BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Tech Lab - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IAB Tech Lab
X-ORIGINAL-URL:https://dev.iabtechlab.com
X-WR-CALDESC:Events for IAB Tech Lab
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20190310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20191103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20200308T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20201101T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20210314T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20211107T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200325T160000
DTEND;TZID=America/Los_Angeles:20200325T180000
DTSTAMP:20260407T160351
CREATED:20200124T142817Z
LAST-MODIFIED:20251027T121418Z
UID:9163-1585152000-1585159200@dev.iabtechlab.com
SUMMARY:The Evolving World of Digital Video Advertising: Insights into Identity and Measurement
DESCRIPTION:This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nAs streaming services consumption explodes\, brands are looking to OTT/CTV channels to reach their audiences. Combined with the changing environment around 3rd party browser cookies\, cross platform identity resolution is becoming a key problem to solve. At this event we will get a deeper look into how marketers and media can optimize their portfolio of linear TV\, OTT and digital video advertising\, and look at the current state of identity\, attribution and measurement technologies in this cross platform world. \nPlease join us for a deep dive into digital videos’ current state and future. We will share insights and encourage learning by audience participation followed by a networking cocktail hour. \nAgenda to include: \n\nIAB Tech Lab technical deep dive into solutions for modernizing the digital video advertising stack including delivery via VAST4.x\, interactivity through SIMID and Open Measurement update\nDeep dive thought leadership conversations into current video measurement capabilities and limitations and upcoming plans\nPanel discussion led by experts in digital video media and measurement\, platforms and future state of delivery and measurement\n\nIf you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nThis event\, is not open to press.
URL:https://dev.iabtechlab.com/event/the-evolving-world-of-digital-video-advertising-insights-into-identity-and-measurement/
LOCATION:VideoAmp\, 2229 S. Carmelina Ave\, Los Angeles\, CA\, 90064\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190723T130000
DTEND;TZID=America/New_York:20190723T180000
DTSTAMP:20260407T160351
CREATED:20190419T205805Z
LAST-MODIFIED:20251027T121420Z
UID:7731-1563886800-1563904800@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Open Forum: Advances in Measurement & User Experience
DESCRIPTION:  \nJoin IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK. \nLearn about the update and next phase of LEAN (Light\, Encrypted\, Allowing-choice\, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines. \n\nAgenda\n\n\n\n\n\n1:00 PM – 1:15 PM\n\n\nIntroduction and Opening Remarks\n\n\n\n \n\n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:15 PM – 1:30 PM\n\n\nOM SDK Updates – Release 1.3\n\n\n\n \n\nJoe Ranzenbach\n\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nGautam Babbar\nProduct Manager\, DoubleVerify\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:30 PM – 1:50 PM\n\n\nIntegration Partner Experience (PANEL)\n\n\n\n\n \n\nLisandro Lejano\nSenior Product Manager\, Twitter\n\n\n\n \n\nBrad Galiette\nProduct Manager\, Viewability\, Google\n\n\n\n \n\nThu Nguyen\n\nProduct Manager – DTCI-Technology\, Walt Disney Company \nEric Wong\nProduct Manager\nUnity Technologies \n\n\n\n\n\n\n\n\n\n\n\n1:50 PM – 2:10 PM\n\n\nAd Experience Part 1\n\n\n\n \n\n\nPaul Vincent\nCEO\, Neuranet/Flexitive\n\n\n\n\n\n\n\n\n\n\n2:10 PM – 2:25 PM\n\n\nOMSDK Compliance Certification\n\n\n\n \n\n\nJarrett Wold\nDirector\, Compliance Programs \, IAB Tech Lab\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n2:25 PM – 3:00 PM\n\n\nOM SDK Adoption + Onboarding\n\n\n\n \n\n\nJoe Ranzenbach\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nJoe Barone\nManaging Director\, Digital Advertising Operations\, GroupM\n\n\n\n \n\nSam Mansour\nPrincipal Product Manager\, Oracle Data Cloud\n\n\n\n \n\nDavid Murnick\nEVP\, Digital Media Operations & Technology Partnerships\, Dentsu Aegis\n\n\n\n\n\n\n\n\n\n\n3:00 PM – 3:15 PM\n\n\nShort Break\n\n\n \n\n\n\n\n\n\n\n3:15 PM – 3:35 PM\n\n\nCBA Update\n\n\n\n \n\n\nJason James\nProduct Manager\, Google\n\n\n\n\n\n\n\n\n\n\n3:35 PM – 3:50 PM\n\n\nUpdate on LEAN/ New Ad Portfolio\n\n\n\nSpeakers\n\n \n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n3:50 PM – 4:15 PM\n\n\nNew Ad Portfolio Adoption Experience/ Challenges\n\n\n\n \n\n\nOmar Yousif\nVice President\, Creative\, NBCUniversal\n\n\n\n\n\n\n\n\n\n\n4:15 PM – 4:35 PM\n\n\nAd Experience Part 2\n\n\n\n \n\n\nMatt Snyder\nFounder & CEO\, ResponsiveAds\n\n\n\n\n\n\n\n\n\n\n4:35 PM – 6:00 PM\n\n\nNetworking!\n\n\n\n\n 
URL:https://dev.iabtechlab.com/event/open-forum-measurement-user-experience/
LOCATION:Google – NYC\, 111 8th Avenue \, 11th Floor\, New York\, NY\, 10011\, United States
CATEGORIES:open forum
END:VEVENT
END:VCALENDAR