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DTSTART;TZID=America/New_York:20191112T090000
DTEND;TZID=America/New_York:20191112T183000
DTSTAMP:20260407T175534
CREATED:20190307T210040Z
LAST-MODIFIED:20251027T121420Z
UID:7428-1573549200-1573583400@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Keys to Consumer Attention
DESCRIPTION:Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers \nJoin us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis\, Google\, Kochava\, NBCUniversal\, Nielsen\, Pandora\, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. \n\n[ngg src=”galleries” ids=”5″ display=”basic_thumbnail”] \nAgenda\n\n\n\n\n\n8:30 AM – 9:30 AM\nRegistration and Networking Breakfast\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\n\nOpening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention\n \nSpeakers:\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\n\n\n\n\n\n\n9:45 AM – 10:20 AM\n\n\nColliding Trends: How 5G\, Heads-up Display (HUD)\, AI & More Will Transform Audiences… Before You’re Ready!\n\n\n\n\n \nSpeakers:\n\nBrad Berens – Principal\, Big Digital Idea Consulting\, Inc.\n\n\n\n\n\n\n10:20 AM – 10:40 AM\n\n\nElephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention\n\n \nSpeakers:\n\nBob Perkins – Chief Operating Officer\, BritePool\n\n\n\n\n\n\n\n10:40 AM – 11:05 AM\n\n\n\n\n\n\n\nA Collision Course in Digital Transformation After the Click: A Case Study\n \n\n\n\n\nSpeakers:\nJulie Roehm – Former Chief Experience Officer and CMO\, ABRA\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n11:25 AM – 12:00 PM\n\n \n\n\n\nHow People Based Strategies Will Make You Think Differently About Measurement \nSpeakers:\n\nRachel Brook – Managing Partner\, Head of Advanced Analytics\, MediaCom\nSue Hogan – SVP\, Research & Measurement\, IAB\nChris Morgan\, Vice President & GM\, Moat Product\, Oracle\n\nMaggie Zhang – EVP\, Video Research & Insights\, Dentsu Aegis\n\n\n \n\n\n\n\n\n12:00 PM – 12:20 PM\n\n\n\n\nA Survivor’s Guide to the OTT Apocalypse: Cross-Device\n\n\n\nSpeakers:\n\n\n\n\n\n\n\n\nTrevor Hamilton – Vice President\, Sales\, Kochava\n\n\n\n\n\n\n12:20 PM – 12:35 PM\n\n\nConversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance\n\n\n\n\n \nSpeakers:\n\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\nGeorge Ivie – Executive Director and CEO\, Media Rating Council\, Inc. (MRC\n\n\n\n\n\n\n\n12:35 PM – 12:55 PM\n\n\n\n\nSteps Forward in Over-the-Top (OTT)/CTV Measurement\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nTal Chalozin – Co-Founder & Chief Technology Officer\, Innovid\n\n\n\n\n\n\n\n12:55 PM – 1:45 PM\n\n\nLUNCH\n\n\n\n\n\n\n\n\n\n1:45 PM – 2:05 PM\n\n\n\nPandora’s Leap Ahead in Measurement with Open Measurement SDK\n\n\n\n\n\n \nSpeakers:\n\n\n\nMaria Breza – Vice President of Ad Quality Measurement and Audience Data Operations\, Pandora\n\n\n\n\n\nElizabeth Petro – Principal Product Manager\, Pandora\n\n\n\n\n\n\n\n\n\n\n\n\n\n2:05 PM – 2:20 PM\n\n\nWhy Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement\n\n\n\n\n \nSpeakers:\n\n\n\nSara Navaridas – Digital Product Leadership\, Nielsen\n\n\n\n\n\n\n2:20 PM – 2:35 PM\n\n\n\n\nClosing the Loop on Open Measurement SDK\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nJoe Ranzenbach – Director of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n\n\n\n\n2:35 PM – 2:50 PM\n\n\nMeasurement Technology Compliance: Podcast and Open Measurement SDK\n\n\n\n\n \nSpeakers:\n\nColleen Tricarico – Manager\, Digital Audit Services \, BPA Worldwide\n\nJarrett Wold – Director\, Compliance Programs \, IAB Tech Lab\n\n\n\n\n\n\n\n2:50 PM – 3:10 