BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAB Tech Lab - ECPv6.15.16//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://dev.iabtechlab.com
X-WR-CALDESC:Events for IAB Tech Lab
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20180311T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20181104T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220324T130000
DTEND;TZID=America/New_York:20220324T153000
DTSTAMP:20260426T131716
CREATED:20220121T174407Z
LAST-MODIFIED:20251027T121352Z
UID:13299-1648126800-1648135800@dev.iabtechlab.com
SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs)
DESCRIPTION:As the momentum and drive for a privacy first internet deepens and quickens\, it is increasingly important for the digital advertising industry to stay ahead of the curve. Enter Privacy Enhancing Technologies (PETs)\, the future of our industry to enable the functions and processes we rely upon for digital advertising\, with limited dependency on personally identifiable data; and in 2022\, Tech Lab is investing heavily into the development of such technologies as the foundations of a sustainable privacy safe future for our industry. \nThe ‘Privacy Enhancing Technologies Evolution Series’ is a three-part series that aims to bring the industry along in these conversations by providing on-going education on insights into emerging technologies and developments in this space. \nOur first event in March focused on the following topic tracks: \n\nWhat are Privacy Enhancing Technologies?\nWhy are they important for the sustainability of an ad funded internet\nPractical advertising use cases of today and in the future?\n\n  \n\n  \nAGENDA \n\n\n\nTIME (ET)\nSESSION\n\n\n1:00 PM\nIAB Tech Lab Introduction\n\n\n1:05 PM\nKeynote: What are Privacy Enhancing Technologies? \nThis session will cover PETs 101 and answer questions about what they are\, what type of technologies and methods are used for privacy enhancing environments and what are the core principles driving PETs application. The session will explain by way of example advertising use case. \n\n\n1:30 PM\nQ&A\n\n\n1:35 PM\nPETs: A Sustainable Privacy-Centric Future \nAs the digital marketing industry pivots toward a cookieless\, privacy-first future\, businesses are looking for safe\, compliant\, and trustworthy solutions. As a result\, the industry is turning their focus to privacy-enhancing technologies (PETs) to support all disciplines within the digital advertising\, while ensuring consumer privacy choices are respected. Ethan Sailers\, OneTrust Solutions Engineering Manager\, will shed light on the importance of PETs in the worlds of advertising & privacy program management. \n\n\n1:40 PM\nPET Applications in other Industries \nPETs are new to advertising technology but they have been used in other industries and applications like health care\, financial services and government- the 2020 Census uses PETs when sharing the data.\n\n\n2:00 PM\nFireside chat: How to evaluate PETS- key considerations and criteria to determine application of PETs to use cases \nPETs are a new class of technologies encompassing cryptography for security and differential privacy that scrambles the data and adds levels of noise. It is necessary to understand where and how PETS should be applied. This session will cover criteria to evaluate and determine if PETS is the right technology for a particular use case.\n\n\n2:20 PM\nQ&A\n\n\n2:25 PM\nPanel: Practical Advertising Use Cases of Today and in the Future \nWhat are the advertising use cases where PETs can readily be applied? This set of expert speakers will explore different use cases and identify low hanging fruits for application of PETs. It will also explore how PETs are deployed\, what are the different components needed for a particular use case and touch upon on device vs. server side\, differential privacy\, secure multi party compute and implications on outcomes for different use cases.