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DTSTART;TZID=America/New_York:20220427T130000
DTEND;TZID=America/New_York:20220427T180000
DTSTAMP:20260416T095038
CREATED:20220121T175550Z
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UID:13302-1651064400-1651082400@dev.iabtechlab.com
SUMMARY:Addressability System Designs\, Moving from Strategy to Implementation. It’s time to build!
DESCRIPTION:The deprecation of identifiers has been looming over our industry since 2020\, inspiring large-scale innovation and collaboration within IAB Tech Lab working groups to evolve foundational technical standards and data currencies. \nOver the last two years a wide range of alternatives have been proposed. While it is clear that stakeholders will need to work with a portfolio of technical approaches to addressability\, many are still unsure which are real vs. hype\, how technologies would apply to specific business applications\, or what they’d tangibly look like in practice. This forward-looking event will bring practical education and advice to the market by showcasing tangible case studies\, relevant debates about technical designs\, and testing outcomes. Industry stakeholders will leave being able to make more informed\, confident decisions about the technologies they choose to test and ultimately adopt. \n  \nThe video-on-demand is now available for purchase for $59.99 USD for members and $79.99 USD for non-members. If you would like to purchase the VOD\, please click the button below and fill out the secure credit card form and email to events@dev.iabtechlab.com along with your full name and contact information. Please make sure to specify which event you are purchasing in the subject line. \n\n  \nAGENDA  \n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM\nIAB Tech Lab Introduction: No Silver Bullets \nDuring these opening remarks\, Tony Katsur\, CEO of IAB Tech Lab\, will frame the day’s sessions and unpack why the “new normal” technical landscape will require a portfolio of complementary approaches to targeting\, measurement\, and attribution.\n\n\n1:20 PM\nReplacing Third Party Data with Seller Defined Cohorts \nThere are a myriad of targeting strategies that claim to replace third-party IDs. For many publishers and marketers there is a dense fog to wade through before they can land upon a mix of strategies that work for them. This is why a common currency is so important\, a currency that is not based on personal data that can act as a common ground for digital advertising to work. In this session Permutive will talk about the work they have been doing with IAB Tach Lab Seller Defined Audiences to enable an end to end solution for advertisers and publishers to have privacy\, transparency and control through Publisher Cohorts.\n\n\n1:55 PM\nThe Evolving Role of SSPs to Facilitate First-Party Data Monetization for Publishers \nAs the industry coalesces around new frameworks and data currencies\, SSPs have an important role to play in driving innovative tools and services to facilitate publisher monetization. During this presentation\, Garrett McGrath\, SVP of Product at Magnite\, will discuss the evolution of SSP models and why they’re well positioned to define the future of first party data activation.\n\n\n2:10 PM\nStandardization of Contextual Targeting and Why it Matters \nEverywhere you look ad tech companies are promoting their new contextual capabilities. While contextual is not a new concept for the industry\, the technology powering contextual and the environments it assesses certainly is. This un-unified approach to what should be “contextual” in today’s world is causing a whole host of confusion and lack of transparency. Join GumGum in a conversation about the need for standardization around contextual technology and how that applies to new digital environments and impacts our industry today.\n\n\n2:25 PM\nHolistic Identity Strategies – Single Graphs vs. Dynamic Frameworks \nThe availability of many competing identity solutions has led to new addressability strategies\, some of which are stand-alone and some interoperable. This session covers a new world of creating connective-tissue across identity namespaces\, which\, when layered together\, can deliver on privacy-safe addressability use cases that advertisers need. We will cover how a holistic identity approach can be leveraged alongside Tech Lab’s new SDA spec\, the potential for these solutions\, as well as offer insight into the role and impact that standards will play in assessing and building the next generation of addressability.\n\n\n2:45 PM\nHow First Party Data Can Help Solve for Omnichannel Measurement \nThe new era of accountability requires that every media dollar spent is addressable and measurable. LiveRamp’s SVP of Addressability and Ecosystem\, Travis Clinger\, will discuss how marketers and publishers can leverage user authenticated ID graphs to future-proof measurement\, and the role technical standards play in driving industry interoperability.