms\, but little detail on how to actually buy\, implement\, and utilize this critical technology has been discussed. Please join Annalect Chief Innovation Officer\, Keith Roberson\, and InfoSum VP of Product Marketing\, Devon DeBlasio as they discuss the practical application of a data clean room in the real world. How to evaluate the technology\, how to execute specific use cases\, and how to drive adoption with clients\, partners\, and across your own organization. \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nKeith Roberson\, Chief Innovation Officer\, Annalect\n\n\n3:50-4:20 PM\nClean Room Interoperability: Unpacking What Standards Can and Cannot Accomplish \nAs the use of clean rooms increases in popularity\, many have identified opportunities for technical standards to streamline workflows within and across different clean room vendors. What problems might these new standards help solve\, and for who? What use cases will they support? And what pain points can we expect to remain in the mid and long term? In this conversation moderated by IAB Tech Lab’s VP of Product\, Benjamin Dick\, you’ll hear from NBCUniversal’s SVP for Data Products and Partnerships\, Kaitie Coghlan\, Optable’s Chief Product Officer\, Bosko Milekic\, InfoSum VP of Product Marketing\, Devon DeBlasio\, and AppFlyer’s General Manager of Privacy Cloud\, Edik Mitelman\, on the future of clean room standards and open ecosystem interoperability. \nBenjamin Dick\, VP\, Privacy & Addressability\, IAB Tech Lab \nChase Engstrom\, Global Director of Sales Engineering\, InfoSum \nNick Illobre\, SVP of Product Strategy\, NBCUniversal \nBosko Milekic\, Chief Product Officer\, Optable \nEdik Mitelman\, GM\, Privacy Cloud\, AppsFlyer\n\n\n4:20-4:25 PM\nClosing Remarks \nShailley Singh\, SVP\, Product & Chief Operating Officer\, IAB Tech Lab\n\n\n4:25-6:00 PM\nNetworking Reception\n\n\n\n  \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n*For in-person attendess: Prior to registering\, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page. Attendees will be required to show proof of  two vaccinations and ID upon arrival\, and sign an attestation form at check-in.* \n  \nSpeakers: \nBhairavi VyasProduct ManagerB... View Bio Bhairavi is leading the product strategy\, growth and development of Neustar’s Clean Room and Unified Identity data platform products with a focus on data privacy and innovation. Her team is building data collaboration solutions with various PETs for media measurement and hi-def audience targeting. Before Neustar\, Bhairavi worked as a Tech Lead at some of the Silicon Valley favorites such as LinkedIn\, Yahoo and Google. Bhairavi is based in the San Francisco Bay Area\, California. Bhairavi VyasProduct Manager Maxime VonoSenior Research ScientistM... View Bio Maxime Vono is a Senior Research Scientist at Criteo AI Lab\, one of the leading AI Labs in Europe with several publications in top-tier venues while furthering the application of machine learning to the evolving field of computational advertising. Previously\, he was a researcher at Huawei and held a visiting research position at the University of Oxford. His main expertise is in federated learning\, a recent PET enabling a machine learning algorithm to be trained across decentralized edge devices without requiring data centralization. Beyond federated learning\, he is also working on privacy-preserving machine learning featuring other important PET such as differential privacy\, multi-party secure computation and trusted execution environments; with a particular emphasis on their applications to advertising. Maxime VonoSenior Research Scientist Erik Taubeneck Research Scientist\, Cryptography and Internet TechnologyE... View Bio Erik Taubeneck (he/him) is a Research Scientist at Meta focused on privacy in the advertising industry. Inventor of Private Lift Measurement and a co-author of Interoperable Private Attribution\, a proposed standard in the W3C. Unifies disparate technical capabilities like privacy\, cryptography\, and data science into novel products and industry solutions. Erik Taubeneck Research Scientist\, Cryptography and Internet Technology Barb SmithPrivacy Sandbox PartnershipsB... View Bio Barb leads a team of Privacy Sandbox experts who work with a range of stakeholders including ad tech companies\, advertisers and publishers\, to gather ecosystem input and test the Privacy Sandbox technologies.  