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SUMMARY:IAB Tech Lab Advanced TV Tech 2026 TEST
DESCRIPTION:Testing \nIAB Tech Lab’s Advanced TV Tech conference returns with all the experts leading the transformation of TV consumption and monetization Television is in a moment of major change and we’re here to help you navigate those changes with technical standards and specifications Full day of presentations\, technical demos\, and panel discussions on the issues facing the industry.
URL:https://dev.iabtechlab.com/event/iab-tech-lab-advanced-tv-tech-2026-test/
LOCATION:Convene – 360 Madison Ave\, 360 Madison Ave\, New York\, NY\, 10017\, United States
CATEGORIES:Event
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DTSTART;TZID=America/New_York:20240813T080000
DTEND;TZID=America/New_York:20240813T170000
DTSTAMP:20260409T165811
CREATED:20240520T202818Z
LAST-MODIFIED:20251027T121324Z
UID:20178-1723536000-1723568400@dev.iabtechlab.com
SUMMARY:Ad Ops Workshop for Advanced TV
DESCRIPTION:Learn all about the Ad Creative ID Framework\, the VAST CTV Addendum\, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement\, we need to “get the small things right.” Learn how adjusting your workflow for labeling you ad media for TV environments can save you time and resources\, protect the brands of the campaigns you run\, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity\, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework. \n \nAgenda:\n\n\n\n8:30 AM – 9:00 AM\nBreakfast\n\n\n9:00 AM – 9:15 AM\nWelcome! What’s AdOps Got To Do With It? \nLet’s talk about why we’re here\, take a look at the agenda\, and introduce our speakers. \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n9:15 AM – 9:35 AM\nRegistered Ad Creative: The UPC Code for Your CTV Ads and How ACIF Enables it Throughout the Supply Chain \nEver wished you had a way to track your CTV ads like products in a store? Ad Creative ID Framework (ACIF) is a game-changer for CTV advertising. Learn how ACIF’s ad registration approach\, similar to a UPC code\, unlocks efficient campaign management and measurement for improved ROI. \nDan Brackett\, CSO\, XR Extreme Reach\n\n\n9:35 AM – 10:05 AM\nThe Cost of (not doing) Ad Registration: Show Me the Data  \nIAB’s Chris Bruderle shares survey results with Mike Levin\, VP of Product Management at NBCU\, on what agencies and marketers think about ad registration and how publishers experience those results in everyday operations. \nMike Levin\, VP of Product Management\, NBCU \nChris Bruderle\, Vice President\, Industry Insights & Content Strategy at IAB\n\n\n10:05 AM – 10:50 AM\nBuy Side vs Sell Side: What’s your workflow?  \nIn this breakout session the buy-side and sell-side ad ops will map out their workflow and then come together to compare notes. \nRob Beeler\, Founder & CEO\, Beeler.Tech \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n10:50 AM – 11:05 AM\nBreak\n\n\n11:05 AM – 11:35 AM\nAd Registration Workflow: The Interface  \nHow do you register an ad? Two of our ad registration authorities demo the interface for ad registration. \nJason Randall\, CTO\, Ad-ID\n\n\n11:35 AM – 11:55 AM\nLost in VAST Translations  \nRob Beeler talks to Extreme Reach’s Dan Brackett on how they work with multiple VAST versions and how the VAST CTV Addendum 2024 will help. \nDan Brackett\, CSO\, XR Extreme Reach \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n11:55 AM – 12:30 PM\nWhat’s so hard about VAST?  \nSarah Kirtcheff of Media Ocean shares an overview of the VAST CTV Addendum 2024 and what companies might need to consider as they take steps to support the updates. \nSarah Kirtcheff\, Director\, Verification Services\, Protected Media by Mediaocean\n\n\n12:30 PM – 1:30 PM\nLunch\n\n\n1:30 PM – 2:00 PM\nThe VAST Workflow: Tech + People + Process  \nThe VAST CTV Addendum 2024 uses extensions to provide much needed feature support for ACIF and CTV to make the updates as simple as possible. But “simple” is relative to your organization’s technology\, people\, and process. Sarah Kirtcheff and Katie Stroud help you outline what you might need to consider as you make VAST updates. \nSarah Kirtcheff\, Director\, Verification Services\, Protected Media by Mediaocean \nKatie Stroud\, Sr. Product Manager\, IAB Tech Lab\n\n\n2:00 PM – 2:15 PM\nDeclaring Your VAST Support  \nTodd Henry\, our Senior Product Manager for