\n\n\n2:55 PM\nQ&A\n\n\n3:00 PM\nPanel: Are Clean Rooms Privacy Enhancing Technology? \nClean rooms are areas where data can be matched and compared for various personalized ads initiatives.  Whether a company wants to use that matched data to gain insight into how their consumers interact with products or services of another company\, or build a more comprehensive consumer profile\, clean rooms often provide that solution.  Often times\, clean rooms have built in privacy controls such as data masking\, tokenization or hashing and policy-enforced data deletion of source data. Some key questions emerge: Are clean rooms PETS?  Or are clean rooms adopters of PETs? Can there be privacy invasive clean rooms?  Or are clean rooms privacy protective by default?  The panel will discuss these central privacy themes around clean rooms and PETs.\n\n\n3:30 PM\nQ&A\n\n\n3:35 PM\nClosing Comments\n\n\n \n \n\n\n \n \n\n\n\n  \nAdditional events in this series will be: \n\nSeptember 13th: Education on Different PETs (in-person & virtual component TBD)\nDecember 8th: Tech Lab PETs working Group Deliverables and Updates (in-person & virtual component TBD)\n\nWe are still accepting speaker and sponsorship applications for the September and December events. If you’d like to be involved\, please reach out to: events@dev.iabtechlab.com
URL:https://dev.iabtechlab.com/event/03-24-privacy-enhancing-technologies-evolution-series-pets/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T090000
DTEND;TZID=America/New_York:20191112T183000
DTSTAMP:20260426T131716
CREATED:20190307T210040Z
LAST-MODIFIED:20251027T121420Z
UID:7428-1573549200-1573583400@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Keys to Consumer Attention
DESCRIPTION:Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers \nJoin us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis\, Google\, Kochava\, NBCUniversal\, Nielsen\, Pandora\, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. \n\n[ngg src=”galleries” ids=”5″ display=”basic_thumbnail”] \nAgenda\n\n\n\n\n\n8:30 AM – 9:30 AM\nRegistration and Networking Breakfast\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\n\nOpening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention\n \nSpeakers:\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\n\n\n\n\n\n\n9:45 AM – 10:20 AM\n\n\nColliding Trends: How 5G\, Heads-up Display (HUD)\, AI & More Will Transform Audiences… Before You’re Ready!\n\n\n\n\n \nSpeakers:\n\nBrad Berens – Principal\, Big Digital Idea Consulting\, Inc.\n\n\n\n\n\n\n10:20 AM – 10:40 AM\n\n\nElephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention\n\n \nSpeakers:\n\nBob Perkins – Chief Operating Officer\, BritePool\n\n\n\n\n\n\n\n10:40 AM – 11:05 AM\n\n\n\n\n\n\n\nA Collision Course in Digital Transformation After the Click: A Case Study\n \n\n\n\n\nSpeakers:\nJulie Roehm – Former Chief Experience Officer and CMO\, ABRA\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n11:25 AM – 12:00 PM\n\n \n\n\n\nHow People Based Strategies Will Make You Think Differently About Measurement \nSpeakers:\n\nRachel Brook – Managing Partner\, Head of Advanced Analytics\, MediaCom\nSue Hogan – SVP\, Research & Measurement\, IAB\nChris Morgan\, Vice President & GM\, Moat Product\, Oracle\n\nMaggie Zhang – EVP\, Video Research & Insights\, Dentsu Aegis\n\n\n \n\n\n\n\n\n12:00 PM – 12:20 PM\n\n\n\n\nA Survivor’s Guide to the OTT Apocalypse: Cross-Device\n\n\n\nSpeakers:\n\n\n\n\n\n\n\n\nTrevor Hamilton – Vice President\, Sales\, Kochava\n\n\n\n\n\n\n12:20 PM – 12:35 PM\n\n\nConversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance\n\n\n\n\n \nSpeakers:\n\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\nGeorge Ivie – Executive Director and CEO\, Media Rating Council\, Inc. (MRC\n\n\n\n\n\n\n\n12:35 PM – 12:55 PM\n\n\n\n\nSteps Forward in Over-the-Top (OTT)/CTV Measurement\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nTal Chalozin – Co-Founder & Chief Technology Officer\, Innovid\n\n\n\n\n\n\n\n12:55 PM – 1:45 