\n\n\n3:00 PM\nBrowser Defined Approaches to Addressability: Unpacking Topics API\, FLEDGE\, and the Two Leading Attribution APIs \nBrowser defined approaches to addressability will undoubtedly be part of the consideration set for publishers and advertisers – albeit new\, untested\, and disruptive. During this session\, we’ll unpack the leading browser proposals being debated within industry forums – Topics API\, FLEDGE\, Attribution Reporting API and Interoperable Private Attribution – and review their technical architecture\, intended industry use cases\, and broader impact on practitioners within the supply chain.\n\n\n3:30 PM\nScaling Data Transparency and Quality Standards for the Open Ecosystem \nHistorically\, advertisers have operated in a vacuum of information about the core determinants of audience quality. While transparency standards exist\, they are not universally and widely adopted. During this session\, Lisa Abousaleh\, Co-founder and CCO of Neutronian\, will discuss the importance of data transparency and quality standards for the ecosystem\, methodological approaches that can be deployed to quantify attribute accuracy\, and how we can scale adoption of new standards within the open ecosystem.\n\n\n3:40 PM\nCoffee and Networking Break\n\n\n4:05 PM\nOverview of Privacy Enhancing Technologies for Targeting & Measurement \nPrivacy considerations are significantly changing the advertising ecosystem’s operating mechanisms\, requiring participants to prepare for a future where access to individuals’ data is rare and privileged. Within this context we need to adapt privacy preserving techniques for use cases like targeting and measurement. In this session we will provide a survey of privacy protection techniques including K-anonymity\, Plausible deniability\, Differential Privacy through noise addition\, Vertical and Horizontal federated measurement and discuss how these techniques can be embedded to enable measurement and targeting use cases in a more private and secure online world.\n\n\n4:20 PM\nInteroperable Private Attribution (IPA) – A Proposal for Privacy Focused Measurement \nPrivacy enhancing technologies (PETs) will require the industry to rethink traditional approaches to advertiser measurement\, reporting\, and optimization. During this session\, Meta will walk through their “Interoperable Private Attribution” proposal that aims to enable accurate ad measurement while ensuring user privacy.\n\n\n4:35 PM\nThe Role of On Device Computation / Edge Computing as a Privacy Preserving Tool \nAfter a turbulent year of changes in the privacy landscape\, new tools are needed to restore addressability in a way that meets the newfound expectations of consumers. One key tool\, which is often overlooked\, is edge computing. It offers significant advancements as a champion of privacy preservation from the way data is collected to the way it is shared while having the added benefit of lower operating costs. Chris Watts – CTO of NumberEight – will share the important components of edge computing for mobile advertising and demystify topics such as k-anonymity and differential privacy.\n\n\n4:50 PM\nTrusted Servers: Understanding Their Evolving Role in Open Ecosystem Buying and Selling \nMany believe that privacy preserving advertising functions will require a “Trusted Server” entrusted with the data necessary to enforce privacy guarantees for end users while still permitting publishers to sell ads and advertisers to find their audiences. In this session\, Grant Nelson\, Product Manager\, Privacy at TripleLift will illustrate why a trusted server is desirable and will guarantee end-user privacy protections using approaches like differential privacy and audience-based privacy guarantees. Grant will present a model for using trusted servers to run auctions and manage audiences\, and the importance of technology governance to produce transparent and reliable outcomes.\n\n\n5:05 PM\nAn Approach to Trusted Server Governance \nThere are several popular proposals that rely on the existence of a “Trusted Server” to perform tasks like anonymizing ad requests. While this type of model has a lot of promise\, it suffers from the problem that the server itself must be trusted\, even while sitting outside the realm of the user’s control. During this session\, Robin Berjon\, VP of Data Governance at The New York Times\, outlines a proposal for a governance model that can support such trustworthy utility servers by having them owned and operated by an entity governed in common by different constituencies.\n\n\n5:20 PM\nMaking Sense of Global Privacy Complexity \nGlobal privacy issues are becoming immensely complex. Defensible approaches to addressability must be coupled with supply chain transparency\, privacy signaling\, and accountability mechanisms. In this session we’ll explore the role that emerging standards can play in helping to facilitate reliable privacy signaling and interoperability across jurisdictions. Topics will include:\n– Global privacy challenges (regulatory complexities)\n– Global Privacy Platform\n– Accountability Platform\n\n\n5:50 PM\nIAB Tech Lab Closing Remarks\n\n\n5:55 PM\nNetworking Reception\n\n\n \n \n\n\n\n*Prior to registering\, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page.