Prior to joining Google\, Barb developed her career in online news\, working in digital business\, product and partnership roles for news organizations and publishing technology companies in the U.S. Barb SmithPrivacy Sandbox Partnerships Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Rachit Sharma Director\, Product Management\, Privacy Enhancing Technologies (PETs) ProgramsView Bio Rachit Sharma Director\, Product Management\, Privacy Enhancing Technologies (PETs) Programs Aram Zucker-ScharffEngineering Lead\, Privacy & Security ComplianceA... View Bio Aram Zucker-Scharff (he/him) is the Engineering Lead for Privacy & Security Compliance at The Washington Post. He currently co-chairs the W3C’s Private Ad Technology Community Group. He previously worked on the Zeus team\, helping publishers to maximize site performance and revenue. He has also worked on The Washington Post’s Ad Tech R&D and Big Data teams. Aram has developed open-source tools for publishers and consulted on content strategy and digital newsroom workflows. He has also worked as a full stack developer\, journalist\, community manager and contributed to WordPress Core. He has appeared in WIRED\, The Atlantic\, Fast Company\, AdExchanger\, Digiday\, Poynter\, Nieman Lab\, journalism.co.uk and Columbia Journalism Review. Aram Zucker-ScharffEngineering Lead\, Privacy & Security Compliance Keith RobersonChief Innovation OfficerK... View Bio Keith leads innovation across measurement and optimization at Annalect in NYC. During his time at Annalect he has done extensive work with cleanrooms including building out Attribution solutions and a unification process across ADH\, FB AA\, and AMC. He has been with OMG since 2009 and joined Annalect in 2012 with a specific focus on advanced analytics.  Throughout his time with Annalect he has worked across 25+ clients and a range of industries including CPG\, Retail\, Pharma\, Automotive\, Finance\, and Gaming.  His team is currently in the process of building out a distributed analytics framework that combines custom developed measurement solutions layered with a unification process to provide a holistic view of performance across walled garden cleanrooms and neutral cleanrooms such as Infosum.  Keith holds a Master of Science in Econometrics and mathematic economics from the London School of Economics.  Outside of work he enjoys doing family workouts on his Tonal and playing basketball\, tennis\, pickleball\, and spikeball.  Keith lives in Brooklyn NY with his wife and two children. Keith RobersonChief Innovation Officer James ReyesTech Lead\, Private ComputationJ... View Bio James is a senior software engineer working on ads and privacy at Meta. He is the technical lead of Meta’s Private Computation effort\, which advertisers are using today to do MPC Lift and Attribution measurement at Meta scale. James ReyesTech Lead\, Private Computation Edik MitelmanGM\, Privacy CloudE... View Bio Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure\, through Data Clean Rooms\, leveraging Privacy Enabling Technologies\, to a marketplace where app developers\, publishers\, and tech partners can all collaborate to create a better\, safer digital experience for all of us. The first part of his career\, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big\, such as Conduit and Wochit.Prior to joining AppsFlyer at the beginning of 2021\, Edik was Director\, AutoCAD Mobile\, and the Autodesk Tel Aviv site lead\, leading the transition of the heavy\, 35-year-old desktop AutoCAD to be fully available on mobile devices. Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.He is based in Tel Aviv\, a proud father to a 5-year-old daughter\, and in his free time\, Edik is a professional trivia player and an avid sports fan\, ranging in all kinds of sports from F1 to baseball. Edik MitelmanGM\, Privacy Cloud Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Ethan LewisChief Technology OfficerH... View Bio Having served previously as Lead Software Engineer and then VP of Engineering\, Ethan provides leadership on Kochava product innovation and strategy as the current CTO. Ethan has expertise in virtual reality\, augmented reality and research projects for the Department of Defense. He is skilled in Golang\, Java\, C++\, Python and many other programming languages and technology stacks. With a passion for distributed computing\, computer visualization and distributed ledger technology\, it’s common for Ethan to dig into the code with his development teams or to architect projects from scratch. Ethan has a history writing software with a focus on performance optimization and testing as a lead engineer at IBM’s B2B Cloud Services Division.   