PM\n\n\nLUNCH\n\n\n\n\n\n\n\n\n\n1:45 PM – 2:05 PM\n\n\n\nPandora’s Leap Ahead in Measurement with Open Measurement SDK\n\n\n\n\n\n \nSpeakers:\n\n\n\nMaria Breza – Vice President of Ad Quality Measurement and Audience Data Operations\, Pandora\n\n\n\n\n\nElizabeth Petro – Principal Product Manager\, Pandora\n\n\n\n\n\n\n\n\n\n\n\n\n\n2:05 PM – 2:20 PM\n\n\nWhy Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement\n\n\n\n\n \nSpeakers:\n\n\n\nSara Navaridas – Digital Product Leadership\, Nielsen\n\n\n\n\n\n\n2:20 PM – 2:35 PM\n\n\n\n\nClosing the Loop on Open Measurement SDK\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nJoe Ranzenbach – Director of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n\n\n\n\n2:35 PM – 2:50 PM\n\n\nMeasurement Technology Compliance: Podcast and Open Measurement SDK\n\n\n\n\n \nSpeakers:\n\nColleen Tricarico – Manager\, Digital Audit Services \, BPA Worldwide\n\nJarrett Wold – Director\, Compliance Programs \, IAB Tech Lab\n\n\n\n\n\n\n\n2:50 PM – 3:10 PM\n\n\nBetter Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads\n\n\n\n\n \nSpeakers:\n\n\n\nNeal Thurman – Director\, Coalition for Better Ads\n\n\n\n\n\n\n\n\n3:10 PM – 3:40 PM\n\n\nThe Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive\, Flexible Ad Portfolio\n\n\n\n\n \nSpeakers:\nStephen Corby\, Founder & CEO\, Specless\nRick Liguori\, Vice President\, Digital Sales Ops\, OTS\, NBCUniversal\n\n\nOmar Yousif – VP\, NBCU Skycastle Digital Studio\, NBCUniversal\n\n\n\n\n\n\n\n3:40 PM – 4:00 PM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n4:00 PM – 4:20 PM\n\n\n\n\nBrowsing Websites in 2019: The Need to Design for Privacy\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAirey Baringer – Head of Product\, Quantcast\n\nMichael Krauss – VP of Product Management \, Sourcepoint\nDaniel Spring\, Director of Product Management\, Verizon Media\n\n\n\n\n\n\n\n4:20 PM – 4:40 PM\n\n\n\n\nCross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAron Schatz – Director of Product & Data\, PowerInbox\n\nAmit Shetty – Senior Director\, Video & Audio Products\, IAB Tech Lab\nRyan Thompson – Software Engineer\, Google\n\n\n\n\n\n\n\n4:40 PM – 5:00 PM\n\n\nNo Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization\n\n\n\n\n \nSpeakers: \n\nShankar Venkataraman – Senior Vice President\, Product & Engineering\, Jivox\n\n\n\n\n\n\n5:00 PM – 5:20 PM\n\nTransforming Video in a Connected World\n \nSpeakers:\nJessica Hogue\, GM of Measurement and Analytics\, Innovid\n\n\n\n\n\n\n5:20 PM – 5:30 PM\nClosing Remarks\n\n\n\n\n\n\n\n5:30 PM – 6:30 PM\n\n\nCOCKTAIL NETWORKING\n \n\n\n\n\nInquire more about this event by e-mailing techlab@dev.iabtechlab.com.  \n  \n\n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-experience-measurement/
LOCATION:Convene – Park Avenue\, 237 Park Avenue\, New York\, NY\, 10017\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190919T090000
DTEND;TZID=America/New_York:20190919T180000
DTSTAMP:20260426T131716
CREATED:20190307T205608Z
LAST-MODIFIED:20251027T121421Z
UID:7422-1568883600-1568916000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Data Responsibility\, The New Normal in a Consumer-centric World
DESCRIPTION:  \n \n  \n  \n  \nJoin IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day\, where we will dive into the technical\, economic\, and political future of the data supply-chain. You’ll be joined by other product\, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection\, activation\, and omni-channel measurement within a rapidly shifting technical and policy environment.  \nAgenda: \n8:00am-9:00am\nRegistration/Breakfast \n9:00 am – 9:20 am  \nOpening Remarks: The New Normal and the Need to Re-architect Ourselves \nSpeakers \nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\nDr. Neal Richter – Chief Data Scientist\, SpotX \n9:20 am – 9:50 am \n“The Gathering Storm on Privacy”: GDPR\, CCPA\, and Federal Regulation (Privacy for America) \nSpeakers \nDave Grimaldi – Executive Vice President\, Public Policy\, IAB\nAri Levenfeld – Chief Privacy Officer\, Quantcast\nDanny Sepulveda – Vice President\, Global Government Relations\, MediaMath \n9:50 am – 10:10 am \nUnpacking the New TCF 2.0  \nSpeakers \nGrant Nelson – Product Manager\, Privacy\, Xandr \n10:10 am – 10:30 am \nThe European Perspective on Navigating Privacy Regulation  \nSpeakers \nDaniel Green – Commercial Director\, SVP Sales\, AdForm \n10:30 am – 10:50 am \nCCPA – How to Think About Requirements on January 1  \nSpeakers \nJennifer Kyla Derke – Director of Product\, Programmatic and Data\, IAB Tech Lab\nDaniel Spring – Director of Product Management\, Verizon Media\nJill Wittkopp – Senior Product Manager\, Rakuten Marketing \n10:50 am – 11:05 am \nCOFFEE BREAK \n11:05 am – 11:25 am \nData\, Power\, Competition\, and the Future of the Digital Economy  \nSpeakers \nAvery Gardiner – Senior Fellow\, Center for Democracy & Technology \n11:25 am – 11:45 am \nData Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling  \nSpeakers \nRandy Antin – Product Marketing\, Head of Verticals\, LiveRamp\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nGillian MacPherson – Vice President\, Epsilon Data – Digital Strategy & Product\, Epsilon\nDave Smith – Senior Vice President\, Monetization & Yield\, Pandora\nSteve Silvers – General Manager & Vice President Product\, Customer Experience\, Neustar \n11:45am – 12:05pm\nData Quality: Emerging Techniques to Validate Attribute Density + Accuracy \nSpeakers\nTed McConnell – Senior Vice President Business Development\, Luc.id\nPaul Donato – Chief Research Officer\, The Advertising Research Foundation \n12:05pm – 12:25pm \nEdge Computing vs. Cloud Computing in a Privacy-first World \nSpeakers\nJoe Root – Chief Executive Officer\, Permutive \n12:25 pm – 12:45 pm \nTransforming Mobile Personalization with Edge Computing  \nSpeakers \nAbhishek Sen – CEO & Co-Founder\, NumberEight \n12:45 pm – 1:45 pm \nLUNCH \n1:45 pm – 2:05 pm \nTech Lab’s Proposal for Enhanced Consumer Privacy & Accountability  \nSpeakers \nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab \n2:05 pm – 2:25 pm \nGoogle Ads Proposal + Q&A: How to Give Users Transparency\, Choice and Control Over Their Data  \nSpeakers \nChetna Bindra – Senior Product Manager\, Privacy\, Google \n2:25pm – 2:55pm\nCompeting Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A  \nSpeakers\nDr. Neal Richter – Chief Data Scientist\, SpotX\nSam Tingleff – Chief Technology Officer\, IAB Tech Lab \n2:55 pm – 3:25 pm \nThe Crumbling Cookie: Can Universal IDs Help or Will We Need More?  \nSpeakers \nWill Doherty – Executive Vice President\, Global Marketplace Development\, Index Exchange\nScott Menzer – Co-Founder & VP\, Product & Operations\, ID5\nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab\nGruia Pitigoi-Aron – Vice President\, Product\, The Trade Desk\nJohn Slocum – Vice President\, DPM\, MediaMath\nRonan Shields – Programmatic Editor\, Adweek \n3:25 PM – 3:40 PM\nCoffee Break \n3:40pm – 4:00pm \nBlockchain: Emerging Applications \nSpeakers\nAlanna Gombert – Head of Advertising Technology\, ConsenSys \n4:00pm – 4:20pm\nUpdate on PrivacyChain: Operating Plan & Limited Partner Release \nSpeakers \nWendell Baker – Distinguished Architect\, Targeting & Identity\, Verizon Media \n4:20 PM – 4:40 PM\nThe Evolution of CTV: Protocols\, Audience and Content Data \nSpeakers\nJessica Berman\, Senior Ad Tech Product Manager\, SpotX \n4:40 PM – 5:25 PM\nPerspectives on Cross-Device & The Evolution of Targeting and Measurement \nSpeakers\nTravis Clinger – Vice President\, Strategic Partnerships\, LiveRamp\nTamara Greasby – Director\, Data Science\, The Trade Desk\nAjit Thupil – Senior Vice President\, Identity\, Tapad \n5:25 PM – 5:45 PM\nSession TBA \n5:45 PM – 5:50 PM\nClosing Notes \nSpeakers\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab \n  \n\nSponsored By\n \n  \nInquire more about this event by e-mailing techlab@dev.iabtechlab.com. 
