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UID:13299-1648126800-1648135800@dev.iabtechlab.com
SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs)
DESCRIPTION:As the momentum and drive for a privacy first internet deepens and quickens\, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs)\, the future of our industry to enable the functions and processes we rely upon for digital advertising\, with limited dependency on personally identifiable data; and in 2022\, Tech Lab is investing heavily into the development of such technologies as the foundations of a sustainable privacy safe future for our industry. \nThe ‘Privacy Enhancing Technologies Evolution Series’ is a three-part series that aims to bring the industry along in these conversations by providing on-going education on insights into emerging technologies and developments in this space. \nOur first event in March focused on the following topic tracks: \n\nWhat are Privacy Enhancing Technologies?\nWhy are they important for the sustainability of an ad funded internet\nPractical advertising use cases of today and in the future?\n\n  \n\n  \nAGENDA \n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM\nIAB Tech Lab Introduction\n\n\n1:05 PM\nKeynote: What are Privacy Enhancing Technologies? \nThis session will cover PETs 101 and answer questions about what they are\, what type of technologies and methods are used for privacy enhancing environments and what are the core principles driving PETs application. The session will explain by way of example advertising use case. \n\n\n1:30 PM\nQ&A\n\n\n1:35 PM\nPETs: A Sustainable Privacy-Centric Future \nAs the digital marketing industry pivots toward a cookieless\, privacy-first future\, businesses are looking for safe\, compliant\, and trustworthy solutions. As a result\, the industry is turning their focus to privacy-enhancing technologies (PETs) to support all disciplines within the digital advertising\, while ensuring consumer privacy choices are respected. Ethan Sailers\, OneTrust Solutions Engineering Manager\, will shed light on the importance of PETs in the worlds of advertising & privacy program management. \n\n\n1:40 PM\nPET Applications in other Industries \nPETs are new to advertising technology but they have been used in other industries and applications like health care\, financial services and government- the 2020 Census uses PETs when sharing the data.\n\n\n2:00 PM\nFireside chat: How to evaluate PETS- key considerations and criteria to determine application of PETs to use cases \nPETs are a new class of technologies encompassing cryptography for security and differential privacy that scrambles the data and adds levels of noise. It is necessary to understand where and how PETS should be applied. This session will cover criteria to evaluate and determine if PETS is the right technology for a particular use case.\n\n\n2:20 PM\nQ&A\n\n\n2:25 PM\nPanel: Practical Advertising Use Cases of Today and in the Future \nWhat are the advertising use cases where PETs can readily be applied? This set of expert speakers will explore different use cases and identify low hanging fruits for application of PETs. It will also explore how PETs are deployed\, what are the different components needed for a particular use case and touch upon on device vs. server side\, differential privacy\, secure multi party compute and implications on outcomes for different use cases.\n\n\n2:55 PM\nQ&A\n\n\n3:00 PM\nPanel: Are Clean Rooms Privacy Enhancing Technology? \nClean rooms are areas where data can be matched and compared for various personalized ads initiatives.  Whether a company wants to use that matched data to gain insight into how their consumers interact with products or services of another company\, or build a more comprehensive consumer profile\, clean rooms often provide that solution.  Often times\, clean rooms have built in privacy controls such as data masking\, tokenization or hashing and policy-enforced data deletion of source data. Some key questions emerge: Are clean rooms PETS?  Or are clean rooms adopters of PETs? Can there be privacy invasive clean rooms?  Or are clean rooms privacy protective by default?  The panel will discuss these central privacy themes around clean rooms and PETs.\n\n\n3:30 PM\nQ&A\n\n\n3:35 PM\nClosing Comments\n\n\n \n \n\n\n \n \n\n\n\n  \nAdditional events in this series will be: \n\nSeptember 13th: Education on Different PETs (in-person & virtual component TBD)\nDecember 8th: Tech Lab PETs working Group Deliverables and Updates (in-person & virtual component TBD)\n\nWe are still accepting speaker and sponsorship applications for the September and December events. If you’d like to be involved\, please reach out to: events@dev.iabtechlab.com
URL:https://dev.iabtechlab.com/event/03-24-privacy-enhancing-technologies-evolution-series-pets/
LOCATION:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210803T213000
DTEND;TZID=America/Los_Angeles:20210803T223000
DTSTAMP:20260407T162112
CREATED:20210624T211140Z
LAST-MODIFIED:20251027T121356Z
UID:12344-1628026200-1628029800@dev.iabtechlab.com
SUMMARY:State of ads.txt Adoption: Validating the Supply Chain (APAC)
DESCRIPTION:Date: 4rd Aug 2021 Time: 10:00 India\, 11:30 Jakarta\, 12:30 Singapore\, 14:30 Canberra\, 00:30 New York\nDate: 3rd Aug 2021 Time: 21:30 Los Angeles\n \nWith IAB Tech Lab’s release of the new Supply Chain Validation service\, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites\, 400\,000 apps and hundreds of sellers.json files\, we’ll share our findings for common syntactical errors\, relationship validations between ads.txt/sellers.json and more.