PM\n\n\nBetter Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads\n\n\n\n\n \nSpeakers:\n\n\n\nNeal Thurman – Director\, Coalition for Better Ads\n\n\n\n\n\n\n\n\n3:10 PM – 3:40 PM\n\n\nThe Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive\, Flexible Ad Portfolio\n\n\n\n\n \nSpeakers:\nStephen Corby\, Founder & CEO\, Specless\nRick Liguori\, Vice President\, Digital Sales Ops\, OTS\, NBCUniversal\n\n\nOmar Yousif – VP\, NBCU Skycastle Digital Studio\, NBCUniversal\n\n\n\n\n\n\n\n3:40 PM – 4:00 PM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n4:00 PM – 4:20 PM\n\n\n\n\nBrowsing Websites in 2019: The Need to Design for Privacy\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAirey Baringer – Head of Product\, Quantcast\n\nMichael Krauss – VP of Product Management \, Sourcepoint\nDaniel Spring\, Director of Product Management\, Verizon Media\n\n\n\n\n\n\n\n4:20 PM – 4:40 PM\n\n\n\n\nCross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAron Schatz – Director of Product & Data\, PowerInbox\n\nAmit Shetty – Senior Director\, Video & Audio Products\, IAB Tech Lab\nRyan Thompson – Software Engineer\, Google\n\n\n\n\n\n\n\n4:40 PM – 5:00 PM\n\n\nNo Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization\n\n\n\n\n \nSpeakers: \n\nShankar Venkataraman – Senior Vice President\, Product & Engineering\, Jivox\n\n\n\n\n\n\n5:00 PM – 5:20 PM\n\nTransforming Video in a Connected World\n \nSpeakers:\nJessica Hogue\, GM of Measurement and Analytics\, Innovid\n\n\n\n\n\n\n5:20 PM – 5:30 PM\nClosing Remarks\n\n\n\n\n\n\n\n5:30 PM – 6:30 PM\n\n\nCOCKTAIL NETWORKING\n \n\n\n\n\nInquire more about this event by e-mailing techlab@dev.iabtechlab.com.  \n  \n\n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-experience-measurement/
LOCATION:Convene – Park Avenue\, 237 Park Avenue\, New York\, NY\, 10017\, United States
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DTSTART;TZID=America/New_York:20190919T090000
DTEND;TZID=America/New_York:20190919T180000
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CREATED:20190307T205608Z
LAST-MODIFIED:20251027T121421Z
UID:7422-1568883600-1568916000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Data Responsibility\, The New Normal in a Consumer-centric World
DESCRIPTION:  \n \n  \n  \n  \nJoin IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day\, where we will dive into the technical\, economic\, and political future of the data supply-chain. You’ll be joined by other product\, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection\, activation\, and omni-channel measurement within a rapidly shifting technical and policy environment.  \nAgenda: \n8:00am-9:00am\nRegistration/Breakfast \n9:00 am – 9:20 am  \nOpening Remarks: The New Normal and the Need to Re-architect Ourselves \nSpeakers \nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\nDr. Neal Richter – Chief Data Scientist\, SpotX \n9:20 am – 9:50 am \n“The Gathering Storm on Privacy”: GDPR\, CCPA\, and Federal Regulation (Privacy for America) \nSpeakers \nDave Grimaldi – Executive Vice President\, Public Policy\, IAB\nAri Levenfeld – Chief Privacy Officer\, Quantcast\nDanny Sepulveda – Vice President\, Global Government Relations\, MediaMath \n9:50 am – 10:10 am \nUnpacking the New TCF 2.0  \nSpeakers \nGrant Nelson – Product Manager\, Privacy\, Xandr \n10:10 am – 10:30 am \nThe European Perspective on Navigating Privacy Regulation  \nSpeakers \nDaniel Green – Commercial Director\, SVP Sales\, AdForm \n10:30 am – 10:50 am \nCCPA – How to Think About Requirements on January 1  \nSpeakers \nJennifer Kyla Derke – Director of Product\, Programmatic and Data\, IAB Tech Lab\nDaniel Spring – Director