BEGIN:VCALENDAR VERSION:2.0 PRODID:-//IAB Tech Lab - ECPv6.15.16//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://dev.iabtechlab.com X-WR-CALDESC:Events for IAB Tech Lab REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20230101T000000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Vancouver BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20210328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20211031T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20231029T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20240305T110000 DTEND;TZID=Asia/Singapore:20240305T120000 DTSTAMP:20260430T231444 CREATED:20240227T155910Z LAST-MODIFIED:20251027T121330Z UID:19680-1709636400-1709640000@dev.iabtechlab.com SUMMARY:Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions DESCRIPTION:On the next MadTech Webcast of 2024\, ExchangeWire will be joined by IAB Tech Lab on March 5th\, 2024 at 8:30AM IST | 11AM SGT | 2PM AEDT to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. \nThroughout this Webcast\, they will discuss:\n– Privacy Sandbox Fit Gap Analysis study results\n– Areas where adjustments and improvements may be needed\n– To what extent Privacy Sandbox prioritizes user privacy \n  \nDon’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab\, keeping you up-to-date in these unprecedented times. \n  \nAgenda:\n\n15 minute presentation by Shailley Singh\, IAB Tech Lab\n30 minute panel discussion\n\n  \n\n \nSpeakers:\nRachel SmithCEOView Bio Rachel SmithCEO Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Paul Luckett Head of Ad Tech and Commercial InnovationP... View Bio Paul is a seasoned ad tech professional with over 13 years of experience\, initially joining News Corp to lead a small team before swiftly ascending to head the Ad Tech department. Now responsible for overseeing ad tech operations across News Corp Australia’s digital properties and leading their involvement in News Corps global ad tech strategy\, he is dedicated to showcasing the critical role of ad tech in driving commercial value for publishers and advocates for empowering publisher ad tech teams. Beyond his professional endeavors\, Paul is passionate about exploring leadership concepts and cultivating a positive and inclusive company culture. He is also an active member of the IAB Australia community\, with a long tenure on the Standards and Guidelines Council\, including time as Council Chair\, before moving on to the Executive Technology Council\, where he continues to drive efforts to foster industry collaboration. Paul Luckett Head of Ad Tech and Commercial Innovation Timmy BankoleDirector\, Advertising Business OperationsView Bio Timmy BankoleDirector\, Advertising Business Operations URL:https://dev.iabtechlab.com/event/navigating-the-divide-privacy-sandbox-fit-gap-analysis-and-industry-solutions-2/ LOCATION:Webinar ATTACH;FMTTYPE=image/png:https://dev.iabtechlab.com/wp-content/uploads/2024/02/IAB-WebCast-APAC-3100x1000-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240213T100000 DTEND;TZID=America/New_York:20240213T110000 DTSTAMP:20260430T231444 CREATED:20240124T145612Z LAST-MODIFIED:20251027T121330Z UID:18792-1707818400-1707822000@dev.iabtechlab.com SUMMARY:Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions DESCRIPTION:On the first MadTech Webcast of 2024\, ExchangeWire will be joined by IAB Tech Lab on February 13th\, 2024 at 3pm GMT | 10am EST to discuss the recent findings from the Privacy Sandbox Fit Gap Analysis. \nThroughout this Webcast\, they will discuss:\n– Privacy Sandbox Fit Gap Analysis study results\n– Areas where adjustments and improvements may be needed\n– To what extent Privacy Sandbox prioritizes user privacy \n  \nDon’t miss this full-on virtual chat from ExchangeWire in association with IAB Tech Lab\, keeping you up-to-date in these unprecedented times. \n  \nAgenda:\n\n15 minute presentation by Shailley Singh\, IAB Tech Lab\n30 minute panel discussion\n\n  \n\n \nSpeakers:\nHillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Ciaran O'KaneChief Strategy OfficerView Bio Ciaran O'KaneChief Strategy Officer Scott MesserPrincipal & FounderView Bio Scott MesserPrincipal & Founder Karen EcclesChief Commercial OfficerK... View Bio Karen is the Chief Commercial Officer at The Telegraph\, a leading news brand in the UK. She joined The Telegraph in 2017 as the Director of Digital Sales and Innovation\, and since then has been responsible for driving revenue growth based on The Telegraph’s valuable subscriber audience\, commercial product development\, and strategic digital transformation across the organisation. With over 25 years of experience in the media industry\, Karen has a proven track record of delivering ambitious commercial growth\, creative solutions\, and strategic partnerships for premium publishers\, digital platforms\, and video networks. She is passionate about creating engaging and valuable experiences for audiences and advertisers\, and leveraging data and technology to enhance performance and insights. Karen is also a Board Trustee at Young Lives vs Cancer\, a charity that supports children and young people with cancer and their families\, where she contributes to their digital strategy and safeguarding committee. Karen EcclesChief Commercial Officer URL:https://dev.iabtechlab.com/event/navigating-the-divide-privacy-sandbox-fit-gap-analysis-and-industry-solutions/ LOCATION:Webinar ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2024/01/EW-MadTech-IABTL-Website-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240124T130000 DTEND;TZID=America/New_York:20240124T140000 DTSTAMP:20260430T231444 CREATED:20240103T211507Z LAST-MODIFIED:20251027T121330Z UID:18109-1706101200-1706104800@dev.iabtechlab.com SUMMARY:The Accountability Platform Explained DESCRIPTION:What is the Accountability Platform? Join this webinar to explore the Accountability Platform\, a specification for open\, auditable data structures and standard practices to detect miscommunication of user preference signals. \n  \n\n  \nSpeakers:\nRowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Brian MayAdtech Industry ContributorS... View Bio Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems\, building teams to support them and businesses to support them. Brian MayAdtech Industry Contributor URL:https://dev.iabtechlab.com/event/the-accountability-platform-explained/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20240110T110000 DTEND;TZID=America/New_York:20240110T120000 DTSTAMP:20260430T231444 CREATED:20231207T205133Z LAST-MODIFIED:20251027T121330Z UID:17902-1704884400-1704888000@dev.iabtechlab.com SUMMARY:OpenRTB 2.x 2023 Release Review DESCRIPTION:Join industry leaders to review updates to the OpenRTB 2.x specification made in 2023 that had material impact on the Programmatic Supply Chain. Process changes resulting from the first year of monthly releases have given way to the introduction of Provisional Attributes in addition to signal updates focused on ways to more easily identify Made for Advertising inventory and better support for CTV. \n  URL:https://dev.iabtechlab.com/event/openrtb-2-x-2024-release-review/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231212T130000 DTEND;TZID=America/New_York:20231212T150000 DTSTAMP:20260430T231444 CREATED:20230321T174454Z LAST-MODIFIED:20251027T121339Z UID:16289-1702386000-1702393200@dev.iabtechlab.com SUMMARY:SOLD OUT - Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams (Two-Day Virtual Event\, Dec 12th\, 1-3pm ET & Dec 13th\, 1-3pm ET)(Paid Educational Course) DESCRIPTION:December 12 from 1pm-3pm ET & December 13 from 1pm-3pm ET \nLawyers and the cross-functional teams with privacy responsibilities need to have a thorough understanding of the technology that undergirds digital advertising\, the tools leveraged for privacy compliance and what the future portends in this area. Join the IAB Tech Lab in this 5-hour workshop\, where they will cover: \n\nHow the digital supply chain works\, what different industry segments do and their data flows;\nHow consumer data is tracked\, collected and used in digital advertising transactions\, as well as how they relate to TCF and MSPA purposes;\nDifferent identity and data collection methods with detailed uses cases for campaign-level frequency capping on the web\, look-a-likes in app\, interest-based targeting and attribution across devices;\nChanges in the digital advertising status quo caused by operating systems\, browsers\, regulation and greater brands concern around “data leakage”;\nEvolution of privacy technologies\, including PETS\, seller defined audiences\, clean rooms\, multi-party computation\, etc.  \nOpportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation\, but also an opportunity.\n\n  \nThis learning and development course is not intended for audiences in the European Economic Area or the United Kingdom. \n  \n**This event will be two 2-hour sessions held over the course of two days\n  \nPricing \nMember Price: $700 \nNon-Member Price: $800 \n  \nThis event is sold out. We are not taking any more registrants at this time. Please check back next year as this course will be held in multiple cities in 2024.\n  \nTrainers:\nJared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data \nSponsor: URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-2/2023-12-12/ LOCATION:Virtual ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2023/03/IAB_Banner_1200x500-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231207T080000 DTEND;TZID=America/New_York:20231207T170000 DTSTAMP:20260430T231444 CREATED:20221006T205957Z LAST-MODIFIED:20251027T121344Z UID:15028-1701936000-1701968400@dev.iabtechlab.com SUMMARY:Advanced TV: Binge Series - NYC (Paid Conference) DESCRIPTION:  \n  \nFrom Connected TV to streaming apps on mobile devices\, the TV industry is thinking about how to manage and deliver Video Everywhere\, across every channel. \nJoin IAB Tech Lab in NYC on December 7 for our third and final event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management\, Server Side Ad Insertion (SSAI)\, and viewability across ALL screens. \nThe ‘Binge’ Series of events will bring experts from the TV\, digital video\, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.  \nWe will discuss TV across different delivery channels like AVOD\, FAST\, MVPD\, Addressable Linear\, and Broadcast over CTV and other devices\, and discuss how buyers can streamline interoperability and reconciliation across all of these.  \nAttendees can expect candid and contentious debates on technologies like universal ad ids\, reconciliation across screens\, and facilitate ways for any advertiser buying video to get the best performance from across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. \n  \nThis event series is in-person\, only. \n  \nAgenda\n\n\n\n\n8:00 – 9:15 AM\n\n\nBreakfast\n \n\n\n\n9:15 – 9:30 AM\n\n\nAdvancedTV: Convergence Needs New Foundations\n  \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n\n9:30 – 9:50 AM\n\n\nThinking Beyond CTV\nThe business case for Tech Lab’s Advanced TV initiative and what it means for our industry. \n  \nDavid Kalman\, Partner\, McKinsey & Company \nJill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n\n9:50 – 10:25 AM\n\n\nWhat Does Video Everywhere Mean?\nHow do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem. \n  \nTodd Bender\, SVP\, Advertising Platforms \nKaren Chan\, Group Director\, Investment Innovations\, GroupM \nDaniel Church\, Head of ATV Product\, Beachfront \nGianna Gammieri\, Senior Director\, Advanced Advertising Product\, WBD \nModerator: Anthony Katsur\, CEO\, IAB Tech Lab\n\n\n\n10:25 – 10:45 AM\n\n\nUnlocking Video Inventory Value with Creative IDs\nTech Lab’s Advanced TV Commit Group\, leaders in television advertising\, have identified key initiatives for 2024. Creative IDs enable myriad use cases\, we’ll discuss what those are and why this foundational part of the process matters to all participants in the supply chain. \n  \nNada Bradbury\, CEO\, AD-ID \nModerator: Katie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n\n10:45 – 11:20 AM\n\n\nNetworking Break\n \n\n\n\n11:20 – 11:40 AM\n\n\nIn-Venue CTV: The Need for Standards\nLoop Media’s Chief Product Officer\, Explores their Unique Streaming TV for Business Platform and Advocates for use of Universal Creative ID\, Mezzanine File Management\, Captioning\, and Brand Categorization in VAST \n  \nLiam McCallum\, CPO & Co-Founder\, Loop Media Inc.\n\n\n\n11:40 – 12:15 PM\n\n\nIdentity in Advanced TV\nAs buyers and sellers think about Video Everywhere\, what does that mean for identity in Advanced TV? What are the trends around individual versus household measurement? How do you think about identity for addressable audiences across devices? We’ll hear from a panel of experts on best practices. \n  \nJosh Chasin\, CMO\, VideoAmp \nDavide Rosamilia\, Director\, Product Management\, ID5 \nHillary Slattery\, Director\, Programmatic\, Product\, IAB Tech Lab \nBenjamin Vandegrift\, VP\, Measurement Solutions & Innovations\, VAB\n\n\n\n12:15 – 12:40 PM\n\n\nOpenRTB and Advanced TV: Utilizing Video-level Data and Content Identifiers for Contextual Success\nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic. \n  \nRichie Hyden\, President\, COO and Co-founder\, IRIS.TV \nAmit Nigam\, VP of Product\, Beachfront\n\n\n\n12:40 – 2:00 PM\n\n\nLunch\n \n\n\n\n2:00 – 2:25 PM\n\n\nVideo Placement Types\nAs video placements evolve\, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic. \n  \nIana Feliciano\, Sr. Director\, Programmatic Advertising\, Raptive \nHillary Slattery\, Programmatic\, Product IAB Tech Lab\n\n\n\n2:25 – 2:45 PM\n\n\nOpenRTB takes on CTV\nIn 2022\, Tech Lab released OpenRTB 2.6\, introducing the ad pods standard to the programmatic ecosystem. Since then\, the Programmatic Supply Chain working group has been hard at work continuing to release features to support CTV use cases. Join this session to learn about ad pods\, duration floors\, and upcoming proposals. \n  \nAnthony Bursae\, Sr. Director\, Product Management at Publica by IAS\n\n\n\n2:45 – 3:20 PM\n\n\nNetworking Break\n \n\n\n\n3:20 – 3:40 PM\n\n\nClosing the Viewability Loop: The Open Measurement SDK for CTV\nWith CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in AdvancedTV. What measurement challenges associated with CTV ads does OM SDK for CTV solve for? And what does OM certification mean for Ad Platforms & publishers working with advertisers? \n  \nDavid Dworin\, Chief Product Officer\, Freewheel \nChris Troein\, Principal Software Engineer\, Oracle \nModerator: Jarrett Wold\, VP Member Solutions\, Services & Compliance\, IAB Tech Lab\n\n\n\n3:40 – 3:55 PM\n\n\nThe Future of VAST\nVAST is one of the most critical standards in video advertising\, yet the industry struggles to adopt the latest features and versions of the standard. IAB Tech Lab has put forth a survey to critical supply chain participants to help us understand how best to evolve the requirements of digital video creative. We’ll share the results and chart a course for the future. \n  \nSarah Kirtcheff\, Director\, Verification Services\, Protected Media by Mediaocean\nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n3:55 – 4:15 PM\n\nWatermarks Today and What it Means for the Future\nNever heard of an audio or video watermark before? Learn how they are used today and how we think they can be standardized to shape the future of TV advertising. \n  \nCaroline Horner\, Coalition for Innovative Media Measurement \nDavid Unsworth\, VP Technical Operations\, Extreme Reach \nModerator: Katie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n\n4:15 – 4:25 PM\n\n\nAd Product Taxonomy\nCompetitive separation is a requirement and a programmatic challenge. Learn more about Tech Lab’s recently released Ad Product taxonomy to learn how it can help. \n  \nKatie Shell\, Associate Product Manager\, IAB Tech Lab\n\n\n\n4:25 – 5:00 PM\n\n\nDefending Against Ad Fraud in CTV\nAll aspects of the digital advertising ecosystem are vulnerable to the consequences of CTV fraud\, but the question remains: why is it persisting\, and how can we bring about meaningful change? In this panel discussion industry experts will delve into the challenges of CTV fraud and the need to incentivize change. \n  \nJustin Adler-Swanberg\, Director of Product Management\, HUMAN \nEric Hammond\, Sr. Sales Engineer\, DoubleVerify \nCurt Larson\, CPO\, Sharethrough \nModerator: Jill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n\n5:00 – 5:15 PM\n\n\nSustainability in Video Advertising\nWe’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel? \n  \nLillie Ratliff\, Head of Research & Solutions\, Scope3\n\n\n\n5:15 – 5:25 PM\n\n\nClosing Remarks\n  \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n\n5:25 – 6:30 PM\n\n\nCocktail Reception\n \n\n\n\nPricing Tiers\n\n525/600 Tier 3\, Nov 16- Dec 7\n\n  \n\n  \nSpeakers:\nJarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance Jill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Benjamin VandegriftVP\, Measurement Solutions & InnovationsA... View Bio As VP of Measurement Solutions & Innovations\, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex\, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology. Prior to joining the VAB\, Ben has spent the past 10 years building a reputation for being a passionate\, innovative\, and engaging leader in media. He began his career at Comcast Effectv\, where he was instrumental in the design\, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative\, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition\, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns. Following his time at Effectv\, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role\, Ben led the activation efforts across their Enterprise and Advanced TV client base\, working with organizations including Spectrum Reach\, Cox Media\, Ampersand\, Tegna\, and Tubi. While at TVSquared\, he educated and coached over 5\,000 media professionals across the US and Europe on measurement technology\, methodology and data positioning. Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers. Benjamin VandegriftVP\, Measurement Solutions & Innovations David UnsworthVice President\, Technical OperationsA... View Bio As Vice President\, Technical Operations at Extreme Reach\, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades\, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency\, application of new technology\, and process automation that have been a driving force in the growth of the business. David UnsworthVice President\, Technical Operations Chris TroeinPrincipal Software EngineerC... View Bio Chris is a Principal Software Engineer at Oracle Moat\, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments\, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs\, expanding test coverage\, and development of test apps. Chris also has been working on Oracle’s In-Game integrations\, enabling tracking of ads in 3D-rendered environments\, through prototyping\, specification development\, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York\, NY. Chris TroeinPrincipal Software Engineer Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Katie ShellAssociate Product ManagerK... View Bio Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio\, focusing on taxonomies and programmatic practices. Katie ShellAssociate Product Manager Davide RosamiliaDirector\, Product ManagementD... View Bio Davide Rosamilia is the Director\, Product Management at ID5. He has nearly fifteen years of experience in adtech\, initially in client services and then transitioning to helping firms to improve their product offering. Prior to ID5\, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler\, Clickpoint and GroupM\, in addition to working as an external consultant with numerous companies across the globe. Davide RosamiliaDirector\, Product Management Lillie RatliffHead of Research and SolutionsL... View Bio Lillie Ratliff is the Head of Research and Solutions at Scope3\, the collaborative sustainability platform decarbonizing media and advertising. She oversees the Client Solutions and Data Science and Analytics teams that drive Scope3 innovation\, data-driven decision making\, and client outcomes via servicing and support. Lillie RatliffHead of Research and Solutions Amit NigamVice President\, ProductA... View Bio Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media\, marketing\, and advertising industry. Currently\, Nigam serves as the Vice President of Product at Beachfront Media\, where he leads the sell-side ad server’s Product management team and drives the vision\, strategy\, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront\, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD\, Horizon Media\, and Maxus\, where he worked closely with leading brands including PepsiCo\, Kraft\, and Arm & Hammer. Amit NigamVice President\, Product Liam McCallumChief Product Officer & Co-FounderL... View Bio Liam is an experienced Mediatech executive with 20 years experience leading international product development teams. Enjoying a career foundation at Electronic Arts Asia\, Liam\, as Director of Online Technology\, built the online platforms that powered the world’s most successful online games — “Liam has a unique ability to foresee upcoming trends\, then build the supporting technology for millions of users.” – Andrew Wilson\, CEO of Electronic Arts\, Forbes’ 2015 most Powerful American CEO’s Under 40. After 10 years with Electronic Arts\, Liam left to found QVIVO\, an enterprise cloud media platform with lead investment from the SingTel Group who serve over 550 million mobile customers around the world. In addition\, Liam is board member and advisor to the Hong Kong charity Lizzie Bee\, a foundation dedicated to bringing art projects to the underprivileged of all ages. McCallum is based in Loop’s Burbank\, CA headquarters. Liam McCallumChief Product Officer & Co-Founder Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer Sarah KirtcheffDirector\, Verification SpecialistsS... View Bio Sarah Kirtcheff is currently Director\, Verification Specialists at Protected Media by Mediaocean. Sarah has over 20 years experience in Ad Tech\, having worked for publishers and adservers. She has worked for companies such as NBC Universal and Yahoo. Sarah is a long-standing member of the IAB and has participated in the Digital Video Committee since VAST was first introduced. Sarah holds a degree in Broadcasting and Electronic Communication from Marquette University along with a minor in Computer Science. Sarah KirtcheffDirector\, Verification Specialists Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer David KalmanPartnerD... View Bio David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally\, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.   Prior to McKinsey\, David spent over 17 years leading technology for numerous media agencies including at IPG\, Omnicom\, WPP and independents. He managed large scale technology programs\, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota\, Mattel\, BMW\, Microsoft. David KalmanPartner Richie HydenCo-Founder & Chief Operating OfficerR... View Bio Richie Hyden is a Co-Founder and COO of IRIS.TV\, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity\, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV\, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media\, video\, and AI as a contributing writer for publications such as AdExchanger\, MarTechSeries and MediaPost. Richie also played professional water polo in the US\, Europe and Australia and received his BA in International Relations and Economics from Bucknell University. Richie HydenCo-Founder & Chief Operating Officer Caroline HornerConsultantC... View Bio Caroline Horner is an industry pioneer who specializes in delivering large-scale data analytics solutions in support of multi-platform advertising and media businesses.  She led TV and cross-platform product teams at 605 and Comscore/Rentrak\, and shaped the addressable and viewer measurement practices at Dish Network.  She also served in executive positions at traditional and digital advertising agencies.  Recently she completed the Smart[er] TV Data Initiative for CIMM\, which surveyed the industry for requirements and solutions that could improve the media measurement ecosystem. Caroline HornerConsultant Eric HammondSenior Sales Engineer / Fraud AnalystF... View Bio For over a decade\, Eric Hammond has been championing Fraud Fighting\, building effective anti-fraud optimization strategies\, and advocating for industry awareness. He joined DoubleVerify in 2018\, where he lead fraud-related investigations and client communications\, mentoring teams during commercial activation across IVT/fraud protection products. Eric also creates and maintains DoubleVerify’s main Fraud onboarding and education programs\, both internally and across advertiser\, partner platforms\, and publisher clients. Eric’s vast hands-on experience in digital advertising spans from Ad Verification to both Agency and Platform side. He started out at MediaCom in Ad Operations and later global account technology manager for targeting and attribution strategies. Then\, he moved to the platform side\, as a client solutions manager for DSP and SSP clients at IPONWEB\, before moving to Ad Verification in 2018 where he began investigating and detecting fraud schemes for DoubleVerify. Eric HammondSenior Sales Engineer / Fraud Analyst Gianna GammieriSenior Director\, Advanced Advertising ProductView Bio Gianna GammieriSenior Director\, Advanced Advertising Product Iana FelicianoSenior Director\, Programmatic AdvertisingI... View Bio Iana Feliciano is currently the Senior Director of Programmatic Advertising at Raptive\, the exclusive media agent for 5\,000+ premium\, diverse\, expert lifestyle creators. In this role\, she leads the programmatic partnerships team and drives strategic initiatives across all of Raptive’s demand partnerships\, and connecting more than 5\,000 creators to the best advertising technology partners across the industry.   Prior to Raptive\, Iana was the Manager of Programmatic Revenue at Chegg\, where she managed the advertising revenue and operations for Chegg’s free-to-use tools. Iana FelicianoSenior Director\, Programmatic Advertising David DworinChief Product OfficerD... View Bio David Dworin is the Chief Product Officer of FreeWheel\, a global technology platform for the TV advertising industry. In this position\, David oversees and defines FreeWheel’s product vision\, strategy\, design and development worldwide. He leads FreeWheel’s global product team\, including product management\, product marketing\, data science and design\, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the marketplace forward. David DworinChief Product Officer Daniel ChurchHead of Advanced TV ProductD... View Bio Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist\, Church currently serves as the Head of Advanced TV Product at Beachfront Media\, where he leads the company’s efforts to uniformly connect cable\, broadcast\, and connected television within modern advertising marketplaces. A market-renowned expert in TV infrastructure and high-frequency ad trading\, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront\, Daniel served in similar roles at FreeWheel\, StickAds.tv (Acquired by FreeWheel)\, and Smaato. Daniel ChurchHead of Advanced TV Product Josh ChasinChief Measurability OfficerA... View Bio As Chief Measurability Officer\, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020. When not focusing on advertising\, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD\, “Live From the Beacon Theater\,” earning him the honor with the Recording Industry Association of America. Josh ChasinChief Measurability Officer Karen Chan Group Director of Investment Innovation and Marketing K... View Bio Karen Chan is the Group Director of Investment Innovation and Marketing at GroupM\, where she promotes a holistic and cross-functional approach to the evolution of media. She creates innovative ideas and processes including continuous play and measurement advancements\, manages media\, tech\, data\, and platform partnerships\, and champions internal communications\, partner marketing\, and events cross GroupM. Karen previously worked at VIZIO\, MediaMath\, Tremor Video\, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and industry groups\, and mentors industry up-and-comers. Karen’s contributions have been recognized with honors such as Adweek Media All-Stars 2023\, Broadcasting + Cable’s NYC TV Week 40 Under 40\, FierceVideo’s 2022 Emerging Leaders\, and Cynopsis’ Top Women in Tech in 2020.  Karen Chan Group Director of Investment Innovation and Marketing Anthony BursaeSenior Director\, Product ManagementA... View Bio Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS)\, a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser\, publisher\, and media platform product lines. Prior to IAS\, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ. Anthony BursaeSenior Director\, Product Management Nada BradburyChief Executive Officer N... View Bio Nada Bradbury is the Chief Executive Officer at AD-ID\, the industry’s pre-eminent advertisingregistry. AD-ID provides standardized identity management for ad creatives. Since joining inJanuary 2023\, she has been the chief architect of the company’s transformation to ensureadvertising transparency and accountability in an increasingly digital ecosystem. She has spent over two decades of her career in senior operating roles including strategy\,product development\, marketing and commercial operations in the advertising\, measurementand media industries. Nada has a proven track record of implementing growth strategies\,overseeing complex strategic partnerships and creating value for employees and stakeholdersalike. She has a deep and holistic understanding of media and advertisers and how best toserve them. Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s datainitiatives and transformation to a big data first strategy. With deep expertise across identity\,viewing metrics\, analytics and data science to support new and existing products and currenciesfor customers across a large number of verticals\, globally. Prior to that\, she led strategy andmeasurement products at NielsenIQ (previously known as ACNielsen). Currently\, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative. Nada received her bachelor’s degree in business administration with a concentration inmarketing from the University of Illinois at Urbana-Champaign. Nada BradburyChief Executive Officer Todd BenderSVP\, Advertising PlatformsT... View Bio Todd Bender is SVP of Advertising Platforms at Paramount. In this role\, he is responsible for developing and maintaining the technology that powers Paramount’s premium video advertising platform EyeQ. Bender played a critical role in EyeQ’s global expansion\, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide.  An accomplished executive with highly developed skills in all aspects of digital media\, Bender also oversees Conduit\, an innovative programmatic platform that directly integrates with major players in the ecosystem.  Prior to joining Paramount\, Bender held positions at Videology\, Nokia and Digitas.   He received his Bachelor of Science degree from Boston University. Todd BenderSVP\, Advertising Platforms Justin Adler-SwanbergDirector of Product Management J... View Bio Justin Adler-Swanberg is the Director of Product Management at HUMAN. Working on product strategy for HUMAN’s media business\, Justin’s\, focus is supporting and enhancing leadership in quality and compliance protections across the advertising landscape. Before joining HUMAN\, Justin was the Director of Product Strategy\, Quality\, and Compliance and the Director of Marketplace Quality at MediaMath. Prior to MediaMath\, Justin was Senior Manager of Supply and Network Quality at GroundTruth (formerly xAd). Justin Adler-SwanbergDirector of Product Management \nSponsors:\nPrincipal Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/iab-tech-lab-advanced-tv-binge-series-3/ LOCATION:Convene\, Midtown East\, 101 Park Avenue\, New York\, New York\, 10178\, United States ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2023/02/IABTL_BINGE-SF_Header_EventPage.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231130T140000 DTEND;TZID=America/New_York:20231130T150000 DTSTAMP:20260430T231444 CREATED:20231114T163948Z LAST-MODIFIED:20251027T121331Z UID:17755-1701352800-1701356400@dev.iabtechlab.com SUMMARY:Third Party SDKs: An Overview and Practical Steps to Reduce Risk Webinar DESCRIPTION:In today’s rapidly evolving digital landscape\, the use of SDKs is ubiquitous\, providing companies with the tools they need to enhance their applications. However\, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech Lab for a discussion of technical and organizational measures companies can take to reduce legal risks associated with SDKs. The panel will cover SDK code implementation and configuration best practices\, common pitfalls\, the importance of auditing data flows\, and how upcoming changes like iOS 17’s privacy manifests and Android’s SDK Runtime will impact how SDKs are integrated in the future. URL:https://dev.iabtechlab.com/event/third-party-sdks-an-overview-and-practical-steps-to-reduce-risk-webinar/ LOCATION:Webinar CATEGORIES:webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231128T110000 DTEND;TZID=America/New_York:20231128T120000 DTSTAMP:20260430T231444 CREATED:20231108T155646Z LAST-MODIFIED:20251027T121331Z UID:17696-1701169200-1701172800@dev.iabtechlab.com SUMMARY:Taking Charge of Your Data: Public Comment on Data Deletion Request Framework DESCRIPTION:IAB Tech Lab\, the global digital advertising technical standards-setting body\, has introduced the Data Deletion Request Framework as an essential addition to the Global Privacy Platform. This framework addresses the growing importance of data deletion requests in compliance with evolving consumer privacy rights and laws. Learn how this specification fills a critical gap in the industry and empowers stakeholders to manage data deletion requests effectively. Don’t miss the chance to participate in the public comment period. \n  \n  \n\n  \nSpeakers:\nKale SmithSenior Product Manager – Global Privacy InfrastructureK... View Bio Kale Smith manages the privacy products at Roku\, spanning across ad integrity\, consent management\, and regulatory compliance. Prior to joining Roku\, Kale led the privacy and identity strategy at Nielsen\, tackling cookieless attribution and GDPR requirements to support a diverse range of global clients from television broadcasters\, tech giants\, and digital-native publishers. His experience launching Nielsen’s first CTV measurement platform has given him valuable insight into the intricacies of the shifting digital ecosystem and the challenges it faces. He lives in New York and holds an Electrical and Computer Engineering degree from Cornell University\, where he worked in a behavioral economics lab researching the valuation of privacy. Kale SmithSenior Product Manager – Global Privacy Infrastructure Brian MayAdtech Industry ContributorS... View Bio Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems\, building teams to support them and businesses to support them. Brian MayAdtech Industry Contributor Jared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs URL:https://dev.iabtechlab.com/event/taking-charge-of-your-data-public-comment-on-data-deletion-request-framework/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231116T080000 DTEND;TZID=Europe/London:20231116T180000 DTSTAMP:20260430T231444 CREATED:20221006T205902Z LAST-MODIFIED:20251027T121345Z UID:15025-1700121600-1700157600@dev.iabtechlab.com SUMMARY:REARC: Build for Privacy Series - London (Paid Conference) DESCRIPTION:  \nIt is time to build! Combined with Privacy Enhancing Technologies (PETs)\, the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers\, advertising technology providers\, and government regulators to discuss the development and application of new privacy-enhancing technologies\, addressability solutions\, and how to achieve compliance with government regulations based on Tech Lab’s compliance and audit frameworks.  \nWe will specifically discuss: \n\nPrivacy technology for regulatory compliance such as the Global Privacy Platform\, Accountability Platform\, Transparency and Consent Framework\, and the Post-Transaction Consumer Rights Framework\nCookie-less Addressability Solutions like Seller Defined Audience (SDA)\, ID solutions and interoperability standards across ID resolution platforms\nData Clean Room technical standards and applications\nPrivacy Enhancing Technologies as the foundation for a sustainable and inherently private internet will dive into consumer privacy and data security use cases using core PETs applications such as differential privacy\, multi-party and private computing\, on device technologies like Privacy Sandbox. The discussions will focus on PETs’ utility for critical advertising use cases\, including attribution\, targeting\, measurement\, and frequency capping.