Ethan LewisChief Technology Officer Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Christina IlventoPrivacy SandboxC... View Bio Christina leads the product team for measurement solutions in the Privacy Sandbox. Christina IlventoPrivacy Sandbox Nick IllobreSVP\, Product StrategyN... View Bio Nick Illobre is responsible for product strategy and business development for NBCUnified\, NBCUniversal’s enterprise data and identity platform that united first-party consumer data sets from across NBCU. Nick most recently led the product management team at Veeva Crossix.  He was responsible for audience targeting and measurement products at Veeva Crossix including the release of DIFA TV where linear television campaigns could be measured to understand the impact on pharmaceutical champaigns. Prior to his time Veeva Crossix\, Nick was head of product for dentsu’s M1 platform and helped to build the digital media buying capabilities within Merkle. Nick IllobreSVP\, Product Strategy Chase EngstromGlobal Director of Sales EngineeringC... View Bio Chase Engstrom serves as Global Director of Sales Engineering at InfoSum. In his role\, Chase works as a technical advisor for InfoSum’s product suite across the company’s strategic partners and global clients. Prior to joining InfoSum\, Chase was Director of Partnerships at LiveRamp where he led initiatives building identity graphs while ensuring consumer privacy & compliance. Chase EngstromGlobal Director of Sales Engineering Benjamin DickGlobal Lead\, Data Collaboration & InteroperabilityB... View Bio Benjamin Dick is Global Lead\, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS\, he served as VP of Product – Privacy\, Identity & Addressability at IAB Tech Lab\, where he worked closely with ad tech platforms\, agencies\, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab\, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US\, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard\, NBC Universal\, Barclays\, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.  Benjamin DickGlobal Lead\, Data Collaboration & Interoperability Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing Dennis BuchheimPresidentD... View Bio Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative\, product-oriented leader who has built and led teams to define\, launch\, and manage large-scale products/programs in advertising and beyond.  Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy\, safety\, and efficiency challenges and opportunities. Immediately prior\, Dennis was a VP at Facebook/Meta\, recruited to collaborate with the ads ecosystem on solutions for privacy and data\, measurement\, and trust and safety\, with scope later expanded to include data science and program enablement teams for Meta’s business products.   Dennis joined Meta after serving as CEO of IAB Tech Lab\, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft\, where his teams developed demand-side platforms\, ad exchanges\, targeting systems\, identity solutions\, audience insights tools\, measurement and verification platforms\, and more.   Before “finding advertising” in 2002\, Dennis spent his career in engineering and product roles at Apple\,  Oracle\, Actioneer\, and iHarvest (which he co-founded)\, working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University\, in computer science and business economics\, presaging his career developing technology products. Dennis BuchheimPresident \n  \nSponsors: \nPrincipal Sponsors: \nVIP Sponsor: \n  \nAdditional events in this series will be: \nPrevious: \n\nMarch 24th: What are Privacy Enhancing Technologies? (virtual)\n\nUpcoming: \n\nDecember 8th: Tech Lab PETs Working Group Deliverables and Updates (in-person & virtual component