URL:https://dev.iabtechlab.com/event/04-27-addressability-system-designs/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220119T090000
DTEND;TZID=America/New_York:20220119T113000
DTSTAMP:20260416T095038
CREATED:20211025T190658Z
LAST-MODIFIED:20251027T121352Z
UID:12882-1642582800-1642591800@dev.iabtechlab.com
SUMMARY:01/19- Addressability Solutions Roadshow
DESCRIPTION:Join us for the first Addressability Solutions Roadshow of 2022! We will recap the evolution of our proposed specifications from 2021\, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes\, how it impacts various businesses and the broader ecosystem\, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc\, including: \n\nSeller Defined Audiences specification\nAccountability Platform specification\nGlobal Privacy Platform specification\nId-sources.json specification\n\n  \n\n  \n  \n\n\n\nTIME (ET)\nSESSION\n\n\n9:00 AM\nOpening Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab\n\n\n9:05 AM\nKeynote \nTownsend Feehan\, CEO\, IAB Europe\n\n\n9:15 AM\nExploring the Role of Tech-based Accountability Standards \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nJulien Delhommeau\, Staff System Architect\, Xandr \nScott Menzer\, Co-founder & SVP\, Customer Operations & Product\, ID5 \nNinon Vagner\, Privacy and Compliance Manager\, IAB Europe\n\n\n9:45 AM\nGlobal Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations \nCarolin Bink\, Vice President\, Customer Success\, 1plusX \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nAchim Schlosser; CTO\, acting CEO\, European netID Foundation \nSteve Silvers\, SVP Product and GM Customer Experience\, Neustar \nLinda Thielová\, Head of Privacy Center of Excellence and Data Protection Officer\n\n\n10:15 AM\n Addressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences \nRobert Blanck\, General Manager\, Advertising & E-Commerce/Section Lead Advertising\, Axel Springer \nTravis Clinger\, Senior Vice President\, Addressability and Ecosystem\, LiveRamp \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab \nPierre Diennet\, Global Partnerships\, Lotame \nChris Hogg\, Managing Director\, EMEA\, Lotame \nCadi Jones\, Commercial director EMEA\, Beeswax\n\n\n10:45 AM\nTransparency Center (Demo) \nPaul Ryan\, Chief Technology Officer\, OpenX \nJill Wittkopp\, Senior Director\, Product Management Software\n\n\n10:55 AM\nClosing Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab\n\n\n\n 
URL:https://dev.iabtechlab.com/event/01-19-addressability-solutions-roadshow/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211208T130000
DTEND;TZID=America/New_York:20211208T153000
DTSTAMP:20260416T095038
CREATED:20211025T185932Z
LAST-MODIFIED:20251027T121355Z
UID:12876-1638968400-1638977400@dev.iabtechlab.com
SUMMARY:12/08 – Addressability Solutions Roadshow
DESCRIPTION:Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year\, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes\, how it impacts various businesses and the broader ecosystem\, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc\, including: \n\nSeller Defined Audiences specification\nAccountability Platform specification\nGlobal Privacy Platform specification\nId-sources.json specification\n\nYou won’t want to miss it! \n\n\n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM-1:05 PM\nOpening Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab\n\n\n1:05 PM- 1:15 PM\nKeynote \nDavid Posada\, CEO\, GroupM \nGabriel Richaud\, Managing Director\, IAB Mexico\n\n\n1:15 PM- 1:45 PM\nExploring the Role of Tech-based Accountability Standards \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nJohn deTar\, CEO\, Global Data Bank \nDio Espinal\, Senior Manager\, Product Marketing\, PubMatic \nCaitlin Fitzharris\, Senior Product Manager\, Addressability\, Index Exchange\n\n\n1:45 PM- 2:15 PM\nGlobal Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nDr. Paul Farrow\, Product Manager\, Privacy and Identity\, Xandr \nSteve Silvers\, SVP Product and GM Customer Experience\, Neustar \nArshdeep Sood\, Solutions Engineer\, OneTrust\n\n\n2:15 PM- 2:45 PM\nAddressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab \nTravis Clinger\, Senior Vice President\, Addressability and Ecosystem\, LiveRamp \nStephanie Layser\, Vice President\, Advertising Technology and Operations\, Newscorp \nEmera Trujillo\, Director of Product Management\, MediaMath\n\n\n2:45 PM\nClosing Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab
URL:https://dev.iabtechlab.com/event/12-8-addressability-solutions-roadshow/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210519T140000
DTEND;TZID=America/New_York:20210519T163000
DTSTAMP:20260416T095038
CREATED:20210414T160943Z
LAST-MODIFIED:20251027T121357Z
UID:11945-1621432800-1621441800@dev.iabtechlab.com
SUMMARY:5/19 - Addressability Solutions Roadshow
DESCRIPTION:Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow on Wednesday\, May 19 at 2PM ET/11AM PT. We will take a deep dive into the new portfolio of proposed standards and guidelines for addressability\, accountability\, and privacy. And we will discuss further how they each impact your business so that you can educate and prepare your teams for the implementation of these specs and guidelines as we work to finalize them. The IAB Tech Lab team and industry experts will discuss details\, adoption readiness\, suggest some best practices\, and address the feedback received so far in the review process of these draft documents: \n\nSeller defined contexts and audiences\nUser enabled ID token best practices\nAccountability Platform\nGlobal Privacy Platform\n\nJoin us to get the full understanding of how everything will play together with commercial solutions\, to ask your questions\, and to get ready to plan and implement in your products. It’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021!
URL:https://dev.iabtechlab.com/event/5-19-addressability-solutions-roadshow/
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210324T140000
DTEND;TZID=America/New_York:20210324T163000
DTSTAMP:20260416T095038
CREATED:20210212T143155Z
LAST-MODIFIED:20251027T121404Z
UID:11272-1616594400-1616603400@dev.iabtechlab.com
SUMMARY:3/24 - Addressability Solutions Roadshow
DESCRIPTION:  \n\n  \nThe IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday\, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences; and how to navigate the loss of identifiers with privacy and data protection-first addressability solutions. \nWe will focus on: \n\nSustainable approaches to addressability and the role of the Accountability and Global Privacy Platforms\nThe technical details of this portfolio initiative in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)\nHow you (as a product / engineering leader or other stakeholder) can provide feedback\nPlans to integrate these standards/solutions across your products\n\nIt’s time to lean into major industry changes and to learn how to prepare your company for the new normal! \n  \n 
URL:https://dev.iabtechlab.com/event/3-24-addressability-solutions-roadshow/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200618T100000
DTEND;TZID=America/New_York:20200618T120000
DTSTAMP:20260416T095038
CREATED:20200512T164948Z
LAST-MODIFIED:20251027T121416Z
UID:10105-1592474400-1592481600@dev.iabtechlab.com
SUMMARY:IAB UK in partnership with IAB Tech Lab\, Project Rearc: Perspectives on how "Privacy by Default" principles affect privacy\, identity\, and the audience data ecosystem