\n\nThe Tech Lab Future of Privacy events are an opportunity to dive deep into the technologies and solutions being developed for addressability\, privacy and data security and to understand their application\, benefits and limitations. They will also provide a window into the future with insights and demonstrations of the application of PETs to the most pressing use cases and how to understand the privacy-enhancing changes being deployed by the big technology platforms. \nThese events combine the content of several of our past events into one comprehensive privacy-centric day and include local content. \n Agenda\n\n\n\n9:05 – 9:10 AM\n\nWelcome\, Opening\n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n9:10 – 9:25 AM\n\nREARC: Implement for Impact\nNearly four years after project rearc was launched in Feb 2019\, we’ve made progress as an industry. We want to recap how far we’ve come\, with releases like Seller Defined Audiences\, Global Privacy Platform and more upcoming in 2023. \n  \nTony Katsur\, CEO\, IAB Tech Lab \n\n\n9:25 – 9:45 AM\n\nNavigating the Privacy Maze\nCheck in with the experts on how to think about privacy compliance in the coming year. We’ll tackle what’s changed since the beginning of the year\, and what to expect as we head into 2024. \n  \nJulien Delhommeau\, COO\, Utiq France \nNinon Vagner\, Privacy Director\, IAB Europe\n\n\n9:45 AM – 10:00 AM\n\nManaging User Consent and Preferences Across the Globe with GPP \nThe Global Privacy Platform was released in September of last year and currently supports consumer consent and choice for multiple jurisdictions. Learn about how the GPP is helping the industry comply with privacy regulations throughout the globe. \n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n10:00 – 10:20 AM\n\nWhat’s New in TCF? \nJoin us as we delve into the recent developments in the Transparency & Consent Framework (TCF) with the launch of TCF 2.2. In this session\, we’ll explore the key policy amendments and technical specification updates that have been introduced to help digital advertising stakeholders comply with evolving regulations\, including the ePrivacy Directive and GDPR. \n  \nKenta Barrett\, Solutions Engineer\, OneTrust\n\n\n10:20 – 10:40 AM \n  \n \n\n1+1=3 with Accountability\nAs privacy legislation enters its age of enforcement and audits\, AdTech finds itself under a microscope of analysis. How will AdTech approach accountability and monitor the health of user preference signal communication throughout the ads ecosystem? Learn how the Accountability Platform will help answer these questions for the industry. \n  \nLon Pilot\, SVP\, Global & MD\, Choreograph\n\n\n10:40 – 11:10 AM\n\nNetworking Break\n\n\n\n11:10 – 11:40 AM\n\nGoogle’s Privacy Sandbox Commitments and the UK CMA’s Role\nThis session will explain the background to Google’s Privacy Sandbox commitments – what concerns they intend to address\, what they require Google to do\, and the CMA’s role. The UK CMA will provide an update on how they are assessing Google’s changes\, informed by conversations with the industry.  They will explain next steps\, including plans for Google and industry testing\, and address remaining competition concerns before third party cookies are deprecated in Chrome. \n  \nMarcus Grazette\, Assistant Director of Technology Insights\, CMA \nChris Jenkins\, Director\, Digital Markets Unit\, CMA\n\n\n11:40 – 11:50 AM\n\nPrivacy Sandbox Task Force\nGoogle’s Privacy Sandbox introduces an entire new way of doing targeted advertising while preserving user privacy. In this session find out how Privacy Sandbox works and what the new workflows will be. We will be discussing IAB Tech Lab’s Privacy Sandbox Task Force\, which aims at providing education and exploring the changes and limitations introduced by these new workflows. \n  \nMiguel Morales\, Director\, Addressability & PETs\, IAB Tech Lab\n\n\n11:50 – 12:00 PM\n\nID Solutions Guidance\n\nThere are a lot of different types of IDs in the world of AdTech. What makes them different and unique? How do they work? What can you use them for? We answer all of these questions and more in the recently released ID Solutions Guidance. In particular\, how do you know which ID you should use and integrate with and how do you measure their effectiveness when running a campaign? \n  \nAnissa Connor\, Sr. Product Manager\, ID5\n\n\n12:00 – 12:35 PM\n\nHolistic Identity Strategies – Overview\nThe “new normal” technical landscape requires a portfolio of approaches to targeting\, measurement\, and attribution. How do you evaluate the various IDs available in market to prioritize your technical roadmap. \n  \nAlasdair Cross\, VP\, Sales\, Roq.ad \nChristian Carlsson\, Global Head of Addressability Solutions\, LiveRamp \nEd Pizey\, VP\, Data & Technology Consulting\, Publicis Media \nMathieu Roche\, CEO & Co-Founder\, ID5 \nModerator: Shailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:35 – 12:55 PM\n\n1st Party Curated Addressability\nAs the significance of first-party data has surged\, publishers are presented with an array of challenges in safeguarding their data from unauthorized access and misuse. In this session\, learn more about the First-Party Curated Addressability proposal aimed at empowering publishers to communicate how the first party data they transmit can be used and shared. \n  \nRobert Blanck\, General Manager Advertising & E-Commerce\, Axel Springer \nAchim Schlosser\, CTO\, European netID Foundation\n\n\n12:55 – 2:20 PM\n\nLunch\n\n\n\n2:20 – 2:40 PM\n\nOn Device & Addressability\nData minimization is among the pillars of modern privacy approach. One way to accomplish data minimization is to leave it on the user’s device. In this session\, organizations pioneering on device addressability technology will explore how its done and what are the capabilities and limitations. We will get into details on how these are deployed\, what specific use cases and advertising types does it enable and how do they protect the privacy of consumers. \n  \nDaniel Pike\, Chief Product Officer\, Covatic \nEmma Raz\, Director of Commercial\, NumberEight \nModerator: Shailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n2:40 – 2:55 PM\n\nWhat is Interoperability?\nWhat does interoperability really mean and how publishers and advertisers benefit from interoperability in Data Clean rooms operations. How can publishers and media owners work with their partners to take advantage of interoperable clean rooms. How OPJA implements interoperability by design. This session will address all these questions and more on interoperability in ad tech ecosystem. \n  \nJames Prudhomme\, CRO\, Optable \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n2:55 – 3:05 PM\n\nDifferential Privacy Guidance\nThis popular Privacy Enhancing Technology (PET) is used throughout AdTech\, including Google’s Privacy Sandbox. Find out more about this technique\, how it works at a high level\, how it can be used with other PETs\, and how it is used in various AdTech products. \n  \nPete Danks\, VP of Product\, Magnite\n\n\n3:05 – 3:25 PM\n\nReadiness for Deployment and Barriers to the Adoption of PETs\nThe use of PETs comes with their own relative advantages and drawbacks\, which requires consideration of the context of their application and the supporting roles to be played by other actors in the broader PETs ecosystem. This session will consider the maturity of selected PETs to illustrate the current readiness for deployment and the remaining barriers that are presently hindering the wider adoption of PETs. \n  \nCalum Inverarity\, Sr. Researcher\, Open Data Institute\n\n\n3:25 – 3:55 PM\n\nNetworking Break\n\n\n\n3:55 – 4:10 PM\n\nThe Evolution of PETs in AdTech & Data Collaboration\nWhat are we talking about when we talk about PETs? \nPrivacy-enhancing technologies (PETs) are increasingly valuable components of any tech stack. In this session join Lauren Kaufman\, Sr. Product Manager at Habu\, as she breaks down the evolution of PETs in AdTech from how PETs adoption is going to how to leverage them for better data collaboration. \n  \nLauren Kaufman\, Sr. Product Manager – Privacy Enhancing Technologies\, Habu\n\n\n4:10 – 4:40 PM\n\nUsing Privacy Enhanced Technologies to Support Measurement and Optimization\nIn this panel\, learn how companies are evolving the use of privacy-enhanced technologies to securely analyze sensitive datasets across companies for reporting and measurement use cases. \n  \nBenjamin Atkinson\, EMEA Lead\, AWS Advertising & Marketing \nAndrew Knox\, Product Manager\, Decentriq \nRuth Reynolds\, Head of Technology Solution\, Havas Media UK \nSanjay Saravanan\, Software Engineering\, Ads Privacy\, Meta \nModerator: Shailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n4:40 – 5:00 PM\n\nAd Fraud in the Age of Privacy: Exploring Challenges and Effective Countermeasures\nHow can the digital marketing ecosystem look to evolve to preserve user privacy without sacrificing needed momentum in security? In this panel discussion\, HUMAN\, alongside industry experts will discuss if it has to be a choice between the two\, or if privacy and security can coexist. \n  \nJoe Tallett\, Sr. Engineering Manager\, Human \nDonal Kane VP\, SSP\, Edmodo\n\n\n5:00 – 5:20 PM\n\nA Primer on Interoperable Private Attribution\nMeasurement is deemed to be an important use case by everyone in the advertising industry and yet it is at risk from platform and legislative changes. In this session Meta will introduce Interoperable Private Attribution\, a private advertising measurement proposal they have been working on in W3C in collaboration with Mozilla. They will outline how it works\, the underlying Privacy Enhancing Technologies in use\, and how you can learn more. \n  \nSean Bedford\, Business Engineer\, Meta\n\n\n5:20 – 5:25 PM\n\nClosing Remarks\n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n5:30 – 6:30 PM\n\nCocktail Networking Reception\nKings Arms \n27 Wormwood Street\, London EC2M 1RP\n\n\n\nPricing Tiers\n$475 tier three Nov 4- Nov 17 \n  \n\n  \n  \nSpeakers:\nNinon VagnerPrivacy DirectorN... View Bio Ninon leads the privacy-oriented work of IAB Europe and oversees the TCF compliance programmes. She has previously worked at Leboncoin Group in Paris\, responsible for ePrivacy & GDPR legal compliance for advertising operations\, and at Sirdata on data protection where she took part in developing a commercial Consent Management Platform. Prior to Sirdata\, she worked as consultant for an advisory firm in strategy\, crisis communications & public affairs. Ninon VagnerPrivacy Director Joe TallettSenior Engineering ManagerJ... View Bio Joe is a Senior Detection Manager at HUMAN\, and has led teams of data scientists and security researchers tackling various large ad fraud schemes. Prior to HUMAN Joe also spent 4 years at Google fighting ad fraud. Joe is part of the W3C anti-fraud community group\, whose goal is to promote abuse-fighting technology on the web globally. Joe TallettSenior Engineering Manager Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Achim SchlosserChief Technology OfficerA... View Bio Achim is a member of the executive board at the European netID Foundation. As CTO he is responsible for the products (netID) around Single Sign-on and Consent Management / Addressability and drives their strategic development. He is an expert in privacy technology related matters as well as their real life implementation at scale. Achim graduated at RWTH Aachen as a computer scientist\, following that he worked a longer timeframe at big European cooperation’s\, always focusing on data driven topics with increasing level of leadership. Prior his current role he worked as a senior manager at KPMG where he played a major role in building up the business around data-driven technologies – namely the national and global setup and operation of the KPMG Lighthouse\, Center of Excellence for data driven technologies. Before joining KPMG he worked at ParStream (part of the Cisco IoT division today) – a Cupertino based Big Data Startup – leading both product development as well as the global consulting/technical sales teams. Achim SchlosserChief Technology Officer Sanjay SaravananSoftware Engineering\, Ads Privacy - MetaS... View Bio Sanjay Saravanan is a Software Engineer at Meta\, based in Menlo Park\, CA. He leads engineering and product initiatives at Meta that are in the intersection of ads\, data\, and privacy. Sanjay SaravananSoftware Engineering\, Ads Privacy - Meta Mathieu RocheChief Executive Officer & Co-FounderM... View Bio Mathieu Roche is the CEO of ID5. He co-founded the business in 2017\, after spending over 10 years at European data specialist Weborama\, where he led international development and launched the DMP offering worldwide. During his time at Weborama\, the company experienced exceptional growth\, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues. With ID5\, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue. Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters. Mathieu RocheChief Executive Officer & Co-Founder Ruth ReynoldsTechnology Solutions DirectorR... View Bio Ruth Reynolds is Technology Solutions Director at Havas Media Network. Ruth has been part of Havas’ Data team for 8+ years leading on projects across Advertising Technology (Adtech) and Advertising Operations (AdOps) . Ruth consults on digital tracking\, measurement and activation for Havas clients – with a focus on cookieless solutions.  Ruth ReynoldsTechnology Solutions Director Emma RazDirector of CommercialE... View Bio Emma is the Director of Commercial at NumberEight\, a London-based privacy-first intelligence platform that detects user behaviors from smartphone sensors. With over twelve years of experience in the high-tech industry\, she specializes in ad tech\, cybersecurity\, and mobile gaming\, with a particular focus on app economy design. Emma holds a Master’s in Chinese Law from SOAS in London\, a Bachelor’s in Business Management & East Asian Studies from the Hebrew University of Jerusalem\, and a special Certificate from Peking University in Beijing. Emma RazDirector of Commercial James PrudhommeChief Revenue OfficerA... View Bio An ad tech expert with close to 20 years’ experience in the industry\, James Prudhomme\, CRO at Optable\, is a builder and a leader with a successful track record of driving growth across continents and cultures. In September 2015\, James relocated from Montréal to London to establish Index Exchange outside of North America and to lead the company’s growth across EMEA and APAC. Prior to joining Index Exchange\, James was the CEO of Datacratic\, a seed stage software company which provided machine learning and AI-based decisioning and optimisation systems to DSPs\, DMPs and other martech platforms. Now\, as CRO of Optable\, James inspires and motivates tightly focused teams. He is a bootstrapper who is not afraid to roll up his sleeves. He says: “I care a lot about values and how values can bring clarity to the journey.” James PrudhommeChief Revenue Officer Ed PizeyVice President\, Data & Technology ConsultingW... View Bio With over 25 years’ experience in media\, Ed has seen digital advertising evolve from the early days of banners to the sophisticated multichannel experience of today. He has previously supported the IAB standards committee in helping evolve format standardisation and has worked at both publishers & agencies across multiple verticals with a focus on maximising data value through innovation & system integration. Currently working for Publicis as EMEA VP for Data & Technology consulting across privacy and cookie-less solutions with a commitment to helping clients understand the challenges as well as opportunities in the new ID centric world. Ed PizeyVice President\, Data & Technology Consulting Lon PilotSenior Vice President\, Global and MDW... View Bio With over 27 years of experience in software development\, Lon has dedicated the past 16 years to the dynamic field of online advertising technology (AdTech). Currently serving as the Senior Vice President of Engineering\, Global at Choreograph\, a WPP company\, Lon has consistently focused on developing and enhancing multi-tiered systems that operate over the internet.   Throughout his career\, he has predominantly worked on the back-end aspects of web systems\, including Web 2.0 and other iterations. Within the realm of online advertising\, his expertise lies in web and video ad servers\, campaign management and optimization systems\, as well as data management platforms. He has had the opportunity to contribute to the development of massive-scale systems\, dealing with the complexities of large volumes of aggregated data.   Passionate about data privacy\, sustainability\, and diversity\, equity\, and inclusion (DE&I)\, Lon is committed to fostering a digital ecosystem that respects user privacy and upholds the highest ethical standards. He strongly believes in leveraging technology to create sustainable solutions that minimize the environmental impact of our systems and processes. Additionally\, he actively promotes diversity\, equity\, and inclusion within the industry\, recognizing the value of diverse perspectives and working towards creating an inclusive environment where everyone can thrive.   Having witnessed the emergence of big data tools in the early stages of his online advertising journey in 2007\, Lon has continuously adapted to the evolving landscape\, leveraging his extensive experience to navigate the challenges of this fast-paced industry.   Lon thrives on the intricate details and inner workings of technology\, always striving for innovation and pushing the boundaries of what is possible in the realm of data processing. With a proven track record of success and a passion for driving technological advancements\, he is committed to delivering high-quality solutions that propel businesses forward in the ever-evolving digital landscape. Lon PilotSenior Vice President\, Global and MD Daniel PikeChief Product OfficerD... View Bio Daniel Pike\, Chief Product Officer at Covatic\, has nearly 25 years’ experience working in media\, strategy\, innovation\, and technology. Daniel is in charge of meeting privacy challenges head-on\, identifying client needs\, connecting these to wider industry and market challenges\, and delivering compelling solutions. As CPO of Covatic\, he plays a central role in shaping the company’s strategic and commercial direction. Prior to Covatic he worked at the BBC\, for Arqiva\, and as a consultant acquiring a rare blend of strategic\, editorial\, commercial\, technical and management experience\, including in senior R&D and corporate strategy roles. Daniel PikeChief Product Officer Miguel MoralesDirector\, Addressability & PETsM... View Bio Miguel Morales Director\, Addressability & PETs\, IAB Tech Lab   Miguel is an experienced full stack engineer focusing on product development\, architecture\, and agile processes. He specializes in building for large-scale systems\, data management platforms\, and decentralized cryptographic protocols. Miguel has a deep expertise in all aspects of the ad tech ecosystem\, especially mobile and programmatic-driven initiatives. Miguel MoralesDirector\, Addressability & PETs Jared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Andrew KnoxProduct ManagerA... View Bio Andrew is product manager at Decentriq\, leading their media & advertising data clean room products built on trusted execution environments. Since 2018\, his focus is on researching and creating solutions around privacy-enhancing technology (PET). In his previous role as Research Scientist at Meta\, he co-created several major PET initiatives\, including the Private Matching for Compute protocol and the Private Lift Measurement product. He also led integrations for the MTA Partnership Program and specific outreach programs at the IAB Tech Lab and the W3C. Before Meta\, Andrew worked on MMM consulting\, financial fraud prevention\, and experimental nuclear physics. Andrew KnoxProduct Manager Lauren Kaufman Senior Product Manager - Privacy-Enhancing TechnologiesView Bio Lauren Kaufman Senior Product Manager - Privacy-Enhancing Technologies Donal KaneVice President\, SSPView Bio Donal KaneVice President\, SSP Chris Jenkins Director\, Digital Markets UnitC... View Bio Chris has been a Director in the Digital Markets Unit at the UK Competition and Markets Authority since 2021\, and leads the CMA’s oversight of the Google Privacy Sandbox commitments. He joined the CMA in 2014 as an Economics Director\, leading the analysis on a range of mergers\, antitrust cases and market investigations including the CMA’s market study into Online Platforms and Digital Advertising. Chris previously worked in HM Treasury\, the Department for Business\, and as an economic consultant at Oxera. Chris Jenkins Director\, Digital Markets Unit Calum InveraritySenior ResearcherC... View Bio Calum Inverarity is a Senior Researcher at the Open Data Institute. His research focuses on access to and the stewardship of data\, with a concentration on privacy-enhancing technologies. This includes consideration of the ways in which they can be used to promote responsible innovation and contribute towards public benefits. He has previously worked with think tanks and research institutes in the UK and Belgium focusing on cybersecurity\, economic policy and conflict resolution Calum InveraritySenior Researcher Marcus GrazetteAssistant Director of Technology InsightsM... View Bio Marcus joined the CMA’s Data Technology and Analytics (DaTA) unit in July and leads technical work on Privacy Sandbox design and implementation. He previously worked on adtech and online tracking at the Information Commissioner’s Office (ICO)\, for two tech startups and in central government at the Foreign\, Commonwealth and Development Office. Marcus GrazetteAssistant Director of Technology Insights Julien DelhommeauChief Operating OfficerJ... View Bio Julien has over a decade of programmatic and ad tech experience\, all within iterations of the same company\, starting with OAS (a publisher ad server) that was then acquired by AppNexus – where he undertook consultant and solutions engineer roles. He then continued to progress through to Product and Systems Architect roles as the business was bought by AT&T\, and then subsequently Microsoft. For the past two years\, he has also served as Chair of the TCF working group at IAB\, responsible for developing the technical solution. Julien DelhommeauChief Operating Officer Pete DanksVP\, ProductA... View Bio As VP Product at Magnite\, Pete Danks is responsible for the development and implementation of industry & client solutions globally\, with a focus on data\, identity and addressability. He has over 20 years of experience working across the digital advertising industry\, specializing in building products and leading teams.   Prior to Magnite\, Danks founded and was CEO of Carbon\, a DMP with unique revenue and contextual tools. Carbon was acquired by Magnite in 2022.   Earlier in his career Danks led one of Google’s retail teams\, managing a portfolio of some of the UK’s largest retail\, ecommerce and price-comparison businesses. He has also held senior marketing\, management and commercial roles with brands including Yahoo!\, Kelkoo\, MOO.COM and Firebox\, with digital agency experience prior to his client side roles. Pete DanksVP\, Product Alasdair CrossVP of SalesA... View Bio Alasdair has worked in the online advertising and data space for the last 20 years and is something of a startup specialist\, having been involved with over 10 different start-ups in that time. He’s currently VP of Sales with Roqad\, Europe’s largest cross-device Identity mapping solution who specialise in both large scale probabilistic ID Graphs and deterministic data onboarding. Roqad’s solutions are used by large enterprise clients in the Adtech\, Agency and Martech space to enable effective targeting\, analytics and attribution in the new cookie-less era. Alasdair CrossVP of Sales Anissa ConnorSenior Product ManagerView Bio Anissa ConnorSenior Product Manager Christian CarlssonHead of Addressability SolutionsC... View Bio Christian Carlsson is the Head of Addressability Solutions at LiveRamp\, where he and his team specialize in solving for the cookie-less advertising environment in a way that respects consumer privacy while meeting advertiser and publisher needs. He has a background in management consulting\, and holds an MSc in Economics from Umea Business School\, and a BSc in Data Engineering from Umea University. Christian CarlssonHead of Addressability Solutions Robert Blanck General Manager Advertising & E-CommerceA... View Bio As General Manager Advertising & E-Commerce\, Robert Blanck is responsible for all activities related to the user\, website\, and advertising that go beyond traditional ad sales. He has developed new\, sustainable business models and products in his more than 15 years at BILD and the Axel Springer media brands. His expertise in assessing the commercial consequences of technical and regulatory changes in the market keeps him very busy on the issues of GDPR\, ePrivacy\, Google Privacy Sandbox\, and a customized data strategy for news media. In addition\, Robert Blanck is part of many different national and international associations and working groups dealing with the exciting challenges of changing the advertising ecosystem and media. Robert Blanck General Manager Advertising & E-Commerce Sean BedfordBusiness EngineerS... View Bio Sean is a Principal Business Engineer at Meta\, based in London. His focus is on data and privacy and he helps businesses using the Meta platforms shape and define strategies on how to best use technology for advertising success. Sean additionally attends on behalf of Meta at several advertising and developer trade bodies including ISBA\, the WFA\, the IAB\, and the W3C to contribute to what we believe the future of privacy enhancing advertising technologies should look like. Sean BedfordBusiness Engineer Kenta BarrettSolutions EngineerView Bio Kenta BarrettSolutions Engineer Benjamin AtkinsonEMEA Lead AWS Advertising & Marketing TechnologyB... View Bio Benjamin Atkinson is the EMEA Lead for AWS Advertising & Marketing Technology. Focused on how customers transform their advertising and marketing capabilities and results through cloud-based solutions\, Benjamin drives business development and strategy for AWS across industry segments. With a current focus on entity resolution\, privacy-enhanced data collaboration and leveraging ML and AI/GenAI applications in advertising and marketing use cases. Benjamin AtkinsonEMEA Lead AWS Advertising & Marketing Technology \nSponsors:\nPrincipal Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/11-16-rearc-build-for-privacy-series/ LOCATION:Convene\, London\, 22 Bishopsgate\, London\, EC2N 4BQ\, United Kingdom ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2022/10/IABTL_B4PS_LDN_Header_HomePage.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20231019T080000 DTEND;TZID=America/Vancouver:20231019T180000 DTSTAMP:20260430T231444 CREATED:20221006T205748Z LAST-MODIFIED:20251027T121345Z UID:15023-1697702400-1697738400@dev.iabtechlab.com SUMMARY:REARC: Build for Privacy Series - San Francisco (Paid Conference) DESCRIPTION:  \nIt is time to build! Combined with Privacy Enhancing Technologies (PETs)\, the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers\, advertising technology providers\, and government regulators to discuss the development and application of new privacy-enhancing technologies\, addressability solutions\, and how to achieve compliance with government regulations based on Tech Lab’s compliance and audit frameworks.  \nWe will specifically discuss: \n\nPrivacy technology for regulatory compliance such as the Global Privacy Platform\, Accountability Platform\, Transparency and Consent Framework\, and the Post-Transaction Consumer Rights Framework\nCookie-less Addressability Solutions like Seller Defined Audience (SDA)\, ID solutions and interoperability standards across ID resolution platforms\nData Clean Room technical standards and applications\nPrivacy Enhancing Technologies as the foundation for a sustainable and inherently private internet will dive into consumer privacy and data security use cases using core PETs applications such as differential privacy\, multi-party and private computing\, on device technologies like Privacy Sandbox. The discussions will focus on PETs’ utility for critical advertising use cases\, including attribution\, targeting\, measurement\, and frequency capping.\n\nThe Tech Lab Future of Privacy events are an opportunity to dive deep into the technologies and solutions being developed for addressability\, privacy and data security and to understand their application\, benefits and limitations. They will also provide a window into the future with insights and demonstrations of the application of PETs to the most pressing use cases and how to understand the privacy-enhancing changes being deployed by the big technology platforms. \nThese events combine the content of several of our past events into one comprehensive privacy-centric day and include local content. This event series is in-person only. \nWe are still accepting speaker and sponsor applications for this event\, if you’d like to be involved please reach out to: techlab@dev.iabtechlab.com \n  \nAgenda\n\n\n\n\nWelcome \n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\nREARC: Implement for Impact \nNearly four years after project rearc was launched in Feb 2019\, we’ve made progress as an industry. We want to recap how far we’ve come\, with releases like Seller Defined Audiences\, Global Privacy Platform and more upcoming in 2023. \n  \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\nID Solutions Guidance \nThere are a lot of different types of IDs in the world of AdTech. What makes them different and unique. How do they work? What can you use them for? We answer all of these questions and more in this guidance document. In particular\, how do you know which ID you should use and integrate with and how do you measure their effectiveness when running a campaign. \n  \nEli Heath\, Head of Identity\, Lotame\n\n\nDriving Effective Audience Management in a Post Cookie World \n  \nIt’s becoming increasingly challenging for advertisers to gain a holistic view of audiences and customers in a post cookie world across their portfolio of ID and resolution services. It is needed to create positive experiences and deliver relevant messages to consumers. In this panel with we’ll explore how interoperability is key to fulfill this need and how companies are leveraging cloud technology to create a singular view of customers in an ecosystem where data is increasingly fragmented and siloed across applications and channels. \n  \nBenjamin Dick\, Global Lead\, Data Collaboration & Interoperability\, Amazon \nKeith J. Kilpatrick\, VP Product Management\, Data and AI/ML\, InMobi\n\n\nSDA Implementation Guidelines \nSeller Defined Audiences (SDA) is an addressability specification that allows publishers\, exchanges\, and DSPs to facilitate audience targeting without third-party cookies. This session covers how to get started with SDA and covers multiple options for implementors. \n  \nCurt Larson\, CPO\, Sharethrough\n\n\nAd Fraud in the Age of Privacy: Exploring Challenges and Effective Countermeasures \nHow can the digital marketing ecosystem look to evolve to preserve user privacy without sacrificing needed momentum in security? In this panel discussion\, HUMAN\, alongside industry experts will discuss if it has to be a choice between the two\, or if privacy and security can coexist. \n  \nPer Bjorke\, Director of Product Management\, Google \nScott Pierce\, Head of Fraud Protection\, IAS \nDimitris Theodorakis\, VP Detection\, HUMAN\n\n\nWhat is Interoperability? \nWhat does interoperability really mean and how publishers and advertisers benefit from interoperability in Data Clean rooms operations. How can publishers and media owners work with their partners to take advantage of interoperable clean rooms. How OPJA implements interoperability by design. This session will address all these questions and more on interoperability in ad tech ecosystem \n  \nBosko Milekic\, Co-Founder and CPO \nShailley Singh\, EVP\, Product & COO\n\n\nHow to talk to your Data Clean Room \nData Clean rooms are complicated but with AI you can just talk to them in plain English. In this session we will showcase a demo of Chat GPT integration with a Data Clean Room. But it also requires a lot of preparation. This session will cover the details of Business intelligence using a Data Clean Room and how Privacy Enhancing Technologies like Differential Privacy and Privacy Budgets are deployed to enable several use cases. And finally\, how chat GPT integration can make this all really easy for humans to ask or query the outputs from a Data Clean Room in ways that an expert with technical knowledge of the details would\, but in English. \n  \nEdik Mitelman\, General Manager\, Privacy Cloud\, AppsFlyer\n\n\nNavigating the Privacy Maze: \nCheck in with the experts on how to think about privacy compliance in the coming year. We’ll tackle what’s changed since the beginning of the year\, and what to expect as we head into 2024 \n  \nAlysa Hutnik\, Partner and Chair of Kelley Drye’s Privacy and Information Security Practice\, Kelley Drye\n\n\nDecoding Data Deletion\nThe ‘Right to Delete’ is a Data Subject Right (DSR) included as part of the GDPR\, 11 US state privacy laws\, and additional global privacy legislation such as Quebec Law 25. However\, handling data deletion request signals is a challenge for the AdTech ecosystem. In this panel we’ll discuss how AdTech is solving this challenge with a new data deletion request handling mechanism driven by the Global Privacy Working Group. \n  \nKale Smith\, Senior Product Manager – Global Privacy Infrastructure\, Roku\n\n\n1+1=3 with Accountability \nAs privacy legislation enters its age of enforcement and audits\, AdTech finds itself under a microscope of analysis. How will AdTech approach accountability and monitor the health of user preference signal communication throughout the ads ecosystem? Learn how the Accountability Platform will help answer these questions for the industry.\n\n\nWhat’s New In GPP? \n2023 has everyone talking about the Global Privacy Platform–but it’s time to go beyond the headline and get into the details. In this session we will present the strategy behind the GPP global architecture\, highlight key technical updates\, and share details on 2024 roadmap items.