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UID:13302-1651064400-1651082400@dev.iabtechlab.com
SUMMARY:Addressability System Designs\, Moving from Strategy to Implementation. It’s time to build!
DESCRIPTION:The deprecation of identifiers has been looming over our industry since 2020\, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. \nOver the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability\, many are still unsure which are real vs. hype\, how technologies would apply to specific business applications\, or what they’d tangibly look like in practice. This forward-looking event will bring practical education and advice to the market by showcasing tangible case studies\, relevant debates about technical designs\, and testing outcomes. Industry stakeholders will leave being able to make more informed\, confident decisions about the technologies they choose to test and ultimately adopt. \n  \nThe video-on-demand is now available for purchase for $59.99 USD for members and $79.99 USD for non-members. If you would like to purchase the VOD\, please click the button below and fill out the secure credit card form and email to events@dev.iabtechlab.com along with your full name and contact information. Please make sure to specify which event you are purchasing in the subject line. \n\n  \nAGENDA  \n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM\nIAB Tech Lab Introduction: No Silver Bullets \nDuring these opening remarks\, Tony Katsur\, CEO of IAB Tech Lab\, will frame the day’s sessions and unpack why the “new normal” technical landscape will require a portfolio of complementary approaches to targeting\, measurement\, and attribution.\n\n\n1:20 PM\nReplacing Third Party Data with Seller Defined Cohorts \nThere are a myriad of targeting strategies that claim to replace third-party IDs. For many publishers and marketers there is a dense fog to wade through before they can land upon a mix of strategies that work for them. This is why a common currency is so important\, a currency that is not based on personal data that can act as a common ground for digital advertising to work. In this session Permutive will talk about the work they have been doing with IAB Tach Lab Seller Defined Audiences to enable an end to end solution for advertisers and publishers to have privacy\, transparency and control through Publisher Cohorts.\n\n\n1:55 PM\nThe Evolving Role of SSPs to Facilitate First-Party Data Monetization for Publishers \nAs the industry coalesces around new frameworks and data currencies\, SSPs have an important role to play in driving innovative tools and services to facilitate publisher monetization. During this presentation\, Garrett McGrath\, SVP of Product at Magnite\, will discuss the evolution of SSP models and why they’re well positioned to define the future of first party data activation.\n\n\n2:10 PM\nStandardization of Contextual Targeting and Why it Matters \nEverywhere you look ad tech companies are promoting their new contextual capabilities. While contextual is not a new concept for the industry\, the technology powering contextual and the environments it assesses certainly is. This un-unified approach to what should be “contextual” in today’s world is causing a whole host of confusion and lack of transparency. Join GumGum in a conversation about the need for standardization around contextual technology and how that applies to new digital environments and impacts our industry today.\n\n\n2:25 PM\nHolistic Identity Strategies – Single Graphs vs. Dynamic Frameworks \nThe availability of many competing identity solutions has led to new addressability strategies\, some of which are stand-alone and some interoperable. This session covers a new world of creating connective-tissue across identity namespaces\, which\, when layered together\, can deliver on privacy-safe addressability use cases that advertisers need. We will cover how a holistic identity approach can be leveraged alongside Tech Lab’s new SDA spec\, the potential for these solutions\, as well as offer insight into the role and impact that standards will play in assessing and building the next generation of addressability.\n\n\n2:45 PM\nHow First Party Data Can Help Solve for Omnichannel Measurement \nThe new era of accountability requires that every media dollar spent is addressable and measurable. LiveRamp’s SVP of Addressability and Ecosystem\, Travis Clinger\, will discuss how marketers and publishers can leverage user authenticated ID graphs to future-proof measurement\, and the role technical standards play in driving industry interoperability.\n\n\n3:00 PM\nBrowser Defined Approaches to Addressability: Unpacking Topics API\, FLEDGE\, and the Two Leading Attribution APIs \nBrowser defined approaches to addressability will undoubtedly be part of the consideration set for publishers and advertisers – albeit new\, untested\, and disruptive. During this session\, we’ll unpack the leading browser proposals being debated within industry forums – Topics API\, FLEDGE\, Attribution Reporting API and Interoperable Private Attribution – and review their technical architecture\, intended industry use cases\, and broader impact on practitioners within the supply chain.