of Product Management\, Verizon Media\nJill Wittkopp – Senior Product Manager\, Rakuten Marketing \n10:50 am – 11:05 am \nCOFFEE BREAK \n11:05 am – 11:25 am \nData\, Power\, Competition\, and the Future of the Digital Economy  \nSpeakers \nAvery Gardiner – Senior Fellow\, Center for Democracy & Technology \n11:25 am – 11:45 am \nData Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling  \nSpeakers \nRandy Antin – Product Marketing\, Head of Verticals\, LiveRamp\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nGillian MacPherson – Vice President\, Epsilon Data – Digital Strategy & Product\, Epsilon\nDave Smith – Senior Vice President\, Monetization & Yield\, Pandora\nSteve Silvers – General Manager & Vice President Product\, Customer Experience\, Neustar \n11:45am – 12:05pm\nData Quality: Emerging Techniques to Validate Attribute Density + Accuracy \nSpeakers\nTed McConnell – Senior Vice President Business Development\, Luc.id\nPaul Donato – Chief Research Officer\, The Advertising Research Foundation \n12:05pm – 12:25pm \nEdge Computing vs. Cloud Computing in a Privacy-first World \nSpeakers\nJoe Root – Chief Executive Officer\, Permutive \n12:25 pm – 12:45 pm \nTransforming Mobile Personalization with Edge Computing  \nSpeakers \nAbhishek Sen – CEO & Co-Founder\, NumberEight \n12:45 pm – 1:45 pm \nLUNCH \n1:45 pm – 2:05 pm \nTech Lab’s Proposal for Enhanced Consumer Privacy & Accountability  \nSpeakers \nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab \n2:05 pm – 2:25 pm \nGoogle Ads Proposal + Q&A: How to Give Users Transparency\, Choice and Control Over Their Data  \nSpeakers \nChetna Bindra – Senior Product Manager\, Privacy\, Google \n2:25pm – 2:55pm\nCompeting Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A  \nSpeakers\nDr. Neal Richter – Chief Data Scientist\, SpotX\nSam Tingleff – Chief Technology Officer\, IAB Tech Lab \n2:55 pm – 3:25 pm \nThe Crumbling Cookie: Can Universal IDs Help or Will We Need More?  \nSpeakers \nWill Doherty – Executive Vice President\, Global Marketplace Development\, Index Exchange\nScott Menzer – Co-Founder & VP\, Product & Operations\, ID5\nJordan Mitchell – Senior Vice President\, Membership & Operations\, IAB Tech Lab\nGruia Pitigoi-Aron – Vice President\, Product\, The Trade Desk\nJohn Slocum – Vice President\, DPM\, MediaMath\nRonan Shields – Programmatic Editor\, Adweek \n3:25 PM – 3:40 PM\nCoffee Break \n3:40pm – 4:00pm \nBlockchain: Emerging Applications \nSpeakers\nAlanna Gombert – Head of Advertising Technology\, ConsenSys \n4:00pm – 4:20pm\nUpdate on PrivacyChain: Operating Plan & Limited Partner Release \nSpeakers \nWendell Baker – Distinguished Architect\, Targeting & Identity\, Verizon Media \n4:20 PM – 4:40 PM\nThe Evolution of CTV: Protocols\, Audience and Content Data \nSpeakers\nJessica Berman\, Senior Ad Tech Product Manager\, SpotX \n4:40 PM – 5:25 PM\nPerspectives on Cross-Device & The Evolution of Targeting and Measurement \nSpeakers\nTravis Clinger – Vice President\, Strategic Partnerships\, LiveRamp\nTamara Greasby – Director\, Data Science\, The Trade Desk\nAjit Thupil – Senior Vice President\, Identity\, Tapad \n5:25 PM – 5:45 PM\nSession TBA \n5:45 PM – 5:50 PM\nClosing Notes \nSpeakers\nBenjamin Dick – Product Director\, Data\, IAB Tech Lab\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab \n  \n\nSponsored By\n \n  \nInquire more about this event by e-mailing techlab@dev.iabtechlab.com. 
URL:https://dev.iabtechlab.com/event/data-responsibility-innovation-day/
LOCATION:The Village\, 969 Market Street\, San Francisco\, CA\, 94103
CATEGORIES:conference
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