BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Tech Lab - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Tech Lab
X-ORIGINAL-URL:https://dev.iabtechlab.com
X-WR-CALDESC:Events for IAB Tech Lab
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200414T120000
DTEND;TZID=America/New_York:20200414T130000
DTSTAMP:20260407T222704
CREATED:20200310T210558Z
LAST-MODIFIED:20251027T121417Z
UID:9668-1586865600-1586869200@dev.iabtechlab.com
SUMMARY:Webinar: SIMID ("Secure Interactive Media Interface Definition") - Taking VPAID back to the basics! (Build Simple Secure Interactive Ads)
DESCRIPTION:Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) over the last few years. This included a refresh of VAST (with VAST4) as well as two specs to replace the widely used (but often disliked) VPAID – Open Measurement for measurement use cases and SIMID (“Secure Interactive Media Interface Definition”) for interactive use cases. \nIn this webinar\, learn about the background and working details of SIMID from some of the members of the SIMID working group. \nGet your SIMID and VPAID questions answered: \n\nWhat are the problems with VPAID?\nHow does the VAST4 based stack (VAST4+OMID+SIMID) address these problems?\nWhy does VPAID not work for SSAI – and how is this addressed?\nHow does interactivity work with SIMID?\nHow does SIMID offer a more secure model for publishers?\nHow does SIMID simplify everyone’s lives?\n\nAnd more!
URL:https://dev.iabtechlab.com/event/simid-taking-vpaid-back-to-the-basics/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T090000
DTEND;TZID=America/New_York:20191112T183000
DTSTAMP:20260407T222704
CREATED:20190307T210040Z
LAST-MODIFIED:20251027T121420Z
UID:7428-1573549200-1573583400@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Keys to Consumer Attention
DESCRIPTION:Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers \nJoin us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis\, Google\, Kochava\, NBCUniversal\, Nielsen\, Pandora\, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. \n\n[ngg src=”galleries” ids=”5″ display=”basic_thumbnail”] \nAgenda\n\n\n\n\n\n8:30 AM – 9:30 AM\nRegistration and Networking Breakfast\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\n\nOpening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention\n \nSpeakers:\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\n\n\n\n\n\n\n9:45 AM – 10:20 AM\n\n\nColliding Trends: How 5G\, Heads-up Display (HUD)\, AI & More Will Transform Audiences… Before You’re Ready!\n\n\n\n\n \nSpeakers:\n\nBrad Berens – Principal\, Big Digital Idea Consulting\, Inc.\n\n\n\n\n\n\n10:20 AM – 10:40 AM\n\n\nElephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention\n\n \nSpeakers:\n\nBob Perkins – Chief Operating Officer\, BritePool\n\n\n\n\n\n\n\n10:40 AM – 11:05 AM\n\n\n\n\n\n\n\nA Collision Course in Digital Transformation After the Click: A Case Study\n \n\n\n\n\nSpeakers:\nJulie Roehm – Former Chief Experience Officer and CMO\, ABRA\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n11:25 AM – 12:00 PM\n\n \n\n\n\nHow People Based Strategies Will Make You Think Differently About Measurement \nSpeakers:\n\nRachel Brook – Managing Partner\, Head of Advanced Analytics\, MediaCom\nSue Hogan – SVP\, Research & Measurement\, IAB\nChris Morgan\, Vice President & GM\, Moat Product\, Oracle\n\nMaggie Zhang – EVP\, Video Research & Insights\, Dentsu Aegis\n\n\n \n\n\n\n\n\n12:00 PM – 12:20 PM\n\n\n\n\nA Survivor’s Guide to the OTT