TBD) URL:https://dev.iabtechlab.com/event/09-22-privacy-enhancing-technologies-evolution-series-pets/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220406T153000 DTEND;TZID=America/New_York:20220406T170000 DTSTAMP:20260419T045958 CREATED:20220204T174014Z LAST-MODIFIED:20251027T121351Z UID:13382-1649259000-1649264400@dev.iabtechlab.com SUMMARY:IAB Tech Lab Council Meeting DESCRIPTION:Join us on April 06\, 2022 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2021 outputs and 2022 roadmap with a core focus on our identity\, privacy\, CTV\, and security & fraud priorities for 2022. \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n*For in-person attendess: Prior to registering\, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page. Attendees will be required to show proof of  two vaccinations and ID upon arrival\, and sign an attestation form at check-in.* \n\n  \nAGENDA \n\n\n\nIntroduction on Strategic Pillars/Focus\n\n\nRoadmap for 2022\n\n\nWhy Standards are Important to the Buy Side \n\nGuest Speaker: Michael Palmer\, Global Vice President\, Emerging Technologies\, GroupM\n\n\n\n\nDriving Standards Awareness and Adoption Across the Board \n\nWithout adoption\, our standards don’t help anyone scale and reduce overhead. This effort will involve creating awareness of who has adopted what (self-attestation system in the works) as well as marketing explainers\, how-tos\, and educational webinars/events.\n\n\n\n\nSeller Defined Audiences (SDA) \n\nOn 2/24\, Tech Lab finalized the first addressability specification to come out of Project Rearc: Seller Defined Audiences (SDA). The SDA specification allows publishers\, DMPs and data providers to scale first-party data responsibly and reliably without data leakage or reliance on deprecated IDs and/or new\, untested technologies. It aims to 1) democratize the concept of audience cohorts for the open ecosystem\, 2) provide a conceptual foundation and technical scaffolding to do so\, and 3) support ongoing innovation\, growth\, and open-market competition on top of a shared\, flexible framework. SDA leverages Prebid infrastructure – the open source header bidding solution – which provides out-of-the-box scale and speed to market across Prebid’s install base. \n\n\n\n\nPrivacy – Building in Privacy by Design at IAB Tech Lab to Improve its Products \n\nPrivacy by Design is a central concept in building a consumer-first product.  IAB Tech Lab is embarking on a new journey to strengthen the privacy posture of not only its organization\, but also its products and standards. The Privacy by Design approach will be outlined and discussed as to how it will be applied to its products and standards. \n\n\n\n\nGlobal Privacy Platform v1 (GPP) \n\nAndrea Giannangelo from Iubenda will discuss his contributions and work Global Privacy Platform\, highlighting the key components of the platform\n\nGuest Speaker: Andrea Giannangelo\, Founder\, CEO and Head of Product\, iubenda\n\n\n\n\n\n\nOpenrtb 2.6 \n\nThe flagship features enable CTV publishers to better monetize their inventory. It achieves this by bringing the buying and selling of CTV inventory more in line with that of traditional TV advertising with the introduction of structured\, dynamic and hybrid ad pods and it introduces Network and Channel objects that enable publishers to better describe their inventory.\n\nGuest Speaker: Neal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n\n\n\n\nAds.cert 2.0 \n\nUsing cryptographic signatures to validate the source of a message by providing the recipient with a private key that pairs with the sender’s public key. This technology is the best tool we have for validating that CTV impression events such as bid requests\, impression notifications\, and user interactions are triggered by real people using legitimate devices to view content and ads from media owners authorized to sell the inventory.\n\nGuest Speaker: Rob Hazan\, Senior Director\, Product\, Index Exchange\n\n\n\n\n\n\nBuyers.json & Demand Chain Object \n\nThese standards help address the challenges around malvertising and nefarious ads\, by providing transparency around the entities that are involved with publishing such ads.