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UID:10051-1587589200-1587592800@dev.iabtechlab.com
SUMMARY:PROJECT REARC WEBINAR: COOKIES AND TRACKING – WHY ARE THEY GOING AWAY\, AND WHAT DO WE DO NOW?
DESCRIPTION:IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies\, tracking\, and the evolution of the internet\, and how we got to where we are today. We’ll provide different perspectives\, more information on the next steps\, and how to get involved in the process. \nRecently\, we’ve announced Project Rearc\, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry\, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. \nWe encourage all to join us and learn more about Project Rearc\, so please feel free to invite your colleagues and industry partners too.
URL:https://dev.iabtechlab.com/event/project-rearc-webinar-cookies-and-tracking-why-are-they-going-away-and-what-do-we-do-now-2/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200401T200000
DTEND;TZID=America/New_York:20200401T210000
DTSTAMP:20260407T160341
CREATED:20200330T212436Z
LAST-MODIFIED:20251027T121417Z
UID:9992-1585771200-1585774800@dev.iabtechlab.com
SUMMARY:PROJECT REARC WEBINAR: COOKIES AND TRACKING – WHY ARE THEY GOING AWAY\, AND WHAT DO WE DO NOW?
DESCRIPTION:IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies\, tracking\, and the evolution of the internet\, and how we got to where we are today. We’ll provide different perspectives\, more information on the next steps\, and how to get involved in the process. \nRecently\, we’ve announced Project Rearc\, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry\, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. \nWe encourage all to join us and learn more about Project Rearc\, so please feel free to invite your colleagues and industry partners too.
URL:https://dev.iabtechlab.com/event/project-rearc-webinar-cookies-and-tracking-why-are-they-going-away-and-what-do-we-do-now/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200331T120000
DTEND;TZID=America/New_York:20200331T130000
DTSTAMP:20260407T160341
CREATED:20200306T174930Z
LAST-MODIFIED:20251027T121417Z
UID:9630-1585656000-1585659600@dev.iabtechlab.com
SUMMARY:Project Rearc Webinar: Cookies and Tracking – Why Are They Going Away\, and What Do We Do Now?
DESCRIPTION:IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies\, tracking\, and the evolution of the internet\, and how we got to where we are today. We’ll provide different perspectives\, more information on the next steps\, and how to get involved in the process. \nRecently\, we’ve announced Project Rearc\, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry\, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. \nWe encourage all to join us and learn more about Project Rearc\, so please feel free to invite your colleagues and industry partners too. And\, if you cannot make it on 3/31\, you can sign-up for the 3/26 webinar instead. \n 
URL:https://dev.iabtechlab.com/event/3-31-project-rearc-webinar-how-did-we-get-to-where-we-are-today/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200326T120000
DTEND;TZID=America/New_York:20200326T130000
DTSTAMP:20260407T160341
CREATED:20200309T181838Z
LAST-MODIFIED:20251027T121417Z
UID:9632-1585224000-1585227600@dev.iabtechlab.com
SUMMARY:Project Rearc Webinar: Cookies and Tracking – Why Are They Going Away\, and What Do We Do Now?
DESCRIPTION:IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies\, tracking\, and the evolution of the internet\, and how we got to where we are today. We’ll provide different perspectives\, more information on the next steps\, and how to get involved in the process. \nRecently\, we’ve announced Project Rearc\, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry\, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. \nWe encourage all to join us and learn more about Project Rearc\, so please feel free to invite your colleagues and industry partners too. And\, if you cannot make it on 3/26\, you can sign-up for the 3/31 webinar instead.
URL:https://dev.iabtechlab.com/event/3-26-project-rearc-webinar-how-did-we-get-to-where-we-are-today/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200305T153000
DTEND;TZID=America/New_York:20200305T183000
DTSTAMP:20260407T160341
CREATED:20200117T183023Z
LAST-MODIFIED:20251027T121418Z
UID:9135-1583422200-1583433000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Q1 Council Meeting
DESCRIPTION:Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity\, transparency\, and privacy conversations. We will also be discussing some of the foundational changes affecting our industry over the next few years and how Tech Lab plans to prioritize its work to address them. \nPlease note that no press is allowed for this meeting \nAGENDA: \n3:30-3:40 –  Introduction \n3:40-4:45 –  Identity\, Data\, & Consumer Privacy: Harmonizing Privacy and Personalization in a Post-Cookie World \n\nProject Rearc – industry-wide collaboration to develop approaches that harmonize privacy and personalization in a post-cookie world\n\n\nDataLabel.org – efforts to apply transparency standards to the data supply chain\nEvolution of the content taxonomy to support privacy and brand safety\nPrivacy Update: Transparency & Consent Framework 2.0 + CCPA\n\n4:45-4:55 –  Programmatic Effectiveness \n\nUpdate on Anti-Ad Fraud initiatives: ads/app-ads.txt adoption updates\nVideo Ad Requests – a new AdCOM specification (CATS) for non-RTB use cases\n\n4:55-5:05 –  Programmatic Effectiveness \n\nCommon Ad Transport Standard (CATS) – A new AdCOM based ad-request specification for Video Ads\n\n5:05-5:25 –  Ad Experiences & Measurement \n\nOpen Measurement SDK: API\, compliance updates\, enabling OM SDK for web buys in programmatic\nSafeFrame v2.0 update \n\n5:25-5:30 –  Closing Remarks \n5:30-6:30 –  Networking \nHope to see you there! \n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-q1-council-meeting/
LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States
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DTSTART;TZID=America/New_York:20190919T090000
DTEND;TZID=America/New_York:20190919T180000
DTSTAMP:20260407T160341
CREATED:20190307T205608Z
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UID:7422-1568883600-1568916000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Data Responsibility\, The New Normal in a Consumer-centric World
DESCRIPTION:  \n \n  \n  \n  \nJoin IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day\, where we will dive into the technical\, economic\, and political future of the data supply-chain. You’ll be joined by other product\, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection\, activation\, and omni-channel measurement within a rapidly shifting technical and policy environment.  \nAgenda: \n8:00am-9:00am\nRegistration/Breakfast \n9:00 am – 9:20 am  \nOpening Remarks: The New Normal and the Need to Re-architect Ourselves \nSpeakers \nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\nDr. Neal Richter – Chief Data Scientist\, SpotX \n9:20 am – 9:50 am \n“The Gathering Storm on Privacy”: GDPR\, CCPA\, and Federal Regulation (Privacy for America) \nSpeakers \nDave Grimaldi – Executive Vice President\, Public Policy\, IAB\nAri Levenfeld – Chief Privacy Officer\, Quantcast\nDanny Sepulveda – Vice President\, Global Government Relations\, MediaMath \n9:50 am – 10:10 am \nUnpacking the New TCF 2.0  \nSpeakers \nGrant Nelson – Product Manager\, Privacy\, Xandr \n10:10 am – 10:30 am \nThe European Perspective on Navigating Privacy Regulation  \nSpeakers \nDaniel Green – Commercial Director\, SVP Sales\, AdForm \n10:30 am – 10:50 am \nCCPA – How to Think About Requirements on January 1  \nSpeakers \nJennifer Kyla Derke – Director of Product\, Programmatic and Data\, IAB Tech Lab\nDaniel Spring – Director of Product Management\, Verizon Media\nJill Wittkopp – Senior Product Manager\, Rakuten Marketing \n10:50 am – 11:05 am \nCOFFEE BREAK \n11:05 am – 11:25 am \nData\, Power\, Competition\, and the Future of the Digital Economy  \nSpeakers \nAvery Gardiner – Senior Fellow\, Center for Democracy & Technology \n11:25 am – 11:45 am \nData Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling  \nSpeakers \nRandy Antin – Product Marketing\, Head of Verticals\, LiveRamp\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nGillian MacPherson – Vice President\, Epsilon Data – Digital Strategy & Product\, Epsilon\nDave Smith – Senior Vice President\, Monetization & Yield\, Pandora\nSteve Silvers – General Manager & Vice President Product\, Customer Experience\, Neustar \n11:45am – 12:05pm\nData Quality: Emerging Techniques to Validate Attribute Density + Accuracy \nSpeakers\nTed McConnell – Senior Vice President Business Development\, Luc.id\nPaul Donato – Chief Research Officer\, The Advertising Research Foundation \n12:05pm – 12:25pm \nEdge Computing vs. Cloud Computing in a Privacy-first World \nSpeakers\nJoe Root – Chief Executive Officer\, Permutive \n12:25 pm – 12:45 pm \nTransforming Mobile Personalization with Edge Computing  \nSpeakers \nAbhishek Sen – CEO & Co-Founder\, NumberEight \n12:45 pm – 1:45 pm \nLUNCH \n1:45 pm – 2:05 pm \nTech Lab’s Proposal for Enhanced Consumer Privacy & Accountability  \nSpeakers \nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab \n2:05 pm – 2:25 pm \nGoogle Ads Proposal + Q&A: How to Give Users Transparency\, Choice and Control Over Their Data  \nSpeakers \nChetna Bindra – Senior Product Manager\, Privacy\, Google \n2:25pm – 2:55pm\nCompeting Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A  \nSpeakers\nDr. Neal Richter – Chief Data Scientist\, SpotX\nSam Tingleff – Chief Technology Officer\, IAB Tech Lab \n2:55 pm – 3:25 pm \nThe Crumbling Cookie: Can Universal IDs Help or Will We Need More?  \nSpeakers \nWill Doherty – Executive Vice President\, Global Marketplace Development\, Index Exchange\nScott Menzer – Co-Founder & VP\, Product & Operations\, ID5\nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab\nGruia Pitigoi-Aron – Vice President\, Product\, The Trade Desk\nJohn Slocum – Vice President\, DPM\, MediaMath\nRonan Shields – Programmatic Editor\, Adweek \n3:25 PM – 3:40 PM\nCoffee Break \n3:40pm – 4:00pm \nBlockchain: Emerging Applications \nSpeakers\nAlanna Gombert – Head of Advertising Technology\, ConsenSys \n4:00pm – 4:20pm\nUpdate on PrivacyChain: Operating Plan & Limited Partner Release \nSpeakers \nWendell Baker – Distinguished Architect\, Targeting & Identity\, Verizon Media \n4:20 PM – 4:40 PM\nThe Evolution of CTV: Protocols\, Audience and Content Data \nSpeakers\nJessica Berman\, Senior Ad Tech Product Manager\, SpotX \n4:40 PM – 5:25 PM\nPerspectives on Cross-Device & The Evolution of Targeting and Measurement \nSpeakers\nTravis Clinger – Vice President\, Strategic Partnerships\, LiveRamp\nTamara Greasby – Director\, Data Science\, The Trade Desk\nAjit Thupil – Senior Vice President\, Identity\, Tapad \n5:25 PM – 5:45 PM\nSession TBA \n5:45 PM – 5:50 PM\nClosing Notes \nSpeakers\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab \n  \n\nSponsored By\n \n  \nInquire more about this event by e-mailing techlab@dev.iabtechlab.com. 
URL:https://dev.iabtechlab.com/event/data-responsibility-innovation-day/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103
CATEGORIES:conference
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