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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210803T213000
DTEND;TZID=America/Los_Angeles:20210803T223000
DTSTAMP:20260407T192418
CREATED:20210624T211140Z
LAST-MODIFIED:20251027T121356Z
UID:12344-1628026200-1628029800@dev.iabtechlab.com
SUMMARY:State of ads.txt Adoption: Validating the Supply Chain (APAC)
DESCRIPTION:Date: 4rd Aug 2021 Time: 10:00 India\, 11:30 Jakarta\, 12:30 Singapore\, 14:30 Canberra\, 00:30 New York\nDate: 3rd Aug 2021 Time: 21:30 Los Angeles\n \nWith IAB Tech Lab’s release of the new Supply Chain Validation service\, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites\, 400\,000 apps and hundreds of sellers.json files\, we’ll share our findings for common syntactical errors\, relationship validations between ads.txt/sellers.json and more.
URL:https://dev.iabtechlab.com/event/state-of-ads-txt-adoption-validating-the-supply-chain-apac/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210427
DTEND;VALUE=DATE:20210429
DTSTAMP:20260407T192418
CREATED:20210212T144851Z
LAST-MODIFIED:20251027T121403Z
UID:11277-1619481600-1619654399@dev.iabtechlab.com
SUMMARY:Safe Supply Chain: Powered by Transparency (Two-Day Virtual Event)
DESCRIPTION:  \n \nDate: April 27 & 28\, 2021\nTime: 3 PM CET/9 AM EDT/6 AM PDT* \nHuge strides have been made to secure the digital advertising ecosystem over the past few years\, but the fight continues against ongoing threats of ad fraud and malware as the latest ad technology standards get implemented. This event will showcase the industry standards for supply and demand chain transparency. As part of the path to an improved ecosystem\, we will dive into updates including expanded support for new media channels and new programmatic RTB (real-time bidding) and automated guaranteed features. \nAttendees will walk away with practical knowledge about remaining supply chain vulnerabilities and a better understanding of buy-side transparency and input for programmatic product roadmaps in 2021. IAB Tech Lab will also highlight transparency use cases that are made simpler with the new industry data repository: the Transparency Center. \n  \n\n \n\n \n*This event is programmed for an audience located in the EU time zone. However it is also open to attendees in other time zones.  \nAGENDA:  \nDay 1 \n\nOpening Remarks\n\nAmit Shetty\, VP\, Programmatic Products & Partnerships\, IAB Tech Lab\n\n\nWhat Should I Know About my Sellers? The Need for Sell-side Transparency.\n\nStephen Chester\, Director of Media\, ISBA\n\n\nTransparency for Brand Safety: How Knowing Every Supply Chain Partners Helps Brand Safe Advertising\n\nJake Dubbins\, Managing Director (Media Bounty) &  Co-Founder and Co-Chair (CAN)\, Media Bounty & Conscious Advertising Network (CAN)\nHarriet Kingaby\, Co-chair\, Conscious Advertising Network (CAN)\n\n\nThe State of Sell-side Transparency – Are We Moving in the Right Direction?\n\nThomas Mendrina\, Senior Director\, Publisher Central Europe\, Xandr\nMazen Mroue\, Head of Global Digital Factory\, FrieslandCampina\nJules Kendrick\, MD\, UK & Europe\, Trustworthy Accountability Group\nJana Gokalp\, Vice President International\, New Business & Partnerships\, MediaMath\nAmit Shetty\, Vice President\, Programmatic Products & Partnerships\, IAB Tech Lab\n\n\nQ&A\nIAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.\n\nJill Wittkopp\, Director of Product\, IAB Tech Lab\n\n\nClosing Comments\n\nOliver von Wersch\, IAB Tech Lab\n\n\n\nDay 2 \n\nOpening Remarks\n\nOliver von Wersch\, IAB Tech Lab\n\n\nThe Importance of Buy-side Transparency\n\nNicolas Rieul\, President\, IAB France\n\n\nUnderstanding Malvertising in Programmatic\n\nChris Hallenbeck\, Senior Director\, Marketplace Quality\, OpenX\n\n\nThe New Frontier of Transparency: the Buy-Side!\n\nEmma Fenlon\, Sr. Manager\, Exchange Quality\, Verizon Media\nPierre Gauthier\, Board Member (IAB EU)\, Head of International Relations (IAB France) & Commercial Director (Channel Factory)\,  IAB Europe\, IAB France & Channel Factory\nBonnie Niederstrasser\, Director\, Policy & Programs\, Trustworthy Accountability Group\nJohn Clyman\, Vice President Engineering\, Marketplace Quality & Security\, Magnite\n\n\nQ&A\nIAB Tech Lab’s Transparency Center: An Industry-owned Resource for the Metadata About the Digital Advertising Supply Chain Ecosystem.\n\nTara Ibach\, Lead Technical Solution Consultant\, MoPub\nJill Wittkopp\, Director of Product\, IAB Tech Lab\n\n\nClosing Comments\n\nOliver von Wersch\, IAB Tech Lab
