IAB Tech Lab

IAB Tech Lab Innovation Day: Keys to Consumer Attention
2019-11-12 09:00 - 18:30 (America/New_York) | Convene – Park Avenue, 237 Park Avenue, New York, NY, 10017, United States
Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers
Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend.

Agenda

8:30 AM – 9:30 AM
Registration and Networking Breakfast

9:30 AM – 9:45 AM

Opening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention

Speakers:
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

9:45 AM – 10:20 AM

Colliding Trends: How 5G, Heads-up Display (HUD), AI & More Will Transform Audiences… Before You’re Ready!

Speakers:

Brad Berens – Principal, Big Digital Idea Consulting, Inc.

10:20 AM – 10:40 AM

Elephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention

Speakers:

Bob Perkins – Chief Operating Officer, BritePool

10:40 AM – 11:05 AM

A Collision Course in Digital Transformation After the Click: A Case Study

Speakers:
Julie Roehm – Former Chief Experience Officer and CMO, ABRA

11:05 AM – 11:25 AM

COFFEE BREAK

11:25 AM – 12:00 PM

How People Based Strategies Will Make You Think Differently About Measurement
Speakers:

Rachel Brook – Managing Partner, Head of Advanced Analytics, MediaCom
Sue Hogan – SVP, Research & Measurement, IAB
Chris Morgan, Vice President & GM, Moat Product, Oracle

Maggie Zhang – EVP, Video Research & Insights, Dentsu Aegis

12:00 PM – 12:20 PM

A Survivor’s Guide to the OTT Apocalypse: Cross-Device

Speakers:

Trevor Hamilton – Vice President, Sales, Kochava

12:20 PM – 12:35 PM

Conversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance

Speakers:

Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

George Ivie – Executive Director and CEO, Media Rating Council, Inc. (MRC

12:35 PM – 12:55 PM

Steps Forward in Over-the-Top (OTT)/CTV Measurement

Speakers:

Tal Chalozin – Co-Founder & Chief Technology Officer, Innovid

12:55 PM – 1:45 PM

LUNCH

1:45 PM – 2:05 PM

Pandora’s Leap Ahead in Measurement with Open Measurement SDK

Speakers:

Maria Breza – Vice President of Ad Quality Measurement and Audience Data Operations, Pandora

Elizabeth Petro – Principal Product Manager, Pandora

2:05 PM – 2:20 PM

Why Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement

Speakers:

Sara Navaridas – Digital Product Leadership, Nielsen

2:20 PM – 2:35 PM

Closing the Loop on Open Measurement SDK

Speakers:

Joe Ranzenbach – Director of Product, Mobile & Video, Integral Ad Science

2:35 PM – 2:50 PM

Measurement Technology Compliance: Podcast and Open Measurement SDK

Speakers:

Colleen Tricarico – Manager, Digital Audit Services , BPA Worldwide

Jarrett Wold – Director, Compliance Programs , IAB Tech Lab

2:50 PM – 3:10 PM

Better Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads

Speakers:

Neal Thurman – Director, Coalition for Better Ads

3:10 PM – 3:40 PM

The Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive, Flexible Ad Portfolio

Speakers:
Stephen Corby, Founder & CEO, Specless
Rick Liguori, Vice President, Digital Sales Ops, OTS, NBCUniversal

Omar Yousif – VP, NBCU Skycastle Digital Studio, NBCUniversal

3:40 PM – 4:00 PM

COFFEE BREAK

4:00 PM – 4:20 PM

Browsing Websites in 2019: The Need to Design for Privacy

Speakers:

Airey Baringer – Head of Product, Quantcast

Michael Krauss – VP of Product Management , Sourcepoint
Daniel Spring, Director of Product Management, Verizon Media

4:20 PM – 4:40 PM

Cross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)

Speakers:

Aron Schatz – Director of Product & Data, PowerInbox

Amit Shetty – Senior Director, Video & Audio Products, IAB Tech Lab
Ryan Thompson – Software Engineer, Google

4:40 PM – 5:00 PM

No Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization

Speakers:

Shankar Venkataraman – Senior Vice President, Product & Engineering, Jivox

5:00 PM – 5:20 PM

Transforming Video in a Connected World

Speakers:
Jessica Hogue, GM of Measurement and Analytics, Innovid

5:20 PM – 5:30 PM
Closing Remarks

5:30 PM – 6:30 PM

COCKTAIL NETWORKING

Inquire more about this event by e-mailing techlab@dev.iabtechlab.com.