\n\n\nUnique Privacy Challenges in CTV \n  \nWhen it comes to privacy in CTV\, there are unique challenges that are less likely to exist in web or mobile environments. Hear about some of these challenges and what the industry can do to tackle them. \n  \nKale Smith\, Senior Product Manager – Global Privacy Infrastructure\, Roku\n\n\nThe Model Never Unlearns: Successfully Handling Privacy for Generative AI \n  \nGenerative AI models learn\, they remember everything\, but they don’t unlearn. This raises a critical question: What are the implications of sharing sensitive data with a generative AI model? Once sensitive data is incorporated into the model\, there is no straightforward method to erase it. As a result\, the most effective approach to safeguard the privacy of LLMs involves ensuring that sensitive data never enters the model in the first place. In this session\, we explore the privacy challenges encountered by companies leveraging generative AI. We’ll unveil a pragmatic solution—a data privacy vault—to fortify the protection of sensitive information throughout the lifecycle of LLMs. We’ll demonstrate how this approach bolsters privacy with a real-world sample application of a customer support chatbot powered by an LLM. \n  \nAmruta Moktali\, CPO\, Skyflow\n\n\nPrivacy Sandbox Taskforce \n  \n  \nThe removal of 3p cookies and mobile identifiers in Google’s Chrome and Android will bring interesting challenges to publishers and buyers. We review the Task Force that has been setup in order to help ensure a smoother transition. This task force explores popular use cases\, determines if these workflows will be supported\, and authors cookbooks for working in this new environments. \n  \nMiguel Morales\, Director\, Addressability & PETs\, IAB Tech Lab\n\n\nClosing Remarks \n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n\n\n \nAdditional events in this series will be: \n\nNovember 16\, London\n\n  \nMember/ Nonmember Pricing Tiers \n\n349/499 Tier One (Until Sept 15)\n449/599 Tier Two (9/16- 10/6)\n549/699 Tier Three (10/7- 10/19)\n\n  \n*Please note that press are not permitted at this event \n\n  \nLimited passes available for Brands & Agencies \n\n  \nSpeakers:\nDimitris TheodorakisVice President\, DetectionD... View Bio Dimitris Theodorakis currently serves as the VP of Research at Human Security. He manages a multidisciplinary team of Data Scientists\, Security Researchers\, and Data Researchers dedicated to safeguarding businesses from digital fraud and abuse. Previously\, Dimitris held positions as a Product Manager at Google and Microsoft. Dimitris holds a graduate degree from Stanford University and a degree in Computer Engineering from NTUA. Dimitris TheodorakisVice President\, Detection Kale SmithSenior Product Manager – Global Privacy InfrastructureK... View Bio Kale Smith manages the privacy products at Roku\, spanning across ad integrity\, consent management\, and regulatory compliance. Prior to joining Roku\, Kale led the privacy and identity strategy at Nielsen\, tackling cookieless attribution and GDPR requirements to support a diverse range of global clients from television broadcasters\, tech giants\, and digital-native publishers. His experience launching Nielsen’s first CTV measurement platform has given him valuable insight into the intricacies of the shifting digital ecosystem and the challenges it faces. He lives in New York and holds an Electrical and Computer Engineering degree from Cornell University\, where he worked in a behavioral economics lab researching the valuation of privacy. Kale SmithSenior Product Manager – Global Privacy Infrastructure Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Scott PierceSenior Director\, Product - Fraud ProtectionS... View Bio Scott Pierce currently leads the Fraud Protection team at Integral Ad Science. Prior to joining IAS\, Scott was Head of Ad Traffic Quality at Roku. He has also held senior product roles at Magnite and Comscore. Scott holds an MBA from SCU Leavey School of Business and a degree in Quantitative Economics & Decision Sciences from UCSD. Scott PierceSenior Director\, Product - Fraud Protection Max ParrisHead of Identity Resolution ProductM... View Bio Max Parris leads Identity Resolution product at LiveRamp delivering core identity resolution.capabilities to other LiveRamp products and services as well as to clients directly to help enhance their view of identity.  He joined LiveRamp from Oracle Data Cloud/Datalogix where he was also focused on building identity resolution capabilities.  Throughout his career\, he has been focused on solving complex identity problems in various forms ranging from enterprise security to consumer-focused identity at a diverse set of organizations spanning early-stage startups to Fortune 100 enterprises.  He received a BS in Business/Information Systems and a MS in Telecommunications from the University of Colorado in Boulder and currently resides in Colorado with his wife and three children. Max ParrisHead of Identity Resolution Product Miguel MoralesDirector\, Addressability & PETsM... View Bio Miguel Morales Director\, Addressability & PETs\, IAB Tech Lab   Miguel is an experienced full stack engineer focusing on product development\, architecture\, and agile processes. He specializes in building for large-scale systems\, data management platforms\, and decentralized cryptographic protocols. Miguel has a deep expertise in all aspects of the ad tech ecosystem\, especially mobile and programmatic-driven initiatives. Miguel MoralesDirector\, Addressability & PETs Jared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Amruta MoktaliChief Product OfficerA... View Bio Amruta Moktali is an innovative\, customer-focused product management leader with developer roots. She has held executive product leader roles at a number of software companies\, including Cleo\, Salesforce\, Topsy Labs\, and Microsoft\, building data-driven products in search\, AI\, and analytics across multiple industries Amruta MoktaliChief Product Officer Edik MitelmanGeneral Manager\, Privacy CloudE... View Bio Edik Mitelman is the General Manager of Privacy Cloud at AppsFlyer\, an ecosystem collaboration and innovation environment which preserves end-user privacy. Edik is an experienced executive with previous leadership roles at Autodesk\, Wochit\, and Conduit. He also runs the Venture Creation and Product Innovation program as part of the GMBA at Reichman University. Edik MitelmanGeneral Manager\, Privacy Cloud Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Marc Le MaitreChief Technology OfficerA... View Bio As CTO at Scanbuy\, Marc is focused on making machine learning both understandable and trustworthy. He is driven by his past experiences in identity management and information privacy. His passionate belief is that AI and humanity will thrive when predictions made by machine learning algorithms can be mathematically explained. He had a front-row seat at the creation of the wireless Web\, working alongside very talented and inspirational people who nurtured an enthusiasm to invent. His teams were first-movers in such ground-breaking solutions as location-based services\, identity federation\, app stores and mobile advertising. Along the journey he has acquired knowledge in data wrangling\, machine learning\, mobility\, identity\, privacy\, network and cloud technologies and does everything he can to stay in the technology vanguard. Marc Le MaitreChief Technology Officer Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Keith KilpatrickVice President Product Management\, Data and AI/MLK... View Bio Keith J. Kilpatrick leads product management for InMobi/Glance’s global identity\, data and AI/ML platform.  He has spent his career leading cross-functional teams that build data & personalization platforms in Fortune 500 and startup environments. His engineering\, data science and product management focus spans e-commerce\, management consulting\, mobile/telco and martech verticals. He holds an MBA from UC Berkeley and Electrical Engineering degree with focus on signal processing from Georgia Tech.  He currently resides in San Francisco with his wife Rosabel and enjoys outdoor pursuits when not innovating. Keith KilpatrickVice President Product Management\, Data and AI/ML Lauren Kaufman Senior Product Manager - Privacy-Enhancing TechnologiesView Bio Lauren Kaufman Senior Product Manager - Privacy-Enhancing Technologies Alysa HutnikPartner & Chair\, Privacy and Information SecurityA... View Bio Alysa Hutnik\, Partner and Chair of Kelley Drye’s Privacy and Information Security practice\, provides practical legal advice in all areas of privacy\, data security\, and advertising law\, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape\, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA\, Chambers Global and Law360 and is a frequent speaker at conferences around the country. Alysa also supports IAB Tech Lab in her role as Law Firm in Residence. Alysa HutnikPartner & Chair\, Privacy and Information Security Eli HeathSenior Vice President\, Global AddressabilityE... View Bio Eli is SVP\, Global Addressability at Lotame\, focused on expanding the company’s presence in contextual advertising and driving performance for brands through advanced predictive analytics and intelligent optimization techniques. Eli was previously Head of Identity\, responsible for evangelizing the company’s cookieless identity solutions through product strategy\, innovation and partnerships. Prior to Lotame\, he led product and strategy for FTrack\, Flashtalking by Mediaocean’s identity resolution technology. Eli holds a Bachelor’s Degree in Communication\, Business / Marketing from the University of Maryland. Eli HeathSenior Vice President\, Global Addressability Benjamin DickGlobal Lead\, Data Collaboration & InteroperabilityB... View Bio Benjamin Dick is Global Lead\, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS\, he served as VP of Product – Privacy\, Identity & Addressability at IAB Tech Lab\, where he worked closely with ad tech platforms\, agencies\, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab\, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US\, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard\, NBC Universal\, Barclays\, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.  Benjamin DickGlobal Lead\, Data Collaboration & Interoperability Per BjorkeDirector\, Product ManagementP... View Bio Per leads Google’s Ad Traffic Quality product management team.  The Ad Traffic Quality team is responsible for addressing invalid traffic and ad fraud across all of Google’s ad products.  Per has been actively involved with several industry initiatives to help make the online advertising ecosystem more secure\, including developing and rolling out ads.txt and app-ads.txt.   Prior to joining Google Per worked in various big data\, analytics\, and business intelligence roles\, including several years at Yahoo. Per BjorkeDirector\, Product Management \n  \nSponsors:\nPrinciple Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/10-19-rearc-build-for-privacy-series/ LOCATION:Convene\, San Francisco\, CA\, 100 Stockton St\, San Francisco\, CA\, 94108\, United States ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2023/08/IABTL_B4PS_SF_Header_HomePage.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20231018T100000 DTEND;TZID=America/Vancouver:20231018T170000 DTSTAMP:20260430T231444 CREATED:20221006T205712Z LAST-MODIFIED:20251027T121345Z UID:15021-1697623200-1697648400@dev.iabtechlab.com SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams (Paid Educational Course) DESCRIPTION:In today’s digital advertising industry\, a deep understanding of the complex technologies and data flows that underpin the industry is crucial. Privacy lawyers\, privacy product managers\, risk officers\, compliance managers\, and those drafting commercial contracts must possess a solid foundation in how technologies and platforms work to deliver personalized and non-personalized ads. This includes everything from the inner workings of bid requests to the firing of pixels in ad creatives. To design or implement a privacy compliance program\, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain\, is a critical challenge. This workshop aims to bridge the critical knowledge gap by providing participants with the insights necessary to navigate this intricate landscape. \nOn October 18th\, join the IAB Tech Lab for a workshop that will cover: \n\nHow the digital supply chain works\, the role of different industry players and how data flows between them;\nHow consumer data is tracked\, collected and used in digital advertising transactions;\nDifferent identity and data collection methods with examples to understand how identifiers power use cases like campaign-level frequency capping on the web\, look-a-likes in app\, interest-based targeting and attribution across devices;\nChanges in the digital advertising status quo caused by operating systems\, browsers\, regulation and greater brands concern around “data leakage”;\nEvolution of privacy technologies\, including PETS\, clean rooms\, multi-party computation\, etc.  \nOther approaches to addressability like contextual and cohort-based advertising and the difference between the two\nOpportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation\, but also an opportunity.\n\n  \n  \nMember Ticket Price: $600 \nNon-Member Ticket Price: $800 \n\n  \n*Other events in this series: \n\nDecember 12 & 13\, Virtual\n\n  \nTrainers:\nJared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Shaun LichtiSenior Product Manager - ConsentView Bio Shaun LichtiSenior Product Manager - Consent Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data \nSponsor: URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams/ LOCATION:Convene\, San Francisco\, CA\, 100 Stockton St\, San Francisco\, CA\, 94108\, United States ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2022/10/IAB_Banner_1200x500-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231011T130000 DTEND;TZID=America/New_York:20231011T140000 DTSTAMP:20260430T231444 CREATED:20230911T192757Z LAST-MODIFIED:20251027T121333Z UID:17352-1697029200-1697032800@dev.iabtechlab.com SUMMARY:Compliance Automation (Free Member Webinar) DESCRIPTION:The Open Measurement SDK compliance program has been a large success and continues to grow. In order to improve the OM SDK compliance process\, we have launched a tool to automatically validate OM SDK integrations prior to submitting for formal certification or for ongoing continuous testing. We’ll do a show and tell session for the new tool detailing the features\, how to use it\, and how it can improve the compliance process. \n  \n\n  \nSpeakers:\nJarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance Katie ShellAssociate Product ManagerK... View Bio Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio\, focusing on taxonomies and programmatic practices. Katie ShellAssociate Product Manager Todd HenrySenior Product ManagerView Bio Todd HenrySenior Product Manager URL:https://dev.iabtechlab.com/event/compliance-automation/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231003T130000 DTEND;TZID=America/New_York:20231003T170000 DTSTAMP:20260430T231444 CREATED:20230816T164610Z LAST-MODIFIED:20251027T121333Z UID:17194-1696338000-1696352400@dev.iabtechlab.com SUMMARY:/Adops? How to thrive in a changing digital advertising landscape (Free Member Meeting) DESCRIPTION:  \nAd Ops is where the rubber meets the road in digital advertising. And the road is changing fast. \n  \nThe digital advertising landscape is undergoing a fast evolution with deprecation of traditional identifiers\, privacy regulations enforcement\, need for privacy enhancing technologies (PETs) and fast emerging growth of new advertising channels like CTV and Retail Media Ad Networks.  \n  \nJoin us for an afternoon of in depth exploration and discussion of what these changes mean for advertising operations. In this workshop style discussion\, ad ops experts from both sell side and buy side will outline the challenges and debate solutions and alternatives for success in ad operations. Some of the topics\, we plan to investigate at this event are: \n  \n\nRetail Media Networks activation and reporting\nPost Cookie Campaign trafficking management\nManaging CTV campaigns for privacy\, viewability and IVT\nPrivacy regulations compliance management\n\n  \nThe focus will be on how Ad Ops can proactively plan for and lead the industry evolution. \n  \n*This event has reached capacity \n  \nAgenda\n\n\n\n12 – 1 PM\nLunch & Check In \n \n\n\n1 – 2 PM \nPost Cookie campaign and trafficking management \nIn this section we will cover how ad operations teams are gearing up for post cookie management touching upon setup and configuration of tag management\, macros\, id resolution services and other challenges \n  \nEric Kirtcheff\, Global Head of Ad Operations\, Measurement and Data Integrity\, Group M\n\n\n2 – 3 PM\nManaging CTV campaigns \nThe session will cover how to develop streamlined education and processes for CTV specific requirements for ad delivery\, viewability\, measurement and CTV specific configuration and setup \n  \nEric Kirtcheff\, Global Head of Ad Operations\, Measurement and Data Integrity\, Group M\n\n\n3 – 4 PM\nCommerce Media \nIn this session we will dive deep into activation and reporting on retail media network campaigns including network specific differences and similarities and what standardization and guidance can hep ad operations teams help navigate the new and emerging media channel \n  \nMelissa Gallo\, Executive Director\, Head of Operations\, CVS Media Exchange (CMX)\n\n\n4 – 5 PM\nManaging Privacy regulations compliance \nDiscuss challenges for staying updated on privacy regulation compliance for state regulations\, health children laws and existing laws like VPPA\,  and managing specific requirements like data deletion requests. \n  \nJana Meron\, Strategic Advisor\, Lioness Strategies \nCraig Partovich\, VP\, Product Operations and Management\, NBCUniversal \n\n\n\n5 – 6 PM\nNetworking Cocktails\n\n\n\nSpeakers:\nShailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Mike RichterM... View Bio Mike has built a reputation in the media industry with his expertise in CTV\, digital\, and programmatic advertising. With key contributions at companies like TEGNA\, Newsy\, Jukin Media\, and most recently at TMB\, he’s demonstrated a knack for crafting innovative monetization strategies\, amplifying market footprints\, implementing advanced data solutions\, and building integrated operations teams. Today\, Mike is leveraging his skills as a consultant and strategic partner\, while also exploring new horizons in the media landscape. Outside of his professional endeavors\, Mike is a passionate dog dad\, travel enthusiast\, and lover of the creative arts. Mike Richter Craig PartovichVice President\, Product Operations and ManagementW... View Bio With over 13 years of experience in digital advertising and technology\, craig has expertise in ad\, revenue\, and product operations. He is currently focused on data privacy and how to successfully operate under new state regulations.  The past 8 years at NBC he has established himself as a go to leader in operations for an ad first streaming service (Peacock) with a focus on live events. Before that\, he has had key roles at CBS and DailyMail.   Craig PartovichVice President\, Product Operations and Management Jana MeronStrategic AdvisorJ... View Bio Jana Meron is an award-winning media leader with a track record of creating strategies that increase revenue and future proof digital media organizations as the landscape changes. Over the last year Jana has helped digital media companies improve their monetization strategies and tech stacks. Prior to 2023\, Jana was the SVP of Programmatic & Data Strategy for Insider Inc. where over the course of 8+ years she launched their multi-million dollar programmatic business and developed their industry leading first party data strategy with the launch of SÀGA\, Insider’s first party data platform. A highly regarded programmatic thought leader\, Jana was previously cited as one of the top 12 ad-tech executives solving for the death of the cookie by AdAge\, and she was honored as a 2022 Top Women in Media as a programmatic storyteller. Before joining Insider\, Jana was Director of Secondary Revenue at CBS Local Media Group\, where she was responsible for a majority of indirect revenue across local digital properties (encompassing over 100 sites). She was also an early employee at Google as one of the first sellers of AdSense where she was consistently amongst the top sellers on the team. Jana MeronStrategic Advisor Eric KirtcheffGlobal Head of Ad Operations\, Measurement and Data Integrity at GroupmB... View Bio Based in Chicago\, Eric Kirtcheff is the global head of Ad Operations\, Measurement and Data Integrity for GroupM\, the world’s leading media investment company. In his role\, Kirtcheff is responsible for maintaining\, advancing\, and fusing GroupM’s Ad Ops best practices and platform measurement capabilities to create privacy-first measurement solutions in a cookieless future.Eric joined GroupM in 2021 after nearly nine years at Essence where he oversaw a global team of Ad Operations and Ad Tech professionals responsible for the largest CM360 account in the world while maintaining a 99.9% accuracy rate. Prior to Essence\, Eric spent nearly fifteen years working in senior management\, product management\, and media sales engineering roles at Akamai\, Yahoo!\, and DoubleClick. Eric’s combination of experience across advertising technology and publishing gives him a unique perspective into the opportunities to create value for brands and users across the advertising ecosystem.Eric received a B.S. in Electrical Engineering from Purdue University where he recently was president of the Engineering Alumni Association. Eric KirtcheffGlobal Head of Ad Operations\, Measurement and Data Integrity at Groupm Shannon HartmannDirector\, Activation & BuyingO... View Bio One of our Kroger Precision Marketing’s activations & buying team that activates managed service solutions for CPG partners utilizing Kroger’s 1st party data for the last 4 years. Our team is focused on activating high quality campaigns with custom audiences to drive lifetime value for our and incrementality for our advertisers. Prior to KPM\, she worked primarily in ad ops on the publisher side for about five years. Shannon HartmannDirector\, Activation & Buying Melissa GalloExecutive Director\, Head of OperationsA... View Bio As Executive Director\, Head of Operations for CVS Media Exchange (CMX)\, CVS Pharmacy’s retail media network\, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations\, Sales Operations\, Business Operations\, Ads Policy\, Ad Technology Operations\, Business Systems and Media Performance and Activation. Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP\, Global Exchange Operations for Yieldmo. Prior to Yieldmo\, Melissa ran Revenue Operations for Walmart Connect. In her role\, she led the US and India-based team responsible for ad campaign performance and optimization\, technical operations\, API partner and self-serve Advertiser Support\, Ads Trafficking\, Billing\, and Ads Policy. Before Walmart\, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce\, IAB Tech Lab Content Taxonomy\, Header Tag Working Group\, OpenRTB and OpenDirect protocols. Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area. Melissa GalloExecutive Director\, Head of Operations URL:https://dev.iabtechlab.com/event/adopshow-to-thrive-in-changing-digital-advertising-landscape/ LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230927T150000 DTEND;TZID=America/New_York:20230927T170000 DTSTAMP:20260430T231444 CREATED:20230501T205700Z LAST-MODIFIED:20251027T121339Z UID:16596-1695826800-1695834000@dev.iabtechlab.com SUMMARY:IAB Tech Lab Council Meeting (Free Member Meeting) DESCRIPTION:Join us on September 27\, 2023 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2023 releases to date and what you should expect from the rest of the year. \nWe’ll cover releases across all of our strategic pillars including privacy\, addressability & privacy enhancing technologies\, advanced tv and supply chain foundations. \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n  \n\n  \nAgenda:\n\n\n\n3:00 – 3:10 PM\nIntroduction \n  \nNeal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n3:10 – 3:25 PM\nRoadmap/Objectives vs Accomplished So Far \n  \nIAB Tech Lab tackled an aggressive 2023 roadmap\, diving deeper than ever before into Advanced Television\, investing in standards around use of privacy enhancing technologies\, and working to support the myriad of US state laws coming into effect. Take a look at what we’ve accomplished so far\, and what to expect from the rest of the year. \n  \nAntony Katsur\, CEO\, IAB Tech Lab\n\n\n3:25 – 3:45 PM\nThe Advanced TV Landscape with McKinsey \n  \nThe CTV landscape is evolving — and the Advanced TV Commit Group has a mission to help modernize the television advertising technology stack. We’ll take you through some of the details and implications to participants in the television supply chain. \n  \nAdam Broitman\, Partner\, McKinsey & Company \nDavid Kalman\, Partner\, McKinsey & Company\n\n\n3:45 – 3:52 PM\nAdvanced TV \n  \nWhether an ad is on a traditional linear platforms like cable\, satellite\, broadcast or emerging IP-enabled TV (CTV\, OTT\, Addressable Linear\, streamed FAST channels)\, the industry must ensure that any ad can be identified and potentially offered as part of the addressable landscape. Learn more about the items the Advanced TV Group has tackled to achieve this goal. \n  \nFrank Rizzo\, VP\, AdTech Strategy\, NBCUniversal\n\n\n3:52 – 3:59 PM\nGlobal Privacy Platform & Data Subject Rights \n  \nHow do Data Subject Rights fit into the GPP? Check out what the Global Privacy Working Group has been up to as they work to include these US State requirements into the GPP. \n  \nJared Moscow\, Director\, Privacy & Addressability\, IAB Tech Lab\n\n\n3:59 – 4:06 PM\nWho Needs Accountability? \n  \nA look at the Accountability Platform and how it can help with demonstrating conformity with consumer privacy and consent choices. \n  \nBrian May\, Principal Engineer\, Dstillery\n\n\n4:06 – 4:13 PM\nWhat to Expect from the Privacy Implementation & Accountability Task Force (PIAT) \n  \nIn April 2023\, Tech Lab and IAB Legal Affairs Council launched this new joint task force. It’s taking a hard look at the evolving privacy landscape to develop standards\, define best practices and encourage innovation in privacy technology. We’ll update you on what the roadmap looks like for this group. \n  \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n4:13 – 4:20 PM\nCleanroom Standards \n  \nTech Lab continues its work in Clean Room Standards – learn more about our suite of technical guidelines and best practices for cleanroom usage\, as well as private audience activation and measurement specifications in progress. \n  \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nBosko Milekic\, CPO\, Optable\n\n\n4:20 – 4:27 PM\nAddressability & PETS \n  \nThe Addressability and Privacy Enhancing Technology working groups continue to drive forward. Learn the latest on Seller Defined Audience Implementation Guidelines and stay up to date on what’s coming for Identity Guidelines. \n  \nAndrei Lapets\, VP\, Engineering\, Magnite\n\n\n4:27 – 4:32 PM\nOpen RTB – What’s New \n  \nIn 2023\, OpenRTB moved to a more iterative release cycle. This meant that we were able to ship non-breaking changes on a quarterly basis. Join us to get a summary of the features thus far. You’ll learn about things like Digital Video Placement Definitions\, Auto Refresh\, Per Creative Floors and more. \n  \nRob Hazan\, Senior Director\, Product\, Index Exchange\n\n\n4:32 – 4:37 PM\nSustainability \n  \nIn January 2023\, IAB Tech Lab announced a new workstream committed to working with the industry to produce guidance\, tools\, and initiatives that can be used to reduce the carbon impact of the programmatic supply chain. Get the latest on what they’ve been up to. \n  \nNishant Khatri\, SVP\, Product Management\, PubMatic\n\n\n4:37 – 4:42 PM\nAd Product Taxonomy 2.0 \n  \nStill using Content Taxonomy 1.0 for blocked categories? If you are\, you know it’s not good enough. Learn more about Ad Product Taxonomy 2.0 and what it means for buyers and sellers. \n  \nKatie Shell\, Associate Product Manager\, IAB Tech Lab\n\n\n4:42 – 4:49 PM\nMore CTV Measurement with OMSDK \n  \nWith CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program. \n  \nNathan Lehrer\, Software Engineer\, Google\n\n\n4:49 – 5:04 PM\nMember Vote \n  \nNeal Richter\, Director\, Advertising Science\, Amazon Advertising\n\n\n5:04 – 6:00 PM\nNetworking Reception \n \n\n\n\nSpeakers:\nJill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Katie ShellAssociate Product ManagerK... View Bio Katie Shell is an Associate Product Manager at the IAB Tech Lab. She supports industry software development and contributes to a range of digital advertising standards across the IAB Tech Lab specification portfolio\, focusing on taxonomies and programmatic practices. Katie ShellAssociate Product Manager Frank RizzoVice President\, Ad Tech StrategyF... View Bio Frank has been at NBCUniversal for 15+ years and in his current role as VP\, Ad Tech Platforms\, Frank is responsible for supporting and re-imagining the “pitch to pay” systems and workflows across NBCU’s National\, Local and Global Partnerships footprint on all Linear and Digital endpoints. Frank also focuses on customer automation initiatives with the goal of simplifying buy/sell side transactions. Frank RizzoVice President\, Ad Tech Strategy Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Jared MoscowDirector\, Product – Privacy & Addressability ProgramsJ... View Bio Jared joins the IAB Tech Lab team to support the product development of privacy and addressability standards. Prior to joining Tech Lab\, Jared spent the past decade at Dstillery and Permutive building products for both the buy and sell sides of the advertising ecosystem. Jared is a native Philadelphian with a shameless passion for the Eagles and all things Philly sports\, and attended the University of Maryland which turned him into an avid Terrapin fan. In his spare time\, you can find Jared in the mountains skiing\, hiking\, or camping. Jared MoscowDirector\, Product – Privacy & Addressability Programs Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Brian MayAdtech Industry ContributorS... View Bio Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems\, building teams to support them and businesses to support them. Brian MayAdtech Industry Contributor Nathan LehrerSoftware EngineerN... View Bio Nathan Lehrer has been a software engineer at Google since 2018 and currently works on the Interactive Media Ads (IMA) SDK for web\, mobile\, and CTV. In 2022\, he led the technical design of new CTV-specific OMID signals and contributed to their implementation in the OM SDK\, for which he received an IAB Tech Lab Service Excellence award in 2023. He also regularly develops features and improvements for the OM SDK for web and mobile platforms. Nathan LehrerSoftware Engineer Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Nishant KhatriSenior Vice President\, Product ManagementN... View Bio Nishant is a seasoned product executive with decades of experience building and launching successful internet and high-tech products. As Senior Vice President\, Product Management\, he is responsible for driving global product innovation and development across all of the products and solutions. He joined PubMatic in 2015 as the header bidding Product Manager\, devising strategies with Prebid and OpenWrap to establish PubMatic as having one of the most thoughtful solutions in the industry. Since then Nishant has taken up increasing levels of product leadership roles\, building a solid team that drives PubMatic’s RTB platform and pipes in addition to our marketplace quality\, omni-channel monetization\, analytics platform\, and efficiency.    Prior to PubMatic\, Nishant led new product innovation\, platform and mobile audience related products at Groundtruth\, playing a key role in what was then a rapidly growing location based mobile advertising platform. He has deep insights into the location based mobile ad technology market. These experiences were more centered on the buy side of the eco-system\, including prior ones that involved the use of machine learning applications in search and contextual advertising at Microsoft and Yahoo.   Nishant grew up in India and moved to Bay Area to do his MBA at Stanford University Graduate School of Business. He is also an Electronics and Communication engineer\, and has professionally worked on building robotic systems before working in ad tech.   Nishant KhatriSenior Vice President\, Product Management Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer David KalmanPartnerD... View Bio David is Partner based in Seattle. He leads McKinsey’s MarTech hub Globally\, and in North America is a co-leader within McKinsey’s Digital Marketing Operations and Technology group. He focuses on MarTech and general marketing strategy with deep expertise implementing E2E omnichannel digital transformations across industries.   Prior to McKinsey\, David spent over 17 years leading technology for numerous media agencies including at IPG\, Omnicom\, WPP and independents. He managed large scale technology programs\, architecting and working with industry leading solutions providers to deliver impactful customer experiences with leading brands such as Toyota\, Mattel\, BMW\, Microsoft. David KalmanPartner Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing Adam BroitmanPartnerA... View Bio Adam is a Partner in the NYC office. He co-leads the healthcare provider growth service line. Prior to joining McKinsey Adam served as Managing Partner for GroupM\, the world’s largest media buying agency. While there\, he helped grow global media clients by leading teams responsible for advanced media mix modelling\, attribution and cross channel strategic planning. He led MasterCard’s global transformation to digital as Vice President of Global Digital Marketing. Adam also founded “creative-technology” firm Circ.us which specialized in mobile app design\, marketing\, creative and computer vision.  Adam BroitmanPartner URL:https://dev.iabtechlab.com/event/iab-tech-lab-council-meeting-2/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230907T120000 DTEND;TZID=America/New_York:20230907T130000 DTSTAMP:20260430T231444 CREATED:20230814T202547Z LAST-MODIFIED:20251027T121333Z UID:17149-1694088000-1694091600@dev.iabtechlab.com SUMMARY:IAB Tech Lab Taxonomy Updates DESCRIPTION:Discuss move of IAB Tech Lab Taxonomies to GitHub\, overview of changes in Ad Product Taxonomy 2.0 and outline the upgrade path to help the industry move away from Content Taxonomy 1.0 \n  \nAgenda\n\n\n\n\n\nTaxonomies in GitHub\n\n\n\n\n\n\nUpdates in Ad Product Taxonomy\n\n\n\n\n\n  \n\n  \nSpeakers:\nHillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Sabine SchmidtSenior Manager\, DataS... View Bio Sabine is Senior Manager Data at Media Impact\, the sales house for Axel Springer\, Germany with a focus on „AdTech meets Data“ product- and use cases.She has been around in the Online Marketing since 2012 and started in Affiliate Marketing. Her last position was at Webedia Germany\, where she headed the Programmatic department including data protection as specialization. Sabine SchmidtSenior Manager\, Data Lizzie PetroVice President of ProductE... View Bio Elizabeth Petro owns experiences for buyers and sellers at Yieldmo where she has worked for the past year. Previously she built ad products for Pandora with a focus on native ad formats\, ad quality measurement and ad buying. She also spent time at Razorfish delivering leading experiences for brands such a s Sony\, Visa\, Intel and Activision. In her free time\, she makes furniture and reads science fiction. Lizzie PetroVice President of Product URL:https://dev.iabtechlab.com/event/iab-tech-lab-taxonomy-updates/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230726T120000 DTEND;TZID=America/New_York:20230726T130000 DTSTAMP:20260430T231444 CREATED:20230705T151256Z LAST-MODIFIED:20251027T121334Z UID:16995-1690372800-1690376400@dev.iabtechlab.com SUMMARY:A Deep Dive into GPP API v1.1 DESCRIPTION:The Global Privacy Platform (GPP) launched in September 2022 to provide the industry with a single standard for communicating consumer privacy consent and choice through the ad supply chain. This update to the GPP API was the result of industry feedback and includes improvements to the available commands\, improvements to the pingReturn object\, improvements to available status codes\, plus others. Join some of the authors of this update in this webinar to get an in depth look at what’s new and what’s changed in GPP API v1.1. \n  \n\nSpeakers:\nJan WinklerChief Executive OfficerJ... View Bio Jan Winkler is the founder and CEO of consentmanager\, a leading GDPR consent solution (“cookie banner”). He worked in the Adtech industry for over 15 years for companies like AdTiger or AdSpirit.     