URL:https://dev.iabtechlab.com/event/safe-supply-chain-2-day-virtual-event/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210414T120000
DTEND;TZID=America/New_York:20210414T130000
DTSTAMP:20260407T192418
CREATED:20210225T043109Z
LAST-MODIFIED:20251027T121403Z
UID:11389-1618401600-1618405200@dev.iabtechlab.com
SUMMARY:4/14 - Supporting app-ads.txt for CTV Inventory Webinar
DESCRIPTION:While ads.txt for desktop and app-ads.txt for mobile apps have been widely adopted\, support on Connected TV (CTV) platforms has been lagging because of a more complex seller ecosystem where the seller might be the app publisher\, the content owner\, or the OS platform. \nIAB Tech Lab has been working on enhancing CTV standards via an updated app-ads.txt specification\, which offers improvements for inventory sharing. Read more here and view the new specs here. \nThis webinar is intended to increase awareness of CTV app-ads.txt updates.
URL:https://dev.iabtechlab.com/event/supporting-app-ads-txt-for-ctv-inventory-webinar/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201112T110000
DTEND;TZID=America/New_York:20201112T120000
DTSTAMP:20260407T192418
CREATED:20201106T184727Z
LAST-MODIFIED:20251027T121405Z
UID:10872-1605178800-1605182400@dev.iabtechlab.com
SUMMARY:11/12 - Guest Webinar With IAB Europe: How Apple IDFA And Other ID Changes Could Impact Our Industry – And What You Can Do Now To Prepare
DESCRIPTION:Join IAB Europe for a guest webinar with IAB Tech Lab to find out how Apple IDFA and other ID changes could impact our industry. \nThe sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year\, but the conversation around user identity has so far focused on web environments. Apple’s announcement of requiring consumer opt-in to allow use of the IDFA (Identifier for Advertising) has expanded the conversation into the app ecosystem. This implies even broader changes to consumer privacy controls\, addressability\, and digital advertising infrastructure. Join us and a panel of experts to hear about what losing the IDFA could mean\, what data-driven advertising might look like in the near future\, and how SKAdNetwork can support basic attribution for app developers. We will also cover other technologies and standards – Data Label\, Content Taxonomy\, Transparency & Consent Framework\, and Project Rearc – that companies can adopt or get involved in today. \nAgenda \n5:00pm – 5:05pm: Short welcome from IAB Europe and IAB Tech Lab \n5:05pm – 5:10pm: An introduction to Apple’s IDFA in a broader perspective with Nicholas Rieul\, President IAB France \n5:10pm – 5:30pm: IDFA and SKAdnetwork: technical implications and alternative solutions for the industry. What actions can companies take now? With Amit Shetty\, IAB Tech Lab \n5:30pm – 5:55pm: Panel Discussion: what does losing the IDFA mean for marketers? How is SKAdNetwork evaluated\, what are its potentials and limitations? What other technological alternatives for measurement\, attribution\, 1st party data do we see? \nPanellists  \n\nThomas Mendrina\, Senior Director Publisher\, Xandr\nCarlo Szelinsky\, CEO Applike Group
URL:https://dev.iabtechlab.com/event/11-12-guest-webinar-with-iab-europe-how-apple-idfa-and-other-id-changes-could-impact-our-industry-and-what-you-can-do-now-to-prepare/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201014
DTEND;VALUE=DATE:20201015
DTSTAMP:20260407T192418
CREATED:20201021T182227Z
LAST-MODIFIED:20251027T121405Z
UID:10831-1602633600-1602719999@dev.iabtechlab.com
SUMMARY:CATCH TECH LAB @ Adpushup Programmatic Meetup 2020
DESCRIPTION:Don’t miss Amit Shetty\, Senior Director\, Video & Audio Products at IAB Tech Lab session\, Against Ad Fraud and Towards Transparency. Familiarizing publishers with anti-ad fraud initiatives. Building transparency in the digital advertising ecosystem including the supply-side. Minimizing opportunities for ad fraud by identifying loopholes.
