Tag: OpenRTB

Welcome Back OpenRTB 2.X

The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look!  We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]

OpenMedia specs, including OpenRTB 3.0 Finalized and Ready for Adoption

By Jennifer Derke Today, IAB Tech Lab’s OpenRTB working group announced that the much-anticipated OpenRTB 3.0, AdCOM 1.0, and Ad Management 1.0 specifications are finalized and ready for industry adoption. Ads.cert: Signed Bid Requests remains in beta for continued early implementations, and participation with the working group to work on […]

The IAB Tech Lab Releases Updates To Three Programmatic Protocols

By Melissa Gallo The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of […]

IAB Tech Lab Releases Two Major Updates to OpenRTB

By Melissa Gallo Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. The 2.4 version of OpenRTB offers a myriad of improvements including […]

OpenRTB Responds to Industry Security Threat

By Melissa Gallo Today’s world of technology has lead to amazing advancements in how brands are able to reach consumers through digital advertising. While publishers now have access to expanded sources of revenue and brands are able to use data to target users more precisely, criminal threats exist and the […]

Programmatic Upgrade: Why OpenRTB 2.3 is More than Just Native

By Melissa Gallo Programmatic is the way business is done today. 2014 was a momentous year for programmatic advertising with a large amount of advertisers shifting their budgets into programmatic, as well as continued growth in mobile and video automation. According to eMarketer, automated advertising is expect to reach $20.41 […]