DESCRIPTION:Agenda – Panel Discussion Format with Q&A \nOpening: Project Rearc \n\nWhat is Project Rearc?\nWhat does UK specific engagement look like?\n\nPanel 1: Privacy Deep Dive \n\nMigration to TCF v2.0\nGlobal privacy developments\nSpeakers:\n\nAlex Cone\, Senior Director\, Project Manager\, IAB Tech Lab\nDanny Sepulveda\, SVP for Policy and Advocacy\, MediaMath\nGrant Nelson\, Product Manager for Privacy\, Xandr\nJulia Shullman\, General Counsel and Chief Privacy Officer\, TripleLift\nStephanie Hanson\, Director\, OneTrust PreferenceChoice\, OneTrust\n\n\n\nPanel 2: Identity Deep Dive \n\nWhat is the future of addressability?\nWhat does supply chain security look like in the new normal?\nSpeakers: \n\nBen Dick\, Sr. Director\, Product – Privacy\, Identity & Data\, IAB Tech Lab\nMike O’Sullivan\, Vice President\, Product\, Identity & Data\, Index Exchange\nTravis Clinger\, Vice President of Strategic Partnerships\, LiveRamp\nSteve Silvers\, SVP Product\, GM Customer Experience\, Neustar\n\n\n\nPanel 3: Transformation of the Audience Data Ecosystem – Speakers \n\nWhat does the $10B data ecosystem look like when 1st parties control attribute collection?\nSpeakers:\n\nAmy Yeung\, General Counsel & Chief Privacy Officer\, Lotame\nBen Dick\, Sr. Director\, Product – Privacy\, Identity & Data\, IAB Tech Lab\nChristian Carlsson\, Global Solutions Architect\, LiveRamp\nGillian MacPherson\, Vice President\, Epsilon Data – Digital Strategy & Product\, Epsilon\n\n\n\n\nOrganized around Tech Lab’s “Project Rearc” broader industry response\, IAB Tech Lab and IAB UK will host technical conversations that provide perspective on how consumer-centric “Privacy by Default” principles affect the identity and addressability landscape. Via a set of curated conversations with leading product and engineering leaders\, we’ll dig into implications for specific components of the supply-chain\, including the future of privacy tools and specifications\, the role of identity and identifiers as trading currencies\, and the evolution of audience targeting and measurement in the “new normal”. \nTech Lab Virtual Open Forums provide 90+ minutes of interactive discussion\, panels\, and deep dives into the technical details of our industry and are geared towards developers\, engineers\, product managers\, product owners\, UI/UX\, data scientists/engineers\, CTOs\, and product enthusiasts. These events facilitate conversation between industry experts\, attendees and IAB Tech Lab product experts to help translate difficult concepts and discuss some of the most pressing issues in our industry. \nPlease be sure to register for the event\, using the ‘Register Now’ button above\, to ensure you receive your unique join information.
URL:https://dev.iabtechlab.com/event/how-privacy-by-design-principles-affect-privacy-identity-and-the-audience-data-ecosystem/
CATEGORIES:open forum,webinar
ATTACH;FMTTYPE=image/png:https://dev.iabtechlab.com/wp-content/uploads/2020/05/IAB-TL-Open-Forum-UK_sponsor-final.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190919T090000
DTEND;TZID=America/New_York:20190919T180000
DTSTAMP:20260416T095038
CREATED:20190307T205608Z
LAST-MODIFIED:20251027T121421Z
UID:7422-1568883600-1568916000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Data Responsibility\, The New Normal in a Consumer-centric World
DESCRIPTION:  \n \n  \n  \n  \nJoin IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day\, where we will dive into the technical\, economic\, and political future of the data supply-chain. You’ll be joined by other product\, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection\, activation\, and omni-channel measurement within a rapidly shifting technical and policy environment.  \nAgenda: \n8:00am-9:00am\nRegistration/Breakfast \n9:00 am – 9:20 am  \nOpening Remarks: The New Normal and the Need to Re-architect Ourselves \nSpeakers \nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\nDr. Neal Richter – Chief Data Scientist\, SpotX \n9:20 am – 9:50 am \n“The Gathering Storm on Privacy”: GDPR\, CCPA\, and Federal Regulation (Privacy for America) \nSpeakers \nDave Grimaldi – Executive Vice President\, Public Policy\, IAB\nAri Levenfeld – Chief Privacy Officer\, Quantcast\nDanny Sepulveda – Vice President\, Global Government Relations\, MediaMath \n9:50 am – 10:10 am \nUnpacking the New TCF 