IAB Tech Lab

IAB Tech Lab Innovation Day: Keys to Consumer Attention
2019-11-12 09:00 - 18:30 (America/New_York) | Convene – Park Avenue, 237 Park Avenue, New York, NY, 10017, United States
Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers
Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis, Google, Kochava, NBCUniversal, Nielsen, Pandora, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend.

Agenda

8:30 AM – 9:30 AM
Registration and Networking Breakfast

9:30 AM – 9:45 AM

Opening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention

Speakers:
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

9:45 AM – 10:20 AM

Colliding Trends: How 5G, Heads-up Display (HUD), AI & More Will Transform Audiences… Before You’re Ready!

Speakers:

Brad Berens – Principal, Big Digital Idea Consulting, Inc.

10:20 AM – 10:40 AM

Elephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention

Speakers:

Bob Perkins – Chief Operating Officer, BritePool

10:40 AM – 11:05 AM

A Collision Course in Digital Transformation After the Click: A Case Study

Speakers:
Julie Roehm – Former Chief Experience Officer and CMO, ABRA

11:05 AM – 11:25 AM

COFFEE BREAK

11:25 AM – 12:00 PM

How People Based Strategies Will Make You Think Differently About Measurement
Speakers:

Rachel Brook – Managing Partner, Head of Advanced Analytics, MediaCom
Sue Hogan – SVP, Research & Measurement, IAB
Chris Morgan, Vice President & GM, Moat Product, Oracle

Maggie Zhang – EVP, Video Research & Insights, Dentsu Aegis

12:00 PM – 12:20 PM

A Survivor’s Guide to the OTT Apocalypse: Cross-Device

Speakers:

Trevor Hamilton – Vice President, Sales, Kochava

12:20 PM – 12:35 PM

Conversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance

Speakers:

Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

George Ivie – Executive Director and CEO, Media Rating Council, Inc. (MRC

12:35 PM – 12:55 PM

Steps Forward in Over-the-Top (OTT)/CTV Measurement

Speakers:

Tal Chalozin – Co-Founder & Chief Technology Officer, Innovid

12:55 PM – 1:45 PM

LUNCH

1:45 PM – 2:05 PM

Pandora’s Leap Ahead in Measurement with Open Measurement SDK

Speakers:

Maria Breza – Vice President of Ad Quality Measurement and Audience Data Operations, Pandora

Elizabeth Petro – Principal Product Manager, Pandora

2:05 PM – 2:20 PM

Why Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement

Speakers:

Sara Navaridas – Digital Product Leadership, Nielsen

2:20 PM – 2:35 PM

Closing the Loop on Open Measurement SDK

Speakers:

Joe Ranzenbach – Director of Product, Mobile & Video, Integral Ad Science

2:35 PM – 2:50 PM

Measurement Technology Compliance: Podcast and Open Measurement SDK

Speakers:

Colleen Tricarico – Manager, Digital Audit Services , BPA Worldwide

Jarrett Wold – Director, Compliance Programs , IAB Tech Lab

2:50 PM – 3:10 PM

Better Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads

Speakers:

Neal Thurman – Director, Coalition for Better Ads

3:10 PM – 3:40 PM

The Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive, Flexible Ad Portfolio

Speakers:
Stephen Corby, Founder & CEO, Specless
Rick Liguori, Vice President, Digital Sales Ops, OTS, NBCUniversal

Omar Yousif – VP, NBCU Skycastle Digital Studio, NBCUniversal

3:40 PM – 4:00 PM

COFFEE BREAK

4:00 PM – 4:20 PM

Browsing Websites in 2019: The Need to Design for Privacy

Speakers:

Airey Baringer – Head of Product, Quantcast

Michael Krauss – VP of Product Management , Sourcepoint
Daniel Spring, Director of Product Management, Verizon Media

4:20 PM – 4:40 PM

Cross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)

Speakers:

Aron Schatz – Director of Product & Data, PowerInbox

Amit Shetty – Senior Director, Video & Audio Products, IAB Tech Lab
Ryan Thompson – Software Engineer, Google

4:40 PM – 5:00 PM

No Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization

Speakers:

Shankar Venkataraman – Senior Vice President, Product & Engineering, Jivox

5:00 PM – 5:20 PM

Transforming Video in a Connected World

Speakers:
Jessica Hogue, GM of Measurement and Analytics, Innovid

5:20 PM – 5:30 PM
Closing Remarks

5:30 PM – 6:30 PM

COCKTAIL NETWORKING

Inquire more about this event by e-mailing techlab@dev.iabtechlab.com.

IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-centric World
2019-09-19 09:00 - 18:00 | The Village, 969 Market Street, San Francisco, CA, 94103
Join IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day, where we will dive into the technical, economic, and political future of the data supply-chain. You’ll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment.
Agenda:
8:00am-9:00am
Registration/Breakfast
9:00 am – 9:20 am
Opening Remarks: The New Normal and the Need to Re-architect Ourselves
Speakers
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab
Dr. Neal Richter – Chief Data Scientist, SpotX
9:20 am – 9:50 am
“The Gathering Storm on Privacy”: GDPR, CCPA, and Federal Regulation (Privacy for America)
Speakers
Dave Grimaldi – Executive Vice President, Public Policy, IAB
Ari Levenfeld – Chief Privacy Officer, Quantcast
Danny Sepulveda – Vice President, Global Government Relations, MediaMath
9:50 am – 10:10 am
Unpacking the New TCF 2.0
Speakers
Grant Nelson – Product Manager, Privacy, Xandr
10:10 am – 10:30 am
The European Perspective on Navigating Privacy Regulation
Speakers
Daniel Green – Commercial Director, SVP Sales, AdForm
10:30 am – 10:50 am
CCPA – How to Think About Requirements on January 1
Speakers
Jennifer Kyla Derke – Director of Product, Programmatic and Data, IAB Tech Lab
Daniel Spring – Director of Product Management, Verizon Media
Jill Wittkopp – Senior Product Manager, Rakuten Marketing
10:50 am – 11:05 am
COFFEE BREAK
11:05 am – 11:25 am
Data, Power, Competition, and the Future of the Digital Economy
Speakers
Avery Gardiner – Senior Fellow, Center for Democracy & Technology
11:25 am – 11:45 am
Data Transparency: Unpacking the New Cross-industry Standard for Audience Data Labeling
Speakers
Randy Antin – Product Marketing, Head of Verticals, LiveRamp
Benjamin Dick – Product Director, Data, IAB Tech Lab
Gillian MacPherson – Vice President, Epsilon Data – Digital Strategy & Product, Epsilon
Dave Smith – Senior Vice President, Monetization & Yield, Pandora
Steve Silvers – General Manager & Vice President Product, Customer Experience, Neustar
11:45am – 12:05pm
Data Quality: Emerging Techniques to Validate Attribute Density + Accuracy
Speakers
Ted McConnell – Senior Vice President Business Development, Luc.id
Paul Donato – Chief Research Officer, The Advertising Research Foundation
12:05pm – 12:25pm
Edge Computing vs. Cloud Computing in a Privacy-first World
Speakers
Joe Root – Chief Executive Officer, Permutive
12:25 pm – 12:45 pm
Transforming Mobile Personalization with Edge Computing
Speakers
Abhishek Sen – CEO & Co-Founder, NumberEight
12:45 pm – 1:45 pm
LUNCH
1:45 pm – 2:05 pm
Tech Lab’s Proposal for Enhanced Consumer Privacy & Accountability
Speakers
Jordan Mitchell – Senior Vice President, Membership & Operations, IAB Tech Lab
2:05 pm – 2:25 pm
Google Ads Proposal + Q&A: How to Give Users Transparency, Choice and Control Over Their Data
Speakers
Chetna Bindra – Senior Product Manager, Privacy, Google
2:25pm – 2:55pm
Competing Browser Worldviews: A Technical Discussion on Privacy Positions + Q&A
Speakers
Dr. Neal Richter – Chief Data Scientist, SpotX
Sam Tingleff – Chief Technology Officer, IAB Tech Lab
2:55 pm – 3:25 pm
The Crumbling Cookie: Can Universal IDs Help or Will We Need More?
Speakers
Will Doherty – Executive Vice President, Global Marketplace Development, Index Exchange
Scott Menzer – Co-Founder & VP, Product & Operations, ID5
Jordan Mitchell – Senior Vice President, Membership & Operations, IAB Tech Lab
Gruia Pitigoi-Aron – Vice President, Product, The Trade Desk
John Slocum – Vice President, DPM, MediaMath
Ronan Shields – Programmatic Editor, Adweek
3:25 PM – 3:40 PM
Coffee Break
3:40pm – 4:00pm
Blockchain: Emerging Applications
Speakers
Alanna Gombert – Head of Advertising Technology, ConsenSys
4:00pm – 4:20pm
Update on PrivacyChain: Operating Plan & Limited Partner Release
Speakers
Wendell Baker – Distinguished Architect, Targeting & Identity, Verizon Media
4:20 PM – 4:40 PM
The Evolution of CTV: Protocols, Audience and Content Data
Speakers
Jessica Berman, Senior Ad Tech Product Manager, SpotX
4:40 PM – 5:25 PM
Perspectives on Cross-Device & The Evolution of Targeting and Measurement
Speakers
Travis Clinger – Vice President, Strategic Partnerships, LiveRamp
Tamara Greasby – Director, Data Science, The Trade Desk
Ajit Thupil – Senior Vice President, Identity, Tapad
5:25 PM – 5:45 PM
Session TBA
5:45 PM – 5:50 PM
Closing Notes
Speakers
Benjamin Dick – Product Director, Data, IAB Tech Lab
Dennis Buchheim – Executive Vice President & General Manager, IAB Tech Lab

Sponsored By

Inquire more about this event by e-mailing techlab@dev.iabtechlab.com.