URL:https://dev.iabtechlab.com/event/data-responsibility-innovation-day/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103
CATEGORIES:conference
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20190506T083000
DTEND;TZID=America/New_York:20190506T170000
DTSTAMP:20260426T131716
CREATED:20190213T164030Z
LAST-MODIFIED:20251027T121421Z
UID:7310-1557131400-1557162000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain
DESCRIPTION:IAB Tech Lab’s education and adoption effort for all the latest programmatic supply chain releases is full steam ahead! IAB Tech Lab is hosting a full day event for engineers and technology leaders\, “Innovation Day: Transparency and Securing the Supply Chain” in New York City on May 6th 2019. \nThis event is for technical and operations teams who are building the future of programmatic supply chain technology\, including those from brands\, agencies\, and publishers. For this event\, our supply chain scope includes authenticating publisher media inventory\, providing transparent paths through ad tech SSP/Exchange platforms\, reducing fraud\, and serving trusted advertiser creative on purchased impressions. Attendees will deep dive into critical technical standards\, remaining supply chain vulnerabilities and take away inputs for engineering roadmaps in 2019.  \nAs an industry\, we made huge strides in securing the supply chain last year\, and the fight continues as the latest ad technology standards are adopted. This full-day event will be packed with fresh takes on fighting remaining fraud vectors and adopting technical standards for programmatic transparency.   You’ll learn about updated technologies like OpenRTB 3.0\, OpenDirect 2.0\, AdCOM 1.0\, app-ads.txt and more\, and leave with actionable insights for platform development.  \n\n  \n\n\nAgenda\n\nNote: Times subject to change \n\n8:30 AM – 9:30 AM\n\n\nRegistration and Networking Breakfast\n\n\n\n \n\n\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\nOpening Remarks: The Road to Programmatic Paradise\nWhat does it mean to clean up the programmatic media supply chain? What are the differences between fighting fraud and providing transparency? How do all of the OpenMedia standards releases in 2018 work together? What vulnerabilities remain?\n \nSpeaker: Dennis Buchheim\, SVP & GM\, IAB Tech Lab\n\n\n\n9:45 AM – 10:05 AM \nPathway to a Safer and Transparent Marketplace:  Adopting OpenRTB 3.0\nThis presentation highlights the necessity of adopting OpenRTB 3.0 to make the supply chain more efficient.  Comparison of industry efforts\, like ads.cert\, and how to combat fraud and transparency.   \nSpeakers:\nAmit Bhawnani\, Vice President\, Engineering\, Media.net\nAmy Ogawa\, Director of Strategic Partnerships\, Media.net \n\n\n\n\n\n\n\n\n10:05 AM – 10:20 AM \nDynamic Updates: Stacking the Specs within the OpenMedia Framework\nWhat is the OpenMedia specification stack? How can you build interoperability in programmatic technology? How does OpenRTB 3.0 work with AdCOM 1.0? What is the advertising common object model? How are privacy and premium inventory supported across these specifications\n \nSpeaker: J. Allen Dove\, Chief Technology Officer\, SpotX \n\n\n10:20 AM – 10:45 AM\n\n\nSafety & Transparency for Programmatic Buying: Introducing sellers.json and Supply Chain Object\, New Transparency Technology in Public Comment\nsellers.json +supply chain object have been released for public comment. This session will review of tech specs and explore how this new tech brings transparency in programmatic.