Jan WinklerChief Executive Officer Neal RosenSenior Manager\, Engineering ManagementN... View Bio Neal has been a software engineer at Yahoo / AOL for 19 years. He worked on the AOL Desktop client\, AIM\, AOL Mail and other desktop applications before moving into the advertising division. He has led the development of their CMP since 2018. He has also worked on a few other scripts that access the CMP\, providing him with insight into both sides of the CMP interfaces. He earned his Bachelor’s and Master’s degrees in Computer Science from George Washington University. Neal RosenSenior Manager\, Engineering Management Patrick McCannSenior Vice President Research\, Raptive & JS PMC Chair\, Prebid.orgP... View Bio Patrick McCann works on audience and content segmentation\, user experience\, compliance\, auction dynamics\, and publisher yield research at Raptive. Raptive is often cited as the largest source of programmatic display inventory available in North America. He was previously Lead Data Scientist at eXelate and a Statistical Analyst at comScore. In his role as chair of the Prebid.js committee at Prebid.org\, the most popular library for programmatic bid requests\, Patrick is involved in much of the pioneering supply-side developments in programmatic advertising. Patrick McCannSenior Vice President Research\, Raptive & JS PMC Chair\, Prebid.org Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data URL:https://dev.iabtechlab.com/event/a-deep-dive-into-gpp-api-v1-1/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230707T140000 DTEND;TZID=America/New_York:20230707T150000 DTSTAMP:20260430T231444 CREATED:20230615T140307Z LAST-MODIFIED:20251027T121339Z UID:16954-1688738400-1688742000@dev.iabtechlab.com SUMMARY:Private Audience Activation & Data Cleanrooms - Specifications and Guidance DESCRIPTION:As the push toward privacy aware advertising continues IAB Tech Lab is at the forefront in creating the next generation of standards and protocols. It is becoming more and more critical that AdTech ecosystem\, including advertisers and publishers evolve to meet the privacy demands of consumer and regulators. In this Webinar we present two key pieces of this new paradigm in advertising. IAB Tech Lab is proud to release the final version of the privacy away audience activation protocol named “Open Private Join & Activation.” In addition\, we are releasing the final version of Data Clean Rooms guideline to help understand data clean rooms and their functions to support privacy. This work has been brilliantly done by the members of Rearc Addressability Working Group\, some of which will be presenting in this webinar. In this webinar we will explain what Open Private Join & Activation is\, what it does and how it works along with providing a brief overview of the data clean rooms guidelines. \n  \n\n  \nSpeakers: \nShailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Miguel MoralesDirector\, Addressability & PETsM... View Bio Miguel Morales Director\, Addressability & PETs\, IAB Tech Lab   Miguel is an experienced full stack engineer focusing on product development\, architecture\, and agile processes. He specializes in building for large-scale systems\, data management platforms\, and decentralized cryptographic protocols. Miguel has a deep expertise in all aspects of the ad tech ecosystem\, especially mobile and programmatic-driven initiatives. Miguel MoralesDirector\, Addressability & PETs Akshaya ManiHead of Research\, Security & PrivacyA... View Bio Akshaya Mani is the Head of Research at Optable and passionate about bridging the gap between user privacy & business interests. In her role she drives the research efforts at the organizational level\, by designing next-generation clean room solutions. These are private by design through techniques such as secure multi-party computation\, homomorphic encryption\, and differential privacy. She received her Ph.D. in Computer Science from Georgetown University for her work on Privacy-preserving Systems For Measuring Anonymity Networks. Prior to joining Optable\, she has worked extensively on building privacy-focused initiatives in academia\, notably the University of Waterloo\, the University of Calgary\, and the International Computer Science Institute\, Berkeley. Akshaya ManiHead of Research\, Security & Privacy Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing URL:https://dev.iabtechlab.com/event/private-audience-activation-data-cleanrooms/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230607T080000 DTEND;TZID=America/New_York:20230607T180000 DTSTAMP:20260430T231444 CREATED:20221006T205554Z LAST-MODIFIED:20251027T121345Z UID:15019-1686124800-1686160800@dev.iabtechlab.com SUMMARY:IAB Tech Lab Summit: Impact DESCRIPTION:  \nIAB Tech Lab Summit is THE industry event with content designed for technology\, product\, and operations experts across the digital advertising industry. Join us as we dive into critical technical foundations\, open standards\, and technology solutions to demonstrate their intersection and impact on the commercial needs of the digital ad economy. Participate in honest and hard-hitting debates and discussions about the industry’s biggest challenges and opportunities to drive growth through efficient\, interoperable and smart technology foundations. \nAgenda:\n\n\n\n9:00 – 9:15 AM\nIntro \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n9:15 – 9:45 AM\nThe Impact of Open Source on the Growth & Future of AI \nMeta has made big\, bold research investments focused on pushing the boundaries of AI to create a more connected world. Angela Fan will discuss how this research has accelerated over the past decade and the potential it has for AI. \n  \nAngela Fan\, Research Scientist\, Meta\n\n\n9:45 – 10:15 AM\nReal-world Implications of Artificial Intelligence in Media \nHow will AI change the way we consume and work in media? Join us as we host an expert panel of artificial intelligence and data science luminaries\, discussing the promises and pitfalls of AI across the media landscape\, including the implications for content authenticity and licensing\, consumer privacy\, ad operations\, and attribution across the web. \n  \nAngela Fan\, Research Scientist\, Meta \nMichael Palmer\, VP & Global Partner – Technology\, Mindshare \nNeal Richter\, Director\, Advertising Science\, Amazon \nDan Taylor\, VP\, Global Ads\, Google\n\n\n10:15 – 10:40 AM\nUID 2.0: Where We Are and Where We’re Going \nAs the industry continues to solve for fragmented identity signals across devices\, ecosystems and media outputs\, Gruia Pitigoi-Aron\, SVP\, Product Management at The Trade Desk\, will present the current state of identity and how new solutions are solving – and improving – addressability in digital advertising. Included in the session will be an overview of how Unified ID 2.0 started and how its progressed to where we are today\, and what’s to come. \n  \nGruia Pitigoi-Aron\, SVP\, Product Management\, The Trade Desk \nShailley Singh\, EVP\, Product & COO\n\n\n10:40 AM – 11:20 AM\nBreakout Sessions \n  \n\nSession 1: Evolving Programmatic Foundational Standards to Meet Market Needs\n\nThe programmatic foundations of digital advertising are constantly evolving. Some of the hot topics and market needs this year include sustainability\, security\, and ways to better serve the convergence of digital video and television. This breakout session will have expert speakers from our Programmatic Supply Chain working group to dive into the details of OpenRTB 2.x 2023 updates\, including the expected impact on the programmatic supply chain\, and talk about what’s coming next. \n  \nEyal Betzalel\, Co-CEO\, Primis \nRob Hazan\, Sr. Director\, Product\, Index Exchange \nAyse Pamuk\, Platform Operations Manager\, Basis Technologies \nHillary Slattery\, Director\, Programmatic\, Product\, IAB Tech Lab \n  \n\nSession 2: Unified ID 2.0: Building an Open-Source Solution & Operator Model\n\nUnified ID 2.0 offers greater personalization\, precision\, measurement\, and security for every use case — from advertisers\, publishers\, tech providers and everyone in the adtech ecosystem. Join Kanishk Prasad\, Director of Product at The Trade Desk to understand the different use cases for UID 2.0 and how you can get started. \n  \n  \nKanishk Prasad\, Director of Product\, The Trade Desk \n  \n\nSession 3: Open Measurement SDK takes on CTV\n\nWith CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in AdvancedTV and the IAB Tech Lab OMSDK Compliance program. \n  \nChris Troein\, Sr. Mobile SDK Engineer\, Oracle \nJarrett Wold\, Sr. Director\, Compliance Programs\, IAB Tech Lab\n\n\n11:20 – 11:40 AM\nNetworking Break \n \n\n\n11:40AM – 12:15 PM\nUniversal IDs and the Need for Guidance \nBased on feedback from our 2022 member survey\, IAB Tech Lab is kicking off work to define the new landscape of identity solutions. Get a preview of what the guidance will define\, its intended use cases and how it will work across different channels. \n  \nEliza Nevers\, CPO\, Lotame \nMathieu Roche\, CEO & Co-Founder\, ID5 \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:15 – 12:35 PM\nDirect Supply Paths: The New SPO \nBuyers and sellers are increasingly opting for more direct supply paths; our panel of experts dwelve into the detail of the drivers behind this shift\, and the benefits the it brings for the stakeholders involved. \n  \nWill Doherty\, VP\, Inventory Development\, The Trade Desk \nJaan Janes\, VP\, Publisher Partnerships\, PubMatic \nHillary Slattery\, Director\, Programmatic\, Product\, IAB Tech Lab\n\n\n12:35 – 1:45 PM\nLunch \n \n\n\n1:45 – 2:00 PM\nSvc Excellence Awards \n \n\n\n2:00 – 2:20 PM\nBuilding an Ad Tech & Sales Operation for Convergent TV \n  \nA Fireside Chat with Spectrum Reach and Beachfront \n  \nThe convergence of traditional TV\, CTV\, and online video has created new challenges – and unlocked new opportunities – for media sellers and their ad operations teams. In this fireside chat\, executives from Beachfront and Spectrum Reach will explore how Spectrum Reach took an innovative\, tech-driven approach to advanced TV ad monetization\, leaning on standards to bridge the gap between viewing environments.  \n  \nAmit Nigam\, VP\, Product\, Beachfront \nMarc Forman\, Director\, Product Management\, Spectrum Reach\n\n\n2:20 – 2:45 PM\nMeasurement in the Fragmented CTV Landscape \nMeasurement in CTV is changing. Our panel of experts discuss how they are navigating this fragmented environment\, and the measurement currencies of the future. \n  \nKaren Chan\, Group Director\, Investment Innovation\, GroupM \nJosh Chasin\, CMO\, VideoAmp \nMichael Chevallier\, VP\, Sales – North America\, Lemma \nKatie Stroud\, Sr. Manager\, Product\, \n\n\n2:45 – 3:10 PM\nBuilding Robust Solutions For A Unique Platform – Brand Safety at TikTok  \n  \nWith billions of users generating content on TikTok\, trends are born every day and it gives brands opportunity to interact with a diverse\, creative and global community. However\, no matter the campaign goal\, it’s important to ensure your content is showing up next to brand safe and suitable content. Join the TIk Tok team to understand and discuss how they deploy brand suitability and safety tools to help advertisers tap into the hottest trends in their markets while ensuring brand safety and suitability for their ad campaigns. Come learn more about TikTok’s methodology and technology to ensure brand safety on its global platform. \n  \nBahar Bozdogan\, Global Product Marketing Lead – Measurement and Brand Safety\, TikTok \nRahul Sharma\, Brand Innovation Product Lead\, TikTok\n\n\n3:10 – 3:50 PM\nBreakout Sessions \n\nSession 1: Managing Consent Across the Globe with GPP\n\nManaging user choice is at the front of everyone’s minds. Take a deep dive into how the digital supply chain’s privacy tech stacks have adapted and evolved. We’ll hear from publishers\, ad tech providers and buyers as they think about this not so new constant in their daily activities. \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab \nMark McEachran\, VP\, Product – Platform\, YieldMo \nEthan Sailers\, Solutions Engineer Manager\, OneTrust \n  \n\nSession 2: Call to Updates in Podcast Measurement\n\nAs podcast listenership increases and the technology to support that listenership improves\, the podcast technical measurement capabilities are continuing to evolve at a rapid pace. Learn more from the experts. \n  \nBrendan Kelly\, Director\, Ad Quality\, SXM Media \nKatie Stroud\, Senior Product Manager\, IAB Tech Lab \nTamara Zubatiy\, CEO & Co-Founder\, Barometer \n  \n\nSession 3: The Sustainibility Playbook: Starter Guide For A Sustainable Programmatic Marketplace\n\nThe IAB Tech Lab’s quick wins guidebook can help you begin to take action that will reduce the industry’s environmental impact while still making responsible economic impact. Our goal is to empower the programmatic advertising supply chain participants with an actionable playbook of best practices to begin the urgent journey to net zero emissions. \n  \nCurt Larson\, CPO\, Sharethrough \nAmanda Martin\, SVP\, Partnerships & Business Strategy \nJon Schulz\, CMO\, Viant Technology \nHillary Slattery\, Director\, Programmatic\, Product\, IAB Tech Lab\n\n\n3:50 – 4:10 PM\nNetworking Break \n \n\n\n4:10 – 4:30 PM\nThe Importance of Quality Content on CTV \nA fireside chat between Tony Katsur\, CEO IAB Tech Lab\, & Maria Weaver\, President of WMX\, talk about the increased importance for quality of content in CTV environments. \n  \nAnthony Katsur\, CEO\, IAB Tech Lab \nMaria Weaver\, President\, WMX at Warner Music Group\n\n\n4:30 – 5:00 PM\nInteroperability of Cleanrooms \nData clean rooms offer a promising solution for audience activation and measurement in a privacy focused way; however with a number of DCR solutions available in market\, standardization is crucial to ensure there is interoperability between different systems. IAB Tech Lab are developing technical standards and guidance for efficient interoperability; this panel discussed the deliverables so far\, and what is yet to come. \n  \nKelly Abcarian\, EVP\, Measurement & Impact\, Advertising & Partnerships\, NBCUniversal \nDennis Buchheim\, President\, ThinkMedium \nEdik Mitelman\, General Manager\, Privacy Cloud\, AppsFlyer \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n5:00 – 5:20 PM\nGoogle: Privacy Sandbox \nUpdates and insights into progress of Google’s Privacy Sandbox initiatives. \n  \nJoey Trotz\, Director\, Product Management Ecosystems\, Google\n\n\n5:20 – 5:25 PM\nClosing Remarks \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n5:30 – 6:30 PM\nCocktail Reception\n\n\n\nPricing Tiers:\n\nTier one $349/499\, ends 4/30\nTier two $449/599 ends 5/31\nTier three $599/699 ends 6/7\n\n  \n\n \nSpeakers: Rahul SharmaBrand Innovation Product LeadR... View Bio Rahul Sharma is a Product Lead on TikTok’s Brand Innovation team leading TikTok’s Brand Safety and  NewFronts product solutions. Previously\, he co-led YouTube’s ConnectedTV ads products and headed GoogleTV monetization. Rahul holds a Masters in Business Administration from Harvard Business School\, and a B.Tech from Indian Institute of Technology\, Delhi. Rahul SharmaBrand Innovation Product Lead Jon SchulzChief Marketing OfficerJ... View Bio Jon Schulz Chief Marketing Officer   Jon Schulz is the Chief Marketing Officer at Viant Technology. In this role\, Jon leads brand and product marketing\, advertising\, marketing science\, business development and strategic partnerships\, corporate communications\, and creative services.   Jon is a recognized industry thought-leader with more than 25 years of experience in automotive\, digital marketing\, CRM and data-driven targeting and measurement. Before joining Viant\, Jon led Digital Marketing at Ford Motor Company for 12 years. He first joined Viant as an SVP\, Global Category Development in 2008\, building and leading category-focused teams for Auto\, CPG\, and Entertainment focused on client-direct engagement and activation. He eventually became EVP of Business Development\, and now Chief Marketing Officer as of 2014.    Jon earned his MBA in Marketing at Indiana University and his BSBA in Management Information Systems from Central Michigan University. Outside of Viant\, Jon is an active Board Member for Work Truck Solutions and motormindz\, and is also a Marketing Lecturer at the University of Michigan. Jon SchulzChief Marketing Officer Ethan SailersSolutions Engineer ManagerE... View Bio Ethan Sailers serves as a Solutions Engineer Manager for OneTrust\, the Trust Intelligence Platform\, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. In his role\, Sailers advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across hundreds of global data privacy regulations\, including the CCPA\, TCPA\, CASL and GDPR. Sailers is a Certified Information Privacy Professional (FIP\, CIPP/E\, CIPM) and earned a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology. Ethan SailersSolutions Engineer Manager Mathieu RocheChief Executive Officer & Co-FounderM... View Bio Mathieu Roche is the CEO of ID5. He co-founded the business in 2017\, after spending over 10 years at European data specialist Weborama\, where he led international development and launched the DMP offering worldwide. During his time at Weborama\, the company experienced exceptional growth\, establishing itself in a dozen countries and growing from 3 to 30 million euros in revenues. With ID5\, Mathieu Roche materialises his vision of helping Ad Tech and publishers to compete against the “walled gardens” who dominate digital advertising. ID5’s mission is to provide a privacy-first identity infrastructure empowering publishers to grow sustainable advertising revenue. Mathieu graduated from Institut Commercial de Nancy and holds a Master of Science from the Georgia Institute of Technology. He has lived in London since 2011 with his wife and 3 daughters. Mathieu RocheChief Executive Officer & Co-Founder Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Kanishk PrasadDirector\, ProductView Bio Kanishk PrasadDirector\, Product Gruia Pitigoi-AronSenior Vice President\, Product ManagementG... View Bio Gruia Pitigoi-Aron is the Senior Vice President of Product for The Trade Desk. In this role\, Gruia oversees the teams responsible for all product management\, user experience\, and enterprise solutions.  These teams work closely with all internal business teams\, engineering\, clients\, and partners as they strive to ship the right product at the right time with global impact and scale. Prior to joining The Trade Desk\, Gruia spent 10 years at Microsoft as a Product Manager in various capacities\, working on Outlook.com/Hotmail\, Windows Live Agents\, and BizTalk Server. The general focus was always on core parts of the systems\, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure. Gruia received his M.S. in Computer Science from the University of California\, Los Angeles\, and his bachelor’s degree in Computer Science for the University of California\, Berkeley. He is based in The Trade Desk’s offices in San Jose\, CA. Gruia Pitigoi-AronSenior Vice President\, Product Management Ayse PamukPlatform Operations ManagerA... View Bio Ayse joined Basis Technologies (formerly Centro) 6 years ago after having worked with global DIY retailers as a buyer. Basis Technologies provides unified software and services to automate digital media operations. Our platform enables ad buys across all channels\, accessing both guaranteed and biddable inventory. As Platform Operations Manager\, Ayse lead projects around supply quality and transparency as well as ad quality. I am also one of the leaders of the Women in Tech employee resource group. Ayse PamukPlatform Operations Manager Michael Palmer VP & Global Partner - TechnologyView Bio Michael Palmer VP & Global Partner - Technology Amit NigamVice President\, ProductA... View Bio Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media\, marketing\, and advertising industry. Currently\, Nigam serves as the Vice President of Product at Beachfront Media\, where he leads the sell-side ad server’s Product management team and drives the vision\, strategy\, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront\, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD\, Horizon Media\, and Maxus\, where he worked closely with leading brands including PepsiCo\, Kraft\, and Arm & Hammer. Amit NigamVice President\, Product Eliza NeversChief Product OfficerE... View Bio Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers\, agencies\, and publishers. Fluent in the full product life cycle\, from strategy to development and build\, she brings nearly two decades of hands-on experience in tech to her role as Chief Product Officer at Lotame. Prior to her tenure\, Eliza served as VP Product for Verizon Media. During her 12+ years there\, she steered the development and launch of AOL’s first DSP\, SSP and DMP\, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL’s unified Advertising platform\, ONE by AOL for Advertisers. Most recently\, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University. Eliza NeversChief Product Officer Edik MitelmanGeneral Manager\, Privacy CloudE... View Bio Edik Mitelman is the General Manager of Privacy Cloud at AppsFlyer\, an ecosystem collaboration and innovation environment which preserves end-user privacy. Edik is an experienced executive with previous leadership roles at Autodesk\, Wochit\, and Conduit. He also runs the Venture Creation and Product Innovation program as part of the GMBA at Reichman University. Edik MitelmanGeneral Manager\, Privacy Cloud Mark McEachranVice President\, Product - PlatformM... View Bio Mark McEachran is the VP of Product for the Platform at Yieldmo. He focuses on developing new markets for the online advertising ecosystem. McEachran is currently focusing on auction mechanics\, privacy compliance and bringing media owners\, buyers\, and technology providers together to accelerate feature development and expand the capabilities of their marketplaces. He has been digital advertising for over 25 years and championed the transformation from traditional ad networks to Real-Time Bidding (RTB) architecture. An entrepreneur at heart\, Mark also owns a blueberry farm with his family in Oregon. Mark McEachranVice President\, Product - Platform Amanda MartinSenior Vice President of Partnerships & Business StrategyA... View Bio Amanda Martin SVP of Partnerships and Business Strategy Mediavine   Amanda Martin currently serves as Sr. Vice President of Partnerships and Business Strategy at Mediavine. In this role\, Amanda is a key member of the company’s leadership team\, overseeing revenue strategies\, key partnerships\, and brand activation opportunities across all business units.   With over a decade of experience on the buy side\, Amanda will help Mediavine evaluate the current market and competitive intelligence to identify strategic collaborations and growth opportunities.   Prior to joining Mediavine\, Martin was SVP of Corporate Development and Strategic Partnerships at Goodway Group. Additionally\, Martin led Goodway Group’s Center of Excellence\, which consists of skilled professionals across Programmatic\, Convergent TV\, Search\, Social\, Commerce and Measurement focused on performance outcomes.   Amanda continually works to raise the industry standard\, while moving the needle on key issues. As such\, Martin remains an advocate for helping grow female leadership within the ad tech space\, a historically male-dominated field. Amanda MartinSenior Vice President of Partnerships & Business Strategy Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Brendan KellyDirector\, Ad QualityB... View Bio Brendan Kelly\, Director\, Ad Quality Measurement   Brendan Kelly joined the Ad Quality Measurement team at SXM Media in February of 2020. In his role as Director\, Ad Quality\, Brendan ensures all inventory meets industry standards and oversees the work to expand ad measurement on audio advertising\, with the ultimate goal of enabling 3P ad quality measurement on every impression transacted\, in every listening environment. He manages measurement vendor relationships\, leads internal cross functional measurement discussions and represents SXM Media within industry working groups including the IAB Tech Lab’s podcast technical working group. Brendan is currently chair of the MRC Digital Committee.   Before joining SXM Media Brendan managed an international integrations team at Oracle’s Moat supporting the West Coast\, LatAm and Asia out of San Francisco\, Sydney and Singapore. His team was responsible for the technical onboarding of and trouble shooting for brand and agency clients.   Prior to his time at Moat Brendan built and managed Ad Operations teams for Valassis Digital and Boingo. In both roles he was responsible for designing and implementing new operational processes to support growing client rosters. Brendan KellyDirector\, Ad Quality Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Jaan JanesVice President\, Publisher PartnershipsJ... View Bio Jaan Janes is Vice President\, Publisher Partnerships at PubMatic. He is responsible for managing and growing the company’s publisher customer relationships—and their revenue—with a current focus on wrapper technology\, programmatic video and in-app monetization. Jaan also provides strategic insights to the senior leadership teams of PubMatic’s publisher partners. Jaan is a 20+ year veteran of digital media with extensive experience in sales\, business development and strategy. He joined PubMatic from Yieldbot\, where he was the SVP\, Market Development. He joined the real-time consumer intent targeting start-up pre-revenue and led publisher sales and service efforts\, later adding responsibilities for learning and development\, plus product marketing. Jaan has held sales and sales strategy roles at AOL\, sales management responsibilities at Showtime\, was CEO of sponsored links ad network Pulse 360\, and launched the first major professional sports league website on the Internet in 1995—NFL.com. He has also led business development efforts for broadcast technology provider Sportvision\, whose innovations include the Emmy Award winning virtual first down “yellow line” for football. Jaan is a graduate of Cornell University and lives in Verona\, NJ\, with his family. Jaan JanesVice President\, Publisher Partnerships Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV Marc FormanDirector\, Product ManagementM... View Bio Marc Forman is the Director\, Ad Product Development for Spectrum Reach\, the advertising sales business of Charter Communications. He leads a product group responsible for developing Spectrum Reach’s programmatic monetization offering across Multiscreen TV\, which leverages best-in-class data and technology to make smarter and more effective ad-buying decisions for thousands of local SMB and enterprise marketers and agencies with programmatic technology stacks. Marc also serves as Spectrum Reach’s Trustworthy Accountability Group (TAG) compliance officer.  TAG is a joint marketing-media industry organization created with a focus on four core areas: eliminating fraudulent digital advertising traffic\, combating malware\, fighting ad-supported Internet piracy\, and promoting brand safety through greater transparency. Prior to joining Charter\, Marc worked with major TV programmers\, distributors\, and digital publishers to adopt programmatic advertising business models for monetizing inventory. Marc has also worked with these same TV players in other roles to help build efficient and scalable operations strategies across order management and ad-serving systems that have helped shape robust digital sales business models. Marc holds a Bachelor of Science degree in Political Science from Hobart College. Marc FormanDirector\, Product Management Angela FanResearch ScientistA... View Bio Angela is a Research Scientist at Meta AI in New York City\, currently focusing on language modeling. Previously\, Angela focused on machine translation in the No Language Left Behind project (https://ai.facebook.com/research/no-language-left-behind/). Previously\, Angela did a PhD at INRIA Nancy and FAIR Paris on text generation. Before that\, she was a research engineer and received a Bachelor’s degree in statistics at Harvard. Angela FanResearch Scientist Will DohertyVice President\, Inventory DevelopmentW... View Bio Will is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media\, television networks as well as new and emerging channels. Will have been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media. Prior to joining The Trade Desk\, Will spent seven years at Index Exchange as Chief of Marketplace Development\, where he led the global growth and business development for one of the largest independent SSPs. Will also served as the Director of Business Development for Netmining\, a provider of display targeting solutions. Will is a graduate of Bates College and lives outside New York City with his family. Will DohertyVice President\, Inventory Development Michael ChevallierVice President\, Sales - North AmericaView Bio Michael ChevallierVice President\, Sales - North America Josh ChasinChief Measurability OfficerA... View Bio As Chief Measurability Officer\, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020. When not focusing on advertising\, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD\, “Live From the Beacon Theater\,” earning him the honor with the Recording Industry Association of America. Josh ChasinChief Measurability Officer Karen ChanGroup Director of Investment InnovationK... View Bio Karen Chan is the Group Director of Investment Innovation at GroupM\, where she promotes a holistic approach to the evolution of TV and Video across teams\, departments\, and agencies. She helps to bring in new ideas and processes\, including continuous play\, tech/data platform partnerships\, alternative currency measurement\, and internal communications/partner marketing. Karen previously worked at VIZIO\, MediaMath\, Tremor Video\, and SHE Media (Penske Media Group). She is an active member of GroupM’s AAPI ERG and works closely with the Learning and Development team to mentor new associates in the advertising industry. Karen’s contributions have been recognized with honors such as Cynopsis’ Top Women in Tech in 2020 and a finalist for FierceVideo’s 2022 Emerging Leaders Award.  Karen ChanGroup Director of Investment Innovation Dennis BuchheimPresidentD... View Bio Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative\, product-oriented leader who has built and led teams to define\, launch\, and manage large-scale products/programs in advertising and beyond.  Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy\, safety\, and efficiency challenges and opportunities. Immediately prior\, Dennis was a VP at Facebook/Meta\, recruited to collaborate with the ads ecosystem on solutions for privacy and data\, measurement\, and trust and safety\, with scope later expanded to include data science and program enablement teams for Meta’s business products.   Dennis joined Meta after serving as CEO of IAB Tech Lab\, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft\, where his teams developed demand-side platforms\, ad exchanges\, targeting systems\, identity solutions\, audience insights tools\, measurement and verification platforms\, and more.   Before “finding advertising” in 2002\, Dennis spent his career in engineering and product roles at Apple\,  Oracle\, Actioneer\, and iHarvest (which he co-founded)\, working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University\, in computer science and business economics\, presaging his career developing technology products. Dennis BuchheimPresident Bahar BozdoganGlobal Product Marketing Lead - Measurement and Brand Safety B... View Bio Bahar is a PMM Lead at TikTok\, leading global product marketing for measurement and brand safety. She drives the go-to-market strategy for new brand safety and measurement product launches as well as the existing TikTok product suite\, enabling advertisers to effectively measure their campaigns. Bahar and her team also work closely with key industry partners and organizations to help define and align with brand safety and measurement standards across the global ecosystem. Bahar BozdoganGlobal Product Marketing Lead - Measurement and Brand Safety Eyal BetzalelCo-Chief Executive OfficerE... View Bio Eyal is one of the Co-Founders and Co-CEOs of Primis\, as well as one of the founding partners of Sellers.guide His primary responsibilities involve overseeing the development of the company’s products and technology infrastructure\, and devising growth strategies. Eyal BetzalelCo-Chief Executive Officer Kelly AbcarianExecutive Vice President\, Measurement & Impact\, Advertising & PartnershipsK... View Bio Kelly Abcarian Executive Vice President\, Measurement & Impact\, Advertising & Partnerships\, NBCUniversal   Kelly Abcarian is Executive Vice President\, Measurement & Impact\, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company’s rapidly accelerating cross-platform and full-funnel measurement capabilities\, leading innovation from impressions to impact at a local\, national and global level across NBCUniversal’s One Platform.   As consumer viewing habits continue to shift towards streaming and CTV\, Abcarian leads a team tasked with pushing forward measurement solutions that reflect the all-screen future viewers have created\, while providing advertisers with new opportunities to reach and target their key audiences. Additionally\, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII)\, which focuses on measuring and delivering what matters most to advertisers. Abcarian also plays an important role in the growth and development of NBCUniversal’s data strategy\, including efforts such as NBCU ID and the Audience Insights Hub. A member of NBCUniversal’s Advertising & Partnerships leadership team\, she is an essential voice in the marketplace\, partnering with many of the leading trade organizations\, measurement and technology companies on solutions and industry-wide initiatives. Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television\, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal\, she most recently served as GM of Nielsen’s Advanced Video Advertising Group\, where she led the company’s addressable initiatives including the strategic acquisitions of several key players within the space. Prior to that\, Abcarian led Nielsen’s global audience measurement product portfolio where she was responsible for the creation of Nielsen’s Total Audience Product suite\, along with the development of Digital Ad Ratings for CTV.   Abcarian held leadership positions at various leading technology and professional services companies\, including Oracle\, Siebel Systems and Arthur Andersen\, and is a highly awarded industry leader having been named a Cynopsis Top Woman in Digital\, Woman to Watch and Wonder Woman in Streaming by Multichannel News\, an OUTstanding Ally; and a Top 100 Diversity MBA Executive Leader. Throughout her career\, Abcarian has devoted herself to diversity\, equity\, and inclusion efforts as well as lifting up the LGBTQ+ community through allyship\, from helping lead PRIDE activations to lobbying for new\, more inclusive HR policies Kelly AbcarianExecutive Vice President\, Measurement & Impact\, Advertising & Partnerships 12\nSponsors:\nPrincipal Sponsors: \nPlatinum Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/iab-tech-lab-summit/ LOCATION:etc. venues\, 360 Madison Avenue\, New York\, NY\, 10017\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230606T080000 DTEND;TZID=America/New_York:20230606T170000 DTSTAMP:20260430T231444 CREATED:20221006T205415Z LAST-MODIFIED:20251027T121346Z UID:15014-1686038400-1686070800@dev.iabtechlab.com SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams DESCRIPTION:Privacy lawyers\, cross-functional privacy teams and those drafting commercial contracts need a deeper understanding of the complex technologies and data flows that fortify the digital advertising industry. It is critical for lawyers\, privacy product managers\, risk officers\, and compliance managers in the industry to have a foundational understanding of how technologies and platforms work to deliver personalized and non-personalized ads from the bid request to pixels firing in the ad creative. To design or implement a privacy compliance program\, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain\, is the critical challenge and knowledge gap that this seminar seeks to fill. \nOn June 6 in NYC\, join IAB Tech Lab for a five-hour educational seminar that will cover: \n\nHow the digital supply chain works\, what different industry segments do and their data flows;\nHow consumer data is tracked\, collected and used in digital advertising transactions\, as well as how they relate to TCF and MSPA purposes;\nDifferent identity and data collection methods with detailed uses cases for campaign-level frequency capping on the web\, look-a-likes in app\, interest-based targeting and attribution across devices;\nChanges in the digital advertising status quo caused by operating systems\, browsers\, regulation and greater brands concern around “data leakage”;\nEvolution of privacy technologies\, including PETS\, seller defined audiences\, clean rooms\, multi-party computation\, etc.  \nOpportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation\, but also an opportunity.\n\n  \n*Other events in this series: \n\nOctober 18\, San Francisco\nDecember 12 & 13\, Virtual\n\n  \nSOLD OUT!\n  \nSPONSORS: URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-nyc-ad-lab/ LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230427T080000 DTEND;TZID=Europe/London:20230427T170000 DTSTAMP:20260430T231444 CREATED:20221006T205219Z LAST-MODIFIED:20251027T121346Z UID:15011-1682582400-1682614800@dev.iabtechlab.com SUMMARY:Video Everywhere: Binge Series - London DESCRIPTION:  \n \nFrom Connected TV to streaming apps on mobile devices\, the TV industry is thinking about how to manage and deliver Video Everywhere\, across every channel. Join IAB Tech Lab in London on April 27th for our second event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management\, Server Side Ad Insertion (SSAI)\, and viewability across ALL screens. \nThe ‘Binge’ Series of events will bring experts from the TV\, digital video\, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.  \nWe will discuss TV across different delivery channels like AVOD\, FAST\, MVPD\, Addressable Linear\, and Broadcast over CTV and other devices\, and discuss how buyers can streamline interoperability and reconciliation across all of these.  \nAttendees can expect candid and contentious debates on technologies like universal ad ids\, reconciliation across screens\, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person\, only. \n  \n  \nAdditional events in this series: \n\nMarch 16\, San Francisco\nDecember 7\, NYC\n\nPast Events:  \nCTV & Video Advertising – Growing with Standards – EU Edition \nAdvanced Television: The Quest for Universal Addressability \n  \nAgenda Topics (Subject To Change):\n\n\n\n8:00 – 9:00 AM\nBreakfast & Check-In\n\n\n9:00 – 9:45 AM\nThinking Beyond CTV \nTech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term key priorities and roadmap for Advanced TV. \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n9:45 – 10:20 AM\nWhat Does Video Everywhere Mean? \nHow do buyers and sellers think about video ads in different environments? Learn from our experts as we get both the buy and sell side perspective on what cross platform video means in the ecosystem. \nStephen Byrne\, Managing Director\, Nordics & Executive Director\, New Partnerships\, RTL Alliance \nDominic Fawcett\, Global Client Partner\, Finecast \nAnthony Katsur\, CEO\, IAB Tech Lab \nZaid Roberts\, Director\, Advertiser Solutions EMEA\, PubMatic\n\n\n10:20 – 10:55 PM\nMeasurement in the Fragmented TV Landscape \nMeasurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it. \nSteph Miller\, Commercial Director\, EMEA\, Publica \nAnang Pandya\, Sr. Director\, Consulting Services\, TransUnion \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab \nAlexis Wrightson\, Lead Product Specialist\, Quantcast\n\n\n10:55 – 11:25 AM\nNetworking Break\n\n\n11:25 – 11:45 AM\nCurrent Standards in Television \nTelevision standards are not new. In this session\, we’ll hear from the European experts in television technology standards HBBTV & DVB. \nDr. Oliver Friedrich\, Head of Video Publisher Partnerships\, Google \nRanjeet Kaur\, Associate Director of Products & Services\, DTG \nRobert Seeliger\, DAI Lead & Sr. Project Manager\, Fraunhofer FOKUS \nOliver von Wersch\, Partner\, nxt statista\n\n\n11:45 – 12:10 PM\nClosing the Viewability Loop: The Open Measurement SDK for CTV \nWith CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in Advanced TV and the IAB Tech Lab OMSDK Compliance program. \nNicolas Chavez\, Sr. Software Engineer\, Google Ad Manager\, Google \nJarrett Wold\, Sr. Director\, Compliance Programs\, IAB Tech Lab\n\n\n12:10 – 12:25 PM\nVideo Placement Types \nAs video placements evolve\, so do the terms used to define them. Hear about the newest OpenRTB/AdCOM release that updates the way that instream and other placement types are signaled in programmatic. \nPhilipp Strothmann\, Sr. Manager of Marketplace Quality\, The Trade Desk\n\n\n12:25 – 1:40 PM\nLunch\n\n\n1:40 – 2:00 PM\nTraditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB2.6 \nNot sure what an ad pod is? We can help with that. Learn more about the Advanced TV related features in OpenRTB2.6\, how they’re being used in market\, and what’s up next on the Programmatic Supply Chain’s roadmap. \nSara Vincent\, Managing Director\, UK & IE\, Index Exchange\n\n\n2:00 – 2:35 PM\nOptimizing Ad Formats for Digital Video and CTV \nAre there more to video ads than instream and outstream? Gain key insights around interactivity\, native\, and more in this session. We’ll also discuss how to think about measurement and the impact of these and future formats. \nOssie Bayram\, UK Country Director\, Ogury \nSarah Gaudszun\, Commercial Director\, EMEA\, SpringServe \nTina Lakhani\, Director\, Product Marketing\, IAB Tech Lab \nAnna Lena Schenk\, Director of Growth\, Virtual Minds\n\n\n2:35 – 2:50 PM\nSustainability in Video Advertising \nWe’d be remiss not to speak about sustainability in the world of video advertising. How should we think about the carbon footprint of video ads? Are there any quick wins we should think about as the industry continues to invest in this channel? \nCharlotte Delpech\, Product Manager\, IMPACT+\n\n\n2:50 – 3:20 PM\nNetworking Break\n\n\n3:20 – 3:40 PM\nOpenRTB and Advanced TV: Utilizing Video-Level Data and Content Identifiers for Contextual Success \nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic during this recorded session. \nRichie Hyden\, Co-Founder & COO\, IRIS.TV\n\n\n3:40 – 3:55 PM\nContent Taxonomy and Why It Matters \nEver think contextual targeting may be easier if there was a common language for content descriptions? Have you heard of Content Taxonomy 3.0? We’re here to help explain the leaps and bounds made to the content taxonomy in recent years. \nKevin Flood\, General Partner\, FirstPartyCapital\n\n\n3:55 – 4:30 PM\nFighting Fraud in CTV \nWhere advertising dollars go\, so goes the fraud. The industry must continue to be vigilant in finding proactive ways and lessons learned from other channels to apply to CTV. \nDavid Goddard\, VP\, Business Development\, DoubleVerify \nChloe Nicholls\, Head of Ad Tech\, IAB UK\n\n\n4:30 – 4:35 PM\nClosing Remarks \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab \n\n\n5:00 – 6:00 PM\nNetworking Cocktail Reception \nKings Arms Pub\, 27-28 Wormwood Street\, Bishopsgate\, London\n\n\n\nSpeakers: Alexis WrightsonLead Product SpecialistA... View Bio Alexis has over 12 years of experience in digital media – half on the publisher side and most recently prior to joining Quantcast last year\, spent 5 and a half years at OMD leading some of the programmatic innovation. Now he is working as the Lead Product Specialist in EMEA and is focused on driving success of all emerging solutions (including CTV) on the Quantcast Platform. Alexis WrightsonLead Product Specialist Jarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance Jill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Oliver von WerschPartnerView Bio Oliver von WerschPartner Sara VincentManaging Director\, UK & IEA... View Bio As managing director for the UK and Ireland\, Sara works with media owners\, agencies\, and other key partners to accelerate growth in the UK and Ireland through the Index suite of omnichannel solutions. Sara joined Index Exchange in 2018\, bringing with her nearly two decades of experience in the world of publishing\, including as SVP Publisher Development at Just Premium and Managing Director of ForexSpace. In her four years at Index\, Vincent worked as a liaison between Index Exchange and its UK publishing partners — collaborating across the company to ensure her clients were positioned for success. Sara VincentManaging Director\, UK & IE Philipp StrothmannSenior Manager of Marketplace QualityP... View Bio Philipp Strothmann is Senior Manager of Marketplace Quality at The Trade Desk EMEA. In this role\, Philipp is responsible for fraud prevention\, inventory transparency and inventory quality on The Trade Desk’s platform within EMEA and APAC. He works with both local and global partners to sustain brand safety for The Trade Desk’s clients. Philipp has previously held positions at several renowned German publishers\, including Gruner + Jahr and Axel Springer. Philipp StrothmannSenior Manager of Marketplace Quality Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Robert SeeligerDAI Lead and Senior Project ManagerR... View Bio Robert Seeliger is a Video and Media Technology professional with more than 10 years of experience in international projects in the area of video solutions\, streaming media\, Dynamic Ad Insertion (DAI\, CSAI\, SSAI\, DAS)\, HbbTV\, ABR Streaming (MPEG DASH\, HLS)\, SmartTV and related standardization activities. As Senior Project Manager\, Robert is highly knowledgeable in managing complex technical projects and teams in a client facing role with broadcasters\, operators and media technology companies. As DAI solutions lead\, he is responsible for the technical product management and development of Fraunhofer FOKUS’ DAI and SSAI solution for MPEG DASH and HLS. Furthermore\, he leads the development and improvement of the SmartTV and Future Applications and Media Lab – FOKUS’ testbeds for innovative hybrid TV\, advanced media services\, and cutting-edge DAI solutions. Robert has published more than 30 technical papers covering topics like\, Server-Side Ad Insertion for ABR media delivery in MPEG DASH and HLS\, IPTV\, interactive content\, Smart and Hybrid-TV services and infrastructures\, HbbTV and ad-technology. Robert SeeligerDAI Lead and Senior Project Manager Anna Lena SchenkDirector of GrowthView Bio Anna Lena SchenkDirector of Growth Zaid RobertsDirector\, Advertiser Solutions\, EMEAZ... View Bio Zaid Roberts\, Director\, Advertiser Solutions\, EMEA\, at PubMatic is a seasoned business development and digital media expert\, with over a decade of international experience in the ad tech and media industry. He currently leads the UK activation team as well as key buy-side relationships at PubMatic\, with a focus on direct brands. Prior to PubMatic\, Zaid held several client-facing positions at noteworthy businesses\, where he gained extensive knowledge and proficiency in a diverse range of omnichannel products and technologies.  Zaid RobertsDirector\, Advertiser Solutions\, EMEA Anang PandyaSenior Director\, Consulting ServicesA... View Bio Anang Pandya is a Senior Director of Consulting Service at TransUnion. He is responsible for overall client relationship and value through successful implementation of analytics solutions across the EMEA markets. Anang has been working with leading brands in consulting and analytics roles for almost 20 years. He has a strong experience in leading marketing analytics engagements for clients in Automotive\, Finance\, Telecom\, Travel\, Media and Retail industries across Europe (UK\, France\, Italy\, Belgium\, Germany\, Spain\, the Nordics)\, Hong Kong\, UAE and South Africa. Based in London\, he has been advising senior stakeholders on a variety of topics\, including MMM\, MTA\, audience segmentation\, digital behaviour\, targeting and analytics. Before joining TransUnion\, Anang was working at Experian’s Marketing Services division in customer insights and targeting practice. Before that\, he worked on technology-implementation programmes for global automotive and banking clients. Anang holds Bachelor of Engineering in Computer Science and an MBA. Anang PandyaSenior Director\, Consulting Services Chloe NichollsHead of Ad TechH... View Bio Having joined the industry body for digital advertising in 2021\, Chloe leads IAB UK’s ad tech team\, with a key focus on helping the industry future-proof targeting and measurement strategies. Her remit includes evolving the IAB UK Gold Standard\, contributing to cross-industry work to improve supply chain transparency and developing best-practice guidance to address emerging challenges in the ad tech space. Prior to joining IAB UK\, Chloe most recently worked at Mediahub (IPG) and dentsu where she was focused on future-proofing clients’ ad tech stacks and reworking measurement and targeting frameworks Chloe NichollsHead of Ad Tech Steph MillerCommercial Director\, EMEAS... View Bio Steph Miller is a go-to market and sales leader with proven experience in building\, leading and scaling high-performing commercial teams. She has extensive experience across both the buy and sell sides of programmatic advertising. Miller was responsible for launching the UK office for programmatic advertising platform Adnami and building its sales and operations functions. Prior to this\, Miller was Head of Sales and Marketing Services at Zoopla. Steph is currently responsible for growing the global adoption of the Publica CTV ad server\, unified auction and server-side ad insertion (SSAI) products in the EMEA regions to help global CTV publishers and smart TV manufacturers implement their ad serving and ad break decisioning strategies using Publica’s award winning solutions. Steph MillerCommercial Director\, EMEA Tina LakhaniDirector\, Product MarketingView Bio Tina LakhaniDirector\, Product Marketing Ranjeet KaurAssociate Director of Products and ServicesA... View Bio As Associate Director of Products and Services at the DTG\, Ranjeet manages the infrastructure and technical integrity of development and testing operations\, ensuring delivery to specification\, deadline\, and budget. She has worked on the launch of three major UK platforms – Freesat\, Freeview HD and Freeview Play including management of the at800 logo conformance regime to support the roll-out of 4G (LTE) services in the UK. She ensures that the Test Centre maintains its ISO 17025 accreditation\, delivering a conformance regime for TV platforms\, supports manufacturers in demonstrating that conformance\, and oversees all development and testing activities. She has introduced a number of new products and testing services\, including training programs for the UK TV industry and the most recent addition\, the DTG DVB-I Test Suite. She facilitates the following industry working groups: DTG Interactive Services Working Group (DTG D-Book Chapter 13 HbbTV)DTG End User Experience Targeted Advertising Task GroupDTG DTT Platform Test Group (DTG D-Book Test Suites)DTG & German TV Platform UHD PlugfestsUltraHD Forum’s Interoperability Working GroupRanjeet KaurAssociate Director of Products and Services Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Richie HydenCo-Founder & Chief Operating OfficerR... View Bio Richie Hyden is a Co-Founder and COO of IRIS.TV\, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity\, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV\, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media\, video\, and AI as a contributing writer for publications such as AdExchanger\, MarTechSeries and MediaPost. Richie also played professional water polo in the US\, Europe and Australia and received his BA in International Relations and Economics from Bucknell University. Richie HydenCo-Founder & Chief Operating Officer David GoddardVice President\, Business DevelopmentD... View Bio David is DoubleVerify’s Vice President\, Business Development\, based in the London office and is responsible for expanding partnerships with digital media and technology companies.   David is also a former Chair of IAB Europe Programmatic Trading Committee (2019-21)\, a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem\, the impact it is having on digital advertising and influence industry initiatives to improve. More recently\, David worked alongside the IAB Europe Policy Committee and other industry stakeholders to rewrite the strengthened Code of Practice on Disinformation and continues to work with the European Commision to implement\, improve and broaden the impact of the code.   Prior to DoubleVerify\, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide)\, as Vice President Global Programmatic Strategy & Commercial Development – leading a global team of programmatic specialists tasked with driving revenue growth through sales\, business development and strategic partner management. David GoddardVice President\, Business Development Sarah GaudszunCommercial Director\, EMEAS... View Bio Sarah Gaudszun holds the position as Commercial Director\, EMEA\, at SpringServe\, where she leads strategy across existing platform customer relationships in the region focusing on growing their advertising operations\, as well as working closely with business development on securing new relationships with media owners within the streaming TV ecosystem. With over 12 years of experience in the advertising industry\, Sarah previously worked publisher side responsible for Axel Springer’s international expansion before moving into CTV business development roles at both SpotX and Magnite across EMEA\, growing key relationships with broadcasters\, OEMs\, distributors and FAST streaming services. Sarah GaudszunCommercial Director\, EMEA Dr. Oliver FriedrichHead of Video Publisher Partnerships DACHD... View Bio Dr. Oliver Friedrich is heading the Video Publisher Partnerships  business at Google for the DACH region.  Partners are large broadcasters\, sales houses\, distributors and AVOD providers.   Within this role his strategic objectives are focused on the enablement of Linear Addressable and Connected TV advertising  based on Google’s sell-side advertising products  Google Ad Manager.  Prior to joining Google\, Oliver’s work experience includes serving in Deutsche Telekom’s Innovation Laboratories and Fraunhofer FOKUS.  Oliver holds a PhD (Dr.-Ing.) in Computer Engineering from Technical University of Berlin and an Executive MBA from ESCP Europe. Dr. Oliver FriedrichHead of Video Publisher Partnerships DACH Kevin FloodGeneral PartnerK... View Bio Kevin is a founding partner at FirstPartyCapital\, a new operator-led VC fund\, investing in AdTech\, MarTech and Data start-ups.   Previously\, Kevin was CEO of PowerLinks and Co-Chair of the IAB Taxonomy. He is a patent holder and an expert in marketing automation\, contextual data and brand-safety.  Kevin FloodGeneral Partner Dominic FawcettGlobal Client PartnerView Bio Dominic FawcettGlobal Client Partner Charlotte DelpechProduct ManagerC... View Bio Charlotte Delpech is Product Manager at IMPACT+\, a greentech solution enabling digital advertising players to evaluate and reduce their environmental impact.  She has been working in the French media and AdTech industry for over ten years. Having worked in several large companies in the digital advertising sphere such as Criteo\, Integral Ad Science and Ogury. Charlotte progressed from business development roles\, then partnership management and product management across France and international channels.  She joined IMPACT+ as she was eager to engage more in ecological projects. Today\, she takes responsibilities for the implementation of IMPACT+’s product strategy\, defining the product vision working with key stakeholders and co-founders of the company.  Charlotte DelpechProduct Manager Nicolas ChavezSenior Software Engineer\, Google Ad ManagerN... View Bio Nick is a Senior Software Engineer at Google working on Ad Manager and its Video SDKs\, including IMA and PAL. Most recently his focus has been on developing and supporting industry standards\, including OMID\, SIMID\, and VAST\, as well as extending the reach of Google Ads to CTV platforms. Previously\, Nick led the development of the OM SDK for Web\, PAL\, and IMA for iOS/tvOS. Though a native New Yorker\, prior to joining Google\, Nick studied Computer Science and Economics at Harvard College and now resides in Paris. Nicolas ChavezSenior Software Engineer\, Google Ad Manager Stephen ByrneManaging Director\, Nordics & Executive Director\, New Partnerships EuropeView Bio Stephen ByrneManaging Director\, Nordics & Executive Director\, New Partnerships Europe Ossie BayramUK Country DirectorW... View Bio With more than a decade of senior-level experience in the publishing and advertising industry\, Ossie Bayram became Ogury’s UK Country Director in December 2021.   Ogury\, the global leader in personified advertising\, has created a breakthrough advertising engine that delivers targeting based on personas rather than users’ identities\, and on the destinations where these personas consume content instead of the individual users themselves. From a start-up with offices in France and the United Kingdom\, the company quickly grew to become an international group with more than 500 employees\, operating across 17 countries and generating over 50% of its turnover in the US.   Prior to joining Ogury\, Bayram worked with some of the biggest news and magazine brands\, including News UK’s The Times and The Sun\, and Minute Media’s 90 Min\, as well as fast-growth startups. Bayram also worked for Schibsted\, the owner of leading newspapers in Norway. There\, he took the mantle of Head of Advertising at Shpock\, followed by UK Country Manager at PriceSpy. During his time at the latter\, Bayram successfully revamped the UK office to drive more revenue and positive brand awareness. Ossie BayramUK Country Director \n  \nSponsors:\nPrincipal Sponsors: URL:https://dev.iabtechlab.com/event/april-27-video-everywhere-binge-series-2/ LOCATION:Convene\, London\, 22 Bishopsgate\, London\, EC2N 4BQ\, United Kingdom END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230321T140000 DTEND;TZID=America/New_York:20230321T153000 DTSTAMP:20260430T231445 CREATED:20230223T154243Z LAST-MODIFIED:20251027T121343Z UID:16074-1679407200-1679412600@dev.iabtechlab.com SUMMARY:Unpacking Data Clean Rooms Standards Webinar DESCRIPTION:Data Clean Rooms have emerged as a solution for organizations with first-party data to scale and enable addressability with a privacy first design. IAB Tech Lab recently released the interoperability standards for Data Clean Rooms for public comments until April 17\, 2023. \nIn this webinar\, we will unpack both the guidance and recommendations as well as the Open Private Join and Activation Interoperability Specification. This is an opportunity to engage with the authors of the specifications and contributors directly to dive deeper into the guidance and recommendations and what they mean. These industry experts will also explore the encryption methods of the open private join and potential threat scenarios of activating a data clean room output. \n\n  \nAgenda Topics (Subject to Change):\n\n\n\n2:00 PM\nIAB Tech Lab Opening Comments \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n2:02 PM \nGuidance & Recommendations \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nAndrew Knox\, Product Manager\, Decentriq\n\n\n2:42 PM \nOpen Private Join & Activation Interoperability Specification \nAndrei Lapets\, VP\, Engineering & Applied Cryptography\, Magnite \nAkshaya Mani\, Head of Research\, Security & Privacy\, Optable \nBosko Milekic\, CPO\, Optable\n\n\n3:32 PM\nIAB Tech Lab Closing Remarks \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n\n  \nSpeakers:\nShailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Akshaya ManiHead of Research\, Security & PrivacyA... View Bio Akshaya Mani is the Head of Research at Optable and passionate about bridging the gap between user privacy & business interests. In her role she drives the research efforts at the organizational level\, by designing next-generation clean room solutions. These are private by design through techniques such as secure multi-party computation\, homomorphic encryption\, and differential privacy. She received her Ph.D. in Computer Science from Georgetown University for her work on Privacy-preserving Systems For Measuring Anonymity Networks. Prior to joining Optable\, she has worked extensively on building privacy-focused initiatives in academia\, notably the University of Waterloo\, the University of Calgary\, and the International Computer Science Institute\, Berkeley. Akshaya ManiHead of Research\, Security & Privacy Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Andrew KnoxProduct ManagerA... View Bio Andrew is product manager at Decentriq\, leading their media & advertising data clean room products built on trusted execution environments. Since 2018\, his focus is on researching and creating solutions around privacy-enhancing technology (PET). In his previous role as Research Scientist at Meta\, he co-created several major PET initiatives\, including the Private Matching for Compute protocol and the Private Lift Measurement product. He also led integrations for the MTA Partnership Program and specific outreach programs at the IAB Tech Lab and the W3C. Before Meta\, Andrew worked on MMM consulting\, financial fraud prevention\, and experimental nuclear physics. Andrew KnoxProduct Manager Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing URL:https://dev.iabtechlab.com/event/unpacking-data-clean-rooms-standards-webinar/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Vancouver:20230316T080000 DTEND;TZID=America/Vancouver:20230316T180000 DTSTAMP:20260430T231445 CREATED:20221006T205106Z LAST-MODIFIED:20251027T121346Z UID:15006-1678953600-1678989600@dev.iabtechlab.com SUMMARY:Advanced TV: Binge Series DESCRIPTION:From Connected TV to streaming apps on mobile devices\, the TV industry is  thinking about how to manage and deliver Video Everywhere\, across every channel. \nJoin IAB Tech Lab in San Francisco on March 16 for our first event of the Advanced TV: Binge Series. We’ll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management\, Server Side Ad Insertion (SSAI)\, and viewability across ALL screens. \nThe ‘Binge’ Series of events will bring experts from the TV\, digital video\, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.  \nWe will discuss TV across different delivery channels like AVOD\, FAST\, MVPD\, Addressable Linear\, and Broadcast over CTV and other devices\, and discuss how buyers can streamline interoperability and reconciliation across all of these.  \nAttendees can expect candid and contentious debates on technologies like universal ad ids\, reconciliation across screens\, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person\, only. \n \nThis event has passed\nAdditional events in this series will be:\n\n\nApril 27\, London\nDecember 7\, NYC\n\n\n \nPast Events:  \nCTV & Video Advertising – Growing with Standards – EU Edition \nAdvanced Television: The Quest for Universal Addressability \n  \nAgenda Topics (subject to change):\n\n\n\n8:00 AM – 9:00 AM\nBreakfast \n \n\n\n9:15 AM – 9:45 AM\nThinking Beyond CTV \nTech Lab’s Advanced Television initiative encompasses all television environments and unveils its long-term\, key priorities and roadmap for Advanced TV.  \nAnthony Katsur\, CEO\, IAB Tech Lab\n\n\n9:45 AM – 10:20 AM\nWhat Does Video Everywhere Mean? \nDigital Video and Connected TV advertising continue to converge. How do we think about them in the programmatic ecosystem? What evolutions to standards help us differentiate? We’ve gathered an expert panel of buyers\, sellers\, and platforms to discuss. \nLuc Dumont\, SVP\, Business Strategy\, Madhive \nLee Filner\, Data Product Leader  \nNishant Khatri\, SVP\, Product Management\, PubMatic \nAsh Vemulapalli\, Sr. Product Manager\, Ad Platforms\, Roku\n\n\n10:20 AM – 10:40 AM\nWatermarking Question from a Digital Video Expert \nNever heard of a video watermark before? We’ll ask and answer all the questions you have on ATSC A335 watermark specification. Learn how this standard is used today and how we think it can shape the future of TV advertising. \nDan Brackett\, CTO & Co-Founder\, Extreme Reach \nJoe Winograd\, Co-Founder & CTO\, Verance\n\n\n10:40 AM – 11:10 AM\nNetworking Break\n\n\n11:10 AM – 11:25 AM\nLivestreaming \nWith more critical ad dollars moving to live streaming\, what are the opportunities for improvement? Learn about the challenges and considerations as we continue to explore the technical requirements of livestreaming. \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab \nJarred Wilichinsky\, SVP\, Global Video and Monetization\, Paramount Global\n\n\n11:25 AM – 11:40 AM\nApp-ads.txt for CTV \nThe authorized digital sellers specification has helped to fight fraud in digital advertising for years. Come learn about the latest guidance for complex CTV seller relationships. \nCatherine Cho\, Product Manager\, Index Exchange \nJill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n11:40 AM – 11:55 AM\n“Closing the Viewability Loop” The Open Measurement SDK for CTV \nLearn more about OMSDK for CTV. With CTV SDKs in market\, and more support on the way\, learn everything you need to know about viewability measurement in Advanced TV. \nSteph Allen\, Strategic Partner Development Manager\, Google\n\n\n11:55 AM – 12:15 PM\nTraditional Ad Breaks Meet New Ad Breaks\, Dynamic Pods in ORTB 2.6 \nNot sure what an ad pod is? We can help with that. Learn more about the AdvancedTV related features in OpenRTB 2.6\, how they’re being used in market and what’s up next on the Programmatic Supply Chain’s roadmap \nJames Wilhite\, VP\, Product\, Publica\n\n\n12:15 PM – 1:30 PM\nLunch\n\n\n1:30 PM – 1:45 PM\nWhat AI Advances Mean for TV? \nWhat generative AI breakthroughs mean for creative teams\, products\, and advertisers. \nAlex Persky-Stern\, CEO\, Waymark\n\n\n1:45 PM – 2:00 PM\nWhat’s an Instream Video Ad? \nAs video placements evolve so do the terms used to define them. Hear about the recent proposal to update the way that instream and other placement types are signaled in programmatic and what it means for digital video and CTV buyers and sellers. \nCurt Larson\, CPO\, Sharethrough\n\n\n2:00 PM – 2:25 PM\nOpenRTB and Advanced TV: Utilizing Video-level Data and Content Identifiers for Contextual Success \nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. See how companies continue to improve upon this tactic \nRichie Hyden\, Co-Founder & COO\, IRIS.TV\n\n\n2:25 PM – 2:40 PM\nUniversal Creative ID \nThe world of video creative is complex\, and many measurement and optimization use cases start with understanding which creative was shown to whom. Join this session to learn what about ucid and what problems it solves. \nDan Brackett\, CTO & Co-Founder Extreme Reach\n\n\n2:40 PM – 2:55 PM\nTaxonomies and Why They Matter \nEver think contextual targeting may be easier if we had a common language for content descriptions? What about if ads were labeled with a common language. We’re here to help explain the leaps and bounds made to the Tech Lab taxonomies\, and what’s up next for them. \nLizzie Petro\, VP\, Product\, Yieldmo \nGabe Thomas\, VP\, Product Strategy\, Safe Exchange\n\n\n2:55 PM – 3:25 PM\nNetworking Break\n\n\n3:25 PM – 3:40 PM\nMeasurement in the Fragmented CTV Landscape \nMeasurement is hard. Measurement in the CTV landscape of walled gardens and platform specific metrics is harder. Learn from a panel of experts how to think about this complex landscape and what standards could help streamline it. \nSam White\, Head of AdTech Platforms\, Addressability\, LiveRamp\n\n\n3:40 PM – 4:00 PM\nAuthenticating Connections in CTV \nAds.cert Authenticated Connections released last year. A specification to help fight fraud in server to server messages. Check out the use cases and applications in SSAI environments and more. \nCurtis Light\, Software Engineer\, Google \nJames Wilhite\, VP\, Product\, Publica\n\n\n4:00 PM – 4:15 PM\nIAB Tech Lab Closing Remarks \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n4:15 PM – 6:00 PM\nNetworking Cocktail Reception\n\n\n\nSpeakers: \nJill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Joe WinogradExecutive Vice President & Chief Technology OfficerJ... View Bio Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies\, television\, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Joe WinogradExecutive Vice President & Chief Technology Officer Jarred WilichinskySenior Vice President\, Global Video Monetization & OperationsA... View Bio As Senior Vice President of Global Video Monetization and Operations at Paramount Global\, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramount to ensure the best possible user experience. Since 2006\, Jarred has focused on video ad strategy and execution\, working closely with sales and distribution leadership to drive forward sales strategy and optimize inventory\, pricing and campaign execution.  Jarred WilichinskySenior Vice President\, Global Video Monetization & Operations James WilhiteVice President\, ProductJ... View Bio James Wilhite has worked in AdTech for over a decade on both Solutions Architecture and Product. He has held strategic roles at global companies such as OpenX and Yardi\, and is now Head of Product at leading CTV technology company\, Publica. James is responsible for the roadmap for all products at Publica; he works across Engineering and client-facing teams to help global CTV publishers and smart TV manufacturers implement their ad serving and ad break decisioning strategies using Publica’s award winning solutions. James WilhiteVice President\, Product Sam WhiteHead of AdTech Platforms\, AddressabilityS... View Bio Sam White is Head of Adtech Platforms Business Development at LiveRamp (NYSE: RAMP). In addition to advocating for an open and interoperable internet\, Sam has struck product partnerships across LiveRamp’s Authenticated Traffic Solution (ATS) and embedded identity offerings that help partners mitigate their reliance on legacy device identifiers. He has consulted with major financial institutions\, telcos\, platforms and publishers as they navigate the regulatory landscape surrounding cookie deprecation and other industry changes\, to help make their data meaningful in a secure\, privacy-centric way. Before joining LiveRamp\, Sam conducted econometric research on the IoT and telecommunications industries. Sam is a graduate of George Washington University and lives in the San Francisco Bay Area. Sam WhiteHead of AdTech Platforms\, Addressability Ash VemulapalliManager\, Product ManagementE... View Bio Experienced product professional with over 15 years of experience in launching advertising technology products for both advertisers and publishers across all channels. Ash VemulapalliManager\, Product Management Gabe ThomasVice President\, Product StrategyG... View Bio Gabe Thomas is the Vice President of Product Strategy at APMC. He oversees the creation and growth of Safe Exchange’s suite of AdTech products spanning from real-time creative review to SSAI. He is passionate about making CTV a safer\, more enjoyable experience for viewers of all ages.   Gabe has worked in programmatic for 10+ years across all points in the supply chain. Prior to working at APMC Gabe worked at Fyber overseeing their mobile SSP and Yahoo managing programmatic monetization of their O&O. Gabe has degrees in Economics and Psychology from University of California\, Santa Cruz Gabe ThomasVice President\, Product Strategy Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager Alex Persky-SternChief Executive Officer A... View Bio Alex Persky-Stern is the CEO of Waymark\, the creative AI startup making video production faster and easier than it’s ever been. With Waymark\, video at scale is possible for everyone. Alex Persky-SternChief Executive Officer Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Lizzie PetroVice President of ProductE... View Bio Elizabeth Petro owns experiences for buyers and sellers at Yieldmo where she has worked for the past year. Previously she built ad products for Pandora with a focus on native ad formats\, ad quality measurement and ad buying. She also spent time at Razorfish delivering leading experiences for brands such a s Sony\, Visa\, Intel and Activision. In her free time\, she makes furniture and reads science fiction. Lizzie PetroVice President of Product Curtis LightSoftware Engineer F... View Bio For nearly 12 years\, Curtis Light has built software throughout Google’s advertising platforms\, including Display & Video 360\, AdSense\, and YouTube Ads.  With a strong interest in combating ad fraud\, he actively contributed to designing and authoring the app-ads.txt standard\, along with contributions to IAB Tech Lab security working groups.  Within Google\, he works on various anti-abuse initiatives. Curtis LightSoftware Engineer Curt LarsonChief Product OfficerC... View Bio Curt Larson has over 20 years of career experience in technology and product management. After spending 5 years at Deloitte Consulting managing large-scale systems implementation projects\, he led the rollout of new mobile handsets and services for Vodafone Japan. He then moved to Silicon Valley and led several product management teams\, including as a founding employee at Jibe mobile (now Google)\, growing and taking RingCentral public\, and 8 years at Sharethrough\, where he led the creation of the first native exchange and guided Sharethrough to a programmatic business model. He has co-authored numerous programmatic specs with the IAB and is active in the industry.  He has experience leading product\, UX\, analytics\, business development\, operations\, marketing\, and publisher sales. Curt LarsonChief Product Officer Nishant KhatriSenior Vice President\, Product ManagementN... View Bio Nishant is a seasoned product executive with decades of experience building and launching successful internet and high-tech products. As Senior Vice President\, Product Management\, he is responsible for driving global product innovation and development across all of the products and solutions. He joined PubMatic in 2015 as the header bidding Product Manager\, devising strategies with Prebid and OpenWrap to establish PubMatic as having one of the most thoughtful solutions in the industry. Since then Nishant has taken up increasing levels of product leadership roles\, building a solid team that drives PubMatic’s RTB platform and pipes in addition to our marketplace quality\, omni-channel monetization\, analytics platform\, and efficiency.    