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SUMMARY:The Evolving World of Digital Video Advertising: Insights into Identity and Measurement
DESCRIPTION:This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nAs streaming services consumption explodes\, brands are looking to OTT/CTV channels to reach their audiences. Combined with the changing environment around 3rd party browser cookies\, cross platform identity resolution is becoming a key problem to solve. At this event we will get a deeper look into how marketers and media can optimize their portfolio of linear TV\, OTT and digital video advertising\, and look at the current state of identity\, attribution and measurement technologies in this cross platform world. \nPlease join us for a deep dive into digital videos’ current state and future. We will share insights and encourage learning by audience participation followed by a networking cocktail hour. \nAgenda to include: \n\nIAB Tech Lab technical deep dive into solutions for modernizing the digital video advertising stack including delivery via VAST4.x\, interactivity through SIMID and Open Measurement update\nDeep dive thought leadership conversations into current video measurement capabilities and limitations and upcoming plans\nPanel discussion led by experts in digital video media and measurement\, platforms and future state of delivery and measurement\n\nIf you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nThis event\, is not open to press.
URL:https://dev.iabtechlab.com/event/the-evolving-world-of-digital-video-advertising-insights-into-identity-and-measurement/
LOCATION:VideoAmp\, 2229 S. Carmelina Ave\, Los Angeles\, CA\, 90064\, United States
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