\n \n\nSpeaker: Jud Spencer\, Principle Software Engineer\, The Trade Desk \n\n\n\n10:45 AM – 11:00 AM\n\n\n\nOpenDirect 2.0: Why Automated Guaranteed Matters Now\nHighlights OpenDirect 2.0 capabilities\, showcases current adopters\, and explains how OpenDirect 2.0 and AdCOM can be implemented.\n \nSpeaker: Robyn Parker\, Chief Information Officer\, Adslot\n\n\n\n11:00 AM – 11:15 AM\n\n\n\nTechnical Challenges and Solutions for Automated Guaranteed\nFireside chat diving into OpenDirect 2.0 implementation.\n \nSpeakers:\nEric Cherng\, Director\, Product Management\, Freewheel\nRobyn Parker\, Chief Information Officer\, Adslot \n\n\n11:15 AM – 11:30 AM\n\n\n\nEfficiency in the Creative Approval Process\nShowcasing the Ad Management API specification and use cases for getting bad ads out of programmatic.\n \nSpeakers:\nCurt Larson\, Chief Product Officer\, Sharethrough\nIan Trider\, Director\, RTB Platform Operations\, Centro \n\n\n\n\n11:30 AM – 11:45\nBREAK \n\n\n\n11:45 AM – 12:15 PM\n\nProgrammatic Video: Video and the Open Ad Request\nHow new video use cases continue to expand the need for an open ad request\, and how the OpenRTB protocol can inform the future of programmatically exchanged video. \n \nSpeakers:\nJ. Allen Dove\, Chief Technology Officer\, SpotX\nAron Schatz\, Director of Programmatic Solutions\, Powerinbox\nAnthony Katsur\, Senior  Vice President\, Digital Strategy\, Corp Dev & Ops\, Nexstar \n\n\n\n12:15 PM – 12:35 PM\n\n\n\nYour 2019 Programmatic Product Roadmap\nWhat should you prioritize in 2019? Where are you at in your OpenRTB 3.0 or OpenDirect 2.0 adoption? How should your engineering team leverage existing industry standards and resources?\n \nSpeakers:\nJennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab\nIsaac Schechtman\, Director\, Sales Engineering\, BidSwitch\nSteven Katz\, Senior Principal Architect\, Verizon Media\nAswanth Vemulapalli\, Senior Product Manager\, PubMatic \n\n\n\n\n\n\n\n12:35 PM – 1:00 PM\n\n\n\nPrivacy and the Programmatic Media Supply Chain\nWith recent privacy law\, what are the concerns about open exchanges? How have companies used the IAB Europe Transparency and Consent Framework over programmatic to communicate consent? What is the latest enhancements within the IAB Europe Transparency and Consent Framework v2?\n \n\n\n\nSpeaker: Alex Cone\, Senior Product Manager\, Xandr\n\n\n\n1:00 PM – 2:00 PM\nLUNCH \n\n\n\n\n\n\n\n\n\n2:00 PM – 2:15 PM\nAnti-Fraud: Holistic Approaches to Solving Ad Fraud\n\n\n \nSpeakers:\n\nDennis Buchheim\, SVP & GM\, IAB Tech Lab\n\nMike Zaneis\, Chief Executive Officer\, Trustworthy Accountability Group\n\n\n\n\n\n2:15 PM – 2:35 PM\n\n\n\nHidden Numbers: New Data from OTT/CTV Ad Fraud and the Rise of App Spoofing\nPresentation from Pixalate with the latest data on over the top and connected TV ad fraud rates.\n \nSpeakers:\nAngelos Lazaris\, Chief Data Scientist\, Pixalate\nAmy King\, VP\, Product Marketing\, Pixalate \n\n\n\n\n\n\n2:35 PM – 2:55 PM\n\n\n\nHow Can You Take Advantage of ads.txt and app-ads.txt?