URL:https://dev.iabtechlab.com/event/state-of-ads-txt-adoption-validating-the-supply-chain-apac/
LOCATION:Webinar
CATEGORIES:webinar
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DTSTART;TZID=America/Los_Angeles:20200325T160000
DTEND;TZID=America/Los_Angeles:20200325T180000
DTSTAMP:20260407T162112
CREATED:20200124T142817Z
LAST-MODIFIED:20251027T121418Z
UID:9163-1585152000-1585159200@dev.iabtechlab.com
SUMMARY:The Evolving World of Digital Video Advertising: Insights into Identity and Measurement
DESCRIPTION:This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nAs streaming services consumption explodes\, brands are looking to OTT/CTV channels to reach their audiences. Combined with the changing environment around 3rd party browser cookies\, cross platform identity resolution is becoming a key problem to solve. At this event we will get a deeper look into how marketers and media can optimize their portfolio of linear TV\, OTT and digital video advertising\, and look at the current state of identity\, attribution and measurement technologies in this cross platform world. \nPlease join us for a deep dive into digital videos’ current state and future. We will share insights and encourage learning by audience participation followed by a networking cocktail hour. \nAgenda to include: \n\nIAB Tech Lab technical deep dive into solutions for modernizing the digital video advertising stack including delivery via VAST4.x\, interactivity through SIMID and Open Measurement update\nDeep dive thought leadership conversations into current video measurement capabilities and limitations and upcoming plans\nPanel discussion led by experts in digital video media and measurement\, platforms and future state of delivery and measurement\n\nIf you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nThis event\, is not open to press.
URL:https://dev.iabtechlab.com/event/the-evolving-world-of-digital-video-advertising-insights-into-identity-and-measurement/
LOCATION:VideoAmp\, 2229 S. Carmelina Ave\, Los Angeles\, CA\, 90064\, United States
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DTSTART;TZID=America/New_York:20190723T130000
DTEND;TZID=America/New_York:20190723T180000
DTSTAMP:20260407T162112
CREATED:20190419T205805Z
LAST-MODIFIED:20251027T121420Z
UID:7731-1563886800-1563904800@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Open Forum: Advances in Measurement & User Experience
DESCRIPTION:  \nJoin IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK. \nLearn about the update and next phase of LEAN (Light\, Encrypted\, Allowing-choice\, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines. \n\nAgenda\n\n\n\n\n\n1:00 PM – 1:15 PM\n\n\nIntroduction and Opening Remarks\n\n\n\n \n\n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:15 PM – 1:30 PM\n\n\nOM SDK Updates – Release 1.3\n\n\n\n \n\nJoe Ranzenbach\n\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nGautam Babbar\nProduct Manager\, DoubleVerify\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:30 PM – 1:50 PM\n\n\nIntegration Partner Experience (PANEL)\n\n\n\n\n \n\nLisandro Lejano\nSenior Product Manager\, Twitter\n\n\n\n \n\nBrad Galiette\nProduct Manager\, Viewability\, Google\n\n\n\n \n\nThu Nguyen\n\nProduct Manager – DTCI-Technology\, Walt Disney Company \nEric Wong\nProduct Manager\nUnity Technologies \n\n\n\n\n\n\n\n\n\n\n\n1:50 PM – 2:10 PM\n\n\nAd Experience Part 1\n\n\n\n \n\n\nPaul Vincent\nCEO\, Neuranet/Flexitive\n\n\n\n\n\n\n\n\n\n\n2:10 PM – 2:25 PM\n\n\nOMSDK Compliance Certification\n\n\n\n \n\n\nJarrett Wold\nDirector\, Compliance Programs \, IAB Tech Lab\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n2:25 PM – 3:00 PM\n\n\nOM SDK Adoption + Onboarding\n\n\n\n \n\n\nJoe Ranzenbach\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nJoe Barone\nManaging Director\, Digital Advertising Operations\, GroupM\n\n\n\n \n\nSam Mansour\nPrincipal Product Manager\, Oracle Data Cloud\n\n\n\n \n\nDavid Murnick\nEVP\, Digital Media Operations & Technology Partnerships\, Dentsu Aegis\n\n\n\n\n\n\n\n\n\n\n3:00 PM – 3:15 PM\n\n\nShort Break\n\n\n \n\n\n\n\n\n\n\n3:15 PM – 3:35 PM\n\n\nCBA Update\n\n\n\n \n\n\nJason James\nProduct Manager\, Google\n\n\n\n\n\n\n\n\n\n\n3:35 PM – 3:50 PM\n\n\nUpdate on LEAN/ New Ad Portfolio\n\n\n\nSpeakers\n\n \n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n3:50 PM – 4:15 PM\n\n\nNew Ad Portfolio Adoption Experience/ Challenges\n\n\n\n \n\n\nOmar Yousif\nVice President\, Creative\, NBCUniversal\n\n\n\n\n\n\n\n\n\n\n4:15 PM – 4:35 PM\n\n\nAd Experience Part 2\n\n\n\n \n\n\nMatt Snyder\nFounder & CEO\, ResponsiveAds\n\n\n\n\n\n\n\n\n\n\n4:35 PM – 6:00 PM\n\n\nNetworking!\n\n\n\n\n 
URL:https://dev.iabtechlab.com/event/open-forum-measurement-user-experience/
LOCATION:Google – NYC\, 111 8th Avenue \, 11th Floor\, New York\, NY\, 10011\, United States
CATEGORIES:open forum
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