Prior to PubMatic\, Nishant led new product innovation\, platform and mobile audience related products at Groundtruth\, playing a key role in what was then a rapidly growing location based mobile advertising platform. He has deep insights into the location based mobile ad technology market. These experiences were more centered on the buy side of the eco-system\, including prior ones that involved the use of machine learning applications in search and contextual advertising at Microsoft and Yahoo.   Nishant grew up in India and moved to Bay Area to do his MBA at Stanford University Graduate School of Business. He is also an Electronics and Communication engineer\, and has professionally worked on building robotic systems before working in ad tech.   Nishant KhatriSenior Vice President\, Product Management Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Richie HydenCo-Founder & Chief Operating OfficerR... View Bio Richie Hyden is a Co-Founder and COO of IRIS.TV\, a content data platform that enables better viewing experiences and advertising outcomes in streaming media. An expert in video data connectivity\, Richie has helped media and marketers maximize the value of their investment in video and Connected TV. Prior to IRIS.TV\, Richie held operations and marketing roles at Jukebox Television where he was responsible for accelerating the growth of the team and the development of the company’s platform. Richie shares his insights on the evolution of media\, video\, and AI as a contributing writer for publications such as AdExchanger\, MarTechSeries and MediaPost. Richie also played professional water polo in the US\, Europe and Australia and received his BA in International Relations and Economics from Bucknell University. Richie HydenCo-Founder & Chief Operating Officer Lee FilnerData Product LeaderL... View Bio Lee Filner has worked on data and audience products at large enterprises\, start-ups and agencies. At Rakuten Advertising\, she delivered an AI product for audience monetization\, ensured compliance with privacy legislation and policies\, and owned products including audience extension\, product recommendation and forecasting. She is currently consulting.  Lee FilnerData Product Leader Luc DumontSenior Vice President\, Business DevelopmentL... View Bio Luc Dumont is a seasoned digital media executive with 20+ years of experience\, relentlessly striving to enhance the video experience\, across all aspects from distribution to monetization. Before assuming the role of SVP Business Development at Madhive\, a CTV enterprise platform\, Luc held prominent leadership positions at fast-growing technology companies such as mobile video DSP Loopme\, video distribution platform Dailymotion and Yahoo. Luc DumontSenior Vice President\, Business Development Catherine ChoProduct ManagerA... View Bio As Product Manager at Index Exchange\, Catherine Cho leads several streaming TV initiatives including supply transparency with signals\, CTV deals\, and video pod bidding optimization. Catherine holds over 10 years of experience in video streaming and CTV advertising.  Prior to Index Exchange\, she led the multi-year Digital Ad Ratings (DAR) measurement integration project with Nielsen for Samsung TVPlus. Before Samsung\, she was senior director of product management at MobiTV focused on building a white-labeled CTV service. Catherine ChoProduct Manager Dan BrackettChief Strategy OfficerD... View Bio Dan is Chief Strategy Officer of XR Extreme Reach. He leads innovation and development with a customer-centric software release cycle\, growing the company’s industry-leading\, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership\, systems architecture\, application design and agile software delivery\, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues\, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape. Dan BrackettChief Strategy Officer Steph AllenStrategic Partner Development ManagerB... View Bio Based in the Bay Area\, Steph leads a number of third-party measurement partnerships supporting various validation integrations across Google’s advertising platforms. Prior to this\, she worked in Google Cloud. Within Cloud\, Steph led a number of strategic enterprise customers in both a business and technical capacity. She has had the unique opportunity to strengthen her technical acumen and apply that knowledge to the ever evolving ads industry. Before joining Google\, Steph worked at PwC in their Boston and NYC offices. Outside of work she loves to spend her time traveling and exploring new places\, trying new foods\, and reading.  Steph AllenStrategic Partner Development Manager \nSponsors:\nPrincipal Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/03-16-advanced-tv-binge-series/ LOCATION:Bespoke\, San Francisco\, 835 Market St.\, San Francisco\, 94103\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230216T080000 DTEND;TZID=America/New_York:20230216T180000 DTSTAMP:20260430T231445 CREATED:20221006T204738Z LAST-MODIFIED:20251027T121346Z UID:15007-1676534400-1676570400@dev.iabtechlab.com SUMMARY:REARC: Build for Privacy Series DESCRIPTION:It is time to build! Combined with Privacy Enhancing Technologies (PETs)\, the private internet is here. The ‘BUILD’ event series will bring together privacy technology and policy experts from publishers\, advertising technology providers\, and government regulators to discuss the development and application of new privacy-enhancing technologies\, addressability solutions\, and how to achieve compliance with government regulations based on Tech Lab’s compliance and audit frameworks.  \nWe will specifically discuss: \n\nPrivacy technology for regulatory compliance such as the Global Privacy Platform\, Accountability Platform\, Transparency and Consent Framework\, and the Post-Transaction Consumer Rights Framework\nCookie-less Addressability Solutions like Seller Defined Audience (SDA)\, ID solutions and interoperability standards across ID resolution platforms\nData Clean Room technical standards and applications\nPrivacy Enhancing Technologies as the foundation for a sustainable and inherently private internet will dive into consumer privacy and data security use cases using core PETs applications such as differential privacy\, multi-party and private computing\, on device technologies like Privacy Sandbox. The discussions will focus on PETs’ utility for critical advertising use cases\, including attribution\, targeting\, measurement\, and frequency capping.\n\nThe Tech Lab Future of Privacy events are an opportunity to dive deep into the technologies and solutions being developed for addressability\, privacy and data security and to understand their application\, benefits and limitations. They will also provide a window into the future with insights and demonstrations of the application of PETs to the most pressing use cases and how to understand the privacy-enhancing changes being deployed by the big technology platforms. \nThese events combine the content of several of our past events into one comprehensive privacy-centric day and include local content. This event series is in-person\, only. \n  \nThis event has passed \nAdditional events in this series will be: \n\nOctober 19\, San Francisco\nNovember 16\, London\n\n  \nPast\, relevant events: \nAddressability Solutions Roadshow  \nAddressability System Designs\, Moving from Strategy to Implementation. It’s Time to Build! \nPrivacy Enhancing Technologies Evolution Series: Part 1 \nPrivacy Enhancing Technologies Evolution Series: Part 2 \nPrivacy Enhancing Technologies Evolution Series: Part 3 \n  \n  \nAgenda (subject to change)\n\n\n\n8:00 – 9:00 AM\nBreakfast and Check-In\n\n\n9:00 – 9:30 AM\nREARC: Implement for Impact \nNearly four years after project REARC was launched in Feb 2019\, we’ve made progress as an industry. We want to recap how far we’ve come with releases like Seller Defined Audiences\, Global Privacy Platform\, and more upcoming in 2023. \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n9:30 – 9:40 AM\nSeller Defined Audiences in Action \nWe’ll cover the latest on Seller Defined Audiences from the details of the specification to current learnings from the market. \nHillary Slattery\, Director of Programmatic\, Product\, IAB Tech Lab\n\n\n9:40 – 9:55 AM\nTrust but Verify: Transparency in Seller Defined Audiences \nWith the rise of Seller Defined Audiences\, it’s important to support a compliance program that helps ensure adherence to the specification. This session will do a deep dive on the SDA complimentary spec\, Data Transparency Standard\, and the associated compliance program. \nDonna Hamilton\, SVP\, Data Strategy\, Alliant Data \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n9:55 – 10:15 AM \nScaling Addressability with Lookalike Modeling \nPlease join senior representatives at Universal McCann\, Scanbuy\, and Neutronian as they dig into the key challenges and emerging opportunities for scalable addressability in Advertising. Demand-side\, need for finding new customers\, and growing their business from existing supply partners will be discussed with emphasis on using permissioned data for lookalike modeling to find the right audiences. \nChuck Ennis\, VP & GM\, Data & Analytics\, Scanbuy \nArielle Garcia\, CPO\, UM Worldwide \nTimur Yarnall\, CEO & Co-Founder\, Neutronian \n\n\n10:15 – 10:45 AM\nNetworking Break\n\n\n10:45 – 11:00 AM\nData Clean Rooms: Guidance and Recommended Best Practices \nAn overview of IAB Tech lab’s recently released guidance and recommendations for Data Clean Rooms. \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum\n\n\n11:00 – 11:25 AM\nThe Role of the Cloud in Clean Rooms: A Fireside Chat with AWS’ Adam Solomon and Shamir Tanna \nAs clean rooms increase in popularity\, many have identified opportunities for technical standards to streamline workflows within and across different clean room vendors. What problems might these new standards help solve\, and for who? What use cases will they support? In this fireside discussion with Adam Solomon – WW Head of Data Collaboration & Interoperability within AWS Advertising and Marketing Technology group – we’ll explore the role that cloud infrastructure can play in addressing common interoperability pain points across clean room providers\, and how a shared set of tools and technology primitives can free up resources for proprietary innovation and growth across the ecosystem. \nWe’ll then be joined by AWS’ Sailesh Mohapatra – Sr. Product Manager for AWS Clean Rooms – who will guide the group through a demo of AWS’ recently released Clean Room product. \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab \nAdam Solomon\, Global Head of Privacy-Enhanced Data Collaboration Solutions\, Advertising & Marketing\, Amazon Web Services \nShamir Tanna\, Sr. Product Manager\, AWS Clean Rooms\, Amazon Web Services\n\n\n11:25 – 11:40 AM\nPrivacy Safe Audience Activation Using a Data Clean Room \nAn overview and walkthrough of the recently released Data Clean Room specification – Open Private Join and Activation (OPJA) for matching audiences between two data sets and signaling the results to activate for ad targeting while preserving privacy. \nAndrei Lapets\, VP\, Engineering & Applied Cryptography\, Magnite \nBosko Milekic\, CPO & Co-Founder\, Optable\n\n\n11:40 – 12:15 PM\nBuyers Guide: Data Clean Rooms \nChoosing a clean room is no easy task. Know what to look for\, what standards to ask about\, and how to look for privacy protecting features beneath the pitches. \nRachel Blum\, Principal Architect\, Field CTO\, Snowflake \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nTed Flanagan\, CCO\, Habu \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:15 – 12:40 PM\nHolistic Identity Strategies: How to Prioritize When There is No Silver Bullet \nThe “new normal” technical landscape requires a portfolio of approaches to targeting\, measurement\, and attribution. How do you evaluate the various IDs available in market to prioritize your technical roadmap? \nTravis Clinger\, SVP\, Activations & Addressability\, LiveRamp \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab \nScott Menzer\, COO & Co-Founder\, ID5 \n\n\n12:40 – 1:00 PM\nDeterministic vs. Probabilistic: The Real Conversation We Need to Have about Audience Data \nFor years\, the industry has debated the merits of deterministic vs. probabilistic approaches to identity. However\, the ultimate solution doesn’t have to come down to an “either-or” equation. The brightest future for the digital advertising ecosystem and consumers might be one that balances deterministic and probabilistic data in privacy-friendly ways. Join Drew Stein\, CEO of data\, identity\, activation\, and curation company Audigent\, for a lively discussion on the future of behavioral data and why now is the time to break our industry’s addiction to deterministic data. \nDrew Stein\, Founder & CEO\, Audigent \n\n\n1:00 – 2:10 PM\nLunch\n\n\n2:10 – 2:30 PM\nNavigating the Privacy\, Legal\, and Compliance World in 2023 \nCalling it an evolving market is an understatement. Check in with the experts on how to think about privacy compliance in the coming year. We’ll tackle process\, prioritization\, and new topics to keep on your radar. \nJessica Lee\, Partner\, Chair\, Privacy\, Security & Data Innovations\, Loeb & Loeb LLP\n\n\n2:30 – 2:50 PM\nManaging User Consent and Preference Across the Globe with the GPP \nThe Global Privacy Platform was released in September of last year and currently supports consumer consent and choice for multiple jurisdictions. Learn about how the GPP is helping the industry comply with privacy regulations throughout the globe. \nBrandon More\, Sr. Engineering Manager\, CafeMedia\n\n\n2:50 – 3:00 PM\nWho Needs Accountability? \nA look at the Accountability Platform and how it can help with demonstrating conformity with consumer privacy and consent choices. \nBrian May\, Principal Engineer\, Dstillery\n\n\n3:00 – 3:20 PM\nUnique Privacy Challenges in CTV \nWhen it comes to privacy in CTV\, there are a whole set of unique challenges that are not present in web or mobile environments. Hear about some of these challenges and what the industry can do to tackle them. \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab \nJessica Reed\, VP\, Product Marketing & Content Strategy\, NBCUniversal Advertising & Partnerships\, NBCUniversal\n\n\n3:20 – 3:50 PM\nNetworking Break \n\n\n3:50 – 4:20 PM\nWhy PETS are Critical for Advertising: Estimating the Value of Offsite Data to Advertisers \nWe are all aware that data fuels personalized connections online\, but as people have begun to spend more important parts of their lives online\, they’re understandably asking questions about how data drives the personalized experiences they see. For advertisers this has resulted in product changes and privacy regulation that limit their ability to use data that is shared across applications. In this work we studied one of the most common ways advertisers use this “offsite” data and ran a large-scale study with hundreds of thousands of advertisers on Meta to understand the impact of the loss of offsite data. Our results suggest a substantial benefit of offsite data across a wide range of advertisers. As the industry develops new privacy-forward approaches for ad delivery\, understanding what value they are trying to recover can help guide policy and product in this space. \nRobert Moakler\, Quantitative Researcher\, Meta\n\n\n4:20 – 4:50 PM\nTrusted Execution Environments for Data Confidentiality \nThis talk will review the technical properties of TEEs that establish confidentiality for sensitive data and offer implementation patterns that can speed development for systems with high bars for privacy and security. TEEs will be compared with other technologies used to establish operator isolation such as Multi-Party Computation (MPC) or homomorphic encryption\, and techniques to enable distributed trust will be reviewed. \nSpencer Janyk\, Product Management\, Google \n\n\n4:50 – 4:55 PM\nClosing Remarks \nRowena Lam\, Sr. Director\, Privacy & Data\, IAB Tech Lab\n\n\n4:55 – 6:00 PM\nNetworking Cocktail Reception\n\n\n\n  \nSpeakers:\nTimur YarnallCEO & Co-FounderT... View Bio Timur Yarnall is CEO and co-founder of Neutronian\, a SaaS company providing the industry’s most comprehensive approach to data privacy and quality verification. Using a standard evaluation framework\, Neutronian produces independent data privacy “credit scores” and in-depth data quality certification. These solutions increase trust and transparency\, provide marketers and brands with the verification they need to ensure data privacy and reward high-quality\, privacy-compliant data providers for their efforts.  Prior to founding Neutronian he was SVP\, Corporate Development at Comscore (SCOR) after MdotLabs\, the bot detection platform he co-founded\, was acquired in 2014. While in this role he oversaw Comscore’s digital ad validation and activation solutions along with its programmatic platform partnerships. As CEO/co-founder of MdotLabs (founded in 2012) he helped build the leading provider of anti-fraud and campaign security tools for leading brands and platforms. Timur was also previously CEO/co-founder of Broadcast Interactive Media (BIM)\, a leading TV data services provider for hundreds of local broadcasters and media sites worldwide\, including ABC\, CBS\, Fox\, NBC\, and Gannett.  Timur earned his BS and MS in Mechanical Engineering from Stanford\, with a focus on embedded systems.    Timur YarnallCEO & Co-Founder Shamir TannaSr. Product Manager\, AWS Clean Rooms I... View Bio I am a Senior Product Manager at AWS\, and I’ve been at Amazon for 4.5 years.  Prior to AWS\, I worked on new innovations on Amazon.com. Prior to Amazon\, I worked in research and product development in government. I have an undergraduate degree in Engineering from the University of Toronto and MBA degree from MIT Sloan. Shamir TannaSr. Product Manager\, AWS Clean Rooms Drew SteinFounder & CEOD... View Bio Drew Stein is the Founder and CEO of Audigent\, the leading data activation\, curation\, and identity platform\, and has been its Chief Product Officer since its inception in 2018. He has been hands-on in pioneering the development of Audigent’s industry-leading private marketplace products\, which include SmartPMPs\, ContextualPMPs\, and CognitivePMPs. A programmatic innovator\, Drew is the architect of the industry’s first cookieless header bidding solution and Hadron ID\, Audigent’s privacy-centric\, cookieless identity framework. More recently\, he has become a driving force behind many of the industry’s most prominent curated marketplaces – helping agencies\, brands\, and publishers develop consumer-friendly\, high-performance programmatic solutions. Passionate about data and AdTech\, Drew brings over 15 years of years executive leadership and product experience to Audigent\, having previously founded Dashbid – a video advertising SSP that ranked as the #2 fastest growing tech company in NYC by Crain’s 2016\, as well as advising prominent venture and private equity firms in the ad tech space. Drew started his career on the creative side of advertising\, where he continues to be Chairman of a thriving suite of advertising production companies that he founded in 2004. An avid art fan\, he is the Chairman & President of The Harriet & Esteban Vicente Foundation – a charitable foundation focused in furthering the arts. He is a proud alum of Northwestern University and Horace Mann. Drew SteinFounder & CEO Adam SolomonGlobal Head of Privacy-Enhanced Data Collaboration Solutions\, Advertising & MarketingA... View Bio Adam Solomon is Global Head of Privacy-Enhanced Data Collaboration Solutions for Advertising & Marketing at Amazon Web Services (AWS). Adam drives development and adoption of cloud-based solutions to help marketers\, agencies\, media platforms\, and advertising/marketing technology companies address industry-wide challenges for consumer privacy\, identity\, and secure multi-party analytics. Adam has 24 years of experience in the advertising and marketing industry\, and is co-inventor on seven issued U.S. patents for video advertising technology. His diverse experience includes leadership roles for product management and go-to-market teams at Paramount\, Time Inc.\, Hearst\, PebblePost\, and Lotame. He is also a trained aerospace engineer and patent attorney. Adam SolomonGlobal Head of Privacy-Enhanced Data Collaboration Solutions\, Advertising & Marketing Hillary SlatteryDirector of Programmatic\, ProductH... View Bio Hill is a dad joke aficionado\, avid reader\, podcast junky\, and boasts a 995-day streak on Duolingo. She comes to Tech Lab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech. Hillary SlatteryDirector of Programmatic\, Product Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Jessica ReedVP\, Product Marketing & Content Strategy\, NBCUniversal Advertising & PartnershipsJ... View Bio Jessica Reed serves as Vice President\, Product Marketing & Content Strategy\, NBCUniversal Advertising & Partnerships. In this role\, they lead a cross-functional team of product marketers\, designers\, and technical communicators responsible for communicating the value proposition of NBCUniversal’s advertising data\, technology\, and measurement solutions to advertising clients\, prospects\, internal stakeholders\, and the greater NBCUniversal organization. Jessica has more than 20 years of experience in technology. Prior to joining NBCU\, they led technical communications\, product marketing\, and content strategy for a variety of startups. Most recently\, Jessica was at Borderfree\, a full-service global ecommerce provider acquired by Pitney Bowes in 2015. Before Borderfree\, they spent more than six years in ad tech\, first at Mediaocean (formerly Donovan Data Systems) and later at Maxifier. Jessica is heavily involved in diversity\, equity\, inclusion\, and accessibility efforts at NBCU\, serving as a member of the inaugural Advertising & Partnerships DEI Council\, the Advertising & Partnerships Empowerment & Inclusion Council\, and the NBCUniversal Accessibility Design Guild\, as well as Chief Story Officer for NBCU’s BOLD (Building Opportunities for Leadership & Diversity) initiative and Communications Chair for the New York City chapter of the Out@NBCUniversal employee resource group. Jessica holds a BA in English and Creative Writing from Oberlin College and an MFA in Creative Writing from the City College of New York. Jessica prefers gender-neutral pronouns (they/them). Jessica ReedVP\, Product Marketing & Content Strategy\, NBCUniversal Advertising & Partnerships Brandon MoreSr. Engineering ManagerB... View Bio Brandon More is the Senior Engineering Manager on the Ad Marketplace team at CafeMedia. In his role\, he’s responsible for leading technical implementations for auction mechanics and regulatory efforts. He leverages over ten years of experience working in the ad tech industry as both an engineer and manager to strike a balance between user experience and ad revenue optimization for CafeMedia’s 4000+ creators.  Brandon MoreSr. Engineering Manager Robert MoaklerQuantitative ResearcherR... View Bio Robert Moakler is a quantitative researcher at Meta where he works on projects related to privacy\, causal inference methodologies\, and the impact of cross-channel marketing campaigns. He received his Ph.D. in Information Systems from the NYU Stern School of Business in 2017. While attending NYU\, Robert worked at Integral Ad Science where he did applied data science research that developed methods for causal inference using large-scale digital data with a focus on advertising. Robert MoaklerQuantitative Researcher Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Scott MenzerCo-Founder & COOS... View Bio Scott joined ID5 in April 2018 and is the VP of Product and Operations. He works closely with customers to understand their challenges with identity\, then designs product and services solutions that will benefit platforms\, publishers\, and consumers. Prior to ID5\, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus\, he led the team that built Prebid.js\, managed the technical and product deliverables for AppNexus’ most strategic client\, and ran several product capabilities.     Scott MenzerCo-Founder & COO Brian MayAdtech Industry ContributorS... View Bio Senior technology leader (Director/VP/CTO and Co-founder) with over 30 years of experience developing and architecting software and systems\, building teams to support them and businesses to support them. Brian MayAdtech Industry Contributor Jessica B. LeePartner\, Chair\, Privacy\, Security & Data InnovationsJ... View Bio Jessica Lee co-chairs Loeb & Loeb’s Privacy\, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch\, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising\, voice technology\, location-based tracking\, smart devices and wearables\, as well as emerging technologies\, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements\, including the General Data Protection Regulation (“GDPR”)\, and\, more recently\, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board.  Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call. Jessica B. LeePartner\, Chair\, Privacy\, Security & Data Innovations Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Rowena LamSenior Director\, Privacy & DataView Bio Rowena LamSenior Director\, Privacy & Data Spencer JanykProduct ManagementView Bio Spencer JanykProduct Management Donna HamiltonSVP\, Data StrategyD... View Bio Donna Hamilton is a highly skilled data strategist and a catalyst for innovation. Her thought leadership and commitment has led Alliant’s digital transformation\, enabling marketers to diversify their efforts with a range of multichannel data solutions. She continues to evolve Alliant’s product suite and drive client success by constantly improving upon solutions\, developing strategic partnerships\, and ensuring the compliant use of data. Donna HamiltonSVP\, Data Strategy Arielle GarciaCPOA... View Bio Arielle is UM’s Chief Privacy Officer. The visionary behind UM’s Privacy and Responsibility Practice and the agency’s leading expert on privacy\, she has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety. During her tenure at UM\, Arielle has developed industry-leading work for clients\, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce. During her tenure at UM\, Arielle has developed industry-leading work for clients\, partnering to futureproof their approaches to consumer preference and brand protection. Arielle also spearheads UM parent company IPG Mediabrands’ Privacy Taskforce. Arielle was recently inducted into the 2021 AAF Hall of Achievement. Arielle has also been recognized as a Crain’s New York Business “20 in their 20s” and named a 2021 Cynopsis “Top Women in Media.” Arielle GarciaCPO Ted FlanaganCCOA... View Bio As Habu’s Chief Customer Officer\, Ted oversees the company’s customerengagements end-to-end\, starting with solution design and continuing all the waythrough implementation and value delivery. Habu is redefining how companieswork with data – building software that puts privacy first and delivers on businessoutcomes. Ted leads Habu’s pre-sales Solution Engineering team\, as well as itspost-sale Customer Success and Analytics functions. He brings over a decade ofexperience advising the world’s leading brands on how they can better leveragedata and technology. Based in New York City\, Ted is always eager to brainstormand problem solve with customers\, partners and prospects. Previously\, Ted led Customer Success and Professional Services for theSalesforce Marketing Cloud’s Data & Identity products\, overseeing a portfolio of350 customers and a team of over 50 expert consultants. Ted joined Salesforcein 2016\, via the Krux acquisition\, where he had held similar leadership roles inclient services. He arrived at Krux after stints in consulting and businessdevelopment within IBM’s media practice. Ted FlanaganCCO Chuck EnnisVP & GM\, Data & AnalyticsC... View Bio Chuck Ennis is the Vice President and General Manager of Scanbuy’s Data business. He is a both a data privacy advocate and data-driven marketing evangelist within AdTech/MarTech.  As the Addressability and Accountability paradigms in these industries recalibrate to privacy-first principles\, Chuck works with all ecosystem stakeholders to align emerging data- and tech-stack standards for the common good.  Scanbuy is a CPG industry leader in mobile engagement\, working with innovative CPG brands to drive consumer growth\, retention\, and brand equity.  In complementary fashion\, Scanbuy Data works with leading CPG Agencies on targeting/activation marketing campaigns\, as well as a wide variety of emerging use cases where the highest quality data is required.  Scanbuy’s data is used in dozens of CPG Agencies across thousands of targeting/activation campaigns each month.   Chuck EnnisVP & GM\, Data & Analytics Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing Travis ClingerSenior Vice President\, Activations & AddressabilityA... View Bio As the Senior Vice President of Activations and Addressability at LiveRamp\, Travis Clinger leads activation partnerships spanning martech\, commerce\, customer service\, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives\, advancing global partnerships\, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.  Travis ClingerSenior Vice President\, Activations & Addressability Rachel BlumPrincipal Architect\, Field CTOR... View Bio Rachel is a Principal Architect and Field CTO at Snowflake specializing in Data Clean Room. As a clean room specialist\, Rachel enables Snowflake’s customers\, partners\, and sales engineering teams on Snowflake’s unique  solutions.  She has been working in the data technology field for 25 years\, and is a published author in BI technology (Microsoft PerformancePoint for Dummies\, 2008). Rachel shares multiple patents for Snowflake Data Clean Room with her DCR Colleagues. Rachel BlumPrincipal Architect\, Field CTO \n  \nSponsors:\nPrincipal Sponsors: \nPlatinum Sponsors: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/02-16-rearc-build-for-privacy-series/ LOCATION:Convene\, Midtown East\, 101 Park Avenue\, New York\, New York\, 10178\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221208T130000 DTEND;TZID=America/New_York:20221208T160000 DTSTAMP:20260430T231445 CREATED:20220207T123050Z LAST-MODIFIED:20251027T121350Z UID:13420-1670504400-1670515200@dev.iabtechlab.com SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs) DESCRIPTION:Followed by a Networking Reception \n \nThis is the third and final event in our three part event series on Privacy Enhancing Technologies. \nEvent 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group and to get involved visit our dedicated page here. \nMissed part one and/or two? No problem\, you can watch back with our VODs (Part One & Part Two) or scroll through our write-ups (Part One & Part Two) to ensure you’re up to date. \n\n  \nAgenda (subject to change): \n\n\n\nTime\nSession\n\n\n1:00 – 1:10 PM\nTech Lab Introduction \nAn introduction to the IAB Tech Lab PETs initiative and an overview of the solutions we are exploring jointly with industry partners to build a more private internet ecosystem. \nAnthony Katsur\, Chief Executive Officer\, IAB Tech LAB\n\n\n1:10 – 1:20 PM\nMoving Towards Optimal Privacy & Utility  \nA recap of the progress we’ve made on Privacy Enhancing Technologies in 2022\, along with a summary of early results from solutions that leverage secure multi-party computation.\n\n\n1:20 – 1:50 PM\nMatching & Activation in Clean Rooms: Need for a Standard Specification \nAn overview of Open Private Join protocol that is being designed by the IAB Tech Lab members across the PETs WG and the REARC Addressability WG. Lead contributors will be presenting the key choices\, functionality\, and the next steps for the Open Private Join work at Tech Lab. \nAndrei Lapets\, Vice President\, Engineering & Applied Cryptography\, Magnite \nBosko Milekic\, Chief Product Officer\, Optable\n\n\n1:50 – 2:10 PM\nPublisher Advertiser Identity Reconciliation (PAIR) \nIn October\, Google unveiled the Publisher Advertiser Identity Reconciliation\, a new solution that gives publishers and advertisers the option to reconcile their first-party data securely and privately for audiences who have visited both an advertiser’s and a publisher’s site. During this session\, Google will provide an update on PAIR and how this solution fits in with other industry developments. \nShreya Mathur\, Senior Product Manager\, Google\n\n\n2:10 – 2:25 PM\nUsing PETs in Clean Rooms for Measurement & Attribution \nEdik Mitelman\, GM\, Privacy Cloud\, AppsFlyer\n\n\n2:25 – 2:50 PM\nState of Clean Rooms Today: What to Expect \nA discussion with panelists on the state of the current clean room solutions focusing on their privacy claims and the functionality they serve for advertisers and publishers. \nDevon DeBlasio\, Vice President\, Product Marketing\, Infosum \nEdik Mitelman\, General Manager\, Privacy Cloud\, AppsFlyer \nShailley Singh\, Executive Vice President\, Product\, Chief Operating Officer\, IAB Tech Lab \nMatt Zambelli\, Director of Product\, Neustar\, a TransUnion Company\n\n\n2:50 – 3:15 PM\nOn Device Audience Targeting \nA presentation by GroundTruth highlighting the work done with on device audiences. \nEddie Dingels\, Chief Technology Officer\, GroundTruth\n\n\n3:15 – 3:35 PM\nPrivacy Sandbox Anti-Fraud Ad Spam Solutions \nAs part of the Privacy Sandbox initiative\, Chrome and Android are working with the industry to build privacy-preserving technologies that strengthen consumer trust while enabling the industry to meet key advertising use cases\, including combatting advertising spam and online fraud. During this session\, the Privacy Sandbox team will share an update on the goals of the Privacy Sandbox Anti-Fraud Effort and the ongoing initiatives in this space. \nNeha Megchiani\, Strategic Partnerships\, Privacy Sandbox\, Google \nEric Trouton\, Product Manager\, Privacy Sandbox\, Google\n\n\n3:35 – 3:55 PM\nAdvertisers Driving Change: Global Cross-Media Measurement \nAn introduction to the first cross measurement PET proposal that is being developed in collaboration with industry and leading bodies like WFA. \nMatt Green\, Director\, Global Media Services\, WFA\n\n\n3:55 – 4:00 PM\nClosing Remarks\n\n\n4:00 – 5:30 PM\nNetworking Cocktail Reception \n\n\n\n  \nSpeakers: \nMatt ZambelliDirector of ProductM... View Bio Matt is responsible for executing Neustar’s strategy for its federated machine learning Clean Room product. His team is focused on enabling collaboration for measurement\, segmentation\, and identity use cases in a privacy-preserving way. Matt has a background in data engineering and has 10+ years of product management experience working on attribution\, fraud\, and data privacy solutions. Matt ZambelliDirector of Product Eric TroutonProduct Manager\, Privacy SandboxView Bio Eric TroutonProduct Manager\, Privacy Sandbox Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Sanjay SaravananSoftware Engineering\, Ads Privacy - MetaS... View Bio Sanjay Saravanan is a Software Engineer at Meta\, based in Menlo Park\, CA. He leads engineering and product initiatives at Meta that are in the intersection of ads\, data\, and privacy. Sanjay SaravananSoftware Engineering\, Ads Privacy - Meta Edik MitelmanGM\, Privacy CloudE... View Bio Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure\, through Data Clean Rooms\, leveraging Privacy Enabling Technologies\, to a marketplace where app developers\, publishers\, and tech partners can all collaborate to create a better\, safer digital experience for all of us. The first part of his career\, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big\, such as Conduit and Wochit.Prior to joining AppsFlyer at the beginning of 2021\, Edik was Director\, AutoCAD Mobile\, and the Autodesk Tel Aviv site lead\, leading the transition of the heavy\, 35-year-old desktop AutoCAD to be fully available on mobile devices. Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.He is based in Tel Aviv\, a proud father to a 5-year-old daughter\, and in his free time\, Edik is a professional trivia player and an avid sports fan\, ranging in all kinds of sports from F1 to baseball. Edik MitelmanGM\, Privacy Cloud Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Neha MegchianiStrategic Partnerships\, Privacy Sandbox View Bio Neha MegchianiStrategic Partnerships\, Privacy Sandbox Shreya MathurSenior Product ManagerView Bio Shreya MathurSenior Product Manager Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Eddie DingelsChief Technology OfficerE... View Bio Eddie Dingels is Chief Technology Officer at GroundTruth\, leading technology\, product\, data science\, and WeatherBug business initiatives. Throughout his career\, Eddie has worked in multiple product and technology roles\, supporting corporate and production infrastructure\, as well as leading cloud and technology initiatives. Before being named CTO\, Eddie was General Manager of WeatherBug\, overseeing business strategy\, technology\, and product development\, and overall operations for WeatherBug.  In 2016\, WeatherBug became the first technology acquisition by GroundTruth. Over the course of his career\, Eddie accelerated company revenue and profitability while innovating the company’s product and technology footprint. Eddie DingelsChief Technology Officer Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing \nSponsors: \nPrincipal Sponsors: \nVIP Sponsor: \n  \nAdditional events in this series will be: \n\nMarch 24th: What are Privacy Enhancing Technologies? (virtual)\nSeptember 13th: Education on Different PETs (in-person & virtual) URL:https://dev.iabtechlab.com/event/12-08-privacy-enhancing-technologies-evolution-series-pets/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221201T080000 DTEND;TZID=Europe/Paris:20221201T170000 DTSTAMP:20260430T231445 CREATED:20221006T203429Z LAST-MODIFIED:20251027T121347Z UID:15000-1669881600-1669914000@dev.iabtechlab.com SUMMARY:AdTech Summit DESCRIPTION: URL:https://dev.iabtechlab.com/event/adtech-summit/ LOCATION:Paris\, France END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221130T100000 DTEND;TZID=America/New_York:20221130T110000 DTSTAMP:20260430T231445 CREATED:20221115T171019Z LAST-MODIFIED:20251027T121344Z UID:15194-1669802400-1669806000@dev.iabtechlab.com SUMMARY:OpenRTB Spec Release Process Update DESCRIPTION:In an effort to facilitate more meaningful conversation based on features instead of version numbers\, and to better support the fast moving digital advertising ecosystem\, the IAB Tech Lab is changing its release cadence for the OpenRTB specification. We’re changing from a single\, inordinately large release once a year to smaller monthly releases on an as needed basis. \n\n  \nAgenda (subject to change): \n\n\n\nTime\nSession\n\n\n10:00-10:05 AM\nIAB Tech Lab Overview \nHillary Slattery\, Director of Programmatic\, Product\, IAB Tech Lab\n\n\n10:05-10:15 AM\nUpdated Process \nCurt Larson\, Chief Product Officer\, Sharethrough\n\n\n10:15-10:20 AM\nNovember Releases \nHillary Slattery\, Director of Programmatic\, Product\, IAB Tech Lab\n\n\n10:20-10:30 AM\nDOOH \nChris Coupland\, Platform Operations Manager\, Basis\n\n\n10:30-10:35 AM\ninventorypartnerdomain \nJill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n10:35-10:40 AM\nGPP \nJill Wittkopp\, VP\, Product\, IAB Tech Lab\n\n\n10:40-11:00 AM\nQ&A\n\n\n\n  URL:https://dev.iabtechlab.com/event/openrtb-spec-release-process-update/ LOCATION:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221110T080000 DTEND;TZID=America/New_York:20221110T180000 DTSTAMP:20260430T231445 CREATED:20260310T163845Z LAST-MODIFIED:20260310T163845Z UID:32321-1668067200-1668103200@dev.iabtechlab.com SUMMARY:Advanced Television: The Quest for Universal Addressability DESCRIPTION:Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) as well as Free Ad Supported Television (FAST or ad supported linear TV programming delivered digitally).   Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear\, linear addressable and digital channels. Further\, the industry is more fragmented on available technologies and methods of measurement.  \nIAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn about IAB Tech Lab’s roadmap and plans for Advanced Television and cross media video. The audience will get an opportunity to learn about different solutions that are being deployed by leading industry players and how they are relying on technical standards to achieve a seamless experience for consumers and buyers. Please join us to learn about: \n\nIAB Tech Lab Advanced Television Roadmap\nAdvanced Television industry and technology landscape\nCross channel campaign measurement initiatives and emerging new technologies for TV measurement\nCommon currency debate and audience TV measurement\nContextual advertising in Video\nManaging Connected TV advertising with the efficiency of Programmatic\nWhat is new in Transparency Center for CTV and Video\n\n  \nAGENDA (subject to change) \n\n\n\n8:00-9:00 AM\nBreakfast & Check-In\n\n\n9:00-9:45 AM\nEnter Advanced TV\nWhile the lines between linear and digital are becoming increasingly blurred\, the need to streamline video across all TV platforms becomes more important. To do so\, we must understand the landscape of Advanced TV. This session provides an overview of the Advanced TV landscape\, including the technologies that are being deployed today. The understanding of which underpins the foundation of all Tech Lab’s work in this space.Anthony Katsur\, Chief Executive Officer\, IAB Tech Lab\n\n\n9:45-10:20 AM\nState of the Advanced TV Landscape Today\nAn open discussion with experts from across the industry on the state of the Advanced TV landscape. Asking the questions that we all want to know the answers to\, such as\, how will we open cross-screen inventory with all the technical fragmentation? And everything in between.Maribel Becker\, VP\, Addressable Partnerships\, Paramount \nDaniel Church\, Head of Advanced TV Product\, Beachfront \nRich Guinness\, Network Lead\, Data Licensing & Strategy\, VIZIO \nAnthony Katsur\, Chief Executive Officer\, IAB Tech Lab \nTom Sly\, VP\, Revenue Strategy\, E.W. Scripps Company \nDavid Unsworth\, VP of Technical Operations\, Extreme Reach\n\n\n10:20-10:45 AM\nPlan of Action: The Roadmap for Advanced TV\nIAB Tech Lab is stepping up to the line to ensure that the transition of ad dollars from linear to digital is as seamless as possible. Developing standards for this new digital channel comes with its own unique set of differences. This session outlays the differences and challenges that the industry faces developing standards for this digital channel\, along with an announcement of Tech Lab’s roadmap and priorities for Advanced TV going forward.Rob Hazan\, Senior Manager\, Product\, Index Exchange \nKatie Stroud\, Senior Product Manager\, IAB Tech Lab\n\n\n10:45-11:15 AM\nNetworking Break\n\n\n11:15-11:20 AM\nAudience Measurement & Currency Solutions\nIn market current and proposed solutions and how to best optimize technology available today.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising\n\n\n11:20-12:00 PM\nA New Channel and an Age-Old Debate: Measurement\nThe debate on what will become a common measurement currency acceptable for Advanced TV going forward.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising \nGeorge Castrissiades\, VP\, CTV Product\, iSpot.tv \nBen Kaplan\, VP\, Product Marketing\, PubMatic \nDavide Rosamilia\, Director\, Product Management\, ID5 \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:00-12:25 PM\nCreating Products for the New Age of Entertainment\nThis session will discuss contextual advertising\, brand suitability\, and connecting brands with diverse video creators and consumer communities.Ray (Jiayi) Cao\, Global Head of Product Solutions and Operations\, TikTok\nMasoud Loghmani\, Director of Product Management – Brand Advertising Product\, TikTok\n\n\n12:25-12:40 PM\nOpenRTB and Advanced TV: Contextual Targeting\nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. This session provides a walkthrough on how to use the Open RTB Content ID extension for contextual targeting in Advanced TV.C.J. Leonard\, VP of Platform Operations\, IRIS.TV\n\n\n12:40-1:55 PM\nLunch\n\n\n1:55-2:15 PM\nTraditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB 2.6\nThe concept of a commercial break is not new\, the standard for how to buy and sell inventory within that “pod” of ads is! Join us in learning about the recent updates to OpenRTB 2.6 to support Advanced TV.Amit Nigam\, VP\, Product\, Beachfront\n\n\n2:15-2:40 PM\nAds.Cert: Securing the Advanced TV Supply Chain\nWhere the money goes\, fraud follows\, and Advanced TV is no exception.\nAds.cert is an open-source initiative from IAB Tech Lab that introduces cryptographic signing of bid requests to the industry to minimize the risk of fraudsters manipulating the data provided about an ad space. This session provides an overview of ads.cert and the steps that your business needs to take to secure the Advanced TV supply chains.Curtis Light\, Software Engineer\, Google \nKristine Lopez\, Director of Product\, HUMAN\n\n\n2:40-2:50 PM\nTransparency Center: Building & Sustaining Trust in the Advanced TV Supply Chains\nIAB Tech Lab Transparency Center is an industry owned resource for metadata about the digital advertising ecosystem\, providing the data and transparency needed for buyers and sellers to transact with confidence. This session provides an overview of the features like app-ads.txt for CTV stores and supporting data sets for seller defined audiences.Dan Balis\, Senior Director\, Product Management\, OpenX\n\n\n2:50-3:05 PM\nClosing the Viewability Loop: The Open Measurement SDK for CTV\nOne of the most widely adopted solutions from IAB Tech Lab\, the OM SDK gives advertisers the flexibility to choose to work with the verification solution of their preference. In September 2022\, the OM SDK expanded its scope to become available for Advanced TV\, this session provides a demo of how this solution works in practice for Advanced TV.Anthony Bursae\, Sr. Director of Product Management\, Publica\n\n\n3:05-3:35 PM\nNetworking Break\n\n\n3:35-4:00 PM\nUnder the Hood: OM SDK Compliance\nThis session will provide a detailed demo of OM SDK Compliance process and methods like apps/web and CTV.Chris Troein\, Sr. Mobile SDK Engineer\, Oracle Moat\, Oracle Advertising\nJarrett Wold\, Senior Director\, Compliance Programs\, IAB Tech Lab\n\n\n4:00-4:15 PM\nWatermarking Capabilities for Streaming Video on CTVs \nAn introduction to the new types of streaming video addressability\, measurement\, and interactivity capabilities enabled by standards-based watermark detection technologies that are increasingly being included in CTVs. \nJoe Winograd\, EVP\, CTO & Founder\, Verance\n\n\n4:15-5:00 PM\nThe Challenges DSPs Face Buying Advanced TV\nAdvanced TV inventory spans from Data Driven Linear\, to Addressable Linear\, to AVOD\, all the way through to Full Addressable Live Streaming with Real Time Bidding. Integrating with this fragmented landscape comes not without its challenges. This panel explores the challenges that the buyside face when integrating with Advanced TV\, and touches on the solutions that are helping buyers with the Integrated Campaign Challenge.JiYoung Kim\, Chief Products & Services Officer & President of Nexus for GroupM North America\, GroupM \nMike Fisher\, VP\, Advanced TV & Audio\, Essence \nNeal Richter\, Director\, Advertising Science\, Amazon Ads \nAndrew Tint\, General Manager Programmatic Partnerships\, DISH\n\n\n5:00-5:15 PM\nDemystifying Video Placement Types \nIAB Tech Lab recently updated the ad format guidelines with cross screen video in mind. In order to minimize the fragmentation of ad formats being used across different Digital Video and CTV publishers\, and create standardization that makes it easier for advertisers to use their digital assets across screens. These changes seem small but have big impacts\, join us to learn about the key changes and get expert perspective on how to think about the various video placement types. \nChris Kane\, Founder & President\, Jounce Media\n\n\n5:15-6:30 PM\nNetworking Cocktail Reception\n\n\n\n  \nSpeakers: \nJarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance Jill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Joe WinogradExecutive Vice President & Chief Technology OfficerJ... View Bio Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies\, television\, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Joe WinogradExecutive Vice President & Chief Technology Officer David UnsworthVice President\, Technical OperationsA... View Bio As Vice President\, Technical Operations at Extreme Reach\, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades\, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency\, application of new technology\, and process automation that have been a driving force in the growth of the business. David UnsworthVice President\, Technical Operations Chris TroeinPrincipal Software EngineerC... View Bio Chris is a Principal Software Engineer at Oracle Moat\, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments\, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs\, expanding test coverage\, and development of test apps. Chris also has been working on Oracle’s In-Game integrations\, enabling tracking of ads in 3D-rendered environments\, through prototyping\, specification development\, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York\, NY. Chris TroeinPrincipal Software Engineer Andrew TintGeneral Manager\, Programmatic PartnershipsA... View Bio Andrew Tint leads SLING TV’s Programmatic and Device Partnerships team at DISH Media. In his role\, Tint manages SLING TV’s programmatic and device partner revenue strategy and sales efforts across OEMs\, SSPs and DSPs while supporting Holding Co initiatives.Prior to DISH Media\, Tint was an Account Director at SpotX where he managed SSP sales and strategy at the holding company level\, and has also held roles at UM.Andrew attended Kenyon College where he earned his Bachelor of Arts while working as the radio voice for all Kenyon Athletics. He lives with his wife in Brooklyn\, NY.   Andrew TintGeneral Manager\, Programmatic Partnerships Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager Tom SlyVice President\, Revenue StrategyT... View Bio Tom has a diverse background including managing broadcast properties for Clear Channel/iHeart\, served as the COO of Marathon Media a broadcast spectrum engineering and operating company\, he was co-founder and served as president of a marathon running company\, owned and operated an automotive dealer group\, has been the COO and CRO of several digital start-ups including Comcast’s Vehix.com\, and has been with Scripps for over 10 years.  At Scripps\, he joined the company leading digital revenue for the newspaper\, broadcast\, and their digital marketing services businesses. Today as the VP of revenue strategy\, he oversees revenue strategy & innovation as well as indirect revenue and addressable linear advertising for Scripps 61 local news brands\, their 9 broadcast networks\, and direct to consumer brands. \,. Tom lives in Park City Utah with his wife and commutes between Scripps New York and Cincinnati offices. Tom SlyVice President\, Revenue Strategy Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Davide RosamiliaDirector\, Product ManagementD... View Bio Davide Rosamilia is the Director\, Product Management at ID5. He has nearly fifteen years of experience in adtech\, initially in client services and then transitioning to helping firms to improve their product offering. Prior to ID5\, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler\, Clickpoint and GroupM\, in addition to working as an external consultant with numerous companies across the globe. Davide RosamiliaDirector\, Product Management Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Amit NigamVice President\, ProductA... View Bio Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media\, marketing\, and advertising industry. Currently\, Nigam serves as the Vice President of Product at Beachfront Media\, where he leads the sell-side ad server’s Product management team and drives the vision\, strategy\, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront\, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD\, Horizon Media\, and Maxus\, working closely with leading brands including PepsiCo\, Kraft\, and Arm & Hammer. Amit NigamVice President\, Product Kristine LopezDirector of ProductK... View Bio Kristine Lopez is a Senior Product Manager at HUMAN Security where her remit is to provide the best-in-class fraud protection to the digital advertising community\, with a particular focus on emerging surfaces. Before joining HUMAN\, she was a Product Manager in Akamai’s internal incubator working to solve customers’ problems beyond delivery. Prior to Akamai\, she was a Senior Manager of Yield Analytics at Verizon Media where she spent time across the DSP\, SSP and Owned & Operated sides of the business over her tenure. She is a graduate of Johns Hopkins University where she earned a B.S. in Applied Mathematics & Statistics. Based in the greater Boston area\, Kristine spends her free time chasing after her many (4) children. Kristine LopezDirector of Product Masoud LoghmaniDirector\, Product Management\, Branding AdsM... View Bio Masoud Loghmani leads the product teams responsible for brand advertising products at TikTok. Prior to TikTok Masoud led product initiatives focused on brand advertisers at YouTube /Alphabet. Prior to Alphabet\, as a serial entrepreneur/intrapreneur\, Masoud was the founder/co-founder of three technology companies\, and also was the founder of Accenture Open Innovation group. Masoud graduated from Kellogg School of Management with an MBA with a focus on marketing. He received a Bachelor of Science in Physics from University of Maryland at College Park with focus on Chaos and Fractals. Masoud LoghmaniDirector\, Product Management\, Branding Ads Curtis LightSoftware Engineer F... View Bio For nearly 12 years\, Curtis Light has built software throughout Google’s advertising platforms\, including Display & Video 360\, AdSense\, and YouTube Ads.  With a strong interest in combating ad fraud\, he actively contributed to designing and authoring the app-ads.txt standard\, along with contributions to IAB Tech Lab security working groups.  Within Google\, he works on various anti-abuse initiatives. Curtis LightSoftware Engineer C.J. LeonardVice President of Platform OperationsC... View Bio C.J. Leonard is the VP of Platform Operations at IRIS.TV. She has extensive knowledge of ad tech and programmatic advertising from all parts of the ecosystem. Prior to joining IRIS.TV C.J. had previously worked with publishers\, broadcasters\, and technology vendors and ran the advertising technology and operations with companies including Magnite\, The Weather Group\, Tegna\, NBCU\, Frankly\, CBS and Tribune. C.J. LeonardVice President of Platform Operations JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North AmericaA... View Bio As the Chief Products & Services Officer and President of Nexus for GroupM North America\, JiYoung oversees the integrated performance services and products spanning search\, social\, programmatic and commerce. JiYoung is also responsible for accelerating client success and growth initiatives through market-leading client delivery and innovative technology-enabled services.     Throughout her extensive and intensive 20+ year career in the media and advertising industry\, Kim has led cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space; as well as leading agencies in their pursuit of defining the agency of the future as being technology-enabled\, digitally native\, and outcome-focused. Before joining GroupM\, JiYoung was the Chief Digital Officer for Carat US (dentsu)\, responsible for infusing people-based data and cross-channel digital planning for complex\, portfolio brands. Prior to Carat US\, JiYoung served as Global Chief Client Officer for Reprise and Head of Performance for UM\, tasked with integrating performance capabilities within the overall planning\, activation and optimization process for key clients. JiYoung’s passion for her work in media\, mobile\, and platform brands has garnered her industry recognition including the Adweek 50 Media\, Marketing and Tech Leader in 2020 and the Adweek Media All-Stars in 2014. JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North America Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Ben KaplanVice President\, Product MarketingB... View Bio Ben leads PubMatic’s global Product Marketing team\, which acts as the two-way bridge between the firm’s technology and commercial marketplace. Before PubMatic\, Ben ran product\, marketing and operations at companies like Twitter and Meredith. He brings over a decade of media experience across tech companies\, publishers\, advertisers and agencies. Ben KaplanVice President\, Product Marketing Chris KaneFounder & PresidentJ... View Bio Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world’s largest marketers\, media companies\, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015. Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL\, Chris managed a portfolio of enterprise accounts at Turn\, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors. Chris KaneFounder & President Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV Rich GuinnessNetwork Lead\, Data Licensing & StrategyView Bio Rich GuinnessNetwork Lead\, Data Licensing & Strategy Mike FisherVP\, Advanced TV & AudioM... View Bio Mike joined Essence to lead the Converged Advanced TV practice in 2020\, coming from the world of adtech\, where he previously led TV/OTT strategy at MediaMath and was one of the first to help build out streaming dynamic creative at Brightline. Once at Essence\, it wasn’t long before his role was expanded into a dual-hat position within GroupM to bring together disparate parts of the business and drive the Advanced TV practice forward\, moving it away from purely linear or digital\, toward an audience-first approach. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear\, addressable\, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies\, including iSpot\, OpenAP\, and Amobee. Mike continues to push forward best-in-class advanced TV solutions\, partnerships\, and innovative ways to reach viewers across premium video solutions\, and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree. Mike FisherVP\, Advanced TV & Audio Daniel ChurchHead of Advanced TV ProductD... View Bio Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist\, Church currently serves as the Head of Advanced TV Product at Beachfront Media\, where he leads the company’s groundbreaking endeavor to uniformly connect cable\, broadcast\, and connected television within modern advertising marketplaces. A market-renowned expert in advanced TV infrastructure and high-frequency ad trading\, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront\, Church served in similar roles at FreeWheel\, StickAds.tv (Acquired by FreeWheel)\, and Smaato.  Daniel ChurchHead of Advanced TV Product George CastrissiadesVice President\, CTV ProductG... View Bio George Castrissiades has more than 15 years working in digital video advertising tech and operations and currently serves as VP\, CTV Product for iSpot.TV. Previously holding leadership roles at Roku\, Innovid\, Vice Media\, Crackle\, and most recently YouTube as Global Product Lead for CTV\, it was his prior work as a customer of iSpot that facilitated a transition to a strategic product development role within the group. George CastrissiadesVice President\, CTV Product Ray (Jiayi) CaoGlobal Head of Product Solutions and OperationsR... View Bio Ray (Jiayi) Cao is the Global Head of Product Solutions and Operations for TikTok Monetization Product\, the leading short-form video platform designed to inspire creativity and bring joy. He’s responsible for building innovative long-term product solutions and setting the global strategic product vision for the commercial team. Ray builds products that provide brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. Prior to TikTok\, Ray was the Commercialization Lead at Google where he provided strategic commercial leadership\, conducted analysis\, and determined how best to scale B2B solutions in the go-to-market strategy for Google Shopping Ads. Ray (Jiayi) CaoGlobal Head of Product Solutions and Operations Anthony BursaeSenior Director\, Product ManagementA... View Bio Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS)\, a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser\, publisher\, and media platform product lines. Prior to IAS\, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ. Anthony BursaeSenior Director\, Product Management Elsa BlumbergVice President of Client AnalyticsE... View Bio Elsa Castro Blumberg is Vice President of Client Analytics for DIRECTV Advertising. As part of the DIRECTV Analytics & Insights team\, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency.  Elsa delivers consultative solutions for client campaign objectives for all budgets and is responsible for audience estimates for linear TV inventory\, primary research and thought leadership\, and brand health campaign measurement for DIRECTV and DIRECTV Stream products and services. She also manages the team responsible for activation and attribution efforts for the Tune-In vertical.  Prior to joining DIRECTV\, Elsa held Vice President positions at NBC Universal and FOX Cable Networks\, leading research and measurement and establishing category expertise of consumer behavior within industry verticals. Elsa Castro Blumberg graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.   Elsa BlumbergVice President of Client Analytics Maribel BeckerVP\, Addressable PartnershipsM... View Bio Maribel Becker is Vice President of Addressable Partnerships at Paramount.  In this role\, she orchestrates the collaboration needed to enable addressable advertising across linear\, digital and connected TV endpoints.  Her approach to developing successful partnerships is informed by her previous experience managing ad operations and partner ad integrations across ViacomCBS\, 10+ years building global ad tech account management\, sales operations\, and product support practices at DoubleClick\, Google and FreeWheel\, as well as time agency-side developing and delivering online advertising solutions.   Maribel BeckerVP\, Addressable Partnerships Dan BalisSenior Director\, Product ManagementD... View Bio Dan Balis is Senior Director of Product Management for Emerging Platforms at OpenX\, the world’s leading ad exchange for data and identity. At OpenX\, Dan leads product strategy and development for emerging formats and CTV. Prior to joining OpenX\, Dan held product leadership roles at Brightcove and Viacom\, with 15+ years of experience launching ad-supported video products at scale. Dan BalisSenior Director\, Product Management \n  \nSponsors: \nPlatinum Plus Sponsor: \nPlatinum Sponsor: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/advanced-television-the-quest-for-universal-addressability/ LOCATION:Convene\, Washington D.C. CATEGORIES:conference,Event END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20221110T080000 DTEND;TZID=America/New_York:20221110T180000 DTSTAMP:20260430T231445 CREATED:20220204T174149Z LAST-MODIFIED:20251027T121351Z UID:13384-1668067200-1668103200@dev.iabtechlab.com SUMMARY:Advanced Television: The Quest for Universal Addressability DESCRIPTION:Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) as well as Free Ad Supported Television (FAST or ad supported linear TV programming delivered digitally).   Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear\, linear addressable and digital channels. Further\, the industry is more fragmented on available technologies and methods of measurement.  \nIAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn about IAB Tech Lab’s roadmap and plans for Advanced Television and cross media video. The audience will get an opportunity to learn about different solutions that are being deployed by leading industry players and how they are relying on technical standards to achieve a seamless experience for consumers and buyers. Please join us to learn about: \n\nIAB Tech Lab Advanced Television Roadmap\nAdvanced Television industry and technology landscape\nCross channel campaign measurement initiatives and emerging new technologies for TV measurement\nCommon currency debate and audience TV measurement\nContextual advertising in Video\nManaging Connected TV advertising with the efficiency of Programmatic\nWhat is new in Transparency Center for CTV and Video\n\n  \nAGENDA (subject to change) \n\n\n\n8:00-9:00 AM\nBreakfast & Check-In\n\n\n9:00-9:45 AM\nEnter Advanced TV\nWhile the lines between linear and digital are becoming increasingly blurred\, the need to streamline video across all TV platforms becomes more important. To do so\, we must understand the landscape of Advanced TV. This session provides an overview of the Advanced TV landscape\, including the technologies that are being deployed today. The understanding of which underpins the foundation of all Tech Lab’s work in this space.Anthony Katsur\, Chief Executive Officer\, IAB Tech Lab\n\n\n9:45-10:20 AM\nState of the Advanced TV Landscape Today\nAn open discussion with experts from across the industry on the state of the Advanced TV landscape. Asking the questions that we all want to know the answers to\, such as\, how will we open cross-screen inventory with all the technical fragmentation? And everything in between.Maribel Becker\, VP\, Addressable Partnerships\, Paramount \nDaniel Church\, Head of Advanced TV Product\, Beachfront \nRich Guinness\, Network Lead\, Data Licensing & Strategy\, VIZIO \nAnthony Katsur\, Chief Executive Officer\, IAB Tech Lab \nTom Sly\, VP\, Revenue Strategy\, E.W. Scripps Company \nDavid Unsworth\, VP of Technical Operations\, Extreme Reach\n\n\n10:20-10:45 AM\nPlan of Action: The Roadmap for Advanced TV\nIAB Tech Lab is stepping up to the line to ensure that the transition of ad dollars from linear to digital is as seamless as possible. Developing standards for this new digital channel comes with its own unique set of differences. This session outlays the differences and challenges that the industry faces developing standards for this digital channel\, along with an announcement of Tech Lab’s roadmap and priorities for Advanced TV going forward.Rob Hazan\, Senior Manager\, Product\, Index Exchange \nKatie Stroud\, Senior Product Manager\, IAB Tech Lab\n\n\n10:45-11:15 AM\nNetworking Break\n\n\n11:15-11:20 AM\nAudience Measurement & Currency Solutions\nIn market current and proposed solutions and how to best optimize technology available today.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising\n\n\n11:20-12:00 PM\nA New Channel and an Age-Old Debate: Measurement\nThe debate on what will become a common measurement currency acceptable for Advanced TV going forward.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising \nGeorge Castrissiades\, VP\, CTV Product\, iSpot.tv \nBen Kaplan\, VP\, Product Marketing\, PubMatic \nDavide Rosamilia\, Director\, Product Management\, ID5 \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:00-12:25 PM\nCreating Products for the New Age of Entertainment\nThis session will discuss contextual advertising\, brand suitability\, and connecting brands with diverse video creators and consumer communities.Ray (Jiayi) Cao\, Global Head of Product Solutions and Operations\, TikTok\nMasoud Loghmani\, Director of Product Management – Brand Advertising Product\, TikTok\n\n\n12:25-12:40 PM\nOpenRTB and Advanced TV: Contextual Targeting\nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. This session provides a walkthrough on how to use the Open RTB Content ID extension for contextual targeting in Advanced TV.C.J. Leonard\, VP of Platform Operations\, IRIS.TV\n\n\n12:40-1:55 PM\nLunch\n\n\n1:55-2:15 PM\nTraditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB 2.6\nThe concept of a commercial break is not new\, the standard for how to buy and sell inventory within that “pod” of ads is! Join us in learning about the recent updates to OpenRTB 2.6 to support Advanced TV.Amit Nigam\, VP\, Product\, Beachfront\n\n\n2:15-2:40 PM\nAds.Cert: Securing the Advanced TV Supply Chain\nWhere the money goes\, fraud follows\, and Advanced TV is no exception.\nAds.cert is an open-source initiative from IAB Tech Lab that introduces cryptographic signing of bid requests to the industry to minimize the risk of fraudsters manipulating the data provided about an ad space. This session provides an overview of ads.cert and the steps that your business needs to take to secure the Advanced TV supply chains.Curtis Light\, Software Engineer\, Google \nKristine Lopez\, Director of Product\, HUMAN\n\n\n2:40-2:50 PM\nTransparency Center: Building & Sustaining Trust in the Advanced TV Supply Chains\nIAB Tech Lab Transparency Center is an industry owned resource for metadata about the digital advertising ecosystem\, providing the data and transparency needed for buyers and sellers to transact with confidence. This session provides an overview of the features like app-ads.txt for CTV stores and supporting data sets for seller defined audiences.Dan Balis\, Senior Director\, Product Management\, OpenX\n\n\n2:50-3:05 PM\nClosing the Viewability Loop: The Open Measurement SDK for CTV\nOne of the most widely adopted solutions from IAB Tech Lab\, the OM SDK gives advertisers the flexibility to choose to work with the verification solution of their preference. In September 2022\, the OM SDK expanded its scope to become available for Advanced TV\, this session provides a demo of how this solution works in practice for Advanced TV.Anthony Bursae\, Sr. Director of Product Management\, Publica\n\n\n3:05-3:35 PM\nNetworking Break\n\n\n3:35-4:00 PM\nUnder the Hood: OM SDK Compliance\nThis session will provide a detailed demo of OM SDK Compliance process and methods like apps/web and CTV.Chris Troein\, Sr. Mobile SDK Engineer\, Oracle Moat\, Oracle Advertising\nJarrett Wold\, Senior Director\, Compliance Programs\, IAB Tech Lab\n\n\n4:00-4:15 PM\nWatermarking Capabilities for Streaming Video on CTVs \nAn introduction to the new types of streaming video addressability\, measurement\, and interactivity capabilities enabled by standards-based watermark detection technologies that are increasingly being included in CTVs. \nJoe Winograd\, EVP\, CTO & Founder\, Verance\n\n\n4:15-5:00 PM\nThe Challenges DSPs Face Buying Advanced TV\nAdvanced TV inventory spans from Data Driven Linear\, to Addressable Linear\, to AVOD\, all the way through to Full Addressable Live Streaming with Real Time Bidding. Integrating with this fragmented landscape comes not without its challenges. This panel explores the challenges that the buyside face when integrating with Advanced TV\, and touches on the solutions that are helping buyers with the Integrated Campaign Challenge.JiYoung Kim\, Chief Products & Services Officer & President of Nexus for GroupM North America\, GroupM \nMike Fisher\, VP\, Advanced TV & Audio\, Essence \nNeal Richter\, Director\, Advertising Science\, Amazon Ads \nAndrew Tint\, General Manager Programmatic Partnerships\, DISH\n\n\n5:00-5:15 PM\nDemystifying Video Placement Types \nIAB Tech Lab recently updated the ad format guidelines with cross screen video in mind. In order to minimize the fragmentation of ad formats being used across different Digital Video and CTV publishers\, and create standardization that makes it easier for advertisers to use their digital assets across screens. These changes seem small but have big impacts\, join us to learn about the key changes and get expert perspective on how to think about the various video placement types. \nChris Kane\, Founder & President\, Jounce Media\n\n\n5:15-6:30 PM\nNetworking Cocktail Reception\n\n\n\n  \nSpeakers: \nJarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance Jill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product Joe WinogradExecutive Vice President & Chief Technology OfficerJ... View Bio Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies\, television\, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Joe WinogradExecutive Vice President & Chief Technology Officer David UnsworthVice President\, Technical OperationsA... View Bio As Vice President\, Technical Operations at Extreme Reach\, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades\, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency\, application of new technology\, and process automation that have been a driving force in the growth of the business. David UnsworthVice President\, Technical Operations Chris TroeinPrincipal Software EngineerC... View Bio Chris is a Principal Software Engineer at Oracle Moat\, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments\, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs\, expanding test coverage\, and development of test apps. Chris also has been working on Oracle’s In-Game integrations\, enabling tracking of ads in 3D-rendered environments\, through prototyping\, specification development\, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York\, NY. Chris TroeinPrincipal Software Engineer Andrew TintGeneral Manager\, Programmatic PartnershipsA... View Bio Andrew Tint leads SLING TV’s Programmatic and Device Partnerships team at DISH Media. In his role\, Tint manages SLING TV’s programmatic and device partner revenue strategy and sales efforts across OEMs\, SSPs and DSPs while supporting Holding Co initiatives.Prior to DISH Media\, Tint was an Account Director at SpotX where he managed SSP sales and strategy at the holding company level\, and has also held roles at UM.Andrew attended Kenyon College where he earned his Bachelor of Arts while working as the radio voice for all Kenyon Athletics. He lives with his wife in Brooklyn\, NY.   