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DTSTART;TZID=America/New_York:20191112T090000
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DTSTAMP:20260407T192139
CREATED:20190307T210040Z
LAST-MODIFIED:20251027T121420Z
UID:7428-1573549200-1573583400@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Keys to Consumer Attention
DESCRIPTION:Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers \nJoin us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis\, Google\, Kochava\, NBCUniversal\, Nielsen\, Pandora\, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. \n\n[ngg src=”galleries” ids=”5″ display=”basic_thumbnail”] \nAgenda\n\n\n\n\n\n8:30 AM – 9:30 AM\nRegistration and Networking Breakfast\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\n\nOpening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention\n \nSpeakers:\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\n\n\n\n\n\n\n9:45 AM – 10:20 AM\n\n\nColliding Trends: How 5G\, Heads-up Display (HUD)\, AI & More Will Transform Audiences… Before You’re Ready!\n\n\n\n\n \nSpeakers:\n\nBrad Berens – Principal\, Big Digital Idea Consulting\, Inc.\n\n\n\n\n\n\n10:20 AM – 10:40 AM\n\n\nElephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention\n\n \nSpeakers:\n\nBob Perkins – Chief Operating Officer\, BritePool\n\n\n\n\n\n\n\n10:40 AM – 11:05 AM\n\n\n\n\n\n\n\nA Collision Course in Digital Transformation After the Click: A Case Study\n \n\n\n\n\nSpeakers:\nJulie Roehm – Former Chief Experience Officer and CMO\, ABRA\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n11:25 AM – 12:00 PM\n\n \n\n\n\nHow People Based Strategies Will Make You Think Differently About Measurement \nSpeakers:\n\nRachel Brook – Managing Partner\, Head of Advanced Analytics\, MediaCom\nSue Hogan – SVP\, Research & Measurement\, IAB\nChris Morgan\, Vice President & GM\, Moat Product\, Oracle\n\nMaggie Zhang – EVP\, Video Research & Insights\, Dentsu Aegis\n\n\n \n\n\n\n\n\n12:00 PM – 12:20 PM\n\n\n\n\nA Survivor’s Guide to the OTT Apocalypse: Cross-Device\n\n\n\nSpeakers:\n\n\n\n\n\n\n\n\nTrevor Hamilton – Vice President\, Sales\, Kochava\n\n\n\n\n\n\n12:20 PM – 12:35 PM\n\n\nConversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance\n\n\n\n\n \nSpeakers:\n\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\nGeorge Ivie – Executive Director and CEO\, Media Rating Council\, Inc. (MRC\n\n\n\n\n\n\n\n12:35 PM – 12:55 PM\n\n\n\n\nSteps Forward in Over-the-Top (OTT)/CTV Measurement\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nTal Chalozin – Co-Founder & Chief Technology Officer\, Innovid\n\n\n\n\n\n\n\n12:55 PM – 1:45 PM\n\n\nLUNCH\n\n\n\n\n\n\n\n\n\n1:45 PM – 2:05 PM\n\n\n\nPandora’s Leap Ahead in Measurement with Open Measurement SDK\n\n\n\n\n\n \nSpeakers:\n\n\n\nMaria Breza – Vice President of Ad Quality Measurement and Audience Data Operations\, Pandora\n\n\n\n\n\nElizabeth Petro – Principal Product Manager\, Pandora\n\n\n\n\n\n\n\n\n\n\n\n\n\n2:05 PM – 2:20 PM\n\n\nWhy Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement\n\n\n\n\n \nSpeakers:\n\n\n\nSara Navaridas – Digital Product Leadership\, Nielsen\n\n\n\n\n\n\n2:20 PM – 2:35 PM\n\n\n\n\nClosing the Loop on Open Measurement SDK\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nJoe Ranzenbach – Director of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n\n\n\n\n2:35 PM – 2:50 PM\n\n\nMeasurement Technology Compliance: Podcast and Open Measurement SDK\n\n\n\n\n \nSpeakers:\n\nColleen Tricarico – Manager\, Digital Audit Services \, BPA Worldwide\n\nJarrett Wold – Director\, Compliance Programs \, IAB Tech Lab\n\n\n\n\n\n\n\n2:50 PM – 3:10 PM\n\n\nBetter Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads\n\n\n\n\n \nSpeakers:\n\n\n\nNeal Thurman – Director\, Coalition for Better Ads\n\n\n\n\n\n\n\n\n3:10 PM – 3:40 PM\n\n\nThe Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive\, Flexible Ad Portfolio\n\n\n\n\n \nSpeakers:\nStephen Corby\, Founder & CEO\, Specless\nRick Liguori\, Vice President\, Digital Sales Ops\, OTS\, NBCUniversal\n\n\nOmar Yousif – VP\, NBCU Skycastle Digital Studio\, NBCUniversal\n\n\n\n\n\n\n\n3:40 PM – 4:00 PM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n4:00 PM – 4:20 PM\n\n\n\n\nBrowsing Websites in 2019: The Need to Design for Privacy\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAirey Baringer – Head of Product\, Quantcast\n\nMichael Krauss – VP of Product Management \, Sourcepoint\nDaniel Spring\, Director of Product Management\, Verizon Media\n\n\n\n\n\n\n\n4:20 PM – 4:40 PM\n\n\n\n\nCross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAron Schatz – Director of Product & Data\, PowerInbox\n\nAmit Shetty – Senior Director\, Video & Audio Products\, IAB Tech Lab\nRyan Thompson – Software Engineer\, Google\n\n\n\n\n\n\n\n4:40 PM – 5:00 PM\n\n\nNo Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization\n\n\n\n\n \nSpeakers: \n\nShankar Venkataraman – Senior Vice President\, Product & Engineering\, Jivox\n\n\n\n\n\n\n5:00 PM – 5:20 PM\n\nTransforming Video in a Connected World\n \nSpeakers:\nJessica Hogue\, GM of Measurement and Analytics\, Innovid\n\n\n\n\n\n\n5:20 PM – 5:30 PM\nClosing Remarks\n\n\n\n\n\n\n\n5:30 PM – 6:30 PM\n\n\nCOCKTAIL NETWORKING\n \n\n\n\n\nInquire more about this event by e-mailing techlab@dev.iabtechlab.com.  \n  \n\n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-experience-measurement/
LOCATION:Convene – Park Avenue\, 237 Park Avenue\, New York\, NY\, 10017\, United States
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