software will demo our Tools Portal and how you can self attest to any Tech Lab specifications you support. Entries for the Specification Adoption Program are available for anyone who creates a free account\, which makes it easier for looking up which specifications your partners support. \nTodd Henry\, Sr Product Manager\, IAB Tech Lab\n\n\n2:15 PM – 2:35 PM\nACIF: What’s Your Big IDea? \nRob Beeler recaps the big ideas shared in today’s session and asks\, “What stands out most for you?” \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n2:35 PM – 2:50 PM\nBreak\n\n\n2:50 PM – 3:10 PM\nAd Formats: The Brave New World of CTV Ads  \nTV-watching has been evolving for a while now and so have the advertising possibilities. Charles Goodman of Roku breaks down some of the key properties of an ad placement in CTV and outlines some of the updates we’re working on in the Ad Formats sub-group under our Advanced TV initiative. \nCharlie Goodman\, Head of Supply Side Ad Platform\, Roku\n\n\n3:10 PM – 3:40 PM\nCTV Interaction: What do you know about SIMID?  \nVideoStorm presents an overview of the capabilities for interaction on CTV and what they’ve seen with video player support for the Secure Interactive Media Interface Definition (SIMID). What is SIMID\, where it is supported\, and what questions do you need to be asking. And\, more importantly\, why SIMID will create a whole new market for interactive CTV ads. \nDavid Sidman\, Founder & CAO\, VideoStorm  \nTim Ross\, CTO\, VideoStorm  \nJeffrey Griffin\, VP\, Publisher Sales Development & Operations\, VideoStorm\n\n\n3:40 PM – 4:00 PM\nWhat’s Next?  \nRob Beeler asks\, “What inspired you most in this workshop\, and what is one thing you will do as a result? \nRob Beeler\, Founder & CEO\, Beeler.Tech\n\n\n4:00 PM – 5:00 PM\nCocktail Reception\n\n\n\n  \nSpeakers:\nKatie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager   David SidmanFounder/CAOView Bio David SidmanFounder/CAO   Jason RandallCTOView Bio Jason RandallCTO   Mike LevinVP Of Product Management\, Advanced Products and ActivationView Bio Mike LevinVP Of Product Management\, Advanced Products and Activation   Sarah KirtcheffDirector\, Verification SpecialistsS... View Bio Sarah Kirtcheff is currently Director\, Verification Specialists at Protected Media by Mediaocean. Sarah has over 20 years experience in Ad Tech\, having worked for publishers and adservers. She has worked for companies such as NBC Universal and Yahoo. Sarah is a long-standing member of the IAB and has participated in the Digital Video Committee since VAST was first introduced. Sarah holds a degree in Broadcasting and Electronic Communication from Marquette University along with a minor in Computer Science. Sarah KirtcheffDirector\, Verification Specialists   Todd HenrySenior Product ManagerView Bio Todd HenrySenior Product Manager   Jeffrey Griffin Jr.VP\, Publisher Sales Development & OperationsView Bio Jeffrey Griffin Jr.VP\, Publisher Sales Development & Operations   Charles GoodmanHead of Supply Side Ad Platform View Bio Charles GoodmanHead of Supply Side Ad Platform    Chris BruderleVP\, Industry Insights & Content StrategyView Bio Chris BruderleVP\, Industry Insights & Content Strategy   Dan BrackettChief Strategy OfficerD... View Bio Dan is Chief Strategy Officer of XR Extreme Reach. He leads innovation and development with a customer-centric software release cycle\, growing the company’s industry-leading\, global platform with new capabilities every two weeks. With over 25 years of experience in business and technical leadership\, systems architecture\, application design and agile software delivery\, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues\, just as ER simplifies the management and delivery of creative assets in an increasingly complex media landscape. Dan BrackettChief Strategy Officer   Rob BeelerFounder & CEOView Bio Rob BeelerFounder & CEO
URL:https://dev.iabtechlab.com/event/ad-ops-workshop-for-advanced-tv/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
CATEGORIES:Event
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DTSTART;TZID=America/New_York:20240620T080000
DTEND;TZID=America/New_York:20240620T170000
DTSTAMP:20260409T165811
CREATED:20231011T195040Z
LAST-MODIFIED:20251027T121332Z
UID:17537-1718870400-1718902800@dev.iabtechlab.com
SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams - D.C.
