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UID:11609-1618498800-1618509600@dev.iabtechlab.com
SUMMARY:4/15 - Addressability Solutions Roadshow
DESCRIPTION:(This event has been programmed for attendees located in European time zones but is open to all.) \nJoin us for the IAB Tech Lab Addressability Solutions Roadshow on Thursday\, April 15 from 3PM to 6PM BST/ 4PM to 7PM CET / 10AM to 1PM EDT. We will take a deep dive into the addressability and accountability designs that Tech Lab is recommending for market consideration in 2021 and beyond. Learn about the importance of technical mechanisms to demonstrate system-level accountability to consumer preferences\, and how to navigate the loss of third-party cookies and other identifiers with privacy-preserving addressability solutions. And please review the portfolio of solutions that are currently available for public comment so that you can ask us all your questions.  \nWe will focus on: \n\nApproaches to addressability and the role of the accountability and global privacy platforms\nThe technical details of these new initiatives in support of our engagement with the Partnership for Responsible Addressable Media (PRAM)\nHow you (as a product / engineering leader or other stakeholder) can provide feedback\nWhat you’ll need to do to integrate these standards/solutions across your portfolio\, in conjunction with policy and business colleagues.\n\nIt’s time to participate in this major industry change and to learn how to prepare your company for the new norm in 2021! \n\n 
URL:https://dev.iabtechlab.com/event/4-15-addressability-solutions-roadshow/
CATEGORIES:webinar
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DTSTART;TZID=America/New_York:20200721T120000
DTEND;TZID=America/New_York:20200721T130000
DTSTAMP:20260407T143059
CREATED:20200618T182547Z
LAST-MODIFIED:20251027T121411Z
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SUMMARY:Project Rearc Webinar: How the Removal of Identifiers Impacts Agencies and Advertisers
DESCRIPTION:Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers\, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break\, impeding the flow of advertising spend that funds free consumer access to content and services. In this webinar\, we will: \n\n\n\nOutline the overall digital marketing life cycle\nDescribe the distinct agency and advertiser business activities and use cases with identifier dependencies\nExplain how and why the removal of identifiers impacts agencies and advertisers\nUnderscore the importance of rearchitecting digital marketing around “privacy by default” addressable advertising and measurement\n\n\n\nThe presentation/panel discussion will be followed by a Q&A session\, and all industry stakeholders are welcome to join!  And\, if you cannot make it on 7/21\, you can sign-up for the 7/16 webinar instead. \nPlease register for this webinar by filling out the form below.  \n 
URL:https://dev.iabtechlab.com/event/7-21-project-rearc-webinar-how-the-removal-of-identifiers-impacts-agencies-and-advertisers/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200716T110000
DTEND;TZID=America/New_York:20200716T120000
DTSTAMP:20260407T143059
CREATED:20200618T182847Z
LAST-MODIFIED:20251027T121410Z
UID:10294-1594897200-1594900800@dev.iabtechlab.com
SUMMARY:Project Rearc Webinar: How the Removal of Identifiers Impacts Agencies and Advertisers
DESCRIPTION:Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers\, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break\, impeding the flow of advertising spend that funds free consumer access to content and services. In this webinar\, we will: \n\n\n\nOutline the overall digital marketing life cycle\nDescribe the distinct agency and advertiser business activities and use cases with identifier dependencies\nExplain how and why the removal of identifiers impacts agencies and advertisers\nUnderscore the importance of rearchitecting digital marketing around “privacy by default” addressable advertising and measurement\n\n\n\nThe presentation/panel discussion will be followed by a Q&A session\, and all industry stakeholders are welcome to join!  And\, if you cannot make it on 7/16\, you can sign-up for the 7/21 webinar instead. \nPlease register for this webinar by filling out the form below.  \n 
URL:https://dev.iabtechlab.com/event/7-16-project-rearc-webinar-how-the-removal-of-identifiers-impacts-agencies-and-advertisers/
LOCATION:Webinar
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