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DTSTART;TZID=America/New_York:20190506T083000
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UID:7310-1557131400-1557162000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain
DESCRIPTION:IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders\, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. \nThis event is for technical and operations teams who are building the future of programmatic supply chain technology\, including those from brands\, agencies\, and publishers. For this event\, our supply chain scope includes authenticating publisher media inventory\, providing transparent paths through ad tech SSP/Exchange platforms\, reducing fraud\, and serving trusted advertiser creative on purchased impressions. Attendees will deep dive into critical technical standards\, remaining supply chain vulnerabilities and take away inputs for engineering roadmaps in 2019.  \nAs an industry\, we made huge strides in securing the supply chain last year\, and the fight continues as the latest ad technology standards are adopted. This full-day event will be packed with fresh takes on fighting remaining fraud vectors and adopting technical standards for programmatic transparency.   You’ll learn about updated technologies like OpenRTB 3.0\, OpenDirect 2.0\, AdCOM 1.0\, app-ads.txt and more\, and leave with actionable insights for platform development.  \n\n  \n\n\nAgenda\n\nNote: Times subject to change \n\n8:30 AM – 9:30 AM\n\n\nRegistration and Networking Breakfast\n\n\n\n \n\n\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\nOpening Remarks: The Road to Programmatic Paradise\nWhat does it mean to clean up the programmatic media supply chain? What are the differences between fighting fraud and providing transparency? How do all of the OpenMedia standards releases in 2018 work together? What vulnerabilities remain?\n \nSpeaker: Dennis Buchheim\, SVP & GM\, IAB Tech Lab\n\n\n\n9:45 AM – 10:05 AM \nPathway to a Safer and Transparent Marketplace:  Adopting OpenRTB 3.0\nThis presentation highlights the necessity of adopting OpenRTB 3.0 to make the supply chain more efficient.  Comparison of industry efforts\, like ads.cert\, and how to combat fraud and transparency.   \nSpeakers:\nAmit Bhawnani\, Vice President\, Engineering\, Media.net\nAmy Ogawa\, Director of Strategic Partnerships\, Media.net \n\n\n\n\n\n\n\n\n10:05 AM – 10:20 AM \nDynamic Updates: Stacking the Specs within the OpenMedia Framework\nWhat is the OpenMedia specification stack? How can you build interoperability in programmatic technology? How does OpenRTB 3.0 work with AdCOM 1.0? What is the advertising common object model? How are privacy and premium inventory supported across these specifications\n \nSpeaker: J. Allen Dove\, Chief Technology Officer\, SpotX \n\n\n10:20 AM – 10:45 AM\n\n\nSafety & Transparency for Programmatic Buying: Introducing sellers.json and Supply Chain Object\, New Transparency Technology in Public Comment\nsellers.json +supply chain object have been released for public comment. This session will review of tech specs and explore how this new tech brings transparency in programmatic.\n \n\nSpeaker: Jud Spencer\, Principle Software Engineer\, The Trade Desk \n\n\n\n10:45 AM – 11:00 AM\n\n\n\nOpenDirect 2.0: Why Automated Guaranteed Matters Now\nHighlights OpenDirect 2.0 capabilities\, showcases current adopters\, and explains how OpenDirect 2.0 and AdCOM can be implemented.\n \nSpeaker: Robyn Parker\, Chief Information Officer\, Adslot\n\n\n\n11:00 AM – 11:15 AM\n\n\n\nTechnical Challenges and Solutions for Automated Guaranteed\nFireside chat diving into OpenDirect 2.0 implementation.\n \nSpeakers:\nEric Cherng\, Director\, Product Management\, Freewheel\nRobyn Parker\, Chief Information Officer\, Adslot \n\n\n11:15 AM – 11:30 AM\n\n\n\nEfficiency in the Creative Approval Process\nShowcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.\n \nSpeakers:\nCurt Larson\, Chief Product Officer\, Sharethrough\nIan Trider\, Director\, RTB Platform Operations\, Centro \n\n\n\n\n11:30 AM – 11:45\nBREAK \n\n\n\n11:45 AM – 12:15 PM\n\nProgrammatic Video: Video and the Open Ad Request\nHow new video use cases continue to expand the need for an open ad request\, and how the OpenRTB protocol can inform the future of programmatically exchanged video. \n \nSpeakers:\nJ. Allen Dove\, Chief Technology Officer\, SpotX\nAron Schatz\, Director of Programmatic Solutions\, Powerinbox\nAnthony Katsur\, Senior  Vice President\, Digital Strategy\, Corp Dev & Ops\, Nexstar \n\n\n\n12:15 PM – 12:35 PM\n\n\n\nYour 2019 Programmatic Product Roadmap\nWhat should you prioritize in 2019? Where are you at in your OpenRTB 3.0 or OpenDirect 2.0 adoption? How should your engineering team leverage existing industry standards and resources?