DESCRIPTION:This instructor-led\, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers\, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.  \nNote: This is not a CLE-eligible workshop \nTopics will include: \n\nHow the digital supply chain works and how data flows through the ecosystem\nChanges in the digital advertising status quo caused by operating systems\, browser\, regulation\, and concerns around “data leakage”\nEvolution of new privacy technologies including PETs to address the changes\nOther approaches to addressability\n\n*Save the date! More to come soon! \n  \n \n  \nLimited passes available for government employees.  Click the button click to request yours! \n 
URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-dc/
LOCATION:National Union Building\, 918 F St NW\, Washingtion\, DC\, 20004\, United States
CATEGORIES:Event
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DTSTART;TZID=America/New_York:20240516T090000
DTEND;TZID=America/New_York:20240516T170000
DTSTAMP:20260409T165811
CREATED:20231121T202224Z
LAST-MODIFIED:20251027T121331Z
UID:17802-1715850000-1715878800@dev.iabtechlab.com
SUMMARY:Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams
DESCRIPTION:This instructor-led\, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers\, cross-functional privacy teams and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.  \nNote: This is not a CLE-eligible workshop \nTopics will include: \n\nHow the digital supply chain works and how data flows through the ecosystem\nChanges in the digital advertising status quo caused by operating systems\, browser\, regulation\, and concerns around “data leakage”\nEvolution of new privacy technologies including PETs to address the changes\nOther approaches to addressability\n\n*Save the date! More to come soon! \n 
URL:https://dev.iabtechlab.com/event/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-3/
LOCATION:NYC\, AD Lab\, 116 East 27th St. 8th Floor\, New York\, NY\, 10016\, United States
CATEGORIES:Event
ATTACH;FMTTYPE=image/jpeg:https://dev.iabtechlab.com/wp-content/uploads/2023/11/Privacy-Tech-Banner-1200x500-1-scaled.jpg
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DTSTART;TZID=America/New_York:20221110T080000
DTEND;TZID=America/New_York:20221110T180000
DTSTAMP:20260409T165811
CREATED:20260310T163845Z
LAST-MODIFIED:20260310T163845Z
UID:32321-1668067200-1668103200@dev.iabtechlab.com
SUMMARY:Advanced Television: The Quest for Universal Addressability
DESCRIPTION:Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short form videos on your mobile phone. Ad supported television is seeing new growth spurts with very large platforms like Disney and Netflix announcing their entry into advertising video on demand (AVOD) as well as Free Ad Supported Television (FAST or ad supported linear TV programming delivered digitally).   Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear\, linear addressable and digital channels. Further\, the industry is more fragmented on available technologies and methods of measurement.  \nIAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn about IAB Tech Lab’s roadmap and plans for Advanced Television and cross media video. The audience will get an opportunity to learn about different solutions that are being deployed by leading industry players and how they are relying on technical standards to achieve a seamless experience for consumers and buyers. Please join us to learn about: \n\nIAB Tech Lab Advanced Television Roadmap\nAdvanced Television industry and technology landscape\nCross channel campaign measurement initiatives and emerging new technologies for TV measurement\nCommon currency debate and audience TV measurement\nContextual advertising in Video\nManaging Connected TV advertising with the efficiency of Programmatic\nWhat is new in Transparency Center for CTV and Video\n\n  \nAGENDA (subject to change) \n\n\n\n8:00-9:00 AM\nBreakfast & Check-In\n\n\n9:00-9:45 AM\nEnter Advanced TV\nWhile the lines between linear and digital are becoming increasingly blurred\, the need to streamline video across all TV platforms becomes more important. To do so\, we must understand the landscape of Advanced TV. This session provides an overview of the Advanced TV landscape\, including the technologies that are being deployed today. The understanding of which underpins the foundation of all Tech Lab’s work in this space.Anthony Katsur\, Chief Executive Officer\, IAB Tech Lab\n\n\n9:45-10:20 AM\nState of the Advanced TV Landscape Today\nAn open discussion with experts from across the industry on the state of the Advanced TV landscape. Asking the questions that we all want to know the answers to\, such as\, how will we open cross-screen inventory with all the technical fragmentation? And everything in between.Maribel Becker\, VP\, Addressable Partnerships\, Paramount \nDaniel Church\, Head of Advanced TV Product\, Beachfront \nRich Guinness\, Network Lead\, Data Licensing & Strategy\, VIZIO \nAnthony Katsur\, Chief Executive Officer\, IAB Tech Lab \nTom Sly\, VP\, Revenue Strategy\, E.W. Scripps Company \nDavid Unsworth\, VP of Technical Operations\, Extreme Reach\n\n\n10:20-10:45 AM\nPlan of Action: The Roadmap for Advanced TV\nIAB Tech Lab is stepping up to the line to ensure that the transition of ad dollars from linear to digital is as seamless as possible. Developing standards for this new digital channel comes with its own unique set of differences. This session outlays the differences and challenges that the industry faces developing standards for this digital channel\, along with an announcement of Tech Lab’s roadmap and priorities for Advanced TV going forward.Rob Hazan\, Senior Manager\, Product\, Index Exchange \nKatie Stroud\, Senior Product Manager\, IAB Tech Lab\n\n\n10:45-11:15 AM\nNetworking Break\n\n\n11:15-11:20 AM\nAudience Measurement & Currency Solutions\nIn market current and proposed solutions and how to best optimize technology available today.