\n\nGuest Speaker: Emma Fenlon\, Senior Manager\, Exchange Quality\, Yahoo\n\n\n\n\n\n\nAds.txt.1.1 \n\nNew directives to help better solidify the relationship between sellers.json and ads.txt\n\nGuest Speaker: Neal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n\n\n\n\nTransparency Center \n\nThe IAB Tech Lab Transparency Center is an industry owned resource for this metadata about the digital advertising ecosystem. The repository contains structured metadata about publishers\, ad tech intermediaries and buyers in a readily consumable format for both humans and machines.\n\n\n\n\nCTV and Cross Media Video: Recent Releases and Upcoming Backlog \n\nThe CTV ad space is fragmented. Some of our standards can help in CTV and some new ones are needed\, but at least as important (maybe more) is guidance on how to implement and make everything work well together. One example is the recent release of the Video and CTV ad format guidelines. This guidance helps sell more inventory by scaling ad development for programmatic\, cross-screen video campaigns. Getting member feedback that innovates on what is presented can help us improve the ways in which we tie everything together.\n\n\n\n\nOMSDK CTV \n\nOpen Measurement SDK for CTV\n\n\n\n\nSecure HTML Ad Richmedia Container (SHARC) \n\nScheduled for April\, the Secure HTML Ad Richmedia Container (SHARC) enables ad interaction on any platform that is SHARC-compliant. Based on the best of worlds in SafeFrame (web) and MRAID (mobile)\, our motto for SHARC is\, “Build one ad\, serve it anywhere.” That means: web\, mobile\, gaming\, video (for nonlinear)\, and even digital out of home (DOOH). Our greatest need now is resources for development of support tools and market awareness. We need to get systems SHARC-compliant for this to work as imagined.\n\n\n\n\nEthical Data Sourcing \n\nGuest Speaker: Mike Peralta\, Vice President & General Manager\, T-Mobile Marketing Solutions\n\n\n\n\nQ&A\n\n\nNetworking Cocktail Reception\n\n\n\n  URL:https://dev.iabtechlab.com/event/04-06-iab-tech-lab-council-meeting/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20200305T153000 DTEND;TZID=America/New_York:20200305T183000 DTSTAMP:20260419T045958 CREATED:20200117T183023Z LAST-MODIFIED:20251027T121418Z UID:9135-1583422200-1583433000@dev.iabtechlab.com SUMMARY:IAB Tech Lab Q1 Council Meeting DESCRIPTION:Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity\, transparency\, and privacy conversations. We will also be discussing some of the foundational changes affecting our industry over the next few years and how Tech Lab plans to prioritize its work to address them. \nPlease note that no press is allowed for this meeting \nAGENDA: \n3:30-3:40 –  Introduction \n3:40-4:45 –  Identity\, Data\, & Consumer Privacy: Harmonizing Privacy and Personalization in a Post-Cookie World \n\nProject Rearc – industry-wide collaboration to develop approaches that harmonize privacy and personalization in a post-cookie world\n\n\nDataLabel.org – efforts to apply transparency standards to the data supply chain\nEvolution of the content taxonomy to support privacy and brand safety\nPrivacy Update: Transparency & Consent Framework 2.0 + CCPA\n\n4:45-4:55 –  Programmatic Effectiveness \n\nUpdate on Anti-Ad Fraud initiatives: ads/app-ads.txt adoption updates\nVideo Ad Requests – a new AdCOM specification (CATS) for non-RTB use cases\n\n4:55-5:05 –  Programmatic Effectiveness \n\nCommon Ad Transport Standard (CATS) – A new AdCOM based ad-request specification for Video Ads\n\n5:05-5:25 –  Ad Experiences & Measurement \n\nOpen Measurement SDK: API\, compliance updates\, enabling OM SDK for web buys in programmatic\nSafeFrame v2.0 update \n\n5:25-5:30 –  Closing Remarks \n5:30-6:30 –  Networking \nHope to see you there! \n \n  URL:https://dev.iabtechlab.com/event/iab-tech-lab-q1-council-meeting/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20190807T150000 DTEND;TZID=America/New_York:20190807T180000 DTSTAMP:20260419T045958 CREATED:20190620T214845Z LAST-MODIFIED:20251027T121420Z UID:8209-1565190000-1565200800@dev.iabtechlab.com SUMMARY:IAB Tech Lab Council Meeting DESCRIPTION:The IAB Tech Lab Council provides members with focused updates on Tech Lab’s initiatives and provides a forum for input and feedback from members. This supports IAB Tech Lab’s goal of enabling brand and media growth through working with companies from