\n\n\n3:30 PM\nScaling Data Transparency and Quality Standards for the Open Ecosystem \nHistorically\, advertisers have operated in a vacuum of information about the core determinants of audience quality. While transparency standards exist\, they are not universally and widely adopted. During this session\, Lisa Abousaleh\, Co-founder and CCO of Neutronian\, will discuss the importance of data transparency and quality standards for the ecosystem\, methodological approaches that can be deployed to quantify attribute accuracy\, and how we can scale adoption of new standards within the open ecosystem.\n\n\n3:40 PM\nCoffee and Networking Break\n\n\n4:05 PM\nOverview of Privacy Enhancing Technologies for Targeting & Measurement \nPrivacy considerations are significantly changing the advertising ecosystem’s operating mechanisms\, requiring participants to prepare for a future where access to individuals’ data is rare and privileged. Within this context we need to adapt privacy preserving techniques for use cases like targeting and measurement. In this session we will provide a survey of privacy protection techniques including K-anonymity\, Plausible deniability\, Differential Privacy through noise addition\, Vertical and Horizontal federated measurement and discuss how these techniques can be embedded to enable measurement and targeting use cases in a more private and secure online world.\n\n\n4:20 PM\nInteroperable Private Attribution (IPA) – A Proposal for Privacy Focused Measurement \nPrivacy enhancing technologies (PETs) will require the industry to rethink traditional approaches to advertiser measurement\, reporting\, and optimization. During this session\, Meta will walk through their “Interoperable Private Attribution” proposal that aims to enable accurate ad measurement while ensuring user privacy.\n\n\n4:35 PM\nThe Role of On Device Computation / Edge Computing as a Privacy Preserving Tool \nAfter a turbulent year of changes in the privacy landscape\, new tools are needed to restore addressability in a way that meets the newfound expectations of consumers. One key tool\, which is often overlooked\, is edge computing. It offers significant advancements as a champion of privacy preservation from the way data is collected to the way it is shared while having the added benefit of lower operating costs. Chris Watts – CTO of NumberEight – will share the important components of edge computing for mobile advertising and demystify topics such as k-anonymity and differential privacy.\n\n\n4:50 PM\nTrusted Servers: Understanding Their Evolving Role in Open Ecosystem Buying and Selling \nMany believe that privacy preserving advertising functions will require a “Trusted Server” entrusted with the data necessary to enforce privacy guarantees for end users while still permitting publishers to sell ads and advertisers to find their audiences. In this session\, Grant Nelson\, Product Manager\, Privacy at TripleLift will illustrate why a trusted server is desirable and will guarantee end-user privacy protections using approaches like differential privacy and audience-based privacy guarantees. Grant will present a model for using trusted servers to run auctions and manage audiences\, and the importance of technology governance to produce transparent and reliable outcomes.\n\n\n5:05 PM\nAn Approach to Trusted Server Governance \nThere are several popular proposals that rely on the existence of a “Trusted Server” to perform tasks like anonymizing ad requests. While this type of model has a lot of promise\, it suffers from the problem that the server itself must be trusted\, even while sitting outside the realm of the user’s control. During this session\, Robin Berjon\, VP of Data Governance at The New York Times\, outlines a proposal for a governance model that can support such trustworthy utility servers by having them owned and operated by an entity governed in common by different constituencies.\n\n\n5:20 PM\nMaking Sense of Global Privacy Complexity \nGlobal privacy issues are becoming immensely complex. Defensible approaches to addressability must be coupled with supply chain transparency\, privacy signaling\, and accountability mechanisms. In this session we’ll explore the role that emerging standards can play in helping to facilitate reliable privacy signaling and interoperability across jurisdictions. Topics will include:\n– Global privacy challenges (regulatory complexities)\n– Global Privacy Platform\n– Accountability Platform\n\n\n5:50 PM\nIAB Tech Lab Closing Remarks\n\n\n5:55 PM\nNetworking Reception\n\n\n \n \n\n\n\n*Prior to registering\, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page.