URL:https://dev.iabtechlab.com/event/catch-tech-lab-adpushup-programmatic-meetup-2020/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200414T120000
DTEND;TZID=America/New_York:20200414T130000
DTSTAMP:20260407T192418
CREATED:20200310T210558Z
LAST-MODIFIED:20251027T121417Z
UID:9668-1586865600-1586869200@dev.iabtechlab.com
SUMMARY:Webinar: SIMID ("Secure Interactive Media Interface Definition") - Taking VPAID back to the basics! (Build Simple Secure Interactive Ads)
DESCRIPTION:Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB Tech Lab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) over the last few years. This included a refresh of VAST (with VAST4) as well as two specs to replace the widely used (but often disliked) VPAID – Open Measurement for measurement use cases and SIMID (“Secure Interactive Media Interface Definition”) for interactive use cases. \nIn this webinar\, learn about the background and working details of SIMID from some of the members of the SIMID working group. \nGet your SIMID and VPAID questions answered: \n\nWhat are the problems with VPAID?\nHow does the VAST4 based stack (VAST4+OMID+SIMID) address these problems?\nWhy does VPAID not work for SSAI – and how is this addressed?\nHow does interactivity work with SIMID?\nHow does SIMID offer a more secure model for publishers?\nHow does SIMID simplify everyone’s lives?\n\nAnd more!
URL:https://dev.iabtechlab.com/event/simid-taking-vpaid-back-to-the-basics/
LOCATION:Webinar
CATEGORIES:webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200325T160000
DTEND;TZID=America/Los_Angeles:20200325T180000
DTSTAMP:20260407T192418
CREATED:20200124T142817Z
LAST-MODIFIED:20251027T121418Z
UID:9163-1585152000-1585159200@dev.iabtechlab.com
SUMMARY:The Evolving World of Digital Video Advertising: Insights into Identity and Measurement
DESCRIPTION:This event has been postponed due to recent global health concerns. Please stay tuned for updates. Sponsorship opportunities are still available. If you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nAs streaming services consumption explodes\, brands are looking to OTT/CTV channels to reach their audiences. Combined with the changing environment around 3rd party browser cookies\, cross platform identity resolution is becoming a key problem to solve. At this event we will get a deeper look into how marketers and media can optimize their portfolio of linear TV\, OTT and digital video advertising\, and look at the current state of identity\, attribution and measurement technologies in this cross platform world. \nPlease join us for a deep dive into digital videos’ current state and future. We will share insights and encourage learning by audience participation followed by a networking cocktail hour. \nAgenda to include: \n\nIAB Tech Lab technical deep dive into solutions for modernizing the digital video advertising stack including delivery via VAST4.x\, interactivity through SIMID and Open Measurement update\nDeep dive thought leadership conversations into current video measurement capabilities and limitations and upcoming plans\nPanel discussion led by experts in digital video media and measurement\, platforms and future state of delivery and measurement\n\nIf you are interested in IAB Tech Lab opportunities please contact techlab@dev.iabtechlab.com. \nThis event\, is not open to press.