Apocalypse: Cross-Device\n\n\n\nSpeakers:\n\n\n\n\n\n\n\n\nTrevor Hamilton – Vice President\, Sales\, Kochava\n\n\n\n\n\n\n12:20 PM – 12:35 PM\n\n\nConversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance\n\n\n\n\n \nSpeakers:\n\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\nGeorge Ivie – Executive Director and CEO\, Media Rating Council\, Inc. (MRC\n\n\n\n\n\n\n\n12:35 PM – 12:55 PM\n\n\n\n\nSteps Forward in Over-the-Top (OTT)/CTV Measurement\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nTal Chalozin – Co-Founder & Chief Technology Officer\, Innovid\n\n\n\n\n\n\n\n12:55 PM – 1:45 PM\n\n\nLUNCH\n\n\n\n\n\n\n\n\n\n1:45 PM – 2:05 PM\n\n\n\nPandora’s Leap Ahead in Measurement with Open Measurement SDK\n\n\n\n\n\n \nSpeakers:\n\n\n\nMaria Breza – Vice President of Ad Quality Measurement and Audience Data Operations\, Pandora\n\n\n\n\n\nElizabeth Petro – Principal Product Manager\, Pandora\n\n\n\n\n\n\n\n\n\n\n\n\n\n2:05 PM – 2:20 PM\n\n\nWhy Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement\n\n\n\n\n \nSpeakers:\n\n\n\nSara Navaridas – Digital Product Leadership\, Nielsen\n\n\n\n\n\n\n2:20 PM – 2:35 PM\n\n\n\n\nClosing the Loop on Open Measurement SDK\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nJoe Ranzenbach – Director of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n\n\n\n\n2:35 PM – 2:50 PM\n\n\nMeasurement Technology Compliance: Podcast and Open Measurement SDK\n\n\n\n\n \nSpeakers:\n\nColleen Tricarico – Manager\, Digital Audit Services \, BPA Worldwide\n\nJarrett Wold – Director\, Compliance Programs \, IAB Tech Lab\n\n\n\n\n\n\n\n2:50 PM – 3:10 PM\n\n\nBetter Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads\n\n\n\n\n \nSpeakers:\n\n\n\nNeal Thurman – Director\, Coalition for Better Ads\n\n\n\n\n\n\n\n\n3:10 PM – 3:40 PM\n\n\nThe Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive\, Flexible Ad Portfolio\n\n\n\n\n \nSpeakers:\nStephen Corby\, Founder & CEO\, Specless\nRick Liguori\, Vice President\, Digital Sales Ops\, OTS\, NBCUniversal\n\n\nOmar Yousif – VP\, NBCU Skycastle Digital Studio\, NBCUniversal\n\n\n\n\n\n\n\n3:40 PM – 4:00 PM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n4:00 PM – 4:20 PM\n\n\n\n\nBrowsing Websites in 2019: The Need to Design for Privacy\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAirey Baringer – Head of Product\, Quantcast\n\nMichael Krauss – VP of Product Management \, Sourcepoint\nDaniel Spring\, Director of Product Management\, Verizon Media\n\n\n\n\n\n\n\n4:20 PM – 4:40 PM\n\n\n\n\nCross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAron Schatz – Director of Product & Data\, PowerInbox\n\nAmit Shetty – Senior Director\, Video & Audio Products\, IAB Tech Lab\nRyan Thompson – Software Engineer\, Google\n\n\n\n\n\n\n\n4:40 PM – 5:00 PM\n\n\nNo Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization\n\n\n\n\n \nSpeakers: \n\nShankar Venkataraman – Senior Vice President\, Product & Engineering\, Jivox\n\n\n\n\n\n\n5:00 PM – 5:20 PM\n\nTransforming Video in a Connected World\n \nSpeakers:\nJessica Hogue\, GM of Measurement and Analytics\, Innovid\n\n\n\n\n\n\n5:20 PM – 5:30 PM\nClosing Remarks\n\n\n\n\n\n\n\n5:30 PM – 6:30 PM\n\n\nCOCKTAIL NETWORKING\n \n\n\n\n\nInquire more about this event by e-mailing techlab@dev.iabtechlab.com.  \n  \n\n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-experience-measurement/
LOCATION:Convene – Park Avenue\, 237 Park Avenue\, New York\, NY\, 10017\, United States
END:VEVENT
END:VCALENDAR