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IAB Tech Lab International Summit November 7, 2024

5 Key Takeaways from the IAB Tech Lab International Summit 2024

5 key takeaways from IAB Tech Lab’s International Summit in London on Nov 7, 2024

Podcast Measurement v2.2 is Ready for Implementation

Tech Lab’s Podcast Technical Measurement Guidelines v2.2 public comment draft was released  on February 22, 2024 and public comment period closed on March 23. We thank all those who provided public comment feedback and are pleased to announce that it has been reviewed and incorporated in the final release.  Background […]

Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API

The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In response to customer and member feedback, we are introducing the Supply Chain Plus API. The new service tier comes […]

Open Private Joint and Activation (OPJA)

Open Private Join and Activation (OPJA) Last updated: February 14, 2024 About OPJA Important update: On September 26, 2024, IAB Tech Lab release v1.0 of the industry version of the Publisher Advertiser Identity Reconciliation (PAIR) protocol for public comment. On the close of the public comment period (October 25, 2024) and […]

Upgrade to Ads.txt 1.1 with IAB Tech Lab Supply Chain Transparency: Introducing new APIs

We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]

Introducing the IAB Tech Lab Tools Portal

Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency. For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […]

Transparency Center Evolves to Further Improve Supply Chain Safety

New features on ads.txt aggregator to better manage and ultimately monetize ad inventory Since 2018, IAB Tech Lab has provided an aggregated database of the Sell Side Transparency Standards to the industry, enabling companies to filter for authorized digital sellers using the ads.txt, app-ads.txt, and sellers.json initiatives. While some companies […]

Private Relay by Apple, Data Protection Middleware, and Proprietary Approaches vs. Standards

Apple’s latest IP address obfuscation feature and how the ecosystem might achieve similar data protections with standards Key Takeaways What happened? During the same World Wide Developer Conference (WWDC) where Apple announced “Hide My Email” it previewed another new data protection feature called “iCloud Private Relay.” We wrote about Hide […]

IAB Tech Lab Launches New Supply Chain Validation Service for Publishers

NEW YORK, NY – June 29, 2021 – IAB Tech Lab announced today that it released a new automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json files […]

DigiTrust – The Final Chapter

Supporters Decide to Sunset DigiTrust on July 31 IAB Tech Lab recently invited all the platforms and publishers supporting the DigiTrust ID and shared namespace service to a meeting to review the status of funding and operations, and discuss the future of DigiTrust. Against the backdrop of increasing operational costs […]