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising\n\n\n11:20-12:00 PM\nA New Channel and an Age-Old Debate: Measurement\nThe debate on what will become a common measurement currency acceptable for Advanced TV going forward.Elsa Blumberg\, VP of Client Analytics\, DIRECTV Advertising \nGeorge Castrissiades\, VP\, CTV Product\, iSpot.tv \nBen Kaplan\, VP\, Product Marketing\, PubMatic \nDavide Rosamilia\, Director\, Product Management\, ID5 \nShailley Singh\, EVP\, Product & COO\, IAB Tech Lab\n\n\n12:00-12:25 PM\nCreating Products for the New Age of Entertainment\nThis session will discuss contextual advertising\, brand suitability\, and connecting brands with diverse video creators and consumer communities.Ray (Jiayi) Cao\, Global Head of Product Solutions and Operations\, TikTok\nMasoud Loghmani\, Director of Product Management – Brand Advertising Product\, TikTok\n\n\n12:25-12:40 PM\nOpenRTB and Advanced TV: Contextual Targeting\nContextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. This session provides a walkthrough on how to use the Open RTB Content ID extension for contextual targeting in Advanced TV.C.J. Leonard\, VP of Platform Operations\, IRIS.TV\n\n\n12:40-1:55 PM\nLunch\n\n\n1:55-2:15 PM\nTraditional Ad Breaks Meet New Ad Breaks: Dynamic Pods in ORTB 2.6\nThe concept of a commercial break is not new\, the standard for how to buy and sell inventory within that “pod” of ads is! Join us in learning about the recent updates to OpenRTB 2.6 to support Advanced TV.Amit Nigam\, VP\, Product\, Beachfront\n\n\n2:15-2:40 PM\nAds.Cert: Securing the Advanced TV Supply Chain\nWhere the money goes\, fraud follows\, and Advanced TV is no exception.\nAds.cert is an open-source initiative from IAB Tech Lab that introduces cryptographic signing of bid requests to the industry to minimize the risk of fraudsters manipulating the data provided about an ad space. This session provides an overview of ads.cert and the steps that your business needs to take to secure the Advanced TV supply chains.Curtis Light\, Software Engineer\, Google \nKristine Lopez\, Director of Product\, HUMAN\n\n\n2:40-2:50 PM\nTransparency Center: Building & Sustaining Trust in the Advanced TV Supply Chains\nIAB Tech Lab Transparency Center is an industry owned resource for metadata about the digital advertising ecosystem\, providing the data and transparency needed for buyers and sellers to transact with confidence. This session provides an overview of the features like app-ads.txt for CTV stores and supporting data sets for seller defined audiences.Dan Balis\, Senior Director\, Product Management\, OpenX\n\n\n2:50-3:05 PM\nClosing the Viewability Loop: The Open Measurement SDK for CTV\nOne of the most widely adopted solutions from IAB Tech Lab\, the OM SDK gives advertisers the flexibility to choose to work with the verification solution of their preference. In September 2022\, the OM SDK expanded its scope to become available for Advanced TV\, this session provides a demo of how this solution works in practice for Advanced TV.Anthony Bursae\, Sr. Director of Product Management\, Publica\n\n\n3:05-3:35 PM\nNetworking Break\n\n\n3:35-4:00 PM\nUnder the Hood: OM SDK Compliance\nThis session will provide a detailed demo of OM SDK Compliance process and methods like apps/web and CTV.Chris Troein\, Sr. Mobile SDK Engineer\, Oracle Moat\, Oracle Advertising\nJarrett Wold\, Senior Director\, Compliance Programs\, IAB Tech Lab\n\n\n4:00-4:15 PM\nWatermarking Capabilities for Streaming Video on CTVs \nAn introduction to the new types of streaming video addressability\, measurement\, and interactivity capabilities enabled by standards-based watermark detection technologies that are increasingly being included in CTVs. \nJoe Winograd\, EVP\, CTO & Founder\, Verance\n\n\n4:15-5:00 PM\nThe Challenges DSPs Face Buying Advanced TV\nAdvanced TV inventory spans from Data Driven Linear\, to Addressable Linear\, to AVOD\, all the way through to Full Addressable Live Streaming with Real Time Bidding. Integrating with this fragmented landscape comes not without its challenges. This panel explores the challenges that the buyside face when integrating with Advanced TV\, and touches on the solutions that are helping buyers with the Integrated Campaign Challenge.JiYoung Kim\, Chief Products & Services Officer & President of Nexus for GroupM North America\, GroupM \nMike Fisher\, VP\, Advanced TV & Audio\, Essence \nNeal Richter\, Director\, Advertising Science\, Amazon Ads \nAndrew Tint\, General Manager Programmatic Partnerships\, DISH\n\n\n5:00-5:15 PM\nDemystifying Video Placement Types \nIAB Tech Lab recently updated the ad format guidelines with cross screen video in mind. In order to minimize the fragmentation of ad formats being used across different Digital Video and CTV publishers\, and create standardization