\nHow does app-ads.txt work? What does it look like for buyers to implement app-ads.txt? What resources are available?\n \nSpeakers:\nYoav Arnstein\, Director of Product\, Facebook\nPer Bjorke\, Senior Product Manager\, Google\nIsaac Schechtman\, Director of Sales\, Bidswitch\n\n\n\n\n\n2:55 PM – 3:10 PM \nResources for ads.txt analytics\nPresentation of ads.txt resources\, including a demo of the IAB Tech Lab Ads.txt aggregator tool.\n \nSpeaker: Mayank Mishra\, Senior Director Engineering\, IAB Tech Lab \n\n\n\n\n\n\n3:10 PM – 3:25 PM\n\n\n\nBlack Hat Spring Planning and the Criminal Roadmap in 2019\nCriminal dynamics and what White Ops has learned in fighting the bad guys.\n \nSpeaker: Michael Tiffany\, Co-founder & President\, White Ops \n\n3:25 PM – 3:30 PM\nIndustry Anti-Fraud Roadmap \nBased on the remaining supply chain vulnerabilities\, what should the industry prioritize for industry technology development? \n\n\nSpeaker:  Jennifer Kyla Derke\, Director of Product Programmatic and Data\, IAB Tech Lab  \n\n\n\n\n\n3:30 PM – 3:45 PM \nBREAK \n\n\n\n3:45 PM – 4:10 PM\n\n\n\n\nads.cert and Certificate Authorities: A Technical Perspective \nReview of the status of the ads.cert: signed bid requests protocol\, and understanding how the underlying ads.cert technology works. Is there a need for certificate authorities to host cryptographic keys?\n \n\n\nSpeakers:  \nCurt Larson\, Chief Product Officer\, Sharethrough\n\nNamit Merchant\, Chief Operating Officer\, Media.net\n\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing\nJon Whitticom\, EVP\, Product\, GroupM\n\n\n4:10 PM – 4:35 PM \n\n\n\n\nLong Term Security Projects in the OpenRTB Working Group\n \n\nSpeakers:\nCurtis Light\, Staff Software Engineer\, Google\nDr. Neal Richter\, Chief Architect\, Global Ad Platform\, Rakuten Marketing \n\n\n\n\n\n\n4:35 PM – 4:50 PM\n\n\n\n\nAuditable Supply Chain and Programmatic Best Practices \nEnsuring accountability and transparency in supply chain.\n \nSpeakers: \nMike McNeeley\, Vice President\, Product\, Demand & UI\, Index Exchange\nAllison Schulte\, SVP\, Product\, Amnet Group\nBenjamin Dick\, Product Director – Data\, IAB Tech Lab\n\n4:50 PM – 5:15 PM\nWhat’s Wrong with the Open Exchange?  \nAre budgets shifting back to direct deals? What is needed to secure the open exchange? What are the technology value propositions for the open exchange? How do we frame the technical vulnerabilities\, fraud\, and privacy concerns to create better technology?\n \nSpeakers:\nBismit Boruah\, Head of Programmatic Operations\, InMobi \nAmy King\, VP\, Product Marketing\, Pixalate\nMichael Zacharski\, Chief Executive Officer\, EMX Digital\nShelley Pinsonneault\, VP\, Partnership & Standards\, Publicis Media\n\n5:15 PM – 5:20 PM\nClosing Notes \nWrapping up the day\, summarizing our takeaways and learnings. \n\nSPONSORS & PARTNERS\nTITLE SPONSOR \nPLATINUM SPONSOR \n \nGOLD SPONSOR \n \n  \nQuestions regarding this event and sponsorships can be sent to techlab@dev.iabtechlab.com
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-transparency-and-securing-the-supply-chain/
LOCATION:Convene Times Square\, 151 West 42nd Street (inside 4 Times Square building)\, New York\, NY\, 10036
CATEGORIES:conference
END:VEVENT
END:VCALENDAR