URL:https://dev.iabtechlab.com/event/the-evolving-world-of-digital-video-advertising-insights-into-identity-and-measurement/
LOCATION:VideoAmp\, 2229 S. Carmelina Ave\, Los Angeles\, CA\, 90064\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200305T153000
DTEND;TZID=America/New_York:20200305T183000
DTSTAMP:20260407T192418
CREATED:20200117T183023Z
LAST-MODIFIED:20251027T121418Z
UID:9135-1583422200-1583433000@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Q1 Council Meeting
DESCRIPTION:Join us on March 5th for the IAB Tech Lab’s Q1 Council Meeting where we will discuss the core outputs from the 2020 Annual Leadership Meeting (ALM) with a core focus on our identity\, transparency\, and privacy conversations. We will also be discussing some of the foundational changes affecting our industry over the next few years and how Tech Lab plans to prioritize its work to address them. \nPlease note that no press is allowed for this meeting \nAGENDA: \n3:30-3:40 –  Introduction \n3:40-4:45 –  Identity\, Data\, & Consumer Privacy: Harmonizing Privacy and Personalization in a Post-Cookie World \n\nProject Rearc – industry-wide collaboration to develop approaches that harmonize privacy and personalization in a post-cookie world\n\n\nDataLabel.org – efforts to apply transparency standards to the data supply chain\nEvolution of the content taxonomy to support privacy and brand safety\nPrivacy Update: Transparency & Consent Framework 2.0 + CCPA\n\n4:45-4:55 –  Programmatic Effectiveness \n\nUpdate on Anti-Ad Fraud initiatives: ads/app-ads.txt adoption updates\nVideo Ad Requests – a new AdCOM specification (CATS) for non-RTB use cases\n\n4:55-5:05 –  Programmatic Effectiveness \n\nCommon Ad Transport Standard (CATS) – A new AdCOM based ad-request specification for Video Ads\n\n5:05-5:25 –  Ad Experiences & Measurement \n\nOpen Measurement SDK: API\, compliance updates\, enabling OM SDK for web buys in programmatic\nSafeFrame v2.0 update \n\n5:25-5:30 –  Closing Remarks \n5:30-6:30 –  Networking \nHope to see you there! \n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-q1-council-meeting/
LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20191112T090000
DTEND;TZID=America/New_York:20191112T183000
DTSTAMP:20260407T192418
CREATED:20190307T210040Z
LAST-MODIFIED:20251027T121420Z
UID:7428-1573549200-1573583400@dev.iabtechlab.com
SUMMARY:IAB Tech Lab Innovation Day: Keys to Consumer Attention
DESCRIPTION:Keys to Consumer Attention: How Great Ad Experiences and Scalable Measurement Help Brands Connect with Consumers \nJoin us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. Speakers from Dentsu Aegis\, Google\, Kochava\, NBCUniversal\, Nielsen\, Pandora\, Quantcast and other thought leaders will share the latest advances in user experience and how to build effective advertising to capture consumer attention. We will also dive into specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. \n\n[ngg src=”galleries” ids=”5″ display=”basic_thumbnail”] \nAgenda\n\n\n\n\n\n8:30 AM – 9:30 AM\nRegistration and Networking Breakfast\n\n\n\n\n\n\n\n9:30 AM – 9:45 AM\n\n\nOpening Remarks: How Measurement and User Experience Help Brands Capture Consumer Attention\n \nSpeakers:\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\n\n\n\n\n\n\n9:45 AM – 10:20 AM\n\n\nColliding Trends: How 5G\, Heads-up Display (HUD)\, AI & More Will Transform Audiences… Before You’re Ready!\n\n\n\n\n \nSpeakers:\n\nBrad Berens – Principal\, Big Digital Idea Consulting\, Inc.\n\n\n\n\n\n\n10:20 AM – 10:40 AM\n\n\nElephant in the Room: How Brands Can Measure and Leverage Trust as a Metric to Capture Consumer Attention\n\n \nSpeakers:\n\nBob Perkins – Chief Operating Officer\, BritePool\n\n\n\n\n\n\n\n10:40 AM – 11:05 AM\n\n\n\n\n\n\n\nA Collision Course in Digital Transformation After the Click: A Case Study\n \n\n\n\n\nSpeakers:\nJulie Roehm – Former Chief Experience Officer and CMO\, ABRA\n\n\n\n\n\n\n\n\n11:05 AM – 11:25 AM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n11:25 AM – 12:00 PM\n\n \n\n\n\nHow People Based Strategies Will Make You Think Differently About Measurement \nSpeakers:\n\nRachel Brook – Managing Partner\, Head of Advanced Analytics\, MediaCom\nSue Hogan – SVP\, Research & Measurement\, IAB\nChris Morgan\, Vice President & GM\, Moat Product\, Oracle\n\nMaggie Zhang – EVP\, Video Research & Insights\, Dentsu Aegis\n\n\n \n\n\n\n\n\n12:00 PM – 12:20 PM\n\n\n\n\nA Survivor’s Guide to the OTT Apocalypse: Cross-Device\n\n\n\nSpeakers:\n\n\n\n\n\n\n\n\nTrevor Hamilton – Vice President\, Sales\, Kochava\n\n\n\n\n\n\n12:20 PM – 12:35 PM\n\n\nConversation with the Media Rating Council: Cross-Media Measurement and Upcoming Guidance\n\n\n\n\n \nSpeakers:\n\nDennis Buchheim – Executive Vice President & General Manager\, IAB Tech Lab\n\nGeorge Ivie – Executive Director and CEO\, Media Rating Council\, Inc. (MRC\n\n\n\n\n\n\n\n12:35 PM – 12:55 PM\n\n\n\n\nSteps Forward in Over-the-Top (OTT)/CTV Measurement\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nTal Chalozin – Co-Founder & Chief Technology Officer\, Innovid\n\n\n\n\n\n\n\n12:55 PM – 1:45 PM\n\n\nLUNCH\n\n\n\n\n\n\n\n\n\n1:45 PM – 2:05 PM\n\n\n\nPandora’s Leap Ahead in Measurement with Open Measurement SDK\n\n\n\n\n\n \nSpeakers:\n\n\n\nMaria Breza – Vice President of Ad Quality Measurement and Audience Data Operations\, Pandora\n\n\n\n\n\nElizabeth Petro – Principal Product Manager\, Pandora\n\n\n\n\n\n\n\n\n\n\n\n\n\n2:05 PM – 2:20 PM\n\n\nWhy Industry Collaboration on Technology Is Critical: Nielsen’s Perspective on Open Measurement\n\n\n\n\n \nSpeakers:\n\n\n\nSara Navaridas – Digital Product Leadership\, Nielsen\n\n\n\n\n\n\n2:20 PM – 2:35 PM\n\n\n\n\nClosing the Loop on Open Measurement SDK\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\n\nJoe Ranzenbach – Director of Product\, Mobile & Video\, Integral Ad Science\n\n\n\n\n\n\n\n2:35 PM – 2:50 PM\n\n\nMeasurement Technology Compliance: Podcast and Open Measurement SDK\n\n\n\n\n \nSpeakers:\n\nColleen Tricarico – Manager\, Digital Audit Services \, BPA Worldwide\n\nJarrett Wold – Director\, Compliance Programs \, IAB Tech Lab\n\n\n\n\n\n\n\n2:50 PM – 3:10 PM\n\n\nBetter Ads are Good for Performance and Revenue: A Case Study and Update from Coalition for Better Ads\n\n\n\n\n \nSpeakers:\n\n\n\nNeal Thurman – Director\, Coalition for Better Ads\n\n\n\n\n\n\n\n\n3:10 PM – 3:40 PM\n\n\nThe Re-Flex: How Publishers are Transforming the User Experience with the IAB’s Latest Responsive\, Flexible Ad Portfolio\n\n\n\n\n \nSpeakers:\nStephen Corby\, Founder & CEO\, Specless\nRick Liguori\, Vice President\, Digital Sales Ops\, OTS\, NBCUniversal\n\n\nOmar Yousif – VP\, NBCU Skycastle Digital Studio\, NBCUniversal\n\n\n\n\n\n\n\n3:40 PM – 4:00 PM\n\n\nCOFFEE BREAK\n\n\n\n\n\n\n\n4:00 PM – 4:20 PM\n\n\n\n\nBrowsing Websites in 2019: The Need to Design for Privacy\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAirey Baringer – Head of Product\, Quantcast\n\nMichael Krauss – VP of Product Management \, Sourcepoint\nDaniel Spring\, Director of Product Management\, Verizon Media\n\n\n\n\n\n\n\n4:20 PM – 4:40 PM\n\n\n\n\nCross Platform Interactive Video Advertising with Secure Interactive Media Interface Definition (SIMID)\n\n\n\n \n\n\n\n\n\n\n\nSpeakers:\n\nAron Schatz – Director of Product & Data\, PowerInbox\n\nAmit Shetty – Senior Director\, Video & Audio Products\, IAB Tech Lab\nRyan Thompson – Software Engineer\, Google\n\n\n\n\n\n\n\n4:40 PM – 5:00 PM\n\n\nNo Cookies? Use Your First Party Data to Drive Dynamic Creative Personalization\n\n\n\n\n \nSpeakers: \n\nShankar Venkataraman – Senior Vice President\, Product & Engineering\, Jivox\n\n\n\n\n\n\n5:00 PM – 5:20 PM\n\nTransforming Video in a Connected World\n \nSpeakers:\nJessica Hogue\, GM of Measurement and Analytics\, Innovid\n\n\n\n\n\n\n5:20 PM – 5:30 PM\nClosing Remarks\n\n\n\n\n\n\n\n5:30 PM – 6:30 PM\n\n\nCOCKTAIL NETWORKING\n \n\n\n\n\nInquire more about this event by e-mailing techlab@dev.iabtechlab.com.  \n  \n\n \n 
URL:https://dev.iabtechlab.com/event/iab-tech-lab-innovation-day-experience-measurement/
LOCATION:Convene – Park Avenue\, 237 Park Avenue\, New York\, NY\, 10017\, United States
END:VEVENT
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