that makes it easier for advertisers to use their digital assets across screens. These changes seem small but have big impacts\, join us to learn about the key changes and get expert perspective on how to think about the various video placement types. \nChris Kane\, Founder & President\, Jounce Media\n\n\n5:15-6:30 PM\nNetworking Cocktail Reception\n\n\n\n  \nSpeakers: \nJarrett WoldVice President of Member Solutions\, Services\, and ComplianceView Bio Jarrett WoldVice President of Member Solutions\, Services\, and Compliance   Jill WittkoppVice President\, ProductView Bio Jill WittkoppVice President\, Product   Joe WinogradExecutive Vice President & Chief Technology OfficerJ... View Bio Joe Winograd is the Co-founder and Chief Technology Officer of Verance Corporation and has directed the company’s development of watermark technologies and solutions since 1995. Dr. Winograd led Verance’s efforts to establish the company’s technology as the industry standard for movies\, television\, and music and has guided its deployment in hundreds of millions of consumer electronics and entertainment products. He represents the company in multiple standards bodies and industry consortia and has been a featured presenter at numerous industry events. Joe WinogradExecutive Vice President & Chief Technology Officer   David UnsworthVice President\, Technical OperationsA... View Bio As Vice President\, Technical Operations at Extreme Reach\, David is responsible for core media processing within ER platforms and facilities. With a career in Broadcasting and Telecommunications spanning four decades\, David has led the introduction of several new technologies and paradigm shifts in the News and Entertainment industries. At ER he leads a team focused on operational efficiency\, application of new technology\, and process automation that have been a driving force in the growth of the business. David UnsworthVice President\, Technical Operations   Chris TroeinPrincipal Software EngineerC... View Bio Chris is a Principal Software Engineer at Oracle Moat\, the suite of measurement solutions offered by Oracle Advertising.  In this role he is responsible for supporting ad viewability measurement in in-app environments\, including the Moat SDK and Open Measurement SDK. With that he is also focused on iOS development involving debugging of measurement by SDKs\, expanding test coverage\, and development of test apps. Chris also has been working on Oracle’s In-Game integrations\, enabling tracking of ads in 3D-rendered environments\, through prototyping\, specification development\, and backend implementation. Chris earned an Atrium Baccalaureus (AB) in economics from Princeton University. He lives in New York\, NY. Chris TroeinPrincipal Software Engineer   Andrew TintGeneral Manager\, Programmatic PartnershipsA... View Bio Andrew Tint leads SLING TV’s Programmatic and Device Partnerships team at DISH Media. In his role\, Tint manages SLING TV’s programmatic and device partner revenue strategy and sales efforts across OEMs\, SSPs and DSPs while supporting Holding Co initiatives.Prior to DISH Media\, Tint was an Account Director at SpotX where he managed SSP sales and strategy at the holding company level\, and has also held roles at UM.Andrew attended Kenyon College where he earned his Bachelor of Arts while working as the radio voice for all Kenyon Athletics. He lives with his wife in Brooklyn\, NY.   Andrew TintGeneral Manager\, Programmatic Partnerships   Katie StroudSenior Product ManagerView Bio Katie StroudSenior Product Manager   Tom SlyVice President\, Revenue StrategyT... View Bio Tom has a diverse background including managing broadcast properties for Clear Channel/iHeart\, served as the COO of Marathon Media a broadcast spectrum engineering and operating company\, he was co-founder and served as president of a marathon running company\, owned and operated an automotive dealer group\, has been the COO and CRO of several digital start-ups including Comcast’s Vehix.com\, and has been with Scripps for over 10 years.  At Scripps\, he joined the company leading digital revenue for the newspaper\, broadcast\, and their digital marketing services businesses. Today as the VP of revenue strategy\, he oversees revenue strategy & innovation as well as indirect revenue and addressable linear advertising for Scripps 61 local news brands\, their 9 broadcast networks\, and direct to consumer brands. \,. Tom lives in Park City Utah with his wife and commutes between Scripps New York and Cincinnati offices. Tom SlyVice President\, Revenue Strategy   Shailley SinghExecutive Vice President\, Product & Chief Operating OfficerS... View Bio Shailley brings several years of product management experience in digital advertising at Yahoo and Say Media building products for mobile advertising\, ad operations\, targeting solutions\, and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past\, namely MRAID and Mobile Rising Stars specifications. At Yahoo\, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader\, consultant\, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal\, Yahoo\, Say Media\, Serus\, Accenture\, and PwC. Shailley has an MBA and Chemical engineering degrees.   