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SUMMARY:IAB Tech Lab Q1 Council Meeting
DESCRIPTION:Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity\, transparency\, and privacy conversations. We will also be discussing some of the foundational changes affecting our industry over the next few years and how Tech Lab plans to prioritize its work to address them. \nPlease note that no press is allowed for this meeting \nAGENDA: \n3:30-3:40 –  Introduction \n3:40-4:45 –  Identity\, Data\, & Consumer Privacy: Harmonizing Privacy and Personalization in a Post-Cookie World \n\nProject Rearc – industry-wide collaboration to develop approaches that harmonize privacy and personalization in a post-cookie world\n\n\nDataLabel.org – efforts to apply transparency standards to the data supply chain\nEvolution of the content taxonomy to support privacy and brand safety\nPrivacy Update: Transparency & Consent Framework 2.0 + CCPA\n\n4:45-4:55 –  Programmatic Effectiveness \n\nUpdate on Anti-Ad Fraud initiatives: ads/app-ads.txt adoption updates\nVideo Ad Requests – a new AdCOM specification (CATS) for non-RTB use cases\n\n4:55-5:05 –  Programmatic Effectiveness \n\nCommon Ad Transport Standard (CATS) – A new AdCOM based ad-request specification for Video Ads\n\n5:05-5:25 –  Ad Experiences & Measurement \n\nOpen Measurement SDK: API\, compliance updates\, enabling OM SDK for web buys in programmatic\nSafeFrame v2.0 update \n\n5:25-5:30 –  Closing Remarks \n5:30-6:30 –  Networking \nHope to see you there! \n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-q1-council-meeting/
LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States
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