\n \nSpeakers:\nJennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab\nIsaac Schechtman\, Director\, Sales Engineering\, BidSwitch\nSteven Katz\, Senior Principal Architect\, Verizon Media\nAswanth Vemulapalli\, Senior Product Manager\, PubMatic \n\n\n\n\n\n\n\n12:35 PM – 1:00 PM\n\n\n\nPrivacy and the Programmatic Media Supply Chain\nWith recent privacy law\, what are the concerns about open exchanges? How have companies used the IAB Europe Transparency and Consent Framework over programmatic to communicate consent? What is the latest enhancements within the IAB Europe Transparency and Consent Framework v2?\n \n\n\n\nSpeaker: Alex Cone\, Senior Product Manager\, Xandr\n\n\n\n1:00 PM – 2:00 PM\nLUNCH \n\n\n\n\n\n\n\n\n\n2:00 PM – 2:15 PM\nAnti-Fraud: Holistic Approaches to Solving Ad Fraud\n\n\n \nSpeakers:\n\nDennis Buchheim\, SVP & GM\, IAB Tech Lab\n\nMike Zaneis\, Chief Executive Officer\, Trustworthy Accountability Group\n\n\n\n\n\n2:15 PM – 2:35 PM\n\n\n\nHidden Numbers: New Data from OTT/CTV Ad Fraud and the Rise of App Spoofing\nPresentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.\n \nSpeakers:\nAngelos Lazaris\, Chief Data Scientist\, Pixalate\nAmy King\, VP\, Product Marketing\, Pixalate \n\n\n\n\n\n\n2:35 PM – 2:55 PM\n\n\n\nHow Can You Take Advantage of ads.txt and app-ads.txt?\nHow does app-ads.txt work? What does it look like for buyers to implement app-ads.txt? What resources are available?\n \nSpeakers:\nYoav Arnstein\, Director of Product\, Facebook\nPer Bjorke\, Senior Product Manager\, Google\nIsaac Schechtman\, Director of Sales\, Bidswitch\n\n\n\n\n\n2:55 PM – 3:10 PM \nResources for ads.txt analytics\nPresentation of ads.txt resources\, including a demo of the IAB Tech Lab Ads.txt aggregator tool.\n \nSpeaker: Mayank Mishra\, Senior Director Engineering\, IAB Tech Lab \n\n\n\n\n\n\n3:10 PM – 3:25 PM\n\n\n\nBlack Hat Spring Planning and the Criminal Roadmap in 2019\nCriminal dynamics and what White Ops has learned in fighting the bad guys.\n \nSpeaker: Michael Tiffany\, Co-founder & President\, White Ops \n\n3:25 PM – 3:30 PM\nIndustry Anti-Fraud Roadmap \nBased on the remaining supply chain vulnerabilities\, what should the industry prioritize for industry technology development? \n\n\nSpeaker:  Jennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab  \n\n\n\n\n\n3:30 PM – 3:45 PM \nBREAK \n\n\n\n3:45 PM – 4:10 PM\n\n\n\n\nads.cert and Certificate Authorities: A Technical Perspective \nReview of the status of the ads.cert: signed bid requests protocol\, and understanding how the underlying ads.cert technology works. Is there a need for certificate authorities to host cryptographic keys?\n \n\n\nSpeakers:  \nCurt Larson\, Chief Product Officer\, Sharethrough\n\nNamit Merchant\, Chief Operating Officer\, Media.net\n\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing\nJon Whitticom\, EVP\, Product\, GroupM\n\n\n4:10 PM – 4:35 PM \n\n\n\n\nLong Term Security Projects in the OpenRTB Working Group\n \n\nSpeakers:\nCurtis Light\, Staff Software Engineer\, Google\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing \n\n\n\n\n\n\n4:35 PM – 4:50 PM\n\n\n\n\nAuditable Supply Chain and Programmatic Best Practices \nEnsuring accountability and transparency in supply chain.\n \nSpeakers: \nMike McNeeley\, Vice President\, Product\, Demand & UI\, Index Exchange\nAllison Schulte\, SVP\, Product\, Amnet Group\nBenjamin Dick\, Product Director – Data\, IAB Tech Lab\n\n4:50 PM – 5:15 PM\nWhat’s Wrong with the Open Exchange?  \nAre budgets shifting back to direct deals? What is needed to secure the open exchange? What are the technology value propositions for the open exchange? How do we frame the technical vulnerabilities\, fraud\, and privacy concerns to create better technology?\n \nSpeakers:\nBismit Boruah\, Head of Programmatic Operations\, InMobi \nAmy King\, VP\, Product Marketing\, Pixalate\nMichael Zacharski\, Chief Executive Officer\, EMX Digital\nShelley Pinsonneault\, VP\, Partnership & Standards\, Publicis Media\n\n5:15 PM – 5:20 PM\nClosing Notes \nWrapping up the day\, summarizing our takeaways and learnings. \n\nSPONSORS & PARTNERS\nTITLE SPONSOR \nPLATINUM SPONSOR \n \nGOLD SPONSOR \n \n  \nQuestions regarding this event and sponsorships can be sent to techlab@dev.iabtechlab.com
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-transparency-and-securing-the-supply-chain/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
CATEGORIES:conference
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