Shailley SinghExecutive Vice President\, Product & Chief Operating Officer   Davide RosamiliaDirector\, Product ManagementD... View Bio Davide Rosamilia is the Director\, Product Management at ID5. He has nearly fifteen years of experience in adtech\, initially in client services and then transitioning to helping firms to improve their product offering. Prior to ID5\, Davide worked at Tapad as their Director of Solution Engineering in Europe. Davide has experience working in-house with a number of agencies such as Tradedoubler\, Clickpoint and GroupM\, in addition to working as an external consultant with numerous companies across the globe. Davide RosamiliaDirector\, Product Management   Neal RichterDirector\, Advertising Science D... View Bio Dr. Neal Richter has worked in the software industry since 1996 and since 1999 focused on data science\, machine learning\, and AI applications. He is currently Director\, Advertising Science for Amazon DSP. He oversees a team of data scientists and engineers focused on RTB bidding algorithms and systems across display\, mobile\, audio\, and video. Prior roles include Chief Scientist at SpotX\, a streaming CTV ad platform; Chief Technical Officer at Rakuten Marketing; and CTO and Chief Scientist at the Rubicon Project. Within Tech Lab\, Neal has served on the Board going back to the initial incarnation as the IAB Ad Technology Advisory Council. He has been a contributor to the development of the OpenRTB protocol\, the deal_id\, OpenRTB Native\, ads.txt\, ads.cert\, sellers.json\, and other associated standards. Neal grew up in a log cabin in a rural area of Montana and holds a PhD in Computer Science from Montana State University. When not sifting through data or designing high-scale systems and learning algorithms\, Neal enjoys fly fishing\, skiing\, and living in the Rockies in Salt Lake City Utah with his wife\, four teenagers\, and an extremely furry dog. Neal RichterDirector\, Advertising Science    Amit NigamVice President\, ProductA... View Bio Amit Nigam is a seasoned product and partnerships executive with a demonstrated history of working in the media\, marketing\, and advertising industry. Currently\, Nigam serves as the Vice President of Product at Beachfront Media\, where he leads the sell-side ad server’s Product management team and drives the vision\, strategy\, and execution of the company’s key roadmap initiatives. Prior to joining Beachfront\, Nigam served in executive product positions at ad tech companies Perion and Eyeview. Nigam has also held key media buying and strategy roles at OMD\, Horizon Media\, and Maxus\, working closely with leading brands including PepsiCo\, Kraft\, and Arm & Hammer. Amit NigamVice President\, Product   Kristine LopezDirector of ProductK... View Bio Kristine Lopez is a Senior Product Manager at HUMAN Security where her remit is to provide the best-in-class fraud protection to the digital advertising community\, with a particular focus on emerging surfaces. Before joining HUMAN\, she was a Product Manager in Akamai’s internal incubator working to solve customers’ problems beyond delivery. Prior to Akamai\, she was a Senior Manager of Yield Analytics at Verizon Media where she spent time across the DSP\, SSP and Owned & Operated sides of the business over her tenure. She is a graduate of Johns Hopkins University where she earned a B.S. in Applied Mathematics & Statistics. Based in the greater Boston area\, Kristine spends her free time chasing after her many (4) children. Kristine LopezDirector of Product   Masoud LoghmaniDirector\, Product Management\, Branding AdsM... View Bio Masoud Loghmani leads the product teams responsible for brand advertising products at TikTok. Prior to TikTok Masoud led product initiatives focused on brand advertisers at YouTube /Alphabet. Prior to Alphabet\, as a serial entrepreneur/intrapreneur\, Masoud was the founder/co-founder of three technology companies\, and also was the founder of Accenture Open Innovation group. Masoud graduated from Kellogg School of Management with an MBA with a focus on marketing. He received a Bachelor of Science in Physics from University of Maryland at College Park with focus on Chaos and Fractals. Masoud LoghmaniDirector\, Product Management\, Branding Ads   Curtis LightSoftware Engineer F... View Bio For nearly 12 years\, Curtis Light has built software throughout Google’s advertising platforms\, including Display & Video 360\, AdSense\, and YouTube Ads.  With a strong interest in combating ad fraud\, he actively contributed to designing and authoring the app-ads.txt standard\, along with contributions to IAB Tech Lab security working groups.  Within Google\, he works on various anti-abuse initiatives. Curtis LightSoftware Engineer    C.J. LeonardVice President of Platform OperationsC... View Bio C.J. Leonard is the VP of Platform Operations at IRIS.TV. She has extensive knowledge of ad tech and programmatic advertising from all parts of the ecosystem. Prior to joining IRIS.TV C.J. had previously worked with publishers\, broadcasters\, and technology vendors and ran the advertising technology and operations with companies including Magnite\, The Weather Group\, Tegna\, NBCU\, Frankly\, CBS and Tribune. C.J. LeonardVice President of Platform Operations   JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North AmericaA... View Bio As the Chief Products & Services Officer and President of Nexus for GroupM North America\, JiYoung oversees the integrated performance services and products spanning search\, social\, programmatic and commerce. JiYoung is also responsible for accelerating client success and growth initiatives through market-leading client delivery and innovative technology-enabled services.     