Andrew TintGeneral Manager\, Programmatic Partnerships Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager Tom SlyVice President\, Revenue StrategyT... View Bio Tom has a diverse background including managing broadcast properties for Clear Channel/iHeart\, served as the COO of Marathon Media a broadcast spectrum engineering and operating company\, he was co-founder and served as president of a marathon running company\, owned and operated an automotive dealer group\, has been the COO and CRO of several digital start-ups including Comcast’s Vehix.com\, and has been with Scripps for over 10 years.  At Scripps\, he joined the company leading digital revenue for the newspaper\, broadcast\, and their digital marketing services businesses. Today as the VP of revenue strategy\, he oversees revenue strategy & innovation as well as indirect revenue and addressable linear advertising for Scripps 61 local news brands\, their 9 broadcast networks\, and direct to consumer brands. \,. Tom lives in Park City Utah with his wife and commutes between Scripps New York and Cincinnati offices. Tom SlyVice President\, Revenue Strategy Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Davide RosamiliaDirector\, Product ManagementD... View Bio Davide Rosamilia is the Director\, Product Management at ID5. He has nearly fifteen years of experience in adtech\, initially in client services and then transitioning to helping firms to improve their product offering. Prior to ID5\, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler\, Clickpoint and GroupM\, in addition to working as an external consultant with numerous companies across the globe. Davide RosamiliaDirector\, Product Management Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science Amit NigamVice President\, ProductA... View Bio Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media\, marketing\, and advertising industry. Currently\, Nigam serves as the Vice President of Product at Beachfront Media\, where he leads the sell-side ad server’s Product management team and drives the vision\, strategy\, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront\, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD\, Horizon Media\, and Maxus\, working closely with leading brands including PepsiCo\, Kraft\, and Arm & Hammer. Amit NigamVice President\, Product Kristine LopezDirector of ProductK... View Bio Kristine Lopez is a Senior Product Manager at HUMAN Security where her remit is to provide the best-in-class fraud protection to the digital advertising community\, with a particular focus on emerging surfaces. Before joining HUMAN\, she was a Product Manager in Akamai’s internal incubator working to solve customers’ problems beyond delivery. Prior to Akamai\, she was a Senior Manager of Yield Analytics at Verizon Media where she spent time across the DSP\, SSP and Owned & Operated sides of the business over her tenure. She is a graduate of Johns Hopkins University where she earned a B.S. in Applied Mathematics & Statistics. Based in the greater Boston area\, Kristine spends her free time chasing after her many (4) children. Kristine LopezDirector of Product Masoud LoghmaniDirector\, Product Management\, Branding AdsM... View Bio Masoud Loghmani leads the product teams responsible for brand advertising products at TikTok. Prior to TikTok Masoud led product initiatives focused on brand advertisers at YouTube /Alphabet. Prior to Alphabet\, as a serial entrepreneur/intrapreneur\, Masoud was the founder/co-founder of three technology companies\, and also was the founder of Accenture Open Innovation group. Masoud graduated from Kellogg School of Management with an MBA with a focus on marketing. He received a Bachelor of Science in Physics from University of Maryland at College Park with focus on Chaos and Fractals. Masoud LoghmaniDirector\, Product Management\, Branding Ads Curtis LightSoftware Engineer F... View Bio For nearly 12 years\, Curtis Light has built software throughout Google’s advertising platforms\, including Display & Video 360\, AdSense\, and YouTube Ads.  With a strong interest in combating ad fraud\, he actively contributed to designing and authoring the app-ads.txt standard\, along with contributions to IAB Tech Lab security working groups.  Within Google\, he works on various anti-abuse initiatives. Curtis LightSoftware Engineer C.J. LeonardVice President of Platform OperationsC... View Bio C.J. Leonard is the VP of Platform Operations at IRIS.TV. She has extensive knowledge of ad tech and programmatic advertising from all parts of the ecosystem. Prior to joining IRIS.TV C.J. had previously worked with publishers\, broadcasters\, and technology vendors and ran the advertising technology and operations with companies including Magnite\, The Weather Group\, Tegna\, NBCU\, Frankly\, CBS and Tribune. C.J. LeonardVice President of Platform Operations JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North AmericaA... View Bio As the Chief Products & Services Officer and President of Nexus for GroupM North America\, JiYoung oversees the integrated performance services and products spanning search\, social\, programmatic and commerce. JiYoung is also responsible for accelerating client success and growth initiatives through market-leading client delivery and innovative technology-enabled services.     Throughout her extensive and intensive 20+ year career in the media and advertising industry\, Kim has led cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space; as well as leading agencies in their pursuit of defining the agency of the future as being technology-enabled\, digitally native\, and outcome-focused. Before joining GroupM\, JiYoung was the Chief Digital Officer for Carat US (dentsu)\, responsible for infusing people-based data and cross-channel digital planning for complex\, portfolio brands. Prior to Carat US\, JiYoung served as Global Chief Client Officer for Reprise and Head of Performance for UM\, tasked with integrating performance capabilities within the overall planning\, activation and optimization process for key clients. JiYoung’s passion for her work in media\, mobile\, and platform brands has garnered her industry recognition including the Adweek 50 Media\, Marketing and Tech Leader in 2020 and the Adweek Media All-Stars in 2014. JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North America Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Ben KaplanVice President\, Product MarketingB... View Bio Ben leads PubMatic’s global Product Marketing team\, which acts as the two-way bridge between the firm’s technology and commercial marketplace. Before PubMatic\, Ben ran product\, marketing and operations at companies like Twitter and Meredith. He brings over a decade of media experience across tech companies\, publishers\, advertisers and agencies. Ben KaplanVice President\, Product Marketing Chris KaneFounder & PresidentJ... View Bio Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world’s largest marketers\, media companies\, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015. Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL\, Chris managed a portfolio of enterprise accounts at Turn\, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors. Chris KaneFounder & President Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV Rich GuinnessNetwork Lead\, Data Licensing & StrategyView Bio Rich GuinnessNetwork Lead\, Data Licensing & Strategy Mike FisherVP\, Advanced TV & AudioM... View Bio Mike joined Essence to lead the Converged Advanced TV practice in 2020\, coming from the world of adtech\, where he previously led TV/OTT strategy at MediaMath and was one of the first to help build out streaming dynamic creative at Brightline. Once at Essence\, it wasn’t long before his role was expanded into a dual-hat position within GroupM to bring together disparate parts of the business and drive the Advanced TV practice forward\, moving it away from purely linear or digital\, toward an audience-first approach. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear\, addressable\, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies\, including iSpot\, OpenAP\, and Amobee. Mike continues to push forward best-in-class advanced TV solutions\, partnerships\, and innovative ways to reach viewers across premium video solutions\, and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree. Mike FisherVP\, Advanced TV & Audio Daniel ChurchHead of Advanced TV ProductD... View Bio Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist\, Church currently serves as the Head of Advanced TV Product at Beachfront Media\, where he leads the company’s groundbreaking endeavor to uniformly connect cable\, broadcast\, and connected television within modern advertising marketplaces. A market-renowned expert in advanced TV infrastructure and high-frequency ad trading\, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront\, Church served in similar roles at FreeWheel\, StickAds.tv (Acquired by FreeWheel)\, and Smaato.  Daniel ChurchHead of Advanced TV Product George CastrissiadesVice President\, CTV ProductG... View Bio George Castrissiades has more than 15 years working in digital video advertising tech and operations and currently serves as VP\, CTV Product for iSpot.TV. Previously holding leadership roles at Roku\, Innovid\, Vice Media\, Crackle\, and most recently YouTube as Global Product Lead for CTV\, it was his prior work as a customer of iSpot that facilitated a transition to a strategic product development role within the group. George CastrissiadesVice President\, CTV Product Ray (Jiayi) CaoGlobal Head of Product Solutions and OperationsR... View Bio Ray (Jiayi) Cao is the Global Head of Product Solutions and Operations for TikTok Monetization Product\, the leading short-form video platform designed to inspire creativity and bring joy. He’s responsible for building innovative long-term product solutions and setting the global strategic product vision for the commercial team. Ray builds products that provide brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. Prior to TikTok\, Ray was the Commercialization Lead at Google where he provided strategic commercial leadership\, conducted analysis\, and determined how best to scale B2B solutions in the go-to-market strategy for Google Shopping Ads. Ray (Jiayi) CaoGlobal Head of Product Solutions and Operations Anthony BursaeSenior Director\, Product ManagementA... View Bio Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS)\, a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser\, publisher\, and media platform product lines. Prior to IAS\, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ. Anthony BursaeSenior Director\, Product Management Elsa BlumbergVice President of Client AnalyticsE... View Bio Elsa Castro Blumberg is Vice President of Client Analytics for DIRECTV Advertising. As part of the DIRECTV Analytics & Insights team\, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency.  Elsa delivers consultative solutions for client campaign objectives for all budgets and is responsible for audience estimates for linear TV inventory\, primary research and thought leadership\, and brand health campaign measurement for DIRECTV and DIRECTV Stream products and services. She also manages the team responsible for activation and attribution efforts for the Tune-In vertical.  Prior to joining DIRECTV\, Elsa held Vice President positions at NBC Universal and FOX Cable Networks\, leading research and measurement and establishing category expertise of consumer behavior within industry verticals. Elsa Castro Blumberg graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.   Elsa BlumbergVice President of Client Analytics Maribel BeckerVP\, Addressable PartnershipsM... View Bio Maribel Becker is Vice President of Addressable Partnerships at Paramount.  In this role\, she orchestrates the collaboration needed to enable addressable advertising across linear\, digital and connected TV endpoints.  Her approach to developing successful partnerships is informed by her previous experience managing ad operations and partner ad integrations across ViacomCBS\, 10+ years building global ad tech account management\, sales operations\, and product support practices at DoubleClick\, Google and FreeWheel\, as well as time agency-side developing and delivering online advertising solutions.   Maribel BeckerVP\, Addressable Partnerships Dan BalisSenior Director\, Product ManagementD... View Bio Dan Balis is Senior Director of Product Management for Emerging Platforms at OpenX\, the world’s leading ad exchange for data and identity. At OpenX\, Dan leads product strategy and development for emerging formats and CTV. Prior to joining OpenX\, Dan held product leadership roles at Brightcove and Viacom\, with 15+ years of experience launching ad-supported video products at scale. Dan BalisSenior Director\, Product Management \n  \nSponsors: \nPlatinum Plus Sponsor: \nPlatinum Sponsor: \nVIP Sponsors: URL:https://dev.iabtechlab.com/event/iab-tech-lab-advanced-television-the-quest-for-universal-addressability/ LOCATION:Convene\, Washington D.C. CATEGORIES:conference END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220922T130000 DTEND;TZID=America/New_York:20220922T163000 DTSTAMP:20260430T231445 CREATED:20220207T123031Z LAST-MODIFIED:20251027T121351Z UID:13417-1663851600-1663864200@dev.iabtechlab.com SUMMARY:Privacy Enhancing Technologies Evolution Series (PETs) DESCRIPTION: Followed by a Networking Reception \nThis second event in our PETs Series will focus on: \n\nHow PETs work\nWhat are the different technology components\nWhat are the techniques to operationalize PETs for different use cases\n\nJoin us to dive deeper into core PETs – secure multi-party computing\, differential privacy\, and federated learning. The event will cover detailed discussion of PETs solutions in market for attribution from Apple\, Google\, Meta/Mozilla\, explainer for differential privacy and different techniques with example applications and an example of federated learning in retail media. In addition\, we will preview the Clean Rooms initiative launched by IAB Tech Lab to standardize Clean Rooms processes and operations. \nWe are still accepting speaker and sponsorship applications for this event\, if you’d like to be involved please reach out to: techlab@dev.iabtechlab.com \nMissed the first event in the series? Watch the VOD or scroll through our write up. \n\n  \nAgenda (subject to change): \n\n\n\nTime (ET)\nSession\n\n\n1:00-1:15 PM\nOpening Remarks \nDennis Buchheim\, VP\, Advertising Ecosystem\, Meta\n\n\n1:15-1:45 PM\nPrivacy Sandbox Technical Developments \nIn collaboration with the ecosystem\, Google Chrome is working on the Privacy Sandbox initiative to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. During this session\, Google Chrome will provide an update on the latest technical developments in Privacy Sandbox. \nChristina Ilvento\, Privacy Sandbox\, Google \nBarb Smith\, Privacy Sandbox Partnerships\, Google \n\n\n1:45-2:15 PM\nSecure Multi-Party Computation for Advertising  \nSecure multi-party computation (MPC) promises to be an important component in the digital advertising toolbox\, allowing firms to protect data while continuing to offer existing services and innovating new ones. This session will introduce in detail some of the basic building blocks of MPC\, present how MPC is being deployed at Magnite and Meta (such as for matching\, activation\, measurement\, and aggregation)\, review lessons from past efforts\, and discuss MPC’s role in the advertising ecosystem of the future. \nAndrei Lapets\, VP\, Engineering & Applied Cryptography\, Magnite \nJames Reyes\, Tech Lead\, Private Computation\, Meta\n\n\n2:15-2:50 PM\nPETs Attribution Solutions in Market Today \nThere are several PETs Attribution solutions in market today namely SKAdNetworks\, Webkit Private Click Attribution\, Chrome Attribution Reporting API\, and Meta/Mozilla IPA proposal. This panel of experts will discuss how these different solutions compare and what their plans are in terms of integrating these into their technology stack for attribution. \nEthan Lewis\, Chief Technology Officer\, Kochava \nRachit Sharma\, Director\, Product Management\, PETs Programs\, IAB Tech Lab \nAram Zucker-Scharff\, Engineering Lead\, Privacy & Security Compliance\, The Washington Post \nErik Taubeneck\, Research Scientist\, Cryptography and Internet Technology\, Meta\n\n\n2:50-3:10 PM\nDifferential Privacy: When Anonymization Isn’t Enough \nDifferential privacy is a deterministic mathematical way to measure and manage privacy and the key technology being applied today in solutions enhancing privacy. This session will dive deep into the math and methods explaining different techniques used in differential privacy and example applications in AdTech. \nBhairavi Vyas\, Product Manager\, Neustar\, a TransUnion Company\n\n\n3:10-3:30 PM\nPrivacy-Preserving Machine Learning using Federated Learning: Introduction and Application to Retail Media \nTraining machine learning algorithms classically requires data collection in a single place such as a cloud server. Nevertheless\, most data is by nature decentralized across many parties such as end-users’ devices (e.g. smartphones and tablets)\, retailers and publishers. Due to the introduction of data protections regulations and compliance principles such as personal data minimization and purpose limitation\, along with potential commercial risks due to data leakage or mis-use\, classical machine learning approaches might be no longer suitable. \nFederated Learning is a recent and promising privacy enhancing technology (PET) enabling machine learning training at the edge without exchanging (personal) data. In this talk\, Maxime Vono\, Senior Research Assistant at Criteo\, will present Federated Learning\, its opportunities for data protection compliance and commercial risk reduction\, and an application to Retail Media. \nMaxime Vono\, Senior Research Scientist\, Criteo\n\n\n3:30-3:50 PM\nSetting Standards and Driving Adoption with Data Clean Rooms \nA lot has been said about the importance of data clean rooms\, but little detail on how to actually buy\, implement\, and utilize this critical technology has been discussed. Please join Annalect Chief Innovation Officer\, Keith Roberson\, and InfoSum VP of Product Marketing\, Devon DeBlasio as they discuss the practical application of a data clean room in the real world. How to evaluate the technology\, how to execute specific use cases\, and how to drive adoption with clients\, partners\, and across your own organization. \nDevon DeBlasio\, VP\, Product Marketing\, InfoSum \nKeith Roberson\, Chief Innovation Officer\, Annalect\n\n\n3:50-4:20 PM\nClean Room Interoperability: Unpacking What Standards Can and Cannot Accomplish \nAs the use of clean rooms increases in popularity\, many have identified opportunities for technical standards to streamline workflows within and across different clean room vendors. What problems might these new standards help solve\, and for who? What use cases will they support? And what pain points can we expect to remain in the mid and long term? In this conversation moderated by IAB Tech Lab’s VP of Product\, Benjamin Dick\, you’ll hear from NBCUniversal’s SVP for Data Products and Partnerships\, Kaitie Coghlan\, Optable’s Chief Product Officer\, Bosko Milekic\, InfoSum VP of Product Marketing\, Devon DeBlasio\, and AppFlyer’s General Manager of Privacy Cloud\, Edik Mitelman\, on the future of clean room standards and open ecosystem interoperability. \nBenjamin Dick\, VP\, Privacy & Addressability\, IAB Tech Lab \nChase Engstrom\, Global Director of Sales Engineering\, InfoSum \nNick Illobre\, SVP of Product Strategy\, NBCUniversal \nBosko Milekic\, Chief Product Officer\, Optable \nEdik Mitelman\, GM\, Privacy Cloud\, AppsFlyer\n\n\n4:20-4:25 PM\nClosing Remarks \nShailley Singh\, SVP\, Product & Chief Operating Officer\, IAB Tech Lab\n\n\n4:25-6:00 PM\nNetworking Reception\n\n\n\n  \nThis event will take place at the IAB Tech Lab office in New York City. Virtual option is available. \n*For in-person attendess: Prior to registering\, please review the IAB and IAB Tech Lab Event and COVID-19 Policy and Code of Conduct page. Attendees will be required to show proof of  two vaccinations and ID upon arrival\, and sign an attestation form at check-in.* \n  \nSpeakers: \nBhairavi VyasProduct ManagerB... View Bio Bhairavi is leading the product strategy\, growth and development of Neustar’s Clean Room and Unified Identity data platform products with a focus on data privacy and innovation. Her team is building data collaboration solutions with various PETs for media measurement and hi-def audience targeting. Before Neustar\, Bhairavi worked as a Tech Lead at some of the Silicon Valley favorites such as LinkedIn\, Yahoo and Google. Bhairavi is based in the San Francisco Bay Area\, California. Bhairavi VyasProduct Manager Maxime VonoSenior Research ScientistM... View Bio Maxime Vono is a Senior Research Scientist at Criteo AI Lab\, one of the leading AI Labs in Europe with several publications in top-tier venues while furthering the application of machine learning to the evolving field of computational advertising. Previously\, he was a researcher at Huawei and held a visiting research position at the University of Oxford. His main expertise is in federated learning\, a recent PET enabling a machine learning algorithm to be trained across decentralized edge devices without requiring data centralization. Beyond federated learning\, he is also working on privacy-preserving machine learning featuring other important PET such as differential privacy\, multi-party secure computation and trusted execution environments; with a particular emphasis on their applications to advertising. Maxime VonoSenior Research Scientist Erik Taubeneck Research Scientist\, Cryptography and Internet TechnologyE... View Bio Erik Taubeneck (he/him) is a Research Scientist at Meta focused on privacy in the advertising industry. Inventor of Private Lift Measurement and a co-author of Interoperable Private Attribution\, a proposed standard in the W3C. Unifies disparate technical capabilities like privacy\, cryptography\, and data science into novel products and industry solutions. Erik Taubeneck Research Scientist\, Cryptography and Internet Technology Barb SmithPrivacy Sandbox PartnershipsB... View Bio Barb leads a team of Privacy Sandbox experts who work with a range of stakeholders including ad tech companies\, advertisers and publishers\, to gather ecosystem input and test the Privacy Sandbox technologies.  Prior to joining Google\, Barb developed her career in online news\, working in digital business\, product and partnership roles for news organizations and publishing technology companies in the U.S. Barb SmithPrivacy Sandbox Partnerships Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer Rachit Sharma Director\, Product Management\, Privacy Enhancing Technologies (PETs) ProgramsView Bio Rachit Sharma Director\, Product Management\, Privacy Enhancing Technologies (PETs) Programs Aram Zucker-ScharffEngineering Lead\, Privacy & Security ComplianceA... View Bio Aram Zucker-Scharff (he/him) is the Engineering Lead for Privacy & Security Compliance at The Washington Post. He currently co-chairs the W3C’s Private Ad Technology Community Group. He previously worked on the Zeus team\, helping publishers to maximize site performance and revenue. He has also worked on The Washington Post’s Ad Tech R&D and Big Data teams. Aram has developed open-source tools for publishers and consulted on content strategy and digital newsroom workflows. He has also worked as a full stack developer\, journalist\, community manager and contributed to WordPress Core. He has appeared in WIRED\, The Atlantic\, Fast Company\, AdExchanger\, Digiday\, Poynter\, Nieman Lab\, journalism.co.uk and Columbia Journalism Review. Aram Zucker-ScharffEngineering Lead\, Privacy & Security Compliance Keith RobersonChief Innovation OfficerK... View Bio Keith leads innovation across measurement and optimization at Annalect in NYC. During his time at Annalect he has done extensive work with cleanrooms including building out Attribution solutions and a unification process across ADH\, FB AA\, and AMC. He has been with OMG since 2009 and joined Annalect in 2012 with a specific focus on advanced analytics.  Throughout his time with Annalect he has worked across 25+ clients and a range of industries including CPG\, Retail\, Pharma\, Automotive\, Finance\, and Gaming.  His team is currently in the process of building out a distributed analytics framework that combines custom developed measurement solutions layered with a unification process to provide a holistic view of performance across walled garden cleanrooms and neutral cleanrooms such as Infosum.  Keith holds a Master of Science in Econometrics and mathematic economics from the London School of Economics.  Outside of work he enjoys doing family workouts on his Tonal and playing basketball\, tennis\, pickleball\, and spikeball.  Keith lives in Brooklyn NY with his wife and two children. Keith RobersonChief Innovation Officer James ReyesTech Lead\, Private ComputationJ... View Bio James is a senior software engineer working on ads and privacy at Meta. He is the technical lead of Meta’s Private Computation effort\, which advertisers are using today to do MPC Lift and Attribution measurement at Meta scale. James ReyesTech Lead\, Private Computation Edik MitelmanGM\, Privacy CloudE... View Bio Edik is the General Manager of Privacy Cloud at AppsFlyer. The AppsFlyer Privacy Cloud is an ecosystem collaboration and innovation environment which preserves end-user privacy. From the data infrastructure\, through Data Clean Rooms\, leveraging Privacy Enabling Technologies\, to a marketplace where app developers\, publishers\, and tech partners can all collaborate to create a better\, safer digital experience for all of us. The first part of his career\, Edik spent in an elite IDF intelligence unit in software development roles. Later he transitioned into product management and held various senior and executive positions in companies from very small to very big\, such as Conduit and Wochit.Prior to joining AppsFlyer at the beginning of 2021\, Edik was Director\, AutoCAD Mobile\, and the Autodesk Tel Aviv site lead\, leading the transition of the heavy\, 35-year-old desktop AutoCAD to be fully available on mobile devices. Edik holds a Global MBA from the Arison School of Business at the IDC Herzliya and a B.Sc. from the Tel Aviv University in Math and Computer Science. He now runs the Venture Creation and Product Innovation program as part of the GMBA.He is based in Tel Aviv\, a proud father to a 5-year-old daughter\, and in his free time\, Edik is a professional trivia player and an avid sports fan\, ranging in all kinds of sports from F1 to baseball. Edik MitelmanGM\, Privacy Cloud Bosko MilekicCo-Founder & Chief Product OfficerB... View Bio Bosko is a seasoned technology entrepreneur who has spent the last two decades developing advertising and marketing technology products and leading teams. He co-founded Optable in May 2020 in order to help innovative companies manage customer data. Bosko started his career as a systems developer in the telecommunications industry\, and spent several years as an active contributor of open-source operating system and networking software. Bosko was also co-founder and CTO of AdGear; an adtech company acquired by Samsung Electronics in 2016. He subsequently led global teams of product managers and engineers at Samsung Advertising through several years of triple digit revenue growth. He lives in Montreal\, Canada with his wife and three young girls and is a Computer Engineering alumnus of McGill University. Bosko MilekicCo-Founder & Chief Product Officer Ethan LewisChief Technology OfficerH... View Bio Having served previously as Lead Software Engineer and then VP of Engineering\, Ethan provides leadership on Kochava product innovation and strategy as the current CTO. Ethan has expertise in virtual reality\, augmented reality and research projects for the Department of Defense. He is skilled in Golang\, Java\, C++\, Python and many other programming languages and technology stacks. With a passion for distributed computing\, computer visualization and distributed ledger technology\, it’s common for Ethan to dig into the code with his development teams or to architect projects from scratch. Ethan has a history writing software with a focus on performance optimization and testing as a lead engineer at IBM’s B2B Cloud Services Division.   Ethan LewisChief Technology Officer Andrei Lapets\, Ph.D.ContributorD... View Bio Dr. Andrei Lapets is a contributor to IAB Tech Lab PETs initiatives and an entrepreneur focused on bringing PETs to market. He also serves as a board member and chairs the Technical Committee for the MPC Alliance\, a consortium of over 50 companies offering MPC-enabled products and services\, and is a member of the WFA Halo Industry Technical Advisory Group. Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University\, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development\, production deployment\, and evaluation of PETs\, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University. Andrei Lapets\, Ph.D.Contributor Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer Christina IlventoPrivacy SandboxC... View Bio Christina leads the product team for measurement solutions in the Privacy Sandbox. Christina IlventoPrivacy Sandbox Nick IllobreSVP\, Product StrategyN... View Bio Nick Illobre is responsible for product strategy and business development for NBCUnified\, NBCUniversal’s enterprise data and identity platform that united first-party consumer data sets from across NBCU. Nick most recently led the product management team at Veeva Crossix.  He was responsible for audience targeting and measurement products at Veeva Crossix including the release of DIFA TV where linear television campaigns could be measured to understand the impact on pharmaceutical champaigns. Prior to his time Veeva Crossix\, Nick was head of product for dentsu’s M1 platform and helped to build the digital media buying capabilities within Merkle. Nick IllobreSVP\, Product Strategy Chase EngstromGlobal Director of Sales EngineeringC... View Bio Chase Engstrom serves as Global Director of Sales Engineering at InfoSum. In his role\, Chase works as a technical advisor for InfoSum’s product suite across the company’s strategic partners and global clients. Prior to joining InfoSum\, Chase was Director of Partnerships at LiveRamp where he led initiatives building identity graphs while ensuring consumer privacy & compliance. Chase EngstromGlobal Director of Sales Engineering Benjamin DickGlobal Lead\, Data Collaboration & InteroperabilityB... View Bio Benjamin Dick is Global Lead\, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS\, he served as VP of Product – Privacy\, Identity & Addressability at IAB Tech Lab\, where he worked closely with ad tech platforms\, agencies\, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab\, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US\, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard\, NBC Universal\, Barclays\, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.  Benjamin DickGlobal Lead\, Data Collaboration & Interoperability Devon DeBlasioVP\, Product MarketingD... View Bio Devon is the Vice President\, Product Marketing at InfoSum. Joining at the start of 2022\, Devon is responsible for bringing next-generation data collaboration and data clean room solutions to market that provide superior connectivity\, privacy\, and security.  Devon has more than 14 years of experience helping the world’s top brands\, agencies\, publishers\, platforms\, and walled gardens build better data-driven strategies. Prior to InfoSum\, Devon was the Senior Director of  Product Marketing at Neustar\, a TransUnion company\, leading go-to-market efforts across their Marketing Solutions business including identity resolution\, data management\, activation\, measurement\, and privacy/cookieless solutions.   Devon DeBlasioVP\, Product Marketing Dennis BuchheimPresidentD... View Bio Dennis Buchheim has been driven for 20+ years by a mission to ensure digital content and services remain accessible and useful. He is a collaborative\, product-oriented leader who has built and led teams to define\, launch\, and manage large-scale products/programs in advertising and beyond.  Dennis founded ThinkMedium as an advisory services firm to help ads and media clients navigate privacy\, safety\, and efficiency challenges and opportunities. Immediately prior\, Dennis was a VP at Facebook/Meta\, recruited to collaborate with the ads ecosystem on solutions for privacy and data\, measurement\, and trust and safety\, with scope later expanded to include data science and program enablement teams for Meta’s business products.   Dennis joined Meta after serving as CEO of IAB Tech Lab\, digital advertising’s primary technical standards body. He has also held ad tech product/business leadership roles at Yahoo and Microsoft\, where his teams developed demand-side platforms\, ad exchanges\, targeting systems\, identity solutions\, audience insights tools\, measurement and verification platforms\, and more.   Before “finding advertising” in 2002\, Dennis spent his career in engineering and product roles at Apple\,  Oracle\, Actioneer\, and iHarvest (which he co-founded)\, working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University\, in computer science and business economics\, presaging his career developing technology products. Dennis BuchheimPresident \n  \nSponsors: \nPrincipal Sponsors: \nVIP Sponsor: \n  \nAdditional events in this series will be: \nPrevious: \n\nMarch 24th: What are Privacy Enhancing Technologies? (virtual)\n\nUpcoming: \n\nDecember 8th: Tech Lab PETs Working Group Deliverables and Updates (in-person & virtual component TBD) URL:https://dev.iabtechlab.com/event/09-22-privacy-enhancing-technologies-evolution-series-pets/ LOCATION:IAB Ad Lab & Virtual\, 116 East 27th Street\, 8th Floor\, NY\, 10016\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220824T123000 DTEND;TZID=America/New_York:20220824T133000 DTSTAMP:20260430T231445 CREATED:20220718T201502Z LAST-MODIFIED:20251027T121349Z UID:14407-1661344200-1661347800@dev.iabtechlab.com SUMMARY:Global Privacy Platform Webinar DESCRIPTION:The digital advertising industry needs a way to comply with new and changing privacy regulations as they continue to be signed into law. It’s clear that building bespoke solutions is not sustainable. \nThe Global Privacy Platform provides the industry with a singular schema and set of tools to communicate consumers’ privacy preferences through the ad supply chain that’s adaptable and channel-agnostic. \nThe Global Privacy Platform specification is in public comment through August 15th and it’s final release will be shortly following that. \nIn this 60-minute webinar\, we’ll take an in-depth look into the Global Privacy Platform. \nAgenda (subject to change) \n\n\n\nTime (ET)\nSession\n\n\n12:30-12:35 PM\nIntroduction\n\n\n12:35-12:40 PM\nWhat is the Global Privacy Platform (GPP)?\n\n\n12:40-12:55 PM\nGPP Signal Deep Dive\n\n\n12:55-1:10 PM\nCMP APIs Deep Dive\n\n\n1:10-1:30 PM\nQ&A\n\n\n\n  \n\n  \nSpeakers: \nJan WinklerChief Executive OfficerJan Winkler is the founder and CEO of consentmanager\, a leading GDPR consent solution (“cookie banner”). He worked in the Adtech industry for over 15 years for companies like AdTiger or AdSpirit.   Rowena LamSenior Director\, Privacy & Data URL:https://dev.iabtechlab.com/event/08-24-global-privacy-platform-webinar/ END:VEVENT END:VCALENDAR