the buy-side and sell-side and from around the word to enable brand and media growth aligning to the following industry challenges and important themes: \n\nBrand safety and Fraud\nIdentity\, Data\, and Consumer Privacy    \nAd Experiences and Measurement         \nProgrammatic Efficiency and Transparency\n\nAgenda:\n\nKickoff\n3:00-3:05PM \n\nAn overview of the key Tech Lab priorities for 2019 and the various initiatives that we have been working on\n\n\nOpen Measurement update\n3:05-3:15PM \n\nAdoption\nUpcoming release\nCompliance program\n\n\nDigiTrust\n3:15-3:30PM\n \n\nAdoption of DigiTrust continues forward in momentum\, while we focus on two parallel workstreams to facilitate the continued availability of persistent identifiers for our industry (given ongoing browser challenges). We’ll provide a full update on how we’re putting the consumer at the center\, engaging with browsers to discuss a persistent identifier tied to consumer preferences\, and evaluating alternative and/or supplemental technology mechanisms.\n\n\nTransparency & Consent Framework v2\n3:30-3:45PM \n\nHuge strides in new features and technical enhancements drove technology upgrades in the TCF v2 specifications. Publishers\, Vendors and CMPs all have new features to take advantage of in communicating consumer preferences and business transparency for compliance with GDPR. This secession will call out these key upgrades and point out resources to take advantage of as you build to v2 specs.\n\n\nUnpacking the new Data Transparency Standards\n3:45-4:00PM \n\nCompleted Data Transparency Standard v1.0 and the launch of an affiliated Data Transparency Standard Compliance Program. These programs are aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting\, personalization\, or measurement of digital advertising\, and ultimately to encourage more informed data usage. Similar to a nutrition label\, the standard asks data providers to offer details that inform segment quality\, addressing things like segment recency\, provenance\, and segmentation criteria.\n\n\nSellers.json\n4:00-4:10PM \n\nAs part of the overall strategy to fight as fraud\, sellers.json and the SupplyChain object provide key transparency in OpenRTB. We will highlight some of the use cases and showcase early adopters of this initiative. \n\n\nTech Lab Compliance update\n4:10-4:15PM \n\nAn update on the various compliance programs and the value they provide across the various efforts discussed earlier.\n\n\nVideo Stack – the new VSUITE\n4:15-4:30PM \n\nWith the release of SIMID (Secure Interactive Media Interface Definition)\, we have completed the planned refresh of the video ad tech stack along with VAST4 and OMID. This session will go over the overall vision and the benefits of transitioning to the new stack\n  URL:https://dev.iabtechlab.com/event/iab-tech-lab-council-meeting/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20190507T100000 DTEND;TZID=America/New_York:20190507T160000 DTSTAMP:20260419T045958 CREATED:20190313T003824Z LAST-MODIFIED:20251027T121420Z UID:7433-1557223200-1557244800@dev.iabtechlab.com SUMMARY:AdTech in Blockchain: It's Working! DESCRIPTION:Join IAB Tech Lab on May 7th in NYC for our Open Forum AdTech in Blockchain: It’s Working to see how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the industry on blockchain technology and its application. In this event we will focus on what is working today with product demonstrations from AdNode\, AdEx\, Freckle IoT\, RTBAsia\, and SRAX. The panel discussions will dive deep into key topics like cryptocurrency or coins use in adtech\, cryptography and how it can support transparency and authentication in adtech transactions\, and how blockchain brings efficiency in reconciling campaign data. We will also present updates on blockchain working group initiatives including the Transparency Primer\, PrivacyChain and Network Pilot results along with updates on industry and regulatory environment.  \n                                         \n                         \n     Sponsors\n \n  \nSession Topics\n\nIntroduction and Opening Remarks\nBlockchain Working Group Updates\nTransparency Primer\nNetwork Pilots Updates\nSRAX Presentation\nRTBAsia Anti-Fraud Solution Presentation\nFreckleIoT Presentation\nLucidity Presentation\nAdEx Product Presentation\nPrivacy Chain Update\nCoins in Advertising Technology\nAdNode Presentation\nEfficiency in Reconciliation Panel Discussion\nLegal SEC/Regulatory Topics Update\nCryptography in AdTech/Transparency Role Play\nIndustry Updates\n\nSpeakers\n\nDaniel Arnold\, Chief Technology Officer\, AdNode\nWilliam D. Brannan\, Counsel\, Lowenstein Sandler LLP\nRichard Bush\, President\, NYIAX\nDylan Dewdney\, Business Developer\, AdEx\nAndy Fan\, Chief Executive Officer\, RTBAsia\nSam Goldberg\, President & Co-Founder\, Lucidity\nIvan Guzenko\, Chief Executive Officer\, Smartyads\nMatt Hrushka\, Product Manager\, Kochava\nLuRae Lumpkin\, Chief Executive Officer\, Blockchain4Media\nDayna Moon\, Head of Client Services\, MetaX\nMiguel Morales\, Chief Technology Officer and Co-Founder\, Lucidity\nMichael Palmer\, Global VP of Emerging Technologies\, GroupM\nMichael Rodov\, Chief Executive Officer\, AdNode\nShailley Singh\, VP Product\, IAB Tech Lab\nDavid James Stewart\, Head of Business Development\, SRAX\nNeil Sweeney\, Founder & Chief Executive Officer\, FreckleIoT\n\n \nAgenda\n\n\n\n\n\n10:00 AM – 10:15 AM\n\n\nIntroduction & Opening Remarks\n\n\n\n \nSpeakers\n\n \n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n10:15 AM – 10:25 AM\n\n\nBlockchain Working Group Updates\n\n\n\n\n \n\nSpeakers \nMichael Palmer\, Global VP\, Emerging Tech\, GroupM\nRichard Bush\, President\, NYIAX \n\n\n\n\n\n\n\n\n10:25 AM – 10:40 AM\n\n\nTransparency Primer\n\n\n\n\n \nSpeaker: Miguel Morales\, CTO & Co-Founder\, Lucidity\n\n\n \n\n\n\n\n\n10:40 AM – 10:55 AM\n\n\nNetwork Pilots Updates – Lucidity\, Kochava\, MetaX\n\n\n\n\n \n\n Speakers: \n\n\n\n\n\n \nDayna Moon\, Head of Client Services\, MetaX\nSam Goldberg\, President & Co-Founder\, Lucidity\nMatt Hrushka\, Product Manager\, Kochava\n\n\n\n\n\n10:55 AM – 11:05 AM\n\n\nSRAX Presentation\n\n\n\n\n \nSpeaker: David James Stewart\, Head of Business Development\, SRAX\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nRTBAsia Anti-Fraud Solution Presentation\n\n\n\n\n \nSpeaker: Andy Fan\, CEO\, RTBAsia\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n11:25 AM – 11:35 AM\n\n\nFreckle Presentation\n\n\n\n\n \nSpeaker: Neil Sweeney\, CEO\, Freckle\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n11:35 AM – 11:45 AM\n\n\nLucidity Presentation\n\n\n\n\n \nSam Goldberg\, President & Co-Founder\, Lucidity\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n11:45 AM – 11:55 AM\n\n\nAdEx Presentation\n\n\n\n\n \nSpeaker: Dylan Dewdney\, Head of Business Development\, AdEx\n\n\n\n\n\n11:55 AM – 12:10 PM\n\n\nPrivacyChain Update\n\n\n\n\n \nSpeaker: Shailley Singh\, VP\, Product\, IAB Tech Lab \n\n\n\n\n\n12:10 PM – 1:15 PM\n\n\nLUNCH\n\n\n \n\n\n\n\n\n\n\n1:15 PM – 2:00 PM\n\n\nCoins in Advertising Technology Panel\n\n\n\n\n \nModerator: Richard Bush\, President\, NYIAX\n \nSpeakers:\n \nDylan Dewdney\, Head of Business Development\, AdEx\nMatt Hrushka\, Product Manager\, Kochava\nLuRae Lumpkin\, CEO\, Blockchain4Media\nDavid James Stewart\, Head of Business Development\, SRAX\n \n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n2:00 PM – 2:15 PM\n\n\nAdNode Presentation\n\n\n\n\n \nSpeaker: Michael Rodov\, CEO\, AdNode\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n2:15 PM – 3:00 PM\n\n\nEfficiency in Reconciliation Panel\n\n\n\n\n \n\n\nModerator: Michael Palmer\, Global VP\, Emerging Tech\, GroupM\n\n\n\n\n\n\n \nSpeakers:\n \nSam Goldberg\, President & Co-Founder\, Lucidity\nIvan Guzenko\, CEO\, SmartyAds\nLuRae Lumpkin\, CEO\, Blockchain4Media\nMichael Rodov\, CEO\, AdNode\n\n\n\n\n\n3:00 PM – 3:20 PM\n\n\nLegal SEC/Regulatory Topics Update\n\n\n\n\n \nSpeaker: William Brannan\, Counsel\, Lowenstein Sandler\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n3:20 PM – 3:50 PM\n\n\nCryptography in AdTech Panel\n\n\n\n\n \nModerator: Miguel Morales\, CTO & Co-Founder\n \nSpeakers:\n \nDaniel Arnold\, CTO\, AdNode\nNeil Sweeney\, CEO\, Freckle\n\n\n\n\n\n3:50 PM – 5:30 PM\n\n\nCocktail Networking\n\n\n\n\nFor inquiries regarding this event please email techlab@dev.iabtechlab.com. Sponsorship opportunities are available. URL:https://dev.iabtechlab.com/event/adtech-in-blockchain-its-working/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT END:VCALENDAR