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DTSTART;TZID=America/New_York:20211208T130000
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UID:12876-1638968400-1638977400@dev.iabtechlab.com
SUMMARY:12/08 – Addressability Solutions Roadshow
DESCRIPTION:Join us for the final Addressability Solutions Roadshow of 2021! We will recap the evolution of our proposed specifications throughout the year\, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes\, how it impacts various businesses and the broader ecosystem\, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc\, including: \n\nSeller Defined Audiences specification\nAccountability Platform specification\nGlobal Privacy Platform specification\nId-sources.json specification\n\nYou won’t want to miss it! \n\n\n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM-1:05 PM\nOpening Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab\n\n\n1:05 PM- 1:15 PM\nKeynote \nDavid Posada\, CEO\, GroupM \nGabriel Richaud\, Managing Director\, IAB Mexico\n\n\n1:15 PM- 1:45 PM\nExploring the Role of Tech-based Accountability Standards \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nJohn deTar\, CEO\, Global Data Bank \nDio Espinal\, Senior Manager\, Product Marketing\, PubMatic \nCaitlin Fitzharris\, Senior Product Manager\, Addressability\, Index Exchange\n\n\n1:45 PM- 2:15 PM\nGlobal Privacy Platform: Making Technical Sense Out of a Patchwork of Privacy Regulations \nAlex Cone\, Vice President\, Privacy and Data Collection\, IAB Tech Lab \nDr. Paul Farrow\, Product Manager\, Privacy and Identity\, Xandr \nSteve Silvers\, SVP Product and GM Customer Experience\, Neustar \nArshdeep Sood\, Solutions Engineer\, OneTrust\n\n\n2:15 PM- 2:45 PM\nAddressability- Establishing Standards for User-Provided IDs & Seller-defined Audiences \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab \nTravis Clinger\, Senior Vice President\, Addressability and Ecosystem\, LiveRamp \nStephanie Layser\, Vice President\, Advertising Technology and Operations\, Newscorp \nEmera Trujillo\, Director of Product Management\, MediaMath\n\n\n2:45 PM\nClosing Comments \nBenjamin Dick\, Senior Director of Product- Privacy\, Identity and Data\, IAB Tech Lab
URL:https://dev.iabtechlab.com/event/12-8-addressability-solutions-roadshow/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210415T150000
DTEND;TZID=Europe/London:20210415T180000
DTSTAMP:20260407T173948
CREATED:20210309T173121Z
LAST-MODIFIED:20251027T121402Z
UID:11609-1618498800-1618509600@dev.iabtechlab.com
SUMMARY:4/15 - Addressability Solutions Roadshow
DESCRIPTION:(This event has been programmed for attendees located in European time zones but is open to all.) \nJoin us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday\, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep dive into the addressability and accountability designs that Tech Lab is recommending for market consideration in 2021 and beyond. Learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences\, and how to navigate the loss of third-party cookies and other identifiers with privacy-preserving addressability solutions. And please review the portfolio of solutions that are currently available for public comment so that you can ask us all your questions.  \nWe will focus on: \n\nApproaches to addressability and the role of the accountability and global privacy platforms\nThe technical details of these new initiatives in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)\nHow you (as a product / engineering leader or other stakeholder) can provide feedback\nWhat you’ll need to do to integrate these standards/solutions across your portfolio\, in conjunction with policy and business colleagues.\n\nIt’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021! \n\n 
URL:https://dev.iabtechlab.com/event/4-15-addressability-solutions-roadshow/
CATEGORIES:webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210324T140000
DTEND;TZID=America/New_York:20210324T163000
DTSTAMP:20260407T173948
CREATED:20210212T143155Z
LAST-MODIFIED:20251027T121404Z
UID:11272-1616594400-1616603400@dev.iabtechlab.com
SUMMARY:3/24 - Addressability Solutions Roadshow
DESCRIPTION:  \n\n  \nThe IAB Tech Lab Addressability Solutions Roadshow kicks off Wednesday\, March 24 from 2:00 PM to 4:30 PM ET. We will take a deep dive into the portfolio of solutions that are currently available for public comment and meant to be finalized and adopted during 2021. Attendees will learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences; and how to navigate the loss of identifiers with privacy and data protection-first addressability solutions. \nWe will focus on: \n\nSustainable approaches to addressability and the role of the Accountability and Global Privacy Platforms\nThe technical details of this portfolio initiative in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)\nHow you (as a product / engineering leader or other stakeholder) can provide feedback\nPlans to integrate these standards/solutions across your products\n\nIt’s time to lean into major industry changes and to learn how to prepare your company for the new normal! \n  \n 
URL:https://dev.iabtechlab.com/event/3-24-addressability-solutions-roadshow/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201006T120000
DTEND;TZID=America/New_York:20201006T130000
DTSTAMP:20260407T173948
CREATED:20200723T163406Z
LAST-MODIFIED:20251027T121406Z
UID:10486-1601985600-1601989200@dev.iabtechlab.com
SUMMARY:10/6 Project Rearc Webinar: How the Removal of Identifiers Impacts Publishers
DESCRIPTION:Sponsored by: \n \n  \nThe coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model\, from user acquisition and personalized delivery of content/services\, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… \nToday’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers\, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break\, impeding the flow of advertising spend that funds free consumer access to content and services. \nThe business impact from the removal of identifiers cuts much deeper and broader than you might think\, across all roles. Join this webinar to be better prepared during this pivotal time in our industry! \nThe presentation/panel discussion will be followed by a Q&A session\, and all industry stakeholders are welcome to join!  And\, if you cannot make it on 8/24\, you can sign-up for the 8/19 webinar instead. \nPlease register for this webinar by filling out the form below. 
URL:https://dev.iabtechlab.com/event/8-24-project-rearc-webinar-how-the-removal-of-identifiers-impacts-publishers/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200819T110000
DTEND;TZID=America/New_York:20200819T120000
DTSTAMP:20260407T173948
CREATED:20200723T163357Z
LAST-MODIFIED:20251027T121406Z
UID:10484-1597834800-1597838400@dev.iabtechlab.com
SUMMARY:8/19 Project Rearc Webinar: How the Removal of Identifiers Impacts Publishers
DESCRIPTION:Sponsored by: \n \n  \nThe coming death of third-party cookies and other identifiers will have a profound impact on publishers’ entire business model\, from user acquisition and personalized delivery of content/services\, to targeting capabilities and their ability to demonstrate the efficacy of advertising campaigns. Don’t leave it to your tech teams… \nToday’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers\, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break\, impeding the flow of advertising spend that funds free consumer access to content and services. \nThe business impact from the removal of identifiers cuts much deeper and broader than you might think\, across all roles. Join this webinar to be better prepared during this pivotal time in our industry! \nThe presentation/panel discussion will be followed by a Q&A session\, and all industry stakeholders are welcome to join!  And\, if you cannot make it on 8/19\, you can sign-up for the 8/24 webinar instead. \nPlease register for this webinar by filling out the form below. 
URL:https://dev.iabtechlab.com/event/8-19-project-rearc-webinar-how-the-removal-of-identifiers-impacts-publishers/
LOCATION:Webinar
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