Throughout her extensive and intensive 20+ year career in the media and advertising industry\, Kim has led cross-functional marketing and technology teams in promoting new offerings in the digital and mobile space; as well as leading agencies in their pursuit of defining the agency of the future as being technology-enabled\, digitally native\, and outcome-focused. Before joining GroupM\, JiYoung was the Chief Digital Officer for Carat US (dentsu)\, responsible for infusing people-based data and cross-channel digital planning for complex\, portfolio brands. Prior to Carat US\, JiYoung served as Global Chief Client Officer for Reprise and Head of Performance for UM\, tasked with integrating performance capabilities within the overall planning\, activation and optimization process for key clients. JiYoung’s passion for her work in media\, mobile\, and platform brands has garnered her industry recognition including the Adweek 50 Media\, Marketing and Tech Leader in 2020 and the Adweek Media All-Stars in 2014. JiYoung KimChief Products & Services Officer & President of Nexus for GroupM North America   Anthony KatsurChief Executive OfficerA... View Bio Anthony Katsur is a media technology veteran with more than twenty-five years of executive leadership and technical experience at innovative technology companies in the digital media industry. Most recently\, Anthony was SVP\, Strategy\, Operations and Corporate Development at Nexstar Media Group\, Inc.\, the largest local broadcaster in the United States. Anthony was responsible for overseeing strategy\, technology platforms and corporate development across Nexstar’s portfolio of digital assets. Prior to Nexstar\, Anthony served as President of Sonobi\, where he implemented their product and go to market strategy around people-based marketing. Anthony recruited\, and led highly effective teams while driving strategic partnerships with leading media companies\, agencies and brands. Prior to Sonobi\, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier\, where he served as CEO. Earlier in his career\, he joined DoubleClick via the acquisition of NetGravity where he lead multiple engineering divisions and also fulfilled several product leadership and general management roles. Anthony is an active participant at industry conferences\, speaking about the latest ends in advertising at the National Association of Broadcasters\, AdAge’s Brand Summit\, Advertising Week\, Broadcasting & Cable\, AdMonsters and GABBCON. He has been quoted on industry trends and provided thought leadership in The Wall Street Journal\, AdAge\, Adweek\, AdExchanger\, MediaPost\, Econsultancy and Digiday\, among others. Anthony KatsurChief Executive Officer   Ben KaplanVice President\, Product MarketingB... View Bio Ben leads PubMatic’s global Product Marketing team\, which acts as the two-way bridge between the firm’s technology and commercial marketplace. Before PubMatic\, Ben ran product\, marketing and operations at companies like Twitter and Meredith. He brings over a decade of media experience across tech companies\, publishers\, advertisers and agencies. Ben KaplanVice President\, Product Marketing   Chris KaneFounder & PresidentJ... View Bio Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world’s largest marketers\, media companies\, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015. Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL\, Chris managed a portfolio of enterprise accounts at Turn\, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors. Chris KaneFounder & President   Rob HazanVP of Product\, Streaming TVW... View Bio With more than a decade of experience in the ad tech industry\, Rob Hazan leads omnichannel product strategy\, development\, and delivery at Index Exchange. Prior to joining Index\, Rob held roles across the buy and sell sides of the programmatic ecosystem at Google and AppNexus (now Xandr). While at Google\, Rob served as a Product Manager\, responsible for publisher tagging\, ads latency\, and ensuring compliance with data regulation (e.g. GDPR and CCPA). Earlier in his career\, Rob worked as a software engineer and business analyst at Bridgewater Associates\, the world’s largest hedge fund. He holds a degree in Computer Science and Finance from Princeton University. Today\, he lives in the Boston area with his wife\, two kids\, and their dog. Rob HazanVP of Product\, Streaming TV   Rich GuinnessNetwork Lead\, Data Licensing & StrategyView Bio Rich GuinnessNetwork Lead\, Data Licensing & Strategy   Mike FisherVP\, Advanced TV & AudioM... View Bio Mike joined Essence to lead the Converged Advanced TV practice in 2020\, coming from the world of adtech\, where he previously led TV/OTT strategy at MediaMath and was one of the first to help build out streaming dynamic creative at Brightline. Once at Essence\, it wasn’t long before his role was expanded into a dual-hat position within GroupM to bring together disparate parts of the business and drive the Advanced TV practice forward\, moving it away from purely linear or digital\, toward an audience-first approach. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear\, addressable\, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies\, including iSpot\, OpenAP\, and Amobee. Mike continues to push forward best-in-class advanced TV solutions\, partnerships\, and innovative ways to reach viewers across premium video solutions\, and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree. Mike FisherVP\, Advanced TV & Audio   Daniel ChurchHead of Advanced TV ProductD... View Bio Daniel Church is a savvy and strategic product leader with nearly a decade of experience driving advertising innovation across the TV industry. One part builder and one part strategist\, Church currently serves as the Head of Advanced TV Product at Beachfront Media\, where he leads the company’s groundbreaking endeavor to uniformly connect cable\, broadcast\, and connected television within modern advertising marketplaces. A market-renowned expert in advanced TV infrastructure and high-frequency ad trading\, Church has authored several patent-pending technologies around Advanced TV. Prior to his role at Beachfront\, Church served in similar roles at FreeWheel\, StickAds.tv (Acquired by FreeWheel)\, and Smaato.  Daniel ChurchHead of Advanced TV Product   George CastrissiadesVice President\, CTV ProductG... View Bio George Castrissiades has more than 15 years working in digital video advertising tech and operations and currently serves as VP\, CTV Product for iSpot.TV. Previously holding leadership roles at Roku\, Innovid\, Vice Media\, Crackle\, and most recently YouTube as Global Product Lead for CTV\, it was his prior work as a customer of iSpot that facilitated a transition to a strategic product development role within the group. George CastrissiadesVice President\, CTV Product   Ray (Jiayi) CaoGlobal Head of Product Solutions and OperationsR... View Bio Ray (Jiayi) Cao is the Global Head of Product Solutions and Operations for TikTok Monetization Product\, the leading short-form video platform designed to inspire creativity and bring joy. He’s responsible for building innovative long-term product solutions and setting the global strategic product vision for the commercial team. Ray builds products that provide brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. Prior to TikTok\, Ray was the Commercialization Lead at Google where he provided strategic commercial leadership\, conducted analysis\, and determined how best to scale B2B solutions in the go-to-market strategy for Google Shopping Ads. Ray (Jiayi) CaoGlobal Head of Product Solutions and Operations   Anthony BursaeSenior Director\, Product ManagementA... View Bio Anthony Bursae is a Senior Director of Product at Integral Ad Science (IAS)\, a leading global media measurement and optimization platform. Anthony is primarily responsible for the Connected TV (CTV) measurement roadmap across advertiser\, publisher\, and media platform product lines. Prior to IAS\, Anthony held lead roles across client services and product at companies such as DigitalGlobe and PlaceIQ. Anthony BursaeSenior Director\, Product Management   Elsa BlumbergVice President of Client AnalyticsE... View Bio Elsa Castro Blumberg is Vice President of Client Analytics for DIRECTV Advertising. As part of the DIRECTV Analytics & Insights team\, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency.  Elsa delivers consultative solutions for client campaign objectives for all budgets and is responsible for audience estimates for linear TV inventory\, primary research and thought leadership\, and brand health campaign measurement for DIRECTV and DIRECTV Stream products and services. She also manages the team responsible for activation and attribution efforts for the Tune-In vertical.  Prior to joining DIRECTV\, Elsa held Vice President positions at NBC Universal and FOX Cable Networks\, leading research and measurement and establishing category expertise of consumer behavior within industry verticals. Elsa Castro Blumberg graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.   Elsa BlumbergVice President of Client Analytics   Maribel BeckerVP\, Addressable PartnershipsM... View Bio Maribel Becker is Vice President of Addressable Partnerships at Paramount.  In this role\, she orchestrates the collaboration needed to enable addressable advertising across linear\, digital and connected TV endpoints.  Her approach to developing successful partnerships is informed by her previous experience managing ad operations and partner ad integrations across ViacomCBS\, 10+ years building global ad tech account management\, sales operations\, and product support practices at DoubleClick\, Google and FreeWheel\, as well as time agency-side developing and delivering online advertising solutions.   Maribel BeckerVP\, Addressable Partnerships   Dan BalisSenior Director\, Product ManagementD... View Bio Dan Balis is Senior Director of Product Management for Emerging Platforms at OpenX\, the world’s leading ad exchange for data and identity. At OpenX\, Dan leads product strategy and development for emerging formats and CTV. Prior to joining OpenX\, Dan held product leadership roles at Brightcove and Viacom\, with 15+ years of experience launching ad-supported video products at scale. Dan BalisSenior Director\, Product Management    \n  \nSponsors: \nPlatinum Plus Sponsor:    \nPlatinum Sponsor:      \nVIP Sponsors:
URL:https://dev.iabtechlab.com/event/advanced-television-the-quest-for-universal-addressability/
LOCATION:Convene\, Washington D.C.
CATEGORIES:conference,Event
END:VEVENT
END:VCALENDAR