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UID:7731-1563886800-1563904800@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Open Forum: Advances in Measurement & User Experience
DESCRIPTION:  \nJoin IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK. \nLearn about the update and next phase of LEAN (Light\, Encrypted\, Allowing-choice\, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines. \n\nAgenda\n\n\n\n\n\n1:00 PM – 1:15 PM\n\n\nIntroduction and Opening Remarks\n\n\n\n \n\n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:15 PM – 1:30 PM\n\n\nOM SDK Updates – Release 1.3\n\n\n\n \n\nJoe Ranzenbach\n\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nGautam Babbar\nProduct Manager\, DoubleVerify\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n1:30 PM – 1:50 PM\n\n\nIntegration Partner Experience (PANEL)\n\n\n\n\n \n\nLisandro Lejano\nSenior Product Manager\, Twitter\n\n\n\n \n\nBrad Galiette\nProduct Manager\, Viewability\, Google\n\n\n\n \n\nThu Nguyen\n\nProduct Manager – DTCI-Technology\, Walt Disney Company \nEric Wong\nProduct Manager\nUnity Technologies \n\n\n\n\n\n\n\n\n\n\n\n1:50 PM – 2:10 PM\n\n\nAd Experience Part 1\n\n\n\n \n\n\nPaul Vincent\nCEO\, Neuranet/Flexitive\n\n\n\n\n\n\n\n\n\n\n2:10 PM – 2:25 PM\n\n\nOMSDK Compliance Certification\n\n\n\n \n\n\nJarrett Wold\nDirector\, Compliance Programs \, IAB Tech Lab\n\n\n\n \n\nMayank Mishra\nSenior Director\, Engineering\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n2:25 PM – 3:00 PM\n\n\nOM SDK Adoption + Onboarding\n\n\n\n \n\n\nJoe Ranzenbach\nDirector of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n \n\nJoe Barone\nManaging Director\, Digital Advertising Operations\, GroupM\n\n\n\n \n\nSam Mansour\nPrincipal Product Manager\, Oracle Data Cloud\n\n\n\n \n\nDavid Murnick\nEVP\, Digital Media Operations & Technology Partnerships\, Dentsu Aegis\n\n\n\n\n\n\n\n\n\n\n3:00 PM – 3:15 PM\n\n\nShort Break\n\n\n \n\n\n\n\n\n\n\n3:15 PM – 3:35 PM\n\n\nCBA Update\n\n\n\n \n\n\nJason James\nProduct Manager\, Google\n\n\n\n\n\n\n\n\n\n\n3:35 PM – 3:50 PM\n\n\nUpdate on LEAN/ New Ad Portfolio\n\n\n\nSpeakers\n\n \n\nShailley Singh\nVice President\, Product\, IAB Tech Lab\n\n\n\n\n\n\n\n\n\n\n3:50 PM – 4:15 PM\n\n\nNew Ad Portfolio Adoption Experience/ Challenges\n\n\n\n \n\n\nOmar Yousif\nVice President\, Creative\, NBCUniversal\n\n\n\n\n\n\n\n\n\n\n4:15 PM – 4:35 PM\n\n\nAd Experience Part 2\n\n\n\n \n\n\nMatt Snyder\nFounder & CEO\, ResponsiveAds\n\n\n\n\n\n\n\n\n\n\n4:35 PM – 6:00 PM\n\n\nNetworking!\n\n\n\n\n 
URL:https://dev.iabtechlab.com/event/open-forum-measurement-user-experience/
LOCATION:Google – NYC\, 111 8th Avenue \, 11th Floor\, New York\, NY\, 10011\, United States
CATEGORIES:open forum
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