URL:https://dev.iabtechlab.com/event/04-27-addressability-system-designs/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
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DTSTART;TZID=America/New_York:20190506T083000
DTEND;TZID=America/New_York:20190506T170000
DTSTAMP:20260426T102839
CREATED:20190213T164030Z
LAST-MODIFIED:20251027T121421Z
UID:7310-1557131400-1557162000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain
DESCRIPTION:IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders\, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. \nThis event is for technical and operations teams who are building the future of programmatic supply chain technology\, including those from brands\, agencies\, and publishers. For this event\, our supply chain scope includes authenticating publisher media inventory\, providing transparent paths through ad tech SSP/Exchange platforms\, reducing fraud\, and serving trusted advertiser creative on purchased impressions. Attendees will deep dive into critical technical standards\, remaining supply chain vulnerabilities and take away inputs for engineering roadmaps in 2019.  \nAs an industry\, we made huge strides in securing the supply chain last year\, and the fight continues as the latest ad technology standards are adopted. This full-day event will be packed with fresh takes on fighting remaining fraud vectors and adopting technical standards for programmatic transparency.   You’ll learn about updated technologies like OpenRTB 3.0\, OpenDirect 2.0\, AdCOM 1.0\, app-ads.txt and more\, and leave with actionable insights for platform development.  \n\n  \n\n\nAgenda\n\nNote: Times subject to change \n\n8:30 AM – 9:30 AM\n\n\nRegistration and Networking Breakfast\n\n\n\n \n\n\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\nOpening Remarks: The Road to Programmatic Paradise\nWhat does it mean to clean up the programmatic media supply chain? What are the differences between fighting fraud and providing transparency? How do all of the OpenMedia standards releases in 2018 work together? What vulnerabilities remain?\n \nSpeaker: Dennis Buchheim\, SVP & GM\, IAB Tech Lab\n\n\n\n9:45 AM – 10:05 AM \nPathway to a Safer and Transparent Marketplace:  Adopting OpenRTB 3.0\nThis presentation highlights the necessity of adopting OpenRTB 3.0 to make the supply chain more efficient.  Comparison of industry efforts\, like ads.cert\, and how to combat fraud and transparency.   \nSpeakers:\nAmit Bhawnani\, Vice President\, Engineering\, Media.net\nAmy Ogawa\, Director of Strategic Partnerships\, Media.net \n\n\n\n\n\n\n\n\n10:05 AM – 10:20 AM \nDynamic Updates: Stacking the Specs within the OpenMedia Framework\nWhat is the OpenMedia specification stack? How can you build interoperability in programmatic technology? How does OpenRTB 3.0 work with AdCOM 1.0? What is the advertising common object model? How are privacy and premium inventory supported across these specifications\n \nSpeaker: J. Allen Dove\, Chief Technology Officer\, SpotX \n\n\n10:20 AM – 10:45 AM\n\n\nSafety & Transparency for Programmatic Buying: Introducing sellers.json and Supply Chain Object\, New Transparency Technology in Public Comment\nsellers.json +supply chain object have been released for public comment. This session will review of tech specs and explore how this new tech brings transparency in programmatic.\n \n\nSpeaker: Jud Spencer\, Principle Software Engineer\, The Trade Desk \n\n\n\n10:45 AM – 11:00 AM\n\n\n\nOpenDirect 2.0: Why Automated Guaranteed Matters Now\nHighlights OpenDirect 2.0 capabilities\, showcases current adopters\, and explains how OpenDirect 2.0 and AdCOM can be implemented.\n \nSpeaker: Robyn Parker\, Chief Information Officer\, Adslot\n\n\n\n11:00 AM – 11:15 AM\n\n\n\nTechnical Challenges and Solutions for Automated Guaranteed\nFireside chat diving into OpenDirect 2.0 implementation.\n \nSpeakers:\nEric Cherng\, Director\, Product Management\, Freewheel\nRobyn Parker\, Chief Information Officer\, Adslot \n\n\n11:15 AM – 11:30 AM\n\n\n\nEfficiency in the Creative Approval Process\nShowcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.\n \nSpeakers:\nCurt Larson\, Chief Product Officer\, Sharethrough\nIan Trider\, Director\, RTB Platform Operations\, Centro \n\n\n\n\n11:30 AM – 11:45\nBREAK \n\n\n\n11:45 AM – 12:15 PM\n\nProgrammatic Video: Video and the Open Ad Request\nHow new video use cases continue to expand the need for an open ad request\, and how the OpenRTB protocol can inform the future of programmatically exchanged video. \n \nSpeakers:\nJ. Allen Dove\, Chief Technology Officer\, SpotX\nAron Schatz\, Director of Programmatic Solutions\, Powerinbox\nAnthony Katsur\, Senior  Vice President\, Digital Strategy\, Corp Dev & Ops\, Nexstar \n\n\n\n12:15 PM – 12:35 PM\n\n\n\nYour 2019 Programmatic Product Roadmap\nWhat should you prioritize in 2019? Where are you at in your OpenRTB 3.0 or OpenDirect 2.0 adoption? How should your engineering team leverage existing industry standards and resources?