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DTSTART;VALUE=DATE:20210427
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SUMMARY:Safe Supply Chain: Powered by Transparency (Two-Day Virtual Event)
DESCRIPTION:  \n \nDate: April 27 & 28\, 2021\nTime: 3 PM CET/9 AM EDT/6 AM PDT* \nHuge strides have been made to secure the digital advertising ecosystem over the past few years\, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase the industry standards for supply and demand chain transparency. As part of the path to an improved ecosystem\, we will dive into updates including expanded support for new media channels and new programmatic RTB (real-time bidding) and automated guaranteed features. \nAttendees will walk away with practical knowledge about remaining supply chain vulnerabilities and a better understanding of buy-side transparency and input for programmatic product roadmaps in 2021. IAB Tech Lab will also highlight transparency use cases that are made simpler with the new industry data repository: the Transparency Center. \n  \n\n \n\n \n*This event is programmed for an audience located in the EU time zone. However it is also open to attendees in other time zones.  \nAGENDA:  \nDay 1 \n\nOpening Remarks\n\nAmit Shetty\, VP\, Programmatic Products & Partnerships\, IAB Tech Lab\n\n\nWhat Should I Know About my Sellers? The Need for Sell-side Transparency.\n\nStephen Chester\, Director of Media\, ISBA\n\n\nTransparency for Brand Safety: How Knowing Every Supply Chain Partners Helps Brand Safe Advertising\n\nJake Dubbins\, Managing Director (Media Bounty) &  Co-Founder and Co-Chair (CAN)\, Media Bounty & Conscious Advertising Network (CAN)\nHarriet Kingaby\, Co-chair\, Conscious Advertising Network (CAN)\n\n\nThe State of Sell-side Transparency – Are We Moving in the Right Direction?\n\nThomas Mendrina\, Senior Director\, Publisher Central Europe\, Xandr\nMazen Mroue\, Head of Global Digital Factory\, FrieslandCampina\nJules Kendrick\, MD\, UK & Europe\, Trustworthy Accountability Group\nJana Gokalp\, Vice President International\, New Business & Partnerships\, MediaMath\nAmit Shetty\, Vice President\, Programmatic Products & Partnerships\, IAB Tech Lab\n\n\nQ&A\nIAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.\n\nJill Wittkopp\, Director of Product\, IAB Tech Lab\n\n\nClosing Comments\n\nOliver von Wersch\, IAB Tech Lab\n\n\n\nDay 2 \n\nOpening Remarks\n\nOliver von Wersch\, IAB Tech Lab\n\n\nThe Importance of Buy-side Transparency\n\nNicolas Rieul\, President\, IAB France\n\n\nUnderstanding Malvertising in Programmatic\n\nChris Hallenbeck\, Senior Director\, Marketplace Quality\, OpenX\n\n\nThe New Frontier of Transparency: the Buy-Side!\n\nEmma Fenlon\, Sr. Manager\, Exchange Quality\, Verizon Media\nPierre Gauthier\, Board Member (IAB EU)\, Head of International Relations (IAB France) & Commercial Director (Channel Factory)\,  IAB Europe\, IAB France & Channel Factory\nBonnie Niederstrasser\, Director\, Policy & Programs\, Trustworthy Accountability Group\nJohn Clyman\, Vice President Engineering\, Marketplace Quality & Security\, Magnite\n\n\nQ&A\nIAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.\n\nTara Ibach\, Lead Technical Solution Consultant\, MoPub\nJill Wittkopp\, Director of Product\, IAB Tech Lab\n\n\nClosing Comments\n\nOliver von Wersch\, IAB Tech Lab
URL:https://dev.iabtechlab.com/event/safe-supply-chain-2-day-virtual-event/
LOCATION:Webinar
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