2.0  \nSpeakers \nGrant Nelson – Product Manager\, Privacy\, Xandr \n10:10 am – 10:30 am \nThe European Perspective on Navigating Privacy Regulation  \nSpeakers \nDaniel Green – Commercial Director\, SVP Sales\, AdForm \n10:30 am – 10:50 am \nCCPA – How to Think About Requirements on January 1  \nSpeakers \nJennifer Kyla Derke – Director of Product\, Programmatic and Data\, IAB Tech Lab\nDaniel Spring – Director of Product Management\, Verizon Media\nJill Wittkopp – Senior Product Manager\, Rakuten Marketing \n10:50 am – 11:05 am \nCOFFEE BREAK \n11:05 am – 11:25 am \nData\, Power\, Competition\, and the Future of the Digital Economy  \nSpeakers \nAvery Gardiner – Senior Fellow\, Center for Democracy & Technology \n11:25 am – 11:45 am \nData Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling  \nSpeakers \nRandy Antin – Product Marketing\, Head of Verticals\, LiveRamp\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nGillian MacPherson – Vice President\, Epsilon Data – Digital Strategy & Product\, Epsilon\nDave Smith – Senior Vice President\, Monetization & Yield\, Pandora\nSteve Silvers – General Manager & Vice President Product\, Customer Experience\, Neustar \n11:45am – 12:05pm\nData Quality: Emerging Techniques to Validate Attribute Density + Accuracy \nSpeakers\nTed McConnell – Senior Vice President Business Development\, Luc.id\nPaul Donato – Chief Research Officer\, The Advertising Research Foundation \n12:05pm – 12:25pm \nEdge Computing vs. Cloud Computing in a Privacy-first World \nSpeakers\nJoe Root – Chief Executive Officer\, Permutive \n12:25 pm – 12:45 pm \nTransforming Mobile Personalization with Edge Computing  \nSpeakers \nAbhishek Sen – CEO & Co-Founder\, NumberEight \n12:45 pm – 1:45 pm \nLUNCH \n1:45 pm – 2:05 pm \nTech Lab’s Proposal for Enhanced Consumer Privacy & Accountability  \nSpeakers \nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab \n2:05 pm – 2:25 pm \nGoogle Ads Proposal + Q&A: How to Give Users Transparency\, Choice and Control Over Their Data  \nSpeakers \nChetna Bindra – Senior Product Manager\, Privacy\, Google \n2:25pm – 2:55pm\nCompeting Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A  \nSpeakers\nDr. Neal Richter – Chief Data Scientist\, SpotX\nSam Tingleff – Chief Technology Officer\, IAB Tech Lab \n2:55 pm – 3:25 pm \nThe Crumbling Cookie: Can Universal IDs Help or Will We Need More?  \nSpeakers \nWill Doherty – Executive Vice President\, Global Marketplace Development\, Index Exchange\nScott Menzer – Co-Founder & VP\, Product & Operations\, ID5\nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab\nGruia Pitigoi-Aron – Vice President\, Product\, The Trade Desk\nJohn Slocum – Vice President\, DPM\, MediaMath\nRonan Shields – Programmatic Editor\, Adweek \n3:25 PM – 3:40 PM\nCoffee Break \n3:40pm – 4:00pm \nBlockchain: Emerging Applications \nSpeakers\nAlanna Gombert – Head of Advertising Technology\, ConsenSys \n4:00pm – 4:20pm\nUpdate on PrivacyChain: Operating Plan & Limited Partner Release \nSpeakers \nWendell Baker – Distinguished Architect\, Targeting & Identity\, Verizon Media \n4:20 PM – 4:40 PM\nThe Evolution of CTV: Protocols\, Audience and Content Data \nSpeakers\nJessica Berman\, Senior Ad Tech Product Manager\, SpotX \n4:40 PM – 5:25 PM\nPerspectives on Cross-Device & The Evolution of Targeting and Measurement \nSpeakers\nTravis Clinger – Vice President\, Strategic Partnerships\, LiveRamp\nTamara Greasby – Director\, Data Science\, The Trade Desk\nAjit Thupil – Senior Vice President\, Identity\, Tapad \n5:25 PM – 5:45 PM\nSession TBA \n5:45 PM – 5:50 PM\nClosing Notes \nSpeakers\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab \n  \n\nSponsored By\n \n  \nInquire more about this event by e-mailing techlab@dev.iabtechlab.com. 
URL:https://dev.iabtechlab.com/event/data-responsibility-innovation-day/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103
CATEGORIES:conference
END:VEVENT
END:VCALENDAR