\n \nSpeakers:\nJennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab\nIsaac Schechtman\, Director\, Sales Engineering\, BidSwitch\nSteven Katz\, Senior Principal Architect\, Verizon Media\nAswanth Vemulapalli\, Senior Product Manager\, PubMatic \n\n\n\n\n\n\n\n12:35 PM – 1:00 PM\n\n\n\nPrivacy and the Programmatic Media Supply Chain\nWith recent privacy law\, what are the concerns about open exchanges? How have companies used the IAB Europe Transparency and Consent Framework over programmatic to communicate consent? What is the latest enhancements within the IAB Europe Transparency and Consent Framework v2?\n \n\n\n\nSpeaker: Alex Cone\, Senior Product Manager\, Xandr\n\n\n\n1:00 PM – 2:00 PM\nLUNCH \n\n\n\n\n\n\n\n\n\n2:00 PM – 2:15 PM\nAnti-Fraud: Holistic Approaches to Solving Ad Fraud\n\n\n \nSpeakers:\n\nDennis Buchheim\, SVP & GM\, IAB Tech Lab\n\nMike Zaneis\, Chief Executive Officer\, Trustworthy Accountability Group\n\n\n\n\n\n2:15 PM – 2:35 PM\n\n\n\nHidden Numbers: New Data from OTT/CTV Ad Fraud and the Rise of App Spoofing\nPresentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.\n \nSpeakers:\nAngelos Lazaris\, Chief Data Scientist\, Pixalate\nAmy King\, VP\, Product Marketing\, Pixalate \n\n\n\n\n\n\n2:35 PM – 2:55 PM\n\n\n\nHow Can You Take Advantage of ads.txt and app-ads.txt?\nHow does app-ads.txt work? What does it look like for buyers to implement app-ads.txt? What resources are available?\n \nSpeakers:\nYoav Arnstein\, Director of Product\, Facebook\nPer Bjorke\, Senior Product Manager\, Google\nIsaac Schechtman\, Director of Sales\, Bidswitch\n\n\n\n\n\n2:55 PM – 3:10 PM \nResources for ads.txt analytics\nPresentation of ads.txt resources\, including a demo of the IAB Tech Lab Ads.txt aggregator tool.\n \nSpeaker: Mayank Mishra\, Senior Director Engineering\, IAB Tech Lab \n\n\n\n\n\n\n3:10 PM – 3:25 PM\n\n\n\nBlack Hat Spring Planning and the Criminal Roadmap in 2019\nCriminal dynamics and what White Ops has learned in fighting the bad guys.\n \nSpeaker: Michael Tiffany\, Co-founder & President\, White Ops \n\n3:25 PM – 3:30 PM\nIndustry Anti-Fraud Roadmap \nBased on the remaining supply chain vulnerabilities\, what should the industry prioritize for industry technology development? \n\n\nSpeaker:  Jennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab  \n\n\n\n\n\n3:30 PM – 3:45 PM \nBREAK \n\n\n\n3:45 PM – 4:10 PM\n\n\n\n\nads.cert and Certificate Authorities: A Technical Perspective \nReview of the status of the ads.cert: signed bid requests protocol\, and understanding how the underlying ads.cert technology works. Is there a need for certificate authorities to host cryptographic keys?\n \n\n\nSpeakers:  \nCurt Larson\, Chief Product Officer\, Sharethrough\n\nNamit Merchant\, Chief Operating Officer\, Media.net\n\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing\nJon Whitticom\, EVP\, Product\, GroupM\n\n\n4:10 PM – 4:35 PM \n\n\n\n\nLong Term Security Projects in the OpenRTB Working Group\n \n\nSpeakers:\nCurtis Light\, Staff Software Engineer\, Google\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing \n\n\n\n\n\n\n4:35 PM – 4:50 PM\n\n\n\n\nAuditable Supply Chain and Programmatic Best Practices \nEnsuring accountability and transparency in supply chain.\n \nSpeakers: \nMike McNeeley\, Vice President\, Product\, Demand & UI\, Index Exchange\nAllison Schulte\, SVP\, Product\, Amnet Group\nBenjamin Dick\, Product Director – Data\, IAB Tech Lab\n\n4:50 PM – 5:15 PM\nWhat’s Wrong with the Open Exchange?  \nAre budgets shifting back to direct deals? What is needed to secure the open exchange? What are the technology value propositions for the open exchange? How do we frame the technical vulnerabilities\, fraud\, and privacy concerns to create better technology?\n \nSpeakers:\nBismit Boruah\, Head of Programmatic Operations\, InMobi \nAmy King\, VP\, Product Marketing\, Pixalate\nMichael Zacharski\, Chief Executive Officer\, EMX Digital\nShelley Pinsonneault\, VP\, Partnership & Standards\, Publicis Media\n\n5:15 PM – 5:20 PM\nClosing Notes \nWrapping up the day\, summarizing our takeaways and learnings. \n\nSPONSORS & PARTNERS\nTITLE SPONSOR \nPLATINUM SPONSOR \n \nGOLD SPONSOR \n \n  \nQuestions regarding this event and sponsorships can be sent to techlab@dev.iabtechlab.com
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-transparency-and-securing-the-supply-chain/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
CATEGORIES:conference
END:VEVENT
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DTSTART;TZID=America/New_York:20181212T090000
DTEND;TZID=America/New_York:20181212T170000
DTSTAMP:20260426T102839
CREATED:20190109T211435Z
LAST-MODIFIED:20251027T121422Z
UID:6952-1544605200-1544634000@dev.iabtechlab.com
SUMMARY:Tech Lab Video Summit: Scale & Innovation through Standards
DESCRIPTION:Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards\, opportunities in TV convergence\, and how to reach your target audience with over-the-top (OTT) advertising at scale. \n                   \n  \n 
URL:https://dev.iabtechlab.com